Pleasurable critiques: feminist viewership and criticism in Feminist Frequency,Jezebel, and Rosie Recaps

In an introduction to her webseries Tropes vs Women in Video Games, critic Anita Sarkeesian makes a disclaimer: “This series will include critical analysis of many beloved games and characters,” she says “but remember that it’s both possible, and even necessary, to simultaneously enjoy media while also being critical of its more problematic or pernicious aspects.” Sarkeesian’s statement pre-empts a common complaint made of feminist criticism: namely, that it inhibits the consumer’s pleasure in her or his favourite texts. In this paper, I argue that feminist criticism is in fact intrinsic to many viewers’ enjoyment in popular culture. Surveying texts such as Feminist Frequency, Jezebel, and the television recap series Rosie Recaps, I develop the concept of pleasurable criticism as a way of describing the increasingly visible modes of feminist enjoyment discernible in the broader culture. By identifying pleasurable criticism as a viewing practice, this paper demonstrates how feminist criticism can be constitutive of rather than extrinsic to pleasure.     

Xena Rules

This paper analyzes and discusses “Antony and Cleopatra,” an episode from the popular and highly intertextual action-fantasy television series, Xena: Warrior Princess, in the context of the Roman story arc in the series and more particularly as a “feminized” appropriation of Shakespeare's Antony and Cleopatra. Although Xena's version of this tragedy copies the voluptuous atmosphere of Shakespeare's play, it radically changes its characterization. The Roman triumvirate exemplifies rigid and corrupted power play: Octavius is (as yet) a peaceful idealist, but Brutus (who replaces Lepidus) has murdered Cleopatra, and Antony, although brave and intelligent, is depicted as a ruthless and over-ambitious power politician, who is only taken in by a woman much cleverer than himself. Cleopatra is the victim of the struggle between these oppressive masculine forces, and, unlike Shakespeare's Queen of Egypt, Xena, who replaces her, does not allow her feelings for Antony to divide her from her sensibilities. She never loses sight of the desirable outcome: a mutual weakening of the combative (masculine) forces of empire and colonial expansion through war, and the survival of the traditionally feminine values of peace and justice. She eliminates both Antony and Brutus, and to a much larger extent than Shakespeare's fickle and understandably insecure lover-queen, Xena, a focused and confident female superhero, acts as an empowered and pragmatic ruler, who sacrifices her own love for the greater cause of Egypt's freedom.     

Portrait of a Woman Artist

The analysis of the film Camille Claudel works to uncover the textual negotiations and sources of viewing pleasure rhetorically constructed into the cinematic representation of the film's subject. I argue that female viewers, in particular, are presented with a paradoxical viewing experience as the film both invites identification with Claudel, the film's subject, at the same time that it creates a sense of distance from the woman artist through her representation as an object of the filmic gaze. I conclude that these competing images may be seen as both ideologically interesting to female viewers and simultaneously challenging for feminist ideals.     

Eleanor Rathbone on the Remuneration of Women's Services

Humans are dependent on others for their livelihood for many years before they become economically productive and self-supporting. In modern industrial societies productivity and the capacity to be self-supporting also require costly investments in human capital. What is the proper division of responsibilities between parents and other members of society for rearing children and thus, collectively, reproducing the population? And how equitable is the sharing between husband and wife of the burdens that fall on the immediate family? To what extent should social responsibilities for childrearing be formalized in explicit institutional arrangements? While certainly long-standing, these questions acquired a special urgency in industrial countries beginning with the second decade of the twentieth century as a result of the convulsive experience of the world war. (In subsequent decades, below-replacement-level fertility amplified such concerns.) Total mobilization for war resulted in the massive influx of female workers into industry, thus undercutting prevailing assumptions about the logic and equity of an industrial system characterized by sharp divisions of labor by sex, discrimination in hiring and remuneration in the job market, and routine reliance on unpaid female labor in childrearing. In the March 1917 issue of The Economic Journal, Eleanor F. Rathbone addressed these issues in an article titled “The remuneration of women's services.” This article is reproduced below in full. “Perhaps the most important function which any State has to perform—more important even than guarding against its enemies—is to secure its own periodic renewal by providing for the rearing of fresh generations,” asserted Rathbone. How is this burden paid for? She saw the existing system as iniquitous and haphazard—requiring a disproportionate and unremunerated contribution from the adult female population, a contribution supplemented only in a “hesitating and half-hearted way” by the state. The modern state gradually accepted responsibilities to cover some of the costs of formal education and started to make minor provisions for child nurture and medical expenses. Still, she noted, “the great bulk of the main cost of [population] renewal [the state] still pays for… by the indirect and extraordinarily clumsy method of financing the male parent”—thus accomplishing the task “in a very defective and blundering way.” Rathbone argued for a radical rethinking and revision of the existing system. She further elaborated her proposals in a book, The Disinherited Family, published in 1924. This book was republished posthumously in 1949 under the title Family Allowances. Lord Beveridge, father of the post–World War II British welfare state, in an Epilogue written for that book, attributes the intellectual preparation of the 1945 Family Allowances Act “first and foremost” to the author of The Disinherited Family. Eleanor Rathbone was born in 1872 to a prominent Liverpool family. Educated at Oxford in classics and philosophy, she played an active public role as a suffragist, feminist, and advocate of social reforms. She was a member of the British Parliament, as an Independent, from 1929 to her death in 1946.     

Monstrous schoolteachers: women educators in popular cultural texts

From the drooling Mrs Green in the children’s picture book, The Teacher from the Black Lagoon to the best scarer of all time, Dean Hardscrabble from Monsters University, monstrous female teachers leap out from around the corners and under the desks of popular imaginings of school. In this paper, I focus on the figure of the female monster teacher in popular cultural texts and media produced for and/or consumed by North American youth, including picture books, television, film, and other cultural texts. Although these monster teacher narratives are produced for children and youth, they also work as a form of popular pedagogy for adults. The stakes of these representations are many, including the misogynistic representation of women in power as monstrous, the devaluing of teaching as “women’s work” or “child care,” and, the figuring of boys as “in crisis” in relationship to a predominately female workforce. I argue that, the female monster educator in popular cultural texts offers a corporeal curriculum that seeks to discipline the body of the teacher and to obfuscate the radical potential of teachers as professional women.     

Egalitarian: From Homophile to Helicophile in Post–World War II America

The presidency of gender in the Anglo-American taxonomy of sexualities historically has been haunted by the irruption of “other” parameters of medicalization, censure, and caesura, not in the least absolute and relative measures of age. Where today’s clinical psychologists feel the need to age-specify adult homosexuality in such Hirschfeldian terms as androphilia, however, the felt need is indeed still essentially clinical. That cosmopolitan expressions such as homosexual, LGB, or queer rarely require such specifications relies on a protracted and today, arguably, complete disarticulation of sex/gender and age/maturity as parameters of sexual orientation, accreditation, and mobilization. Notably disconnected discursive frames gave voice to this Anglophone crystallization of “the normal homosexual” (circa 1950–1980): criminological, psychiatric, psychophysiological, and psychodynamic typologies of “sexual deviation” (variably tending to correlate, align, or subsume same-sex and age-disparate intimacies); territorializing apologias of gay, but also of “Greek,” “pederast,” and “man-boy,” socialities; anthropological-historical exotification of “age-stratified homosexualities”; and mostly European, proto-queer critiques of all “bourgeois” sexual classification.     

Are You the One? China's TV Dating Shows and the Sheng Nü's Predicament

This study looks into TV dating shows in post-millennial China. These widespread shows, exemplified by Fei Cheng Wu Rao (translated, by both local and global media, as If You Are the One), open up an ongoing social forum, which, to varying extents, enables self-articulations and renegotiations of class and gender identities and gives voice to selected female participants of the media. Through the lens of critical discourse analysis, the paper focuses on analyzing the stage arrangements and hidden rules of Fei Cheng Wu Rao, female participants' self-introductions, both male and female participants' depictions of their “ideal” spouse, and the remarks of the host and the two expert commentators. The study argues that these dating shows play upon the predicament of Chinese single women, especially those labeled as “sheng nü” (“leftover women”), who strive for upward social mobility, yet are constrained within the new gender mandate of a market economy. Stigmatizing single womanhood, the dating shows also grant a glimpse of the varied ways the media and women participants play a complicit role in reducing women's potential to resist new forms of male privilege in post-socialist China.     

Sexual Messages in Black and White: A discourse analysis of Essence and Cosmo

The research presented employed critical discourse analysis to examine advice columns on sex and women's sexual freedom as expressed in two popular women's magazines, Essence and Cosmopolitan, over a three-year period. Essence has a Black female audience, Cosmo a predominantly White female audience. Critical discourse analysis is concerned with language as a primary force for the production and reproduction of ideology and belief systems that come to be accepted as common sense. The study asked whether and to what extent sex talk in these two magazines mirrored tenets of sexual liberation as set forth by “second-wave feminism.” Findings showed that while both magazines reinforced women's right to sexual pleasure and to ask for what they wanted, Essence came closest to mirroring the tenets of women's liberation by advocating women's right to say no to men's bad behavior and to be their own persons. By contrast, Cosmo advised women to be innovative in exciting and keeping their men and to be more flexible in managing men's less than desirable behavior.     

Sluts that Choose Vs Doormat Gypsies

The UK primetime series My Big Fat Gypsy Wedding (Channel 4, 2010, 2011, 2012) offered audiences the opportunity to be armchair matrimonial ethnographers, to reveal the courtship curiosities of “one of the most secretive communities in the UK.” In spite of claims to social realist documentary, however, we argue that this programme has clearer resonances with “sexposé” reality television, producing and circulating a moral, visual economy premised upon the cultural figuration of “the gypsy bride.” The gypsy girl and gypsy bride are marked as victims of male gypsy oppression, of “backwards” and repressive cultural practices, of age-inappropriate sexualisation and “excessive” consumerism, and is thus defined by her failure to be a good aspirational postfeminist subject. In this paper, we explore the intersecting discourses around gender, sexuality, class, and race operative within Gypsy Wedding and analyse online forums responding to the programme. We use psychosocial methodologies and theories of affect to argue that the gypsy bride becomes a figure of abjection, desired and despised, and that the (readily accepted) invitation to be appalled by her “oppression” reveals the strategic potency of postfeminist notions of empowerment and the racist, sexist, and classist agendas it can serve.     

Gamers,gender, and cruel optimism: the limits of social identity constructs in The Guild

Abstract

Video game culture has a long, ongoing history of problems with representation and inclusivity, as a wide variety of forces have constructed video games and gaming as masculine. Against this background, the popular gamer-oriented web series The Guild (2007–2013) appears to offer a unique counterperspective, presenting a gender-diverse cast and focusing primarily on female protagonist Cyd “Codex” Sherman. As such, the show could potentially diversify popular conceptions of gamers. Through a close reading of The Guild, however, we demonstrate that it fails to do so. More specifically, the show’s portrayal of gamer identity serves as a form of cruel optimism, presenting it as an ideal that promises game players a consistent subculture and a sense of belonging, but ultimately traps them in narrow roles and identity constructs. Furthermore, the show’s gamer ideal also reproduces particular forms of gendered inequalities that posit aggressive, competitive masculinity as superior to both more passive masculinities and all forms of femininity. Overall, this leads The Guild to reinforce gaming culture’s existing problems with sexism and regressive stereotypes. Because of this, the show presents a relation of cruel optimism, assuming the appearance of positive change while failing to deliver on it.     

“I Am Chelsea Manning”: Comparison of Gendered Representation of Private Manning in U.S. and International News Media

ABSTRACT

On August 22, 2013, Bradley Manning released a statement requesting to be referred to as female. In the following days, the news media discussed whether language should shift toward a female representation. Using quantitative content analysis and qualitative contextual analysis, this study analyzed whether U.S. and international newspapers (N = 197) acknowledged Manning’s request to be referred to as “Chelsea” in the two weeks after the statement. Results suggest that the mainstream press was hesitant in shifting toward a female representation. A comparison of international and U.S. newspapers suggests that the U.S. press lagged behind international coverage using a female depiction.     

Male dominance and sexism on YouTube: results of three content analyses

This study conceptually and empirically extends a study by Wotanis and McMillan in which the authors claimed that female video producers are underrepresented on YouTube and receive much more negative (including hostile and sexist) feedback than male YouTubers. Using quantitative content analysis, this study supported the claim of female underrepresentation. Among the top 100 most subscribed YouTube channels in nine different countries (N = 900 channels), with a statistically significant proportion of only 25%, female video producers were strongly underrepresented. Additionally, a second content analysis of N = 2,400 video comments directly replicated the original study’s main quantitative results. This analysis confirmed that the popular female US comedy YouTuber Jenna Mourey (“JennaMarbles”) received much more negative (including hostile and sexist) feedback than her male counterpart Ryan Higa (“nigahiga”). However, a third content analysis of N = 6,000 video comments from five other pairs of comparable comedy YouTubers did not reveal that women’s videos generally attract a larger number of negative video comments. Possibly, women attract more negative comments only if they display their sexuality (like Jenna Mourey) or address feminist topics, but not if they conform to gender role expectations. Future research directions and practical implications are discussed.     

Gender Monstrosity

Deadgirl (2008) is based around a group of male teens discovering and claiming ownership of a bound female zombie, using her as a sex slave. This narrative premise raises numerous tensions that are particularly amplified by using a zombie as the film's central victim. The Deadgirl is sexually passive yet monstrous, reifying the horrors associated with the female body in patriarchal discourses. She is objectified on the basis of her gender, and this has led many reviewers to dismiss the film as misogynistic torture porn. However, the conditions under which masculinity is formed here—where adolescent males become “men” by enacting sexual violence—are as problematic as the specter of the female zombie. Deadgirl is clearly horrific and provocative: in this article I seek to probe implications arising from the film's gender conflicts.     

Sofia Coppola

Sofia Coppola is currently one of the most discussed female filmmakers in Hollywood and one of the most prominent “indie” directors working over the last decade. Coppola has also divided critics, especially with her third and fourth features, Marie Antoinette and Somewhere both drawing heavy criticism. This article draws on a range of popular and scholarly sources in order to chart the different narratives that construct Coppola's public image, including the style of her filmmaking. I focus on perspectives of Coppola's work, investigating how the director's biographical details have become bound up with the reception of her films in ways that dismiss her films as too preoccupied with frivolity and privilege. Coppola's important position as a female director of independent features, specifically her unique position as a successful woman working in the masculinized arena of independent Hollywood, and her place within a lineage of women's cinema, is frequently elided in discussions of her success and style. It is the question of Coppola's status as a female director, the ambivalent process by which this status is acknowledged and disavowed in the reception of her work, that is most compelling for feminist film theory.     

How Like Perceives Like: Gay People on “Gaydar”

When lacking explicit knowledge of someone’s sexual orientation, gay people commonly assess the likelihood that another is gay using their “gaydar.” The term gaydar is a playful mix of the word gay with radar, suggesting that one can sense, intuit, or perceive some set of characteristics in another that signal a shared minority status. While commonly mentioned, the exact criteria a gay person uses when employing their gaydar are little discussed. Drawing methodologically on a series of five focus groups of self-identified lesbians and gay men, this study explores the physical, visual, energetic, and conversational cues gay people consider when they employ the trope of gaydar. Specifically, interview subjects most often described their gaydar as triggered by the following elements: physical presentation, including mannerisms, dress, and voice; interactions, especially eye contact; a presence or absence of certain conversational social norms; and, intangibly, as a kind of energetic exchange.     

Posing as art: the ambiguities of feminist body art and the misclassification of Natacha Merritt’s pornographic photographs

At the launch of the twenty-first century, the online pornographic photographs of Natacha Merritt, a young American woman (23 years old at the time), were categorised as art in two publications by art publisher Taschen, precipitating a critical acceptance of her work as such. This particular foray of pornography into an art context was briefly contested by one art critic; however, this relatively rare example of misclassification warrants further investigation in order to better understand the role played by what had, by the late twentieth century, become a pervasive post-feminist culture. Drawing on feminist media studies writing that analyses post-feminist modes of “self exploration,” and feminist art criticism on the ambiguities of feminist body art, this paper argues that Merritt’s “adult-oriented” online digital photographs are more persuasively situated within the increasingly prevalent online genres of the intimate blog and amateur porn. Acknowledging the risk of “collusion” inherent in feminist artworks that focus on the objectified female body, this paper concludes that a compelling critique of a post-feminist (pornified) culture resides in the reactivation of a politics of female sexual pleasure.     

Beyond Bluebeard: feminist nostalgia and Top of the Lake (2013)

Jane Campion’s films have repeatedly used the Bluebeard story as a myth underpinning their narrative structures. This article examines the way in which her 2012 TV series, Top of the Lake, both uses and moves beyond this myth, arguing that its central focus on mothers and daughters draws instead on another, related myth, that of Demeter and Proserpine. This story, Mary Jacobus has suggested, is the Greek myth that Freud does not select, indeed represses, in his search for a founding myth that would ground the psychoanalytic story of childhood development. It is also a myth which, in a gesture of “feminist nostalgia,” feminists have repeatedly appropriated in their desire to recover a “lost,” unalienated mother-daughter relationship. Top of the Lake, I argue, is both an exercise in and investigation of such feminist nostalgia. Campion’s evocation of the myth of Proserpine/Demeter to underpin its complex mix of female Gothic and detective story counters the dominant cultural narrative of Oedipus. But like Jacobus it remains suspicious of utopian fantasies and the unalienated body.     

Boys will be boys

While lad's magazines such as FHM and Loaded have been subject to critical attention with respect to the way they represent and negotiate models of masculinity, there has been a significant absence of work that addresses the representation of women in these and other publications, such as Zoo and Nuts. In this paper I argue that these magazines normalise pornography through an invocation of the “real,” by encouraging reader action and interaction, and through alignment with women's magazines. The construction and representation of the “real” is difficult to reconcile with the claims of irony used to excuse representation of women as sexual objects. Such claims are indefensible and are symptomatic of hegemonic gender norms in which women are not yet recognised as human.     

Olivia Pope: a black post-feminist subject? Analyzing Scandal’s intersecting post-feminist and colorblind discourses

Previous analyses of Scandal have focused on how colorblind discourse in the series influences the representation of lead character Olivia Pope’s Blackness. Less has been written about how dominant discourses of race and gender intersect in the series. Correspondingly, post-feminist scholarship has overwhelmingly concentrated on discourses of gender in depictions of white women. This article seeks to bridge the gaps between scholarship on representations of race and gender on television. Situating Scandal within the context of post-feminist and colorblind discourses of gender and race that have been prominent on mainstream television since the early 2000s, this article takes an intersectional approach to interrogate how Olivia Pope, a Black woman, is incorporated into post-feminist discourse. Rhetorical analyses of episodes of Scandal’s seasons 1 through 5 uncover how colorblind and post-feminist discourses provide at their junction a restricted space for a Black post-feminist subject. Olivia Pope’s post-feminist characterization comes at the expense of obfuscating how her Blackness affects her identity as a woman, and effectively “posts” her Black womanhood. The visibility of the Black post-feminist subject in colorblind post-feminism is thus paradoxically contingent on the concurrent invisibility of Black women’s experiences and Black feminist concerns.