People with disability and new disaster communications: access and the social media mash-up

This article explores how a lack of access to increasingly complex and overlapping digital communications platforms in times of disaster for people with disabilities has the potential to make already life-threatening situations considerably more dangerous. As we are increasingly coming to rely on a social media mash-up of digital platforms to assist in communications during disaster situations, the issue of accessibility for people with disabilities is as dire as if it was high ground during a tsunami or transport during a typhoon. The contemporary social media environment is characterised by a complex and overlapping network of complementary platforms, populated by user-generated content, where people communicate and exchange ideas. In this environment, YouTube videos are posted to Facebook and embedded in blogs, and Twitter is used to link to these other sites and is itself embedded in other platforms. These networks are increasingly supplementing and supplanting more traditional communication platforms, such as the television and radio, particularly in times of disaster. The concern of this paper is that the elements from which this mash-up of communications channels is made are not always accessible to people with disabilities. This evolving network of social media-based communication exposes the limits of existing Internet-based universal design.     

Seeking sincerity,finding forgiveness: YouTube apologies as image repair

Social media have become important communication tools for organizations and public figures, particularly in times of crisis. Public figures are frequently advised to use social media platforms to apologize to publics, and their apologies are often posted by news outlets or individual social media users. However, evidence suggests social media may function on an interpersonal level, yet traditional image repair strategies are based on a mass media model. Using image repair strategies based in theoretical frameworks from mass mediated and interpersonal communication, this research examined the verbal behaviors and emotions displayed by public figures apologizing on YouTube and the relationships these had to audience perceptions of sincerity and forgiveness as expressed via YouTube comments. Two studies analyzed 335 segments of video from 32 public apologies on YouTube spanning from 2009 to 2014, and 1971 posted responses. The interpersonal strategies and expression of emotions were largely unrelated to the perceptions of sincerity and forgiveness; and the image repair strategies were limited in their relatedness. However, the content of the comments, a majority of which focused on the reputation of the public figure, was associated with perceptions of sincerity. Reducing offensiveness was associated with perceptions of insincerity, as was the combination of reducing offensiveness, denial and evasion. Negative comments regarding the offender’s reputation were also associated with perceptions of insincerity. Audiences were non-forgiving if the apology was perceived as insincere, but forgiving if they perceived the apology as sincere. Implications of these results in relation to the practice and scholarship of public relations are discussed.     

Supplementing a survey with respondent Twitter data to measure e-cigarette information exposure

ABSTRACT

Social media data are increasingly used by researchers to gain insights on individuals’ behaviors and opinions. Platforms like Twitter provide access to individuals’ postings, networks of friends and followers, and the content to which they are exposed. This article presents the methods and results of an exploratory study to supplement survey data with respondents’ Twitter postings, networks of Twitter friends and followers, and information to which they were exposed about e-cigarettes. Twitter use is important to consider in e-cigarette research and other topics influenced by online information sharing and exposure. Further, Twitter metadata provide direct measures of user’s friends and followers as opposed to survey self-reports. We find that Twitter metadata provide similar information to survey questions on Twitter network size without inducing recall error or other measurement issues. Using sentiment coding and machine learning methods, we find Twitter can elucidate on topics difficult to measure via surveys such as online expressed opinions and network composition. We present and discuss models predicting whether respondents’ tweet positively about e-cigarettes using survey and Twitter data, finding the combined data to provide broader measures than either source alone.     

‘Going viral’ and ‘Going country’: the expressive and instrumental activities of street gangs on social media

Based on social media content analysis and focus groups with young people, the current study explores expressive and instrumental uses of the internet among street gangs. ‘Trap rap’ videos posted on YouTube and orientated around life as a drug dealer are identified as the ultimate cultural artefact for denoting London, UK, gang culture. These videos serve an expressive purpose in terms of reputation building, but also shed light on the instrumental business of gangs – specifically, illicit drugs sales via ‘country lines’. Looking beyond the artefact toward how these videos are created, disseminated, and consumed, reveals the instrumental organisation of gangs and how social rules and behaviours within them are monitored and enforced. The current study thus contributes to gang research from the UK, and the growing body of literature on gang and gang member use of the Internet, with implications for research and practice.     

From concept to data: sleuthing social change-oriented youth voices on YouTube

The idea of youth voice has become commonplace in youth studies and advocacy, although its meaning is more often assumed than explicitly defined and critically analyzed. This article engages with the concept of youth voice through a discussion of how we designed and implemented a pilot study on social change-oriented videos produced and circulated by Canadian teens on YouTube. We discuss the challenges and issues we encountered while attempting to constitute our research sample of youth-produced videos. In our sleuthing process, we grappled with the limitations of online search engines for our research purposes, and as a result developed a purposeful, tactical and adaptive approach. Throughout this process, we found that technical and practical issues evoked ethical concerns regarding youth voice as well, which thus required constant decision-making. As we report on how we dealt with these issues, we contribute to ongoing discussions and debates on youth voice occurring at the intersection of critical youth studies, social media, and online research ethics.     

Twitter and video activism as tools for counter-surveillance: the case of social protests in Spain

From a communication perspective, social movements of international significance such as the Arab Spring, Toronto G20, Spanish 15M or Occupy Wall Street have been characterized by the use of mobile communication and social media as tools for video activism and counter-surveillance against the abuse of power committed by the state forces. A representative case of this reality, which reached a high coverage and support in social media environment, can be found in the riots that took place in the Gamonal neighbourhood (Burgos, Spain) in January 2014. In this regard, this article focuses on the denunciation of police violence through video activism by Twitter users during the demonstrations across the country, applying a quantitative–qualitative mixed methodology. First, by means of a content analysis, a sample of 784 tweets linked to videos is analysed in order to identify the main topics and functions of the shared content. Second, a textual analysis of those linked videos of a violent nature recorded by witnesses in order to document police interventions is carried out. The prominent use of Twitter for distributing videos to denounce police violence stands out among the main findings, underlining the audiovisual exposure and ‘secondary visibility’ of the police officers. The results obtained also reinforce the idea of citizen empowerment through the development of an alternative form of journalism, as a practice to criticize the mainstream media coverage of the protests. Additionally, this article sheds light on the open debate about the relevance of social media to encourage citizen involvement in a face-to-face interaction.     

Disentangling social media influence in crises: Testing a four-factor model of social media influence with large data

Social media empower publics by providing a platform for their voices during crises. Digital-enabled platforms allow individuals to become influentials by sharing their insights and expertise with others. Confronted with the fast-paced and complex dynamics of crises, we lack a systematic conceptualization and a valid measure of social media influence in the crisis context. By integrating diverse perspectives on influence, we propose a new framework that theorizes different dimensions of social media influence based on publics’ communicative behaviors during crises. This integrated framework offers a refined conceptualization and measurement of social media influence in crises by incorporating the network perspective. We tested the framework with large-scale Twitter data from four crises. Results from multigroup CFA on Twitter influencers suggest that social media influence is composed of four factors: output, reactive outtake, proactive outtake, and network positioning. Each factor is associated with a distinct set of users’ behavioral indicators (e.g., retweet). Implications for crisis communication and public relations are discussed.     

Between butch/femme: On the performance of race,gender, and sexuality in a YouTube web series

Drawing on a legacy of Black television and film production, Black web series remediate earlier media forms in order to usher in a twenty-first-century revival of indie Black cultural production. Specifically, video sharing and social media platforms operate as a sphere in which content creators and users are afforded unique opportunities to engage with video content and each other on a variety of levels. Focusing on the YouTube media sphere, one can also observe the myriad ways in which the performance of race, gender, and sexuality influences the types of discourse that circulate within these sites. In watching and analyzing Black queer web series on YouTube, I examine how the performance of gender and sexuality by Black queer women within and outside of web series are policed and protected by both community insiders and outsiders. Utilizing an ethnographic framework, which includes a critical discourse analysis of the YouTube comments for the series Between Women, as well as a textual analysis of series content, this project draws conclusions about the role that the politics of pleasure, performance, and the public sphere play in the recognition and/or refusal of queer sexuality within Black communities.     

‘My anorexia story’: girls constructing narratives of identity on YouTube

The phenomenon of pro-anorexia (‘pro-ana’) communities has attracted extensive academic attention over the last 15 years, with feminist scholars fascinated by the political complexities of such cultures. But the internet has also enabled a range of eating disorder recovery cultures to emerge – whether organized around blogs, Facebook, Instagram or YouTube – and such spaces have been largely ignored by feminist scholarship which has fetishized the apparently more resistant and controversial discourses of pro-ana. As such, this article explores a set of videos posted on YouTube under the title of ‘My anorexia story’ which present narratives of recovery, or efforts to recover, from anorexia. Primarily produced by white, Western, teenage girls, these videos are effectively slide shows made up of written text and photographs, with selfies of the body sitting at their core. The conceptual and political significance of self-representation has been seen as central to the construction of subjectivity within the digital media landscape, with particular attention paid to the ways in which such practices compare, speak back to, or challenge the existing representational discourses of ‘dominant’ media and wider relations of social power. In this regard, this article explores questions of agency in gendered self-representation, examining what kinds of self-narratives the girls are producing about anorexia. In doing so, it examines how the stories seek to ‘author’ and regulate the meanings of the anorexic body; how these constructions intersect with dominant constructions of anorexia (such as those offered by medical discourse and the media); as well as the implications of the aesthetic strategies they employ. In considering how the narratives visualize, display and ‘expose’ the anorexic body, I draw upon a growing area of work which examines the selfie in relation discourses of surveillance, visibility and selfhood.     

How publics react to situational and renewing organizational responses across crises: Examining SCCT and DOR in social-mediated crises

The prevalence of social media among networked publics calls for more research regarding how organizations can conduct effective crisis communication on social networking sites. Based on the situational crisis communication theory (SCCT) and the discourse of renewal (DOR) theory, this study examined how social media publics’ sentiments were affected by situational and renewing organizational responses in various clusters of crises. Twitter data of six crises representing three crisis clusters varying in the responsibility attribution (i.e., ambiguous, accidental, and preventable) were collected. We conducted a content analysis on organizations’ official tweets during crises (N = 59) and sentiment analysis on publics’ replies on Twitter (N = 4,340). The results showed that publics’ positive sentiments toward organizations were affected by organizational crisis responses that included instructing information, sympathy, systemic organizational learning, and effective organizational rhetoric. We recommend that crisis managers express sympathy toward publics as well as organizational learning that prevents a crisis from happening again.     

The effects of organizational Twitter interactivity on organization–public relationships

Social media sites such as Twitter provide organizations with the ability to interact directly with publics. Previous research has suggested that web-based relationship building is dependent on the level of organizational interactivity with web technology, or how the organization uses the technology to engage with its publics. This study tested if levels of organizational Twitter interactivity affected the quality of organization–public relationships. Findings suggest that an organization's level of Twitter interactivity influences relationship quality.     

‘Social media logic’ meets professional norms: Twitter hashtags usage by journalists and politicians

Social media is characterized by a set of principles defined as ‘social media logic’ [van Dijck, J., & Poell, T. (2013). Understanding social media logic. Media and Communication, 1, 2–14. doi:10.12924/mac2013.01010002], derived from the theory of ‘media logic’ developed in the era of mass media [Altheide, D. L., & Snow, R. P. (1979). Media logic. London: Sage.]. This article explores how ‘social media logic’ impacts on two interconnected but yet distinct professions, journalism and politics, by analysing one of the key principles of social media logics, namely ‘connectivity’, an advanced strategy of algorithmically connecting users to content and other users in social media [van Dijck, J., & Poell, T. (2013). Understanding social media logic. Media and Communication, 1, 2–14. doi:10.12924/mac2013.01010002]. The operationalization of connectedness in this study is the Twitter hashtag, as it is the most common feature for users to connect and relate to within a larger networked discourse [Bruns, A., & Burgess, J. (2015). Twitter hashtags from ad hoc to calculated publics. In N. Rambukkana (Ed.), Hashtag publics: The power and politics of discursive networks (pp. 13–27). New York, NY: Peter Lang.]. The empirical material consists of tweets posted by 10 Norwegian politicians and 10 journalists, selected on their level of activity on Twitter. The tweets are analysed with the emphasis on the frequency and content of the hashtags, and the methodological design is comparative between the journalists and the politicians. A key finding is that there are significant differences between how journalists and politicians use hashtags, but that they both use mass media hashtags to reach outside their follower networks. Consequently, this demonstrates that journalists’ and politicians’ use of social media is closely connected to their professional norms, and that the ‘social media logic’ is still related to the ‘media logic’ of mainstream and broadcast media.     

Examining multiplicity and dynamics of publics’ crisis narratives with large-scale Twitter data

The new reality of networked publics on social media calls for crisis communication practitioners and researchers to understand the narratives generated by publics on social media during organizational crises. As social media publics possess diverse, unique characteristics and communicative needs during a crisis, they form interpretative communities and co-create various symbolic interpretations of the crisis. Extending the public-centric and narrative perspective to the context of social media crises, we examined what crisis narratives were constructed by social media publics (i.e., multiplicity) and how these narratives changed by crisis stages (i.e., dynamics). Using topic modelling based on large-scale Twitter data of the Chipotle E. coli crisis (N?=?40,610), we identified ten narratives subsumed under two themes (i.e., sharing-based and conversation-based) based on publics’ social constructions of their perceived risks and crisis experience. On the one hand, sharing-based narratives, heavily impacted by publics’ shared media coverage, reflected media crisis narratives and salient risk perceptions aligning with the news agenda. On the other hand, conversation-based narratives, fueled by publics’ opinion expression and emotional venting, demonstrated publics’ interpretations of their experience with the organization in the crisis with less salient but more diversified risk perceptions. Crisis managers are recommended to produce and deliver compelling narratives resonating with different groups of social media publics during crises.     

Public Sociology on Twitter: a Space for Public Pedagogy?

Research has examined various elements of Twitter; however, no scholarship has explored how sociologists currently use the platform. This empirically driven paper explores how individuals that self-identify as sociologists on Twitter use the popular micro-blogging social media site. A total of 152,977 tweets from Twitter profiles of 130 sociologists were collected and examined using qualitative media analysis. The potential use of Twitter allows the sociologist to become both the generator and interlocutor of dialogue with publics. We frame our data analysis and discussion around the core theme of expertise - namely, the role that expertise plays in the use of Twitter by sociologists. Our findings indicate that when sociologists used Twitter as sociologists (i.e., drawing upon their stated research expertise) little direct engagement with publics occurred. Thus, while sociologists appear to be using Twitter as a space for public sociology, the use of this interactive platform is mostly limited to the generation of content, a finding consistent with Burawoy’s traditional form of public sociology. Suggestions for future research are noted.     

How journalists engage in branding on Twitter: individual,organizational, and institutional levels

In a social media age, branding is an increasingly visible aspect of identity construction online. For media professionals generally and journalists especially, branding on spaces such as Twitter reveals the complicated set of forces confronting such public-facing actors as they navigate tensions between personal disclosure for authenticity and professional decorum for credibility, and between establishing one’s own distinctiveness and promoting one’s employer or other stakeholders. While studies have begun to reveal what journalists say about branding, they have yet to provide a broad profile of what they do. This study takes up that challenge through a content analysis of the Twitter profiles and tweets of a representative sample of 384 U.S. journalists. We focus on the extent of branding practices; the levels at which such branding occurs, whether to promote one’s self (individual), one’s news organization (organizational), or the journalism profession at large (institutional); and how other social media practices may be related to forms of journalistic branding. Results suggest that branding is now widely common among journalists on Twitter; that branding occurs at all three levels but primarily at the individual and organizational levels, with organizational branding taking priority; and that time on Twitter is connected with more personal information being shared.     

The discursive construction of gay teenagers in times of mediatization: youth's reflections on intimate storytelling,queer shame and realness in popular social media places

New media applications such as social networking sites are understood as important evolutions for queer youth. These media and communication technologies allow teenagers to transgress their everyday life places and connect with other queer teens. Moreover, social media websites could also be used for real political activism such as publicly sharing coming out videos on YouTube. Despite these increased opportunities for self-reflexive storytelling on digital media platforms, their everyday use and popularity also bring particular complexities in the everyday lives of young people. Talking to 51 youngsters between 13 and 19 years old in focus groups, this paper inquires how young audiences discursively constructed meanings on intimate storytelling practices such as interpreting intimate stories, reflecting on their own and other peers' intimate storytelling practices. Specifically focusing on how they relate to intimate storytelling practices of gay peers, this paper identified particular challenges for queer youth who transgress the heteronormative when being active on popular social media. The increasing mediatization of intimate youth cultures brings challenges for queer teenagers, which relate to authenticity, (self-) surveillance and fear of imagined audiences.     

Limiting relationships through sousveillance video based digital advocacy: multi-modal analysis of The Nervous CPS Worker

ABSTRACT

Digital media technology and Internet-based/social media sharing are shifting the contexts and processes of social work, including the relationships emerging in practice. The Nervous CPS Worker, a digital video shared via YouTube, provides a concrete practice-based example of the use of social media self-advocacy by professional foster parents. This case-study demonstrates the fragmented and shifting power-relations brought to bear within contemporary social work. Multi-modal analysis facilitates the development of a layered qualitative understanding of this video, shaped by the researcher’s inter-textual relationship with the material. Supplemental online texts are applied to the Nervous CPS Worker and relevant scholarship, including discipline specific knowledge, reveals the layered and convergent meaning making processes present in this video through the use of auditory communication, visual representations and genre. Analysis demonstrates how contemporary social work contexts, such as neoliberalism, and standardisation are implicated in practice and how identity and context compete for recognition and space within the home visit depicted in this video.     

Tweeting India’s Nirbhaya protest: a study of emotional dynamics in an online social movement

Abstract

Previous research has recognized the role of emotions in protests and social movements in the offline world. Despite the current scenario of ubiquitous social media and ‘Twitter revolutions,’ our knowledge about the connections between emotions and online protests still remains limited. In this study, we examine whether online protest actions follow the same emotional groundwork for supporting and nurturing a social movement as in the offline world, and how these emotions vary across various stages of the social movement. Through a computer-assisted emotion analysis of 65,613 Twitter posts (tweets), posted during the Nirbhaya social movement (movement against the Delhi gang-rape incident) in India, we identified a strong resemblance between online emotional patterns and offline protest emotions as discussed in literature. Formal statistical testing of a range of emotions (negativity, positivity, anger, sadness, anxiety, certainty, individualism, collectivism, and achievement) demonstrates that they significantly differed across stages of the social movement; as such, they influenced the course of the online protest, resonating parallels with offline events. The findings highlight the importance of anger and anxiety in stirring the collective conscience, and identify that positive emotion was pervasive during the protest event. Implications of these findings are discussed.     

Motives for sharing illness experiences on Twitter: conversations of parents with children diagnosed with cancer

A patient- and family-centred approach in paediatric health care is important because parents are involved in making key decisions about their child’s health care and advocating for the best interest of the child. Parents and family members are increasingly turning to the internet to find and actively share information about their child’s health care. Twitter is one of many online platforms used by parents of children diagnosed with cancer to share information related to their child’s cancer experience. Existing research suggests that there is a need to better understand the motives for using Twitter for sharing content about a child’s cancer experience. Furthermore, there is a lack of theoretical frameworks for characterizing those motives. In this paper, we identify key themes of tweets posted by parents of children diagnosed with cancer and align those themes with motives inspired by the well-studied Everyday Life Information Seeking framework. We propose a new motive in addition to those associated with the framework and suggest that information can be shared for endogenous reasons as well as to meet the needs of others. This paper contributes an increased understanding of motives for sharing information about a child’s cancer journey and extends a theoretical framework for building further knowledge in this area.