Live audience responses to live televised election debates: time series analysis of issue salience and party salience on audience behavior

Televised political debates are the platforms for party leaders to outline their party's political programs and to attack those of their political opponents. At the same time journalists who moderate the debates are testing the party leaders’ ability to clearly outline and defend their programs. Television audiences of election debates evaluate these party leaders and political parties based on their television performances. Prior to the social media era, viewers’ evaluations were collected through phone surveys or web questionnaires. Nowadays viewers share their opinions in real-time on social media. Particularly Twitter is used in the Netherlands as the platform to share these opinions. In this study tweets produced by the audiences of five different televised debates that took place during the campaign for the Dutch 2012 parliamentary elections are analyzed in terms of tweeting about politicians and parties as well as political issues, as well as the content of the debates. This allowed us, using time series analysis, to test the relation between issue salience in debates and issue salience of the audience on Twitter. The issues of ‘Employment and income’ and ‘Europe’ were the most tweeted about, roughly aligning with the attention these issues received in televised debates. Findings further show there are consistent audience reactions to issues discussed in the debates: issues of ‘Housing’, ‘Care for the needy', and ‘Europe’ showing the strongest effects. However, candidates and parties are not explicitly associated by people active on Twitter when certain political issues are being debated on TV.     

Managing and sharing H1N1 crisis information using social media bookmarking services

Social media outlets are becoming main stream venues for risk and crisis communication, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC was the most popular reference for information, individuals were strongly present, blogs were the most popular type of documents, and Twitter is the most popular source being referenced. The crisis communication literature has just started to address those stakeholders that are creating their own influence and messages online.     

Live tweeting and building the digital archive; #NFQLR – who and what is it for?

This paper examines the temporal and ethical affordances of commercial social media platforms, such as Twitter, as tools for engaging in social research and knowledge exchange. Drawing on activity that took place during the New Frontiers in Qualitative Longitudinal Research seminar series, the article reports on using Twitter and other social media platforms to document, share and archive ‘data’ from a series of research events. It also experiments with new modes of research writing, using fragments of ‘data’ from Twitter to distil research knowledge and ideas, whilst also capturing the pace and form of this live method of social documentation and knowledge exchange. Bringing together conversations within digital sociology about how to ‘do’ time in digital research, with methodological debates among qualitative longitudinal researchers about how to research social and biographical continuity and change, the paper argues that the presentist focus in digital research is far from inevitable. Attending to time in digital media demands that we are alert to questions of authorship, audience and co-production, recognizing the labour of research and the provenance of research knowledge, ‘data’ and ideas.     

Narratives of life experience in the digital space: a case study of the images in Richard Deitsch’s single best moment project†

ABSTRACT

On 8 July 2013, Sports Illustrated media critic Richard Deitsch – inspired by a photo that captured a friend celebrating with a brother who had won the NCAA Hockey Championships – asked his 90,000-plus Twitter followers if they had the best moment of their life captured in a photograph. Deitsch retweeted the initial pictures, which prompted many more people to send out photos of their favorite moments. Many of his followers shared photos of some of their most intimate moments, leading CNN to call Deitsch ‘the sportswriter who made Twitter cry’ [Mendoza, D. (2013, July 11). The sportswriter who made Twitter cry. CNN. Retrieved December 11, 2013, from http://www.cnn.com/2013/07/11/tech/storify-best-moments/.s]. Through a thematic examination of 314 photos shared in the Deitsch exchange, the authors reveal that an overwhelming number of images are identified as milestone moments, or narratives of life experience, which denotes that as communication platforms evolve and technologies offer different modes of expression, users are still selecting narrative structure to disseminate their messages.     

How journalists engage in branding on Twitter: individual,organizational, and institutional levels

In a social media age, branding is an increasingly visible aspect of identity construction online. For media professionals generally and journalists especially, branding on spaces such as Twitter reveals the complicated set of forces confronting such public-facing actors as they navigate tensions between personal disclosure for authenticity and professional decorum for credibility, and between establishing one’s own distinctiveness and promoting one’s employer or other stakeholders. While studies have begun to reveal what journalists say about branding, they have yet to provide a broad profile of what they do. This study takes up that challenge through a content analysis of the Twitter profiles and tweets of a representative sample of 384 U.S. journalists. We focus on the extent of branding practices; the levels at which such branding occurs, whether to promote one’s self (individual), one’s news organization (organizational), or the journalism profession at large (institutional); and how other social media practices may be related to forms of journalistic branding. Results suggest that branding is now widely common among journalists on Twitter; that branding occurs at all three levels but primarily at the individual and organizational levels, with organizational branding taking priority; and that time on Twitter is connected with more personal information being shared.     

‘Social media logic’ meets professional norms: Twitter hashtags usage by journalists and politicians

Social media is characterized by a set of principles defined as ‘social media logic’ [van Dijck, J., & Poell, T. (2013). Understanding social media logic. Media and Communication, 1, 2–14. doi:10.12924/mac2013.01010002], derived from the theory of ‘media logic’ developed in the era of mass media [Altheide, D. L., & Snow, R. P. (1979). Media logic. London: Sage.]. This article explores how ‘social media logic’ impacts on two interconnected but yet distinct professions, journalism and politics, by analysing one of the key principles of social media logics, namely ‘connectivity’, an advanced strategy of algorithmically connecting users to content and other users in social media [van Dijck, J., & Poell, T. (2013). Understanding social media logic. Media and Communication, 1, 2–14. doi:10.12924/mac2013.01010002]. The operationalization of connectedness in this study is the Twitter hashtag, as it is the most common feature for users to connect and relate to within a larger networked discourse [Bruns, A., & Burgess, J. (2015). Twitter hashtags from ad hoc to calculated publics. In N. Rambukkana (Ed.), Hashtag publics: The power and politics of discursive networks (pp. 13–27). New York, NY: Peter Lang.]. The empirical material consists of tweets posted by 10 Norwegian politicians and 10 journalists, selected on their level of activity on Twitter. The tweets are analysed with the emphasis on the frequency and content of the hashtags, and the methodological design is comparative between the journalists and the politicians. A key finding is that there are significant differences between how journalists and politicians use hashtags, but that they both use mass media hashtags to reach outside their follower networks. Consequently, this demonstrates that journalists’ and politicians’ use of social media is closely connected to their professional norms, and that the ‘social media logic’ is still related to the ‘media logic’ of mainstream and broadcast media.     

Tweeting India’s Nirbhaya protest: a study of emotional dynamics in an online social movement

Abstract

Previous research has recognized the role of emotions in protests and social movements in the offline world. Despite the current scenario of ubiquitous social media and ‘Twitter revolutions,’ our knowledge about the connections between emotions and online protests still remains limited. In this study, we examine whether online protest actions follow the same emotional groundwork for supporting and nurturing a social movement as in the offline world, and how these emotions vary across various stages of the social movement. Through a computer-assisted emotion analysis of 65,613 Twitter posts (tweets), posted during the Nirbhaya social movement (movement against the Delhi gang-rape incident) in India, we identified a strong resemblance between online emotional patterns and offline protest emotions as discussed in literature. Formal statistical testing of a range of emotions (negativity, positivity, anger, sadness, anxiety, certainty, individualism, collectivism, and achievement) demonstrates that they significantly differed across stages of the social movement; as such, they influenced the course of the online protest, resonating parallels with offline events. The findings highlight the importance of anger and anxiety in stirring the collective conscience, and identify that positive emotion was pervasive during the protest event. Implications of these findings are discussed.     

Media, ‘Fat Panic’ and Public Pedagogy: Mapping Contested Terrain

Discourses regarding a ‘global obesity crisis’ and alternative frames (e.g. weight‐inclusive approaches to health) have proliferated through various media of communication. These media range from traditional print and visual formats (e.g. newspapers and television shows) to digital media (e.g. Twitter, Facebook, YouTube), which enable different publics to produce, and not just consume, text, images and other data relating to the body. Reflecting a sociological understanding of educational practices as extending beyond formal schooling, mediated obesity discourse and counter‐movements have also been conceptualised as public pedagogies, which instruct people how to relate to their own and other's bodies, health and subjectivities. This article examines what is critically known about various media at a time when governments and agencies are reinvigorating the global war on obesity, with populations being ‘advised’ to become and remain conscientious weight watchers. In conclusion, the article underscores the salience of social studies of the media when seeking to rethink obesity, incorporating critical reference to moral panic theory and the need to better understand what media can ‘do’ as enactments of public pedagogy.     

The role of events in ICT adoption: same-sex marriage and Twitter

ICT adoption is predominantly considered as a process conditioned by social structures, social situations of adopters, and attributes and features of technologies. What is often overlooked are the cultural forces that shape adoption experiences and processes. This paper focuses on events and event narratives as vehicles through which the efficacy of culture unfolds in technological change processes. Cultural sociology has shown how influential events can be for forming public opinions and facilitating collective action. This article considers the power of one event on a much smaller scale: the passage of same-sex marriage (SSM) law in New York in June 2011 was not only significant for marriage equality in the US but also for the operating logic of the news ecosystem in which the political decision was made ? the state house in Albany. For the journalists who covered this event on the ground, the SSM decision was the catalyst to fully embrace Twitter. Years later, the event still served as an exemplar for the potentials of Twitter and as a basis of legitimacy of associated tweeting practices reporters incorporated. This contribution is based on ethnographic research at the state house in Albany, analysis of tweets and legacy news coverage published during that period, and in-depth interviews with reporters.     

Interface methods: renegotiating relations between digital social research,STS and sociology

This paper introduces a distinctive approach to methods development in digital social research called ‘interface methods’. We begin by discussing various methodological confluences between digital media, social studies of science and technology (STS) and sociology. Some authors have posited significant overlap between, on the one hand, sociological and STS concepts, and on the other hand, the ontologies of digital media. Others have emphasized the significant differences between prominent methods built into digital media and those of STS and sociology. This paper advocates a third approach, one that (a) highlights the dynamism and relative under‐determinacy of digital methods, and (b) affirms that multiple methodological traditions intersect in digital devices and research. We argue that these two circumstances enable a distinctive approach to methodology in digital social research – thinking methods as ‘interface methods’ – and the paper contextualizes this approach in two different ways. First, we show how the proliferation of online data tools or ‘digital analytics’ opens up distinctive opportunities for critical and creative engagement with methods development at the intersection of sociology, STS and digital research. Second, we discuss a digital research project in which we investigated a specific ‘interface method’, namely co‐occurrence analysis. In this digital pilot study we implemented this method in a critical and creative way to analyse and visualize ‘issue dynamics’ in the area of climate change on Twitter. We evaluate this project in the light of our principal objective, which was to test the possibilities for the modification of methods through experimental implementation and interfacing of various methodological traditions. To conclude, we discuss a major obstacle to the development of ‘interface methods’: digital media are marked by particular quantitative dynamics that seem adverse to some of the methodological commitments of sociology and STS. To address this, we argue in favour of a methodological approach in digital social research that affirms its maladjustment to the research methods that are prevalent in the medium.     

YOUTUBE,TWITTER AND THE OCCUPY MOVEMENT

Videos stored on YouTube served as a valuable set of communicative resources for publics interested in the Occupy movement. This article explores this loosely bound media ecology, focusing on how and what types of video content are shared and circulated across both YouTube and Twitter. Developing a novel data-collection methodology, a population of videos posted to YouTube with Occupy-related metadata or circulated on Twitter alongside Occupy-related keywords during the month of November 2011 was assembled. In addition to harvesting metadata related to view count and video ratings on YouTube and the number of times a video was tweeted, a probability sample of 1100 videos was hand coded, with an emphasis on classifying video genre and type, borrowed sources of content, and production quality. The novelty of the data set and the techniques adapted for analysing it allow one to take an important step beyond cataloging Occupy-related videos to examine whether and how videos are circulated on Twitter. A variety of practices were uncovered that link YouTube and Twitter together, including sharing cell phone footage as eyewitness accounts of protest (and police) activity, digging up news footage or movie clips posted months and sometimes years before the movement began; and the sharing of music videos and other entertainment content in the interest of promoting solidarity or sociability among publics created through shared hashtags. This study demonstrates both the need for, and challenge of, conducting social media research that accommodates data from multiple platforms.     

Twitter and video activism as tools for counter-surveillance: the case of social protests in Spain

From a communication perspective, social movements of international significance such as the Arab Spring, Toronto G20, Spanish 15M or Occupy Wall Street have been characterized by the use of mobile communication and social media as tools for video activism and counter-surveillance against the abuse of power committed by the state forces. A representative case of this reality, which reached a high coverage and support in social media environment, can be found in the riots that took place in the Gamonal neighbourhood (Burgos, Spain) in January 2014. In this regard, this article focuses on the denunciation of police violence through video activism by Twitter users during the demonstrations across the country, applying a quantitative–qualitative mixed methodology. First, by means of a content analysis, a sample of 784 tweets linked to videos is analysed in order to identify the main topics and functions of the shared content. Second, a textual analysis of those linked videos of a violent nature recorded by witnesses in order to document police interventions is carried out. The prominent use of Twitter for distributing videos to denounce police violence stands out among the main findings, underlining the audiovisual exposure and ‘secondary visibility’ of the police officers. The results obtained also reinforce the idea of citizen empowerment through the development of an alternative form of journalism, as a practice to criticize the mainstream media coverage of the protests. Additionally, this article sheds light on the open debate about the relevance of social media to encourage citizen involvement in a face-to-face interaction.     

The first lady of social media: The visual rhetoric of Michelle Obama’s Twitter images

While American first ladies have long used media to craft their image, Michelle Obama is the first contemporary first lady to use social media to promote her public persona. We use the lens of symbolic convergence theory to explore the fantasy themes incumbent in images shared through Michelle Obama’s Twitter account. Since first ladies have long been perceived as representing the American “everywoman,” understanding the fantasies built into the social media image of the first lady extends knowledge about the perception of American women more broadly. Our findings indicate that Michelle Obama’s Twitter images are strategic in that they reflect the visual themes that the media traditionally use in their coverage of first ladies. Specifically, Michelle Obama’s social media messaging portrays her as an activist mother—who espouses noncontroversial causes such as education and children’s health—and a nonpartisan figure with deep familial ties.     

Diverging patterns of interaction around news on social media: insularity and partisanship during the 2018 Italian election campaign

ABSTRACT

The paper considers how social media ecologies are affecting partisan engagement around political news and online attention economies by investigating the case of the 2018 Italian general election. By analyzing Twitter and Facebook interactions around political news in the lead-up to the election, we shed light on levels of insularity characterizing sources preferred by different partisan communities and investigate how specific patterns of active attention emerge around different sources and around stories proposing different framing of specific political actors. Our findings indicate that, on Twitter, sources mainly shared by supporters of populist parties (the Five Star Movement and the League) are characterized by higher levels of insularity compared to those shared by supporters of other parties. We also find that, on Facebook, news items published by highly insular sources receive a higher number of shares per comment. Finally, our analyses show that news presenting a positive framing of the Five Star Movement – the unique ‘cyber party’ in the system – receives a higher number of shares per comment compared to items presenting the Movement in a negative light, while the opposite is true for stories on all other political parties.     

CULT FICTIONS: CULT MOVIES,SUBCULTURAL CAPITAL AND THE PRODUCTION OF CULTURAL DISTINCTIONS

Using the work of Pierre Bourdieu and Sara Thornton, the paper investigates the problems of ‘writing as a fan’ through an analysis of cult movie fandom. It starts out from a critique of Jeff Sconce's work which claims that he fails to question the subcultural ideology through which fan cultures produce a sense of identity through their supposed difference from the ‘mainstream’. It then moves on to an analysis of fan writing on the ‘cult movie’, which examines not only the complex and contradictory strategies through which these writings produce a sense of subcultural identity, but also the extent to which these writings seek to construct identities through the construction of an inauthentic Other. The next section examines both exhibition practices and intellectual trends to illustrate the ways in which cult movie fandom emerged not as a reaction against the market or the academy,but rather through their historical development. Finally,the paper looks at the role of mass, niche and micro media within the production and maintenance of the scene and at the functions of rarity and exclusivity within it. In the process, the essay explores the contradictory and problematic nature of the concept of ‘mainstream, commercial cinema’, and the ways in which it is produced as the other of supposedly radical and alternative taste cultures, whether subcultural or academic.     

‘Media Events’ reconsidered: from ritual theory to simulation and performativity

This paper re-examines the long-established notion of ‘media events’ by contrasting and critically appraising three distinct approaches to the question of media events. These are: ritual theory associated with Daniel Dayan and Elihu Katz, secondly, Jean Baudrillard’s approach rooted in his notions of simulation and ‘non-events’ and, finally, the more recent performative approaches to media and mediation. I take Sarah Kember and Joanna Zylinska’s reading of media events presented in Life After New Media (2012) as exemplary of the performative approach. An argument is made that the accounts of media events offered by performative approaches add very little, and, indeed, lack the critical insightfulness of the earlier approaches. Both ritual theory and Baudrillard’s thought are briefly reappraised and, against Nick Couldry, I try to show that these accounts are not characterised by binary and reductive thinking. The major misunderstandings concern the nature of the sacred and profane dualism and the further dualisms developed in Baudrillard’s thought, particularly the figures of implosion and reversibility. Finally, Baudrillard’s position on technology is addressed and the paper concludes with the suggestion that his account is not solely negative, since technological developments are not only at the mercy of ironic reversals they may also enable new rituals of disappearance.     

@GaddafisGhost: on the popular memoro-politics of a dead dictator

Qaddafi was widely lampooned in American popular culture before his death. This paper addresses this, together with representations after his death on Twitter and other social media sites, to explore the figure of the ‘dead dictator.’ It argues that the display of the gruesome body of a ‘dead dictator’ is enabled by the material and discursive construction of ‘dictators’ in contemporary narratives, which posit them as easily deposed with Western assistance and internal protests, thereby legitimating the triumph of democracy. It explores these constructions via a comprehensive analysis of Twitter accounts satirizing Qaddafi, which invoke a particular audience that ‘gets the joke.’ In this instance, jokes about Qaddafi’s death circulated in popular culture media enabled the display of his dead body, together constructing the figure of the dead dictator for a Western audience marked by being part of the in-group who were preconditioned to assume dictatorship as a form of political deviance. The paper seeks to contribute to literature on visual culture and visual politics by exploring the popular construction of memorial narratives, and to contribute a theorization that blends materiality and visuality by looking at the dead body and the way it is visually reproduced.