Public Relations in a Global Context: The Relevance of Critical Modernism as a Theoretical Lens

This article aims to interrupt the modernist goals of public relations research that predominantly privileges a management discourse. The emergence of the intertwined nature of cultural phenomena in the context of globalization necessitates alternative ways of thinking about public relations. This article explores the possibilities of postmodernism to disrupt the accepted norms of the dominant discourse of public relations. However, given the fragmented nature of the discursive space in postmodernism, this article advances the argument that critical modernism provides a relevant alternative to the modernist paradigm of public relations research by utilizing globalization theories. It suggests a space for articulating the roles of power and structure situated within the constitutive spaces of discourse.     

Discourses Underpinning Parenting Training Programmes: Positioning and Power

Parenting training programmes (PTPs) aim to improve parenting skills and are widely offered in the UK. Despite evidence of efficacy, this paper hypothesises that PTPs may risk disempowering parents, children and even facilitators by prioritising professional expertise over lay knowledge. A Foucauldian discourse analysis examined six PTP manuals and identified discourses including victimhood, institutional salvation, scientism and collaboration. Power relations favouring government and professionals, and impacting outcomes and parental engagement were suggested to result from some of these discourses. Research into PTP engagement in terms of power relations and acknowledgement by policy‐makers of the impact of discourse was recommended.     

Out of the Blue: the dark side of creative enterprise

This paper draws on an archive of media texts that document the making of the film Out of the Blue. Within these media accounts are statements made by a group of residents resisting the film project, and the film‐makers responding to this resistance. We employ a Foucauldian informed discourse analysis to read these statements of resistance as a starting point to examine the power relations within contemporary knowledge generation processes of creative industries. We theorise creative industries as a discursive object located at the intersection of three discursive formations: ‘creativity’, ‘enterprise’ and ‘place’. Through analysing the particular place–identities of Aramoana engaged by the resisting residents and the film‐makers, we are able to suggest how this film project came to be discursively constituted as creative enterprise. In so doing, we find that the resisting residents’ statements work to disrupt the taken‐for‐granted ‘goodness’ of film enterprise, and creative industries more generally.     

(Re)politicizing global financial governance: what's ‘new’ about the ‘New International Financial Architecture’?

Abstract This article is a contribution to the (re)politicization of global financial governance currently underway in the interdisciplinary field of international political economy (IPE). Particular reference is made to the economistic and technicist discourse prevalent in the so‐called ‘New International Financial Architecture’ (NIFA) process. It is argued that a (re)politicized reading of global financial governance is enabled by a conceptualization of governance networks that combines the institutional focus of existing IPE research with a concern with the discursive dynamics of authority relations and that situates governance networks in the power relations, contestation, contradictions and reproduction of global finance. Claims to ‘newness’ regarding the NIFA process, made by both the ‘architects’ themselves and left unchallenged by the majority of IPE scholars, are also disputed. The NIFA process is shown to have continued the contested development of an exclusionary transnational neo‐liberal network of governance that first began to emerge in the mid‐1970s.     

A toolbox for public relations: The oeuvre of Michel Foucault

In this article, we provide a brief introduction to the work of Michel Foucault. Our focus is on the major themes of Foucault's work: discourse, power/knowledge and subjectivity. We demonstrate the rich contribution that Foucauldian theory can make to public relations practice and scholarship by moving beyond a focus on excellence towards an understanding of public relations as a discourse practice with power effects.     

Non‐understanding as a heuristic to hypothesizing cultural models: A meta‐oriented sociolinguistic strategy1

This article is concerned with the development of an analytic strategy to construct U.S. cultural models of war and terrorism, which are ‘mediatized’ or significantly shaped by the media. Central to that strategy are repair cues to non‐understanding as heuristics in intercultural encounters. These are applied to an inherently mediatized discursive ‘reality’ of war and terrorism. Theoretically, I synthesize sociolinguistic and anthropological perspectives into a ‘meta‐oriented sociolinguistics’, which analytically focuses on the meta‐dimension of discourse. The strategy is applied to a text on war and terrorism from the New York Times, to demonstrate its utility. Furthermore, I provide implications for enhancing validity in the ethnography of mediatized discourse. Specific to the findings of this article, I suggest that corpus studies of media discourse should be conducted on the metadiscursive keywords kamikaze, surprise attacks, Pearl Harbor, and 9/11 in particular temporal frames.     

Organisational identities,identification and positioning: learning from political fields

This paper uses critical discourse analysis to analyse and theorise the discursive strategies and tactics of public relations professionals in the political field in creating political identities during election campaigns. The lessons learned through the analysis and the theories built from those lessons are then discussed for their application to identity creation in the commercial organisational marketplace. This paper makes a key contribution to organisational identity theory for public relations practitioners by dealing with issues of identity creation in the face of competition for those same positions, and with issues of compatibility of identity positions with organisational values as well as social values.     

Black Immigrants in the United States and the "Cultural Narratives" of Ethnicity

This article argues that social science representations of post-1965 Black immigrants in the United States employ the concept of "ethnicity" in ways that reinforce the racialist myth of Black (American) cultural inferiority. Specifically, the discursive use of Black immigrant "ethnic" and "cultural distinctiveness," while admittedly reflecting an important recognition of the heterogeneity of the United States Black populations, is in fact predicated upon a repackaged "culture of poverty" discourse that serves to reaffirm the overarching racial order. In a discussion of the theoretical and historical development of the concept, I show how the current discourse of "ethnic distinctiveness" perpetuates a form of racism under a theory that denies the relevance of race while it continuously recodes the biological notions of race as "culture." Thus, Black immigrant distinctiveness, when presented through the prism of the cultural narratives of ethnicity, allows for the perpetuation of a "cultural racism" that adversely affects all Blacks in this country. I therefore call for a rejection of ethnicity theory as it is currently conceptualized and suggest the need to ground theories of Black distinctiveness within analyses of power relations and ongoing practices of racial subjugation.     

航线运输驾驶员执照理论考试改革初探

分析了我国民航现行航线运输驾驶员执照理论考试存在的不足,通过借鉴和总结欧洲JAA和澳大利亚CASA航线运输驾驶员执照理论考试的相关规定,提出了我国航线运输驾驶员执照理论考试应从考试内容、考试形式、通过标准等方面进行改革,以期利用考试的导向作用,引导航空公司、飞行训练机构以及飞行员对航空理论知识的高度重视,从而从根本上提升我国航线运输驾驶员队伍的职业素质与安全水平,为我国由民航大国向民航强国迈进奠定坚实的人力资源基础。     

Upsetting ‘Others’ in the Netherlands: Narratives of Muslim Turkish Migrant Businesswomen at the Crossroads of Ethnicity,Gender and Religion

In this paper we use insights from postcolonial feminism to explore the identity narratives of three Muslim businesswomen of Turkish descent in the Netherlands. We identify some of the ways in which contemporary political discourse in the Netherlands constructs Muslim ‘Others’ and discuss how this discursive positioning impacts on the multiple identities these women create for themselves in response. Postcolonial feminism challenges the discursive and material relations of both patriarchy and Eurocentric feminisms, which work together to obscure the rich diversity of women's lived experiences, their agency and identities. By exploring how Othering impacts on these women's multiple identities, we aim to enrich understandings of women's migrant entrepreneurship. These identity narratives, shared by women who each describe quite different ways of experiencing, interpreting and responding to marginalization, shed light on the West's relationship to the Other and reveal some of the underlying relations of power that shape identity.     

Juggling resistance and compliance: The case of Israeli ultra-orthodox media

In an attempt to examine how resistant discourses are constructed in a highly conservative society, this article presents four discursive forms of resistance used by an Israeli ultra-orthodox Jewish magazine juggling between compliance and resistance in its attempt to subvert hegemonic rabbinical authority. These resistance forms are: cushioning, discursive hybrids, explicit provocation and trivializing. Based on a qualitative content analysis of 229 articles published in the weekly magazine Mishpacha (Family), the study seeks to contribute to the existing literature on resistance in and around organizations by exposing the complex and heterogeneous nature of discursive resistance in authoritarian-religious environments. Furthermore, the paper offers a glimpse into the ways that a social group within a religious society resists authority though without shattering its ideological basis.     

Swallowed futures,indigestible pasts Post-apocalyptic narratives of rights in Kleist and Doctorow

Abstract

Previous analyses of the intertextual relations between Heinrich von Kleist's 'Michael Kohlhaas' (1810–11) and E.L. Doctorow's Ragtime (1976[1975]) have focused on adaptation, assessing the changes made to the original. By contrast, this article focuses on what motivates the choice of Kleist's novella as an intertext in the first place and argues for a different, narrative logic binding the two. Both texts fixate with great ambivalence on the potential for transcending pervasive difference in the general and common, and they are both post-apocalyptic responses, alternately tragic and ironic visions of transcended difference. Together, the two tell a story of the discursive formation and deformation of the idea of universal human rights – a story that suspends the discourse of human rights between two traumatic moments of articulation and violence (in the late 18th century and the mid-20th century, respectively) that animate, yet remain inaccessible to each text.     

Sarah was a Butch: Sexual Identity,Gender Practices,and Sarah's Place as Mother in the Jewish National Pantheon

Three fields of discourse regarding a masculine-like woman connect at a point that the queer field calls intersex, medical practice calls a sexual disorder, and rabbinic literature terms aylonit. The queer discursive field focuses on the freedom to choose an identity, but not the freedom from choosing one. The medical field focuses on sexual practice as the source of determining “normal” sexuality. In the discursive field of Jewish law there are no demands, because the Halakhic authority determines gender identity on behalf of the individual, maintaining ambiguity.     

The power to fix the gaze: Gender and class in Victorian photographs of pit‐brow women

This article considers how Victorian discourses on gender and class operate both within and upon Victorian photographs of women miners (pit‐brow women) in their working clothes. The photographs come from the personal collection of Arthur J. Munby, a bourgeois man of the period. In contrast to other studies undertaken on his collection, this article considers these photographs in the context of their commercial sale. Thus this article aims to investigate why Victorian men, such as Munby, purchased such photographs. The article does this by rebuilding the discursive field that gave these photographs meaning. This reveals that the way in which these photographs were actively constructing categories of difference (class and gender) allowed them to signify in a number or erotic and sexualized ways. Furthermore, the article exposes how these particular photographs carried specific meanings of the erotic because these women, unlike other working‐class women, wore trousers. Finally it reveals the power such discourses held in structuring the experience of being a woman miner in the 1860's.     

Kissing Macaca: Blogs,Narrative and Political Discourse

Blogs rest at the cross‐section of politics, media, and discourse. This relatively new medium has injected itself into the spectacle that is campaigns; competing narratives seek to define candidates, lure voters, and wage a war over the ownership of symbols and meaning‐making. Blogs influence the formation of narratives within the political spectacle of campaigns. This article seeks to describe local/regional blogs as social and discursive phenomena that participate in, and provide part of, the discourse of political spectacle. The article looks at this political subculture and attempts to express through an analysis of form, function, and meaning this new, palpable discursive force — a counter to the existing hegemony. The case studies utilized are the local/regional blogospheres that have developed in the states of Connecticut and Virginia. In Connecticut, we analyze the metonymic chains built in the Ned Lamont versus Joe Lieberman senatorial race and, in Virginia, Jim Webb against former lobbyist Harris Miller in the primary and Senator George Allen in the general election.     

Generation and discourse in working life stories

Following Mannheim's ( 1970 ) Problem of Generations, many scholars have warned of the analytical and political risks of conflating generation with cohort. Yet the temptation persists, as relying on cohort is a convenient method of dividing a population to study it. This article proposes that cohort is only convenient if the objective is understanding generations as definitive groups of people. It suggests a supplementary objective: understanding generation as a matter of discourse. Qualitative data from interviews with 52 Canadians illustrates how the discursive forms of generation in their stories render difference, human agency and social change in atomistic or voluntaristic terms. The most extreme manifestations of this theme appear related to the perception of generational conflict. Guided by James' principle of pragmatism, this article maintains that understanding generation as a discursive, historically contingent ‘thought’ with ‘effects’ is as important as understanding its structural form and contents.     

THE LIMIT OF THE DISCURSIVE: A Critique of the Radical Constructionist Approach to Family Experience

To date, the postmodernist approach to family experience which considers the actor's use of discourse rather than external sociocultural forces as primordial in constituting domestic reality has become an intellectual stream which sociologists can hardly ignore. Using the Gubrium–Holstein model as an exemplar for a “more sophisticated” postmodernist approach to constructing family experience, this article attempts to outline a critique of radical constructionism which overemphasizes the discourse of actors as artfully producing reality as featured in the notions of “doing things with words” and “talking reality into being.” The critique is mainly based on the works of Schutz and Garfinkel, of which Gubrium and Holstein claim their own model share “abiding concern,” and is further supplemented by the work of Bourdieu. This article carries a commitment to rebuking the postmodernist emphasis on the discursive by highlighting that the prepredicative structure of the lifeworld—which is nondiscursive in nature—constitutes the primordial, albeit insufficient, basis of the nomos pertaining to experience as constituted.     

Stepmother as electron: Positioning the stepmother in a family dinner conversation

This article proposes a discourse analysis of a family dinner conversation in which the participants are a father, a stepmother and a teenage daughter. Such analysis has social relevance insofar as roles within the stepfamily have not been either socially reshuffled or academically defined. The age-old myth about the wicked stepmother has provided the symbolic and discursive placement of stepmothers in contemporary American society in lieu of societal efforts to realistically define such a role. Thus, each case must define itself. My research examines a stepfamily's discourse about food as a window through which to view discursive strategies of inclusion and exclusion. I find that, in a situation where the child is a female teenager, a stepmother's identity is defined by positioning actively undertaken through the stepdaughter's discourse. Integrating a new parent into an existing unit is made far more difficult if the stepmother is seen as an outsider, who may be admitted to membership of the household, but not necessarily to the family.     

TERROR AND THE COLONIAL IMAGINATION AT WORK IN THE TRANSNATIONAL CORPORATE SPACES OF JAKARTA,INDONESIA

This article examines the role of the imagination in the construction of meaningful places out of economically defined and organized spaces. It seeks to understand the processes through which a colonial imagery is deployed in the negotiation of a complex and continually transforming transnational corporate order. This article is based on research conducted while working as a cross-cultural trainer within a transnational corporate office space in Jakarta, Indonesia. I discuss cross-cultural training as a space within which a colonial discourse based on terror and uncertainty persists, producing an ambivalent understanding of foreign overseas labor. I argue that a colonial approach to the social relations that take place within trans-national spaces persists for both Western-born and Indonesian members of the transnational capitalist class and is central to their perspective on capitalist expansion.