从传播过程看影响电视传播效果的因素

电视作为最现代化的传播媒介之一 ,自诞生以来影响日益扩大。它快速、便捷、直观、形象的传播方式 ,逐渐成为具有广泛社会基础和影响力的传播媒介。电视传播只有达到良好的效果 ,才能担负“以正确的舆论引导人”的光荣使命。效果不佳 ,即意味着传播失败 ,“引导”的责任恐怕就会落空。那么 ,研究其中的规律 ,分析电视传播过程的一些互相牵制的因素 ,特别是影响传播效果的因素 ,则相当具有现实意义。     

民族文化素质与传播

本文论述了民族文化素质与传播活动水平的互动和相互依赖关系 ,主要从民族文化素质的现状、问题和对策三个方面论证民族文化素质与传播的关系。     

略论动漫产业的传播途径——以传播生态学的视角

动漫产业的媒介性质决定了其产品的传播途径不同于其他产业,本文试图从传播生态学的角度分析其与传统媒体和新媒体之关系,揭示其传播途径的选择和技术进步的紧密联系.     

从信息传播的几个视角看编辑工作

在当今时代的信息大众传播链条上,编辑工作发挥着十分重要的作用。编辑工作的出发点是适应社会需要,满足广大受众的需求。编辑在信息传播工作中要树立竞争意识和精品意识。面对新时代、新技术,编辑需要不断学习,跟上高速前进的节奏。编辑必须注重信息传播的思想观点和社会舆论,同时具备法律知识和理念,保护知识产权,创造良好的社会信息传播环境。     

论新闻传播与社会发展的互动关系

新闻传播与社会发展的互动关系是一个复杂的动力系统。这其中既有新闻传播对社会发展的积极推动作用,亦有对社会发展造成危害的消极影响;既有社会发展给新闻传播提供的广阔的历史舞台,也有对新闻传播的种种规范和限制。如何使新闻传播的自觉纠错与社会发展的无形之手的不自觉纠错有机结合,从而产生良性效应,这将是摆在我们面前的新课题。     

广告传播流程及其元素分析

针对广告传播流程及其广告信源、信息和受众等元素的特性 ,运用大众传播学和视知觉心理学的基本理论 ,进行客观而深层地分析 ,研究广告作为一种特殊的大众化传播的基本模式 ,广告活动的科学实施以及使其获得传播效应最大化的可能性     

受众认知心理现象与新闻传播效果异化

传播效果是新闻传播活动的最终目的。然而,在新闻传播过程中,由受众定势心理、投射心理、期望心理、联想心理等认知心理复杂作用导致的效果“异化”现象不容忽视。有效地防范效果异化,新闻传播者应努力实现三个转变:由“传者中心”向“受者中心”转变;由“主观传播”向“主动沟通”转变;由注重主观意图设计向激活受众认知能力转变,从而避免新闻传播的负面效应,不断提高新闻传播质量。     

文学经典与大众文化--从简·奥斯汀小说的接受传播过程说起

二百年来奥斯汀小说的接受与传播过程,为如何看待和对待文学经典提供了丰富的启示。奥斯汀的小说经历了自身价值不断被发现与显现、在多重外力作用下从通俗文学走向文学经典的过程;在大众消费文化时代,奥斯汀小说作为源文本不断衍生、被开发,由文学资源成为文化产业链的资本。大众传播形式固然有削弱文学经典严肃性和深度感的一面,但经典本来就是一个不断建构的过程,各种重构和阐释为奥斯汀创作注入活力、延续生命,构建出文学经典与大众文化的良性互动关系。     

Participation of Disabled Children and Young People in Decision Making Within Social Services Departments: A Survey of Current and Recent Activities in England

A survey of all social services departments in England was undertakenin order to identify and investigate current work concerningthe participation of disabled children within decision makingregarding their own care and in service development. Developinga culture of, and good practice in, children’s participationis integral to government policy. Results demonstrate that disabledchildren are being involved in a range of decision-making areas;however, participation is not yet embedded or sustained acrossall social services departments, and the involvement of disabledchildren at a higher strategic level is still rare. The participationof disabled children needs further development including moreevidence on which factors can support and promote disabled children’seffective participation.     

农村留守老人需要社会关怀

本文分析了我国农村留守老人的形成原因,并对农村留守老人的社会关怀展开具体论述。对农村留守老人施以社会关怀,既是农村留守老人的主观愿望,又是农村经济发展的客观需要。对这一问题的探讨,具有很强的现实意义。     

中国城市社区选举的想象：从功能阐释到过程分析

一、引言 进入20世纪90年代,随着传统意义上的单位制度的解体,以及与 市场经济发展相伴而来的城市社会变迁,中国城市的观察者们开始把 着眼点从宏大的国家与社会的关系微缩到一个更为基本的问题意识中 去,亦即"公共领域、城市空间和市民生活的生长"(Davis et al.,     

Absent Role of the State: Analysis of Social Support to Older People with Disabilities in Rural China

China is experiencing rapid population ageing and already has 44 million older people with disabilities aged over 59 years. Yet social support of these older people with disabilities is undeveloped and not well researched. This article contributes by using a disability rights framework (right to life and protection, economic security and social support) to analyze local cases in rural China. It finds that, although the family is still the main provider of economic and care support to rural older people with disabilities, the absence of a state role in welfare provision has negative impacts on the well‐being of older and younger generations in rural families.     

Who Wants to be a Social Worker? Using Routine Published Data to Identify Trends in the Numbers of People Applying for and Completing Social Work Programmes in England

Despite widely reported problems with recruitment and retention,there is surprisingly little published research investigatingthe numbers of people wishing to enter social work and theirdemographic characteristics. This article uses routinely collectedpublished higher education data and reports produced by theGeneral Social Care Council (GSCC) and its predecessor the CentralCouncil Education for Education and Training in Social Work(CCETSW) to look at recent trends in the numbers of people wishingto become social workers. It argues that information on theoverall numbers of people applying each year is less helpfulthan understanding more about which groups are under-representedin social work and why. It also draws attention to some positiveindicators, such as the comparative success of social work inattracting groups who may currently be under-represented inhigher education. In addition to suggesting that we need toknow more about the numbers and types of people applying tobe social workers, it concludes that additional work is requiredin establishing employment patterns among the social work workforceas a whole. For example, a high proportion of newly qualifiedsocial workers take up paid employment in social work, but littleis known about what happens to them at later stages of theircareer.     

新媒体时代政府回应公共参与的路径选择

传统媒体因单向传播而缺乏互动机制,新媒体的出现改变了政府向受众的单向传播,成为公众参与的积极推动力量。然而,新媒体对公众参与也带来了不可避免的消极影响。因此,政府需要积极回应,发挥新媒体在公共参与中的优点,遏制其缺点,促进公民参与,使新媒体成为政府与公众沟通的桥梁。     

从熟人社会到弱熟人社会——来自皖西山区村落人际交往关系的社会网络分析

熟人社会”理论虽被广泛应用,但由于一直没有相应的指标来测量,故逐渐被刻板化。本研究使用社会网络分析方法,以皖南山区自然村落的人际交往关系为分析对象,从强弱关系的视角,重新测量发现：自然村落内村民之间的网络依赖于间接连接构成;强交往关系中存在大量孤立的个体,而且整体网络断裂的风险也较高;弱交往关系中基本上不存在孤立的个体,其整体网络断裂的风险较低。在这种情况下,即使自然村落内的村民之间也难以熟知,本研究将这个社会特征概括为弱熟人社会。