Micro-entrepreneurship,new media technologies,and the reproduction and reconfiguration of gender in rural China

This article explores the connections between micro-entrepreneurship, new media technologies, and gender in rural China. Based on fieldwork among diverse individuals engaged in agricultural and non-agricultural micro-entrepreneurship, I examine how uses of technology in economic production become the site for the reproduction and/or reconfiguration of gender hierarchies. Grounding my analysis in feminist and critical theories of technology, I investigate the gendered uses and discourses of new media technologies that emerge from three types of entrepreneurial spaces: physical places where micro-entrepreneurship is based on new media technologies, such as internet cafés and mobile phone shops; virtual realms where new media technologies potentially facilitate entrepreneurship, including text messaging and various websites; and virtual spaces where informal learning and sharing take place via mediated networks formed around common occupations. I argue that in the context of entrepreneurship, even among women and men who are young and have migration experience, deeply entrenched gendered power differentials produce unequal access to capital and social networks, and hence uses and understandings of technology. Although engagement with technology has opened up new spaces for economic enhancement and the rearrangement of conventional gender norms, such engagement does not overcome – indeed, in many cases reproduces – gendered power relations.     

Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA's Public Relations Tactics

This article examines one issue in how public relations students are socialized in their understanding of the value and power of social media in the practice of public relations. The public relations academic research about social media is explored, as well as the professional claims about the value of social media as a public relations tactic. The researchers conducted a content analysis of 1 year of Public Relations Tactics issues. The data are viewed through the theoretical frame of the socialization literature ( Jablin, 1987). The results suggest that claims of social media power far outweigh evidence of social media effectiveness as a communication tool. A disconnect exists between what authors of Public Relations Tactics pieces view as the potential for social media and the research findings about the effectiveness of social media. The final section of the article discusses the implications for public relations educators, professional associations, and practitioners as they consider social media tactics in public relations strategy.     

Power-Control or Empowerment? How Women Public Relations Practitioners Make Meaning of Power

This qualitative study examines how women public relations practitioners make meaning of power. From literature regarding power-control theory, gender, and empowerment, one research question was posed: How do women public relations practitioners make meaning of power? Results suggest that women practitioners made meaning of power as influence, relationships, knowledge and information, access, results-based credibility, and empowerment. The data extended power-control theory and scholarship regarding empowerment and uniquely added a gendered lens to the examination of power in public relations. Women practitioners actively enact influence, strategically forge relationships and gain and control information to affect their power.     

The gendered dimensions of bushfire in changing rural landscapes in Australia

This paper examines gender differences in awareness, preparedness and attitudes towards bushfire amongst landholders in rural landscapes affected by amenity-led in-migration in southeast Australia. It considers the potential of conceptualising bushfire not as a gender-neutral natural phenomenon but as an important means by which traditional gender roles and power relations within rural landscapes are maintained. Landholders were found to uphold conventional views of bushfire management as “men’s business” despite changing social circumstances. Consequently, key gender differences exist within landholders’ bushfire risk awareness, bushfire knowledge, the perceived need for bushfire preparedness measures, the willingness to perform certain tasks, and the belief in personal capacity to act. We argue that covert and less visible as well as overt gender roles and traditions are important factors in understanding landholders’ engagement with bushfire management. When gendered dimensions of bushfire are investigated in the context of hegemony, a paradox emerges between women choosing not to take control of their own bushfire safety and women being denied the opportunity to take control. The complex and contradictory actions and attitudes to bushfire that materialise through an analysis of gendered social experiences complicate attempts to create more gender-sensitive frameworks for bushfire management. The tenacious and embedded nature of gender role divisions within both public and private spheres was furthermore found to act as economic, social and political stumbling blocks for empowerment opportunities. Using a mixed-methods research approach, this paper maps out gendered dimensions of bushfire through landholders’ narratives and actions. The implications of these dimensions for bushfire management have direct relevance to recent international discussions of the vulnerability of the growing number of people living in bushfire-prone rural–urban interface areas.     

Socially distributing public relations: Twitter,Haiti, and interactivity in social media

Social media and communication technology have shifted the power of communication from public relations practitioners to social media users who may not have a recognized role or defined interest in an organization. What results is a social model of public relations in which traditional public relations responsibilities are distributed to social media users, and which depends on interactivity, legitimacy, and a user's social stake. This study explores social public relations through a qualitative analysis of user involvement on Twitter regarding relief efforts to support Haiti following the 7.0 earthquake that hit Port-Au-Prince in January, 2010. This analysis of Twitter posts also expands understanding of interactivity online and demonstrates social media user fulfillment of public relations objectives.     

Trending Trousers: Debating Kastom,Clothing and Gender in the Vanuatu Mediascape

This paper presents an ethnography of contemporary media practices in Vanuatu, with a particular focus on media narratives and debates around gender equality and women's clothing, exploring how the discourses of kastom, Christianity and ‘modernity’ are being employed and communicated across various media platforms. The use of community media to promote awareness of gender equality through participatory and entertaining content, and the use of mainstream media to communicate a narrative that reinforces existing gendered power structures are each explored. In addition, social media platforms are identified as an emerging communication tool through which users can straddle the line between producers and consumers of media content and narratives, and engage in frank debate around the issue of gender equality.     

Return to Gender: An Analysis of Women’s Disadvantage in Postal Work

The workplace is a crucial locale for understanding three important issues in contemporary debates on gender and organizations; the processes by which work becomes gendered, the origins and nature of gender segregation and the role of trade unions in delivering gender equality. This article presents data from a study of workplace transformations in Royal Mail, and demonstrates the dynamic interplay of factors over time, which have sustained postal work in the UK as a gendered occupation and continues to disadvantage women in the workforce. The article shows that the position of women in postal work has been historically and contemporaneously linked to the relations between the trade union, management, male and female workers. The data illustrate that the power relations between the main actors have sustained the dynamic of women’s disadvantage. Furthermore, the processes that have sustained postal work as a gendered job continue to segregate men and women’s work at the level of the workplace.     

Key issue operatives in an issue-driven network: Public relations as a “pocket of strength” in campus sexual assault awareness and prevention

Within public relations, little research has been conducted on the relationship between networks and social issues management, particularly issues that are gendered and emotional. Through a social network analysis and in-depth interviews with individuals involved in a public university’s sexual assault prevention and awareness work, this study demonstrates a missed opportunity for public relations experts to serve as key issue operatives in an issue-driven network. Specifically, public relations issue operatives can bridge network structural holes in the development and dissemination of comprehensive sexual assault awareness and prevention communication at universities.     

Governing through accountability: Gendered moral selves and the (im)possibilities of resistance in the neoliberal university

Drawing on Judith Butler's early work on gender as performance and her later work on the ethically accountable subject, this study examines the production of gendered moral subjects under neoliberal governance in contemporary academia. The analysis of 40 semi‐structured in‐depth interviews with postdoc researchers and assistant, associate and full professors in a Belgian university reveals how in academics’ narratives of their ethical relations of (non‐)accountability towards multiple stakeholders, gendered subjects are performed along the heterosexual matrix reproducing the gender binary. The conjunction of gendered and ethical demands imposed through relations of accountability further opens up distinctively gendered possibilities of consent and resistance under neoliberal governance. We advance the extant literature on gender in academia which largely focuses on women's symbolic struggle to (dis)identify with a masculine professional norm. By locating power in the gendered relations of accountability towards multiple others, it re‐conceptualizes gender as an ontological struggle in the constitution of the self as moral along gendered norms. The study rejoins recent scholarship that calls for the recognition and elaboration of a relational ethics by showing how such ethics enables the emergence of open and responsive subjectivities in relations of accountability.     

The Haemophilia Society

Abstract

A popular feminist principle in community work emphasises egalitarian relations between women. The ‘false equality trap’ of sisterhood has been highlighted recently through demonstrating women's different experiences of gender oppression. However, in making experiential diversity the starting point for practice it is possible to overlook power relations. A gendered relations perspective keeps the relations between men and women to the fore, while not precluding relative power differences between women. This perspective ensures that political institutions and practices become targets for change. In contrast, experiential diversity necessitates individual empowerment work and collective action based on local and unique circumstances. This perspective may encourage strategies which are inward-looking and which sidestep mainstream political institutions. Feminist community work needs to be judged according to its contribution to constraining the reproduction of patriarchal power relations. Feminist-inspired community development must operate in tandem with social action, policy reform, prefigurative strategies and above all, political reform.     

Placing Gender in Social Work: The Local and National Dimensions of Gender Relations

This paper argues that as well as being sensitive to wider discourses of gender relations, social workers need to consider the ways in which gender is localised. It is argued that to some extent gender practices vary according to local culture, that gendered identities are often localised and that social workers tend to construct their clients according to images of local men and women. These images tend to be stereotypical but some do also reflect dominant local gendered practices. The paper draws on data from qualitative interviews with social workers and probation officers, as well as the experience of teaching social work students, to illustrate these arguments. Whilst it is argued that the localising of gender is of general relevance, the data come from Wales alone. The author's conclusion is that (amongst other things) anti‐oppressive practice involves recognising the important influence of local stereotypes and challenging them, whilst also acknowledging that gendered practices do vary from place to place.     

Removing Macho Management: Lessons from the Field of Education

This article examines discourses of management and leadership in the light of gender inequalities in social relations and in educational administration in particular. It is argued that women's viewpoints and critiques of masculinist managerial perspectives are important in debates about alternative models of leadership. Interview data from a recent study of a group of six women working in teaching/managing positions in some primary and secondary schools in New Zealand is used to analyse a leadership style and philosophy which cuts across traditional gendered splits between private and public spheres, emotionality and rationality, teaching and administration. In this holistic approach, emphasis is placed on integrating such dichotomies through affiliation with others and power sharing. The paper concludes that such a management style must be supported and valued for the contribution it can make to improving organizational cultures and enhancing school learning and teaching environments. An original version of this paper was presented at the NZARE 13th National Conference at Knox College, Dunedin, New Zealand on 30 November 1991.     

Differential gender orientation in public relations: Implications for career choices

Women have entered public relations at a much faster rate than men over the last two decades. Studies of the field show some gender segregation in PR, so it may not be accurate to generalize about the profession as a whole. This study surveyed PR students to determine whether specialty areas are perceived as gendered and the characteristics associated with male- and female-oriented areas. Findings indicated clear differences between “female” and “male” specialties, with their associated characteristics supporting values delineated in the feminist theory of public relations. Further, the study found that students consider gender orientation in selecting career paths.     

One of the Boys?

This article argues that American media reports of the Jessica Lynch case illustrate some of the ways in which gender has been reordered, policed and disciplined within the United States (and North America more broadly) in the wake of 9/11 and in the context of war. The study of a key gendered representation of the war – and of the way gender interlocks with race, class, nationality and sexuality in these representations – tells us not only about how the war was sold to the American public, but also about the degree to which normative and disciplinary gender roles can be stretched, or not, within domestic society and the ways in which contemporary media portrayals of foreign adventures serve to reinforce these gender norms. Ultimately we argue that media portraits of Jessica Lynch demonstrate how little the simple inclusion of women in the military acts to disrupt sexist systems of power and meaning.     

Leadership and Gender in Public Relations: Perceived Effectiveness of Transformational and Transactional Leadership Styles

This study used a quantitative survey and qualitative focus groups to examine perceptions of leadership styles, sex differences in these perceptions, and opinions about the gendered nature of leadership in public relations. In summary, the focus group data supported survey results that indicated a strong preference for transformational leadership style over transactional leadership. However, there was also strong evidence for a preference for situational leadership. Findings are interpreted within the frameworks of public relations theory and gender theory.     

Analyzing Politics and Change in Women's Organizations

Research on women's political action too often passes over women's organizations that do not officially adopt a feminist ideology and do not explicitly set out to change gender power relations. Based on implicit notions that such women's organizations are nonpolitical (or less interesting), the research often supports a false dichotomy between feminist and nonfeminist organizations rather than illuminates women's common political ground. This study addresses women's collective action, politics and change by focusing on the case of Nicaraguan Mothers of Heroes and Martyrs - women who lost a son or daughter in the revolution or Contra War. Although some members in Matagalpa critiqued male domination, the organization itself did not set out to challenge the gendered division of labor; indeed, their collective demands relied upon and in many ways reinforced traditional gender identities. I argue that such movements are important to feminist political analysis. As I demonstrate in this article, an organization's lack of an official feminist ideology does not mean that individual members do not express interests, identities and ideals that challenge the gendered status quo. Such research, however, requires a nuanced approach, recognizing women as both accommodating and resisting gendered social structures. Thus, this study challenges the dominant feminist-feminine dichotomy by demonstrating that women's collective action is not only per se political (and politically important) but may also challenge as well as reinforce gendered power structures.     

Dairy Livestock Interventions for Food Security in Uganda: What are the Implications for Women's Empowerment?*

Women are increasingly the target of agricultural development programs aimed at reducing poverty and food insecurity, especially in sub-Saharan Africa. Some feminist scholars argue that such efforts are driven more by concerns about the efficient use of resources than the rights of women and do little to transform gendered power relations. We examine how development interventions that target women affect household well-being, especially food insecurity, empower women, and transform gendered power relations. Our study uses the case of the Gates Foundation funded East Africa Dairy Development (EADD) program in Uganda. Our methods include the Women's Empowerment in Agriculture Index survey and in-depth interviews of women farmers and key informants, within the EADD program. We argue that the livestock sector provides critical insights into women's empowerment because livestock are not “socially neutral” in their gendered effects. Our study found that: (1) ownership of dairy cows enhanced important dimensions of women's empowerment and gender equity that benefited women and households; (2) women's labor responsibilities for dairy cows disempowered some women by increasing their time poverty and; (3) ownership of dairy cows provided a means for women to disrupt entrenched social norms related to gender roles within the household and agriculture.     

Who Benefits from Production Outcomes? Gendered Production Relations among Climate‐Smart Agriculture Technology Users in Rural Ethiopia

The use of agricultural technologies is generally expected to increase production and household incomes. Gendered disparities in making use of agricultural outcomes could result in inequitable agricultural development. However, too little is known about whether the use of agricultural technologies improves gendered production relations, particularly in the Global South. This study investigates the question of gender‐equitable production relations by drawing on empirical data from women and men smallholders involved in conservation agriculture and small‐scale irrigation schemes in three study areas in Ethiopia. Findings show that the use of agricultural technologies does not improve unequal gendered production relations; rather, gender norms that exist within patriarchal social structures continue to influence production relations in at least three ways. First, societal norms restrict women from asserting their self‐interest in gendered bargaining. Second, there is a customary law in all the study areas that allows men (but not women) to inherit land—thus providing men with better bargaining and decision‐making positions over production outcomes, as they bring land to the marriage. Third, the restricted access of women to rural institutional services further contributes to unequal gendered production relations, as these services support men more than women in the use of agricultural technologies for enhanced production.     

Public relations and customer service: Employer perspectives of social media proficiency

Social media has enhanced integration between marketing and public relations. As such, public relations professionals have had to adapt and grow their knowledge and skillsets to stay relevant and current throughout the evolution of the digital landscape (Gesualdi, 2019). One of the growing areas of focus for public relations professionals has been customer service skills online. This specialization, often referred to as social care or social customer service, has been promoted and discussed heavily in industry circles and publications, but not in academic research. This study focuses on the survey results from 396 employers exploring the social media skills they most prefer university graduates to possess when entering the workforce. The results indicate that public relations and customer service are the social media skills most sought after by employers of university graduates ahead of proficiency in areas such as social media content production, strategy development and analytics. The potential implications of these findings to the public relations profession are examined and future research is also discussed.