How Inventory Cost Influences Introduction Timing of Product Line Extensions

In the industry with radical technology push or rapidly changing customer preference, it is firms' common wisdom to introduce high‐end product first, and follow by low‐end product‐line extensions. A key decision in this “down‐market stretch” strategy is the introduction time. High inventory cost is pervasive in such industries, but its impact has long been ignored during the presale planning stage. This study takes a first step toward filling this gap. We propose an integrated inventory (supply) and diffusion (demand) framework and analyze how inventory cost influences the introduction timing of product‐line extensions, considering substitution effect among successive generations. We show that under low inventory cost or frequent replenishment ordering policy, the optimal introduction time indeed follows the well‐known “now or never” rule. However, sequential introduction becomes optimal as the inventory holding gets more substantial or the product life cycle gets shorter. The optimal introduction timing can increase or decrease with the inventory cost depending on the marketplace setting, requiring a careful analysis.     

虚拟企业及其智能化管理

随着计算机技术和信息技术的高速发展．虚拟企业将是未来企业的有效组织形式。企业组织形式与经营模式的巨大变革,将促使企业管理模式的更新、因此,虚拟企业与由虚拟企业所引申的管理理念(本文称之为虚拟企业策略)、虚拟企业管理三者之间存在本质的差异。本文针对当前对"虚拟企业"理解和认识上的不完善,系统地阐述了虚拟企业的有关概念,并讨论了虚拟企业的体系结构,提出了虚拟企业智能化管理的基本思想．探讨了虚拟企业管理智能决策综合集成系统的总体设计方案和若干关键技术问题。     

Product Design for Life‐Cycle Mismatch

Life‐cycle mismatch occurs when the life cycle of a product does not coincide with the life cycles of the parts used in that product. This is particularly a problem with products that contain electronic components that sometimes have life spans of only two years. The cost of mitigating component obsolescence, which may require redesigning the product, is often considerable. Thus, prudent product design necessitates the selection of electronic components and product architecture, considering the cost of mitigating an obsolete design and other costs related to the design and manufacture of a product. Accordingly, we develop and analyze a model that shows how a product design can be effectively tailored to a particular product's life cycle.     

面向产品生命周期的部分柔性技术选择

本文研究随机需求下产品生命周期不同阶段的部分柔性技术选择与生产能力规划问题。部分柔性技术是相对于完全柔性技术而言的,一种生产技术的柔性程度定义为能生产一产品类中产品个数多少的能力。不同柔性强度的生产技术,其投资成本和运行成本不同。本文首先建立了以计划期上总成本最小为目标的技术选择和生产能力规划模型,然后根据产品在其生命周期不同阶段的特点与市场需求的特点,应用所建立的模型进行仿真并总结产品导入期和成熟期技术选择的特点。     

Managing the introduction of new technology

Most of the existing literature on the implications of new technology focuses on either its ‘impact’ or the social choices that lie behind strategies for its introduction into work organisations. The problems of managing the implementation of new technology have yet to be extensively examined despite this being one of the most critical aspects in the process of technological change. The findings from two case studies are presented which show how managers in the organisations concerned developed contrasting approaches to the problem of implementation in the context of opportunities and constraints presented by product markets and technological advance. Similarities between the two approaches are identified, in particular the role played by top management support in facilitating the acceptance of the new technology. The argument that management is able to develop a single unitary strategy towards the introduction of new technology is rejected in favour of a view of managerial actions as a series of flexible and changing sub-strategies associated with different stages in the process of change.     

Product Design and Supply Chain Coordination Under Extended Producer Responsibility

Extended Producer Responsibility (EPR) legislation focuses on the life‐cycle environmental performance of products and has significant implications for management theory and practice. In this paper, we examine the influence of EPR policy parameters on product design and coordination incentives in a durable product supply chain. We model a manufacturer supplying a remanufacturable product to a customer over multiple periods. The manufacturer invests in two design attributes of the product that impact costs incurred by the supply chain—performance, which affects the environmental impact of the product during use, and remanufacturability, which affects the environmental impact post‐use. Consistent with the goals of EPR policies, the manufacturer and the customer are required to share the environmental costs incurred over the product's life cycle. The customer has a continuing need for the services of the product and optimizes between the costs of product replacement and the costs incurred during use. We demonstrate how charges during use and post‐use can be used as levers to encourage environmentally favorable product design. We analyze the impact of supply chain coordination on design choices and profit and discuss contracts that can be used to achieve coordination, both under symmetric and asymmetric information about customer attributes.     

DYNAMIC INTERACTION OF PRICE AND DESIGN QUALITY FOR PRODUCTS WITH CONVEX PRODUCTION COSTS

Price and design quality define value for customers and are often used by firms to position products in the marketplace. Setting price and quality level on a new product for the first time and making appropriate changes over time to these variables to reflect changing conditions in the market requires careful coordination of design, manufacturing, and marketing variables. We present a control theoretic model to study the complex interaction among price, quality, and cost during the life cycle of a product. Our model considers the major design-manufacturing-marketing tradeoffs and helps determine optimal pricing, design quality, and production strategies in a dynamic environment with convex production costs.     

Investment in Facility Changeover Flexibility for Early Entry into High‐Tech Markets

A model is introduced to analyze the manufacturing‐marketing interface for a firm in a high‐tech industry that produces a series of high‐volume products with short product life cycles on a single facility. The one‐time strategic decision regarding the firm's investment in changeover flexibility establishes the link between market opportunities and manufacturing capabilities. Specifically, the optimal changeover flexibility decision is determined in the context of the firm's market entry strategy for successive product generations, the changeover cost between generations, and the production efficiency of the facility. Moreover, the dynamic pricing policy for each product generation is obtained as a function of the firm's market entry strategy and manufacturing efficiency. Our findings provide insights linking internal manufacturing capabilities with external market forces for the high‐tech and high‐volume manufacturer of products with short life cycles. We show the impact of manufacturing efficiency and a firm's ability to benefit from volume‐based learning on the dynamic pricing policy for each product generation. The results demonstrate the benefits realized by a firm that works with its manufacturing equipment suppliers to develop more efficient and flexible technology. In addition, we explore how opportunities afforded by pioneer advantage enable a firm operating a less efficient facility to realize long term competitive advantage by deploying an earlier market entry strategy.     

Integrating information systems into business strategies

The role of information systems (IS) in business is changing rapidly. The information revolution, driven by dramatic improvements in cost and performance of the technology is radically altering the business environment of many firms— restructuring whole industries, re-aligning the balance of power and leverage of industry component firms and enabling competitive strategies to be implemented or sustained more effectively. This transformation of role requires strategies for information systems to become an integral part of business strategy formulation. Traditional approaches to the management of IS activities are inappropriate for the determination of business strategies for systems. However, the techniques of corporate strategic analysis and formulation can be used to determine how IS should be managed to gain maximum business benefit.     

OEM product design in a price competition with remanufactured product

An original equipment manufacturer (OEM) produces new products and often faces a dilemma when determining the level of interchangeability in its product design. The interchangeability is considered as a degree to which the product can be disassembled without force, and thus an increasing degree of interchangeability would decrease the OEM's production cost, but it would also lower a remanufacturer's cost in cannibalizing used items. Decreasing the level of interchangeability to deter the remanufacturer, on the other hand, would simultaneously increase the production costs of the OEM. We thus formulate a two-period supply chain model consisting of two chain members, an OEM and a remanufacturer, to investigate the product design decision of the OEM and both chain members' competitive pricing strategies. We then characterize the equilibrium decisions and profits with regard to costs and consumers' preference for the remanufactured product. We also evaluate a strategic game in which the OEM chooses the degree of interchangeability, and the remanufacturer determines its collection strategy. We find that the product-design strategy is effective for the OEM in competing with the remanufacturer, but it is not necessarily harmful to the remanufacturer.     

Commercialization of Platform Technologies: Launch Timing and Versioning Strategy

Many emerging entrepreneurial applications and services connect two or more groups of users over Internet‐based information technologies. Commercial success of such technology products requires astute business practices related to product line design, price discrimination, and launch timing. We examine these issues for a platform firm that serves two markets—labeled as user and developer markets—such that the size of each market positively impacts participation in the other. In addition, our model allows for sequential unfolding of consumer and developer participation, and for uncertainty regarding developer participation. We demonstrate that product versioning is an especially attractive strategy for platform firms, that is, the trade‐off between market size and margins is tilted in the direction of more versions. However, when expanding the product line carries substantial fixed costs (e.g., marketing cost, cost of additional plant, increased distribution cost), then the uncertainty in developer participation adversely impacts the firm's ability to offer multiple versions. We show that for established firms with lower uncertainty about developer participation, the choice is essentially between an expanded or minimal product line. Startups and firms that are entering a new product category are more likely to benefit from a “wait and see” deferred expansion strategy.     

Delayed Differentiation for Multiple Lifecycle Products

Modular design allows several generations of products to co‐exist in the installed base as product designs change to take advantage of improved performance via modular upgrades. Use of a common base platform and modular design approach allows a firm to offer updates for improved performance and flexibility via remanufacturing when products have multiple lifecycles. However, as the product evolves through multiple lifecycles, the large pool of product variants leads to the curse of product proliferation. In practice, product proliferation causes high levels of line congestion and results in longer lead times, higher inventory levels, and lower levels of customer service. To offer insights into the product proliferation problem, the authors employ a delayed differentiation model in a multiple lifecycle context. The delayed differentiation model gives flexibility to balance trade‐offs between disassembly and reassembly costs by adaptively changing the push‐pull boundary. An adaptive, evolving push‐pull boundary provides flexibility for a remanufacturing firm to meet changing customer demands. The delayed differentiation model includes both a mixed‐integer linear program and an analytical investigation of the evolutionary nature of the push‐pull boundary. Both field observations and experimental results show that the nature of product proliferation and changing demand structures play significant roles in the cost and flexibility of the evolving delayed differentiation system.     

无人零售业态下自动售卖机联合补货策略研究

研究无人零售业态下自动售卖机的多产品联合补货问题，建立由补货成本、库存持有成本、缺货成本构成的平均补货成本模型，分析容量约束与固定补货阈值下的最优补货策略。结果表明，企业会倾向于在剩余较少产品时进行补货，剩余的产品往往是投影面积最小使得相同面积可容纳最多数量的产品；比较最优补货时间与平均补货成本发现，延长补货时间可以降低平均补货成本，在补货阈值越大、固定补货成本越低或售卖机容量越小时，最优补货时间会降低，反之，平均补货成本会增加。此外，分析不同成本变动对平均成本的影响发现，单位成本变动均会引起平均补货成本的增加，且在单位库存持有成本变动时，最优补货策略会发生转移，向单位库存持有成本降低至一定程度的产品或向投影面积最低即相同面积可容纳数量最小的产品转移。     

制造商技术开放策略问题研究

在高新科技领域，制造商往往需要面对技术优势与需求优势的选择问题，技术策略（开放/封闭）逐渐成为选择的关键。在产品需求理论的框架内，研究了制造商的技术策略问题，通过构建制造商技术策略模型，分析产品的网络外部性、规模经济效应以及新制造商对于制造商不同技术策略下最优利润的影响，进而得出制造商的技术策略、新制造商的市场进入策略及相应的市场结果。最后，文章进行了拓展，分别研究了存在多个新制造商和市场进入成本两种情况下各方策略及市场结果的变化。研究发现：（1）制造商数量对于潜在市场总需求的影响系数越大，制造商越倾向于选择技术开放策略；（2）适中的网络外部性强度和规模经济效应强度有利于制造商选择技术开放策略；（3）当新制造商数量增加时，制造商技术策略的变化方向由其初始技术策略所决定；（4）市场进入成本不会影响制造商的技术策略，却会改变技术开放策略下新制造商的市场进入策略，进而使得市场结果发生分化；（5）专利授权费会激励制造商选择技术开放策略。     

Closing the Loop: An Empirical Analysis of the Dynamic Decisions Affecting Product Variety

Product variety decisions have become a key issue in managing new product development and innovation. The marketing literature highlights how product variety influences consumer demand. The operations and supply chain management literature discusses the impact of product variety on production and operational costs. However, very little has been found about how these past performance outcomes may influence present variety decisions. We consider product variety and performance outcomes in a dynamic decision loop by testing the forward impacts of product variety on demand and cost, as well as the reverse influences of past performance on present product variety decisions. Using archival data from the distribution network of a U.S.‐based soft drink bottler, we develop a balanced panel dataset of 3,666 observations over three years containing product variety, cost, and demand data. Our results suggest that both past demand and past cost outcomes may influence present variety decisions, with the demand impact occurring more rapidly than the impact of cost. Moreover, we investigate curvilinear impacts of product variety on the performance measures and find that product variety influences both demand and cost performance at diminishing marginal rates. From a theoretical perspective, our study better models the interplay between product variety and performance outcomes, while from a professional perspective, we help supply chain managers to better plan for the outcomes of their product variety decisions.     

捆绑策略对于低性能产品引入的价值

如何将低性能产品(低吸引力产品)引入现有高性能产品进行销售已成为企业关注的重要问题,尤其是当低性能产品具有各种边际成本结构以及顾客表现为在更长时间域理性选择购买时机的行为时.研究了捆绑策略对于低性能产品引入的价值,考虑了不引入低性能产品(只销售高性能产品)的基准策略以及引入低性能产品(同时销售两种产品)的完全捆绑策略、分开销售策略与混合捆绑策略.结论显示:当低性能产品的边际成本较低以及与高性能产品之间的竞食性较强时,不引入低性能产品对企业更有利.当低性能产品具有中等(较低)边际成本且与高性能产品之间的竞食性较弱时,企业应当采用混合捆绑策略引入低性能产品.此外,还分析了完全捆绑策略与分开销售策略的适用范围.     

考虑消费者环保意识与政府补贴的企业绿色技术创新决策研究

在绿色经济时代,绿色技术创新已经成为越来越多企业获取竞争优势的途径。本文基于消费者需求偏好,在不同的政府补贴情形下,构建了包含绿色产品与普通产品生产企业的双寡头竞争模型和斯塔克博格模型,分析了企业绿色技术创新驱动因素和行动时机。研究表明：消费者环保意识有助于提升绿色产品市场份额和企业利润,而绿色产品的单位成本增加会降低其市场份额和企业利润,且绿色产品的单位成本与普通产品企业的利润呈倒U型关系;政府对绿色产品的补贴,可以促进企业绿色技术创新。补贴消费者与补贴企业两种方式下产品的市场份额和社会总福利相同,考虑到补贴的执行成本,补贴消费者更优;绿色产品生产企业作为追随者时,绿色产品的市场占有率最高,社会总福利也最高,因此,后发行动策略是企业绿色技术创新的占优行动策略。     

Elusive Critical Elements of Transformative Risk Assessment Practice and Interpretation: Is Alternatives Analysis the Next Step?

This article argues that “game‐changing” approaches to risk analysis must focus on “democratizing” risk analysis in the same way that information technologies have democratized access to, and production of, knowledge. This argument is motivated by the author's reading of Goble and Bier's analysis, “Risk Assessment Can Be a Game‐Changing Information Technology—But Too Often It Isn't” (Risk Analysis, 2013; 33: 1942–1951), in which living risk assessments are shown to be “game changing” in probabilistic risk analysis. In this author's opinion, Goble and Bier's article focuses on living risk assessment's potential for transforming risk analysis from the perspective of risk professionals—yet, the game‐changing nature of information technologies has typically achieved a much broader reach. Specifically, information technologies change who has access to, and who can produce, information. From this perspective, the author argues that risk assessment is not a game‐changing technology in the same way as the printing press or the Internet because transformative information technologies reduce the cost of production of, and access to, privileged knowledge bases. The author argues that risk analysis does not reduce these costs. The author applies Goble and Bier's metaphor to the chemical risk analysis context, and in doing so proposes key features that transformative risk analysis technology should possess. The author also discusses the challenges and opportunities facing risk analysis in this context. These key features include: clarity in information structure and problem representation, economical information dissemination, increased transparency to nonspecialists, democratized manufacture and transmission of knowledge, and democratic ownership, control, and interpretation of knowledge. The chemical safety decision‐making context illustrates the impact of changing the way information is produced and accessed in the risk context. Ultimately, the author concludes that although new chemical safety regulations do transform access to risk information, they do not transform the costs of producing this information—rather, they change the bearer of these costs. The need for further risk assessment transformation continues to motivate new practical and theoretical developments in risk analysis and management.     

Modelling the tradeoff between postponement capacity and forecast accuracy

The ability to offer rapid delivery of a wide variety of customised products requires companies to maintain high levels of product inventories to quickly respond to customer demands. One alternative for reducing final product inventories while providing the required customer service level is delayed product differentiation, known as postponement. This strategy, however, can result in significant costs of increasing capacity at the postponement stage. Another alternative is to improve forecast accuracy, resulting in costs associated with more sophisticated forecasting methodologies. In this study we model the costs associated with each alternative and the resulting reductions in inventory levels, while maintaining a constant service level. We illustrate the interaction between these variables using a numerical example motivated by our work with a local manufacturer of non-durable household goods. Our findings show that large cost differences can exist between the two strategies, and that these costs play a significant role in determining the best strategy. Also, the value of the product (through holding cost) sets a limit on the benefit that can be realised by either strategy. These results have important managerial implications that should be considered when making the postponement decision.     

基于灰色市场可追溯的RFID技术策略与窜货行为的博弈研究

考虑由一个制造商、一个零售商及两个独立市场（高端市场和低端市场）组成的供应链，针对零售商可能窜货而形成的灰色市场问题，构建了制造商RFID技术策略（采纳与否）和零售商窜货行为（窜货与否）的博弈模型，分析了RFID技术对灰色市场、企业收益及社会福利的影响，得到了博弈的纳什均衡策略。研究表明：1）窜货总是零售商的占优策略，而制造商RFID技术采纳策略取决于对零售商窜货的惩罚成本和RFID技术成本的高低；2） RFID技术和零售商窜货均会降低社会福利水平。