Charisma,collectives, and commitment: hybrid authority in radical feminist social movement organizations

The primary goal of this article is to add to the literature on the role of social movement organizations in facilitating movement involvement and activism. Using Weber’s definition of domination and delineation of ideal types of social action as starting points, my specific focus is on those SMOs that exhibit authority that is situated in the whole (collective) and manifests an extra-ordinary (charismatic) hold on the members/followers. I suggest the term ‘collective charisma’ for this hybrid form of organizational authority exhibited in a subgroup of SMOs. Examples from the radical U.S. feminist movement are used to illustrate how this particular organizational form shapes movement commitment, specifically the creation of collective identity, oppositional consciousness, and culture.     

‘I Hate It,But It Still Sounds Good’: Collective Identity and the Evaluation of Oppositional Frame Resonance

While activists often respond to claims advanced by their opposition, little is known about how oppositional rhetoric is evaluated. This study focuses on the evaluation process, examining how movement actors assess the resonant appeal of oppositional frames. I analyze how activists in the American pro-choice movement respond to a faction of the pro-life movement that primarily frames abortion as harmful to women. Drawing on focus group conversations with pro-choice activists, I find feminist collective identity and their own experience advancing gendered frames influence which oppositional frames pro-choice actors consider most likely to resonate with a non-activist audience. These judgments subsequently guide decisions about how to respond to oppositional frames and construct of counterframes. I find activists to use collective identity to rule out potential strategies and tactics they feel are in conflict with what the group represents. I argue that in cases where similarities exist between frames and counterframes, experience advancing rhetoric superficially similar to that of the opposing movement provides strategic insight. Movement actors draw on lessons learned from their own collective framing experiences to evaluate how audiences will respond to oppositional frames with comparable cultural themes. These experiences serve as a guide, informing activists' perceptions of the frames a non-activist audience will be most likely to embrace, which frames must be addressed, and which can be safely ignored. This study emphasizes movement actors' agency and strategic decision-making processes, demonstrates how collective identity influences the framing process, and contributes to knowledge of how group experiences and identity affect perception and strategy.     

Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the #MeToo movement

During the #MeToo movement, social movement organizations (SMOs) played a crucial role in the online mobilization by utilizing various message frames and appealing hashtags during the social movement. Applying a co-creational approach and using framing as a theoretical framework, the study explored how SMOs use words and hashtags to participate in the #MeToo movement through Twitter. Based on both semantic network analysis and thematic analysis methods, findings of the study enhance literature of social movement organizations and activism as well as provide practical implications for effective social movement campaigns.     

Managing Organizational Emotions: Framing Feelings of Illegitimacy in the Radical Women's Prison Movement

Abstract

This article examines how activists manage the potentially deleterious emotions that arise in social movement organizations. Using data from a case study of an organization in the contemporary radical women's prison movement in California, I explore how feelings of illegitimacy are managed and sublimated by activists, during the course of organizational life, to sustain participation in the movement. Drawing on framing theory, I find that organizational frames serve as mechanisms that manage and focus activists' feelings, delimit movement strategies, and inspire and legitimate collective action.     

Pursuing Political Persuasion: War and Peace Frames in the United States after September 11th

Despite the prominence of framing analysis in social movement research, the ways that power-holders and challengers attempt to persuade the general public remain under-theorized. We develop a multidimensional typology of what content producers frequently anticipate will make their frames potent. Moreover, we argue that several contextual factors influence which of these dimensions are emphasized in frames. To assess these propositions, we conducted an analysis of statements issued by President Bush and 10 US peace movement organizations following the September 11th attacks. Both sides touched upon all dimensions. President Bush's statements took advantage of discursive and emotional opportunities in crafting messages supportive of war and repression. Illustrating their strategic nature, PMO statements either appropriated or rejected dominant discourses for any single dimension. While peace groups took advantage of emotional opportunities, oppositional cultures curtailed their use of discursive opportunities. Lacking democratic legitimacy and rational legal authority, peace groups devoted a higher proportion of text to establishing the empirical credibility and the moral authority of their claims. The study advances social movement theory by highlighting the interplay of culture, power, and agency in the production of public collective action frames.     

Organizational identity,political contexts,and SMO action: Explaining the tactical choices made by peace organizations in Israel,Northern Ireland,and South Africa

Students of social movements have long been interested in the question of why social movement organizations (SMOs) employ the tactics that they do. This paper explores this question by examining twenty-seven SMOs engaged in peace and conflict resolution in Israel, Northern Ireland, and South Africa. While the investigation reveals that SMOs across the sample employed an eclectic mix of tactics to pursue their goals, both cross-region and within-region variations in SMOs' tactical behavior are identified. The paper argues that cross-region variations in tactical behavior are best explained by the political contexts of each region and demonstrates that SMOs' organizational identities best account for within-region variations. Overall, the analysis supports scholars' claims that organizational identities ultimately drive the goals that SMOs pursue, the mix of tactics they emphasize, the degree to which they change their tactics over time, and, most importantly, the extent to which they are willing to engage in extra-institutional modes of action (protest, civil disobedience, violence).     

Organizations,coalitions, and movements

This article uses empirical evidence on networks of voluntary organizations mobilizing on ethnic minority, environmental, and social exclusion issues in two British cities, to differentiate between social movement processes and other, cognate collective action dynamics. Social movement processes are identified as the building and reproducing of dense informal networks between a multiplicity of actors, sharing a collective identity, and engaged in social and/or political conflict. They are contrasted to coalitional processes, where alliances to achieve specific goals are not backed by significant identity links, and organizational processes, where collective action takes place mostly in reference to specific organizations rather than broader, looser networks.     

Political theater and student organizations in the 1989 Chinese movement: A multivariate analysis of Tiananmen

Social movement research has often been divided between organizational and cultural analyses of collective action. Organizationally oriented theorists have viewed indigenous organizational structure as the critical variable in the emergence of collective action. Political culture and cultural frame theorists have focused instead on the cultural frames that resonate with audiences, mobilizing them to action. But social movements cannot be the result of one or the other of these factors. An analysis of the 1989 Chinese movement illuminates the multivariate aspects of this social movement. This movement was a two-tiered movement with an organized student leadership tier and a mass audience. Enmeshed in university organizations and student networks, the student leaders relied on an organizational structure that had been emerging since the mid-1980s. This organized leadership tier employed cultural symbols and acts to mobilize mass audiences that were beyond the scope of the students' organizational linkages. The political theater of the organized student leaders was complemented by institutional changes that had been occurring over the decade of reform in China and a political opportunity that allowed wide coverage of the students' activities.     

Which resources matter for what impacts? Resource mobilization and impacts of local SMOs in rural Lithuania, 2004–2006

Abstract

Resource Mobilization Theory (RMT) posits that the key to social movement organizations’ (SMOs’) success is their ability to mobilize resources. Yet there has been little research verifying this claim. This study uses the case of post-Soviet rural Lithuania to test the link between human, social, material, and organizational resources of SMOs and three types of organizational impacts: issue awareness, local support, and media coverage. Using original data from 165 rural advocacy organizations that spans the period of 2004 to 2006, we demonstrate that the effects of different resources vary in significance and strength for differentoutcomes. Furthermore, no single resource type consistently predicts all impacts. This research contributes to RMT by (1) identifying which resource types predict specific organizational impacts, (2) extending RMT to the unique context of post-Soviet Lithuania, and (3) illuminating the relationship between resources and impacts for an understudied unit of analysis (small, newly founded nonprofessionalized organizations).     

COALITION FORM AND MOBILIZATION EFFECTIVENESS IN LOCAL SOCIAL MOVEMENTS

Little has been written on the form that coalitions take in social movements. Three months of fieldwork by a five-person team documented the population of social movement events (SMEs) across seven movements in a Southwestern city. We investigated the process and form that led to these events at the interorganizational level. Three different coalition forms, as well as single social movement organizations (SMOs) acting alone, organized the SMEs. The network invocation form a single SMO making strategic and framing decisions while encouraging other SMOs in its network to mobilize participants was significantly more effective than other forms at mobilizing attendance at events.     

COLLECTIVE MOBILIZATION AND IDENTITY FROM THE UNDERGROUND: The Deployment of "Oppositional Capital" in the Harm Reduction Movement

Within social movement literature, the concept of collective identity is used to discuss the process through which political activists create in-group cohesion and distinguish themselves from society at large. Newer approaches to collective identity focus on the negotiation of boundaries as social movement agents interact with social structural forces. However, in their adoption of a perspective that holds identity as a process, these social movement studies neglect the more tangible cultural elements that actors manipulate when they express collective identity. This research project adopts a subcultural perspective in the Birmingham tradition to address the question of how social movement actors reapporpriate symbolic expressions of identity and what meaning systems they draw from that enable them to redefine "stigmatization" as "status" This article offers the concept of "oppositional capital" as a general framework for analyzing the symbolic work that social movement actors perform in their expressions of collective identity. For the purposes of analysis, the primary elements of oppositional symbolic expressions are divided into the four categories of distinction, antagonism, political activism, and popular cultural aesthetics. This article applies the concept of oppositional capital to representations of collective identity of a radical branch of political activism within the social movement of harm reduction. Specifically, it analyzes the zine, Junkphood to describe how actors within this social movement cohort are able to present their collective identity as part of an alternative status system by drawing from an economy of signs that are generally recognized as oppositional.     

COLLECTIVE IDENTITY IN THE STRAIGHT EDGE MOVEMENT:

Although social movement scholars generally study movement organizations, a great deal of significant collective action occurs in diffuse, noninstitutional contexts. This article uses the straight edge movement to explore the less structured aspects of movement activity and discuss the roles collective identity plays in diffuse movements. The straight edge collective identity promotes individual action within the context of a commitment to a strong identity. This paper shows how a strong collective identity is the foundation of diffuse movements, providing "structure," a basis for commitment, and guidelines for individualized participation. Finally, the article demonstrates that organizational conceptualizations of social movements fail to capture important avenues of cultural protest.     

Dangerous Issues and Public Identities: The Negotiation of Controversy in Two Movement Organizations*

Social movement organizations frame not only their target issues, but their own organizational identities. In doing so, they are sometimes forced to make difficult decisions that pit principle against considerations of image. This article compares and contrasts episodes from two different movements: (1) Amnesty International's (AIUSA) expansion of its human rights agenda to include death penalty abolitionism and (2) the American Civil Liberties Union's (ACLU) endorsement of drug legalization. Based upon documentary and interview data, I demonstrate that Amnesty's decision to work toward the abolition of capital punishment provoked intense internal debate based upon the prevalence within AIUSA at that time of a narrow conception of human rights, concern about the effect of anti‐death penalty projects on the group's priorities, and the fear that the carefully crafted image the organization had built would be damaged by anti‐death penalty work. The ACLU's endorsement of drug legalization provoked some of the same concerns, but issues of public identity management were far less evident. Instead, internal debates focused on the proper breadth of the organization's anti‐prohibitionism. I suggest that the differences between the two cases may be understood in terms of contrasting organizational cultures, framing vocabularies, and membership profiles.     

Cause identity: A measurement of disability organizations’ communicated values

This article introduces the concept of “cause identity” as an important consideration in public relations practice as well as research. Ten different disability organizations were used to examine how – as measured through communicated values – organizational identity is expressed. Results of a quantitative content analysis of marketing and public relations materials used by the organizations indicated very few distinctions in their organizational identities. Rather, a strong collective identity was shared among all ten organizations.     

Multi-Organizational Fields and Social Movement Organization Frame Content: The Religious Fro-Choice Movement*

As an explanatory method in studies of social movements, analyses of collective action frames have generally focused on the variable efficacy of the frames of social movement organizations (SMOs)in the mobilization of potential participants. However, this work has for practical reasons used the acknowledged analytic simplification that SMOs only target potential participants–and not opponents, elite decision makers, or the media–when constructing their frames. To incorporate multiple targets into future studies of SMO frame construction, this paper expands on the idea of a multi-organizational field. I propose that the characteristics of the targets in the field and the social structural and cognitive boundaries between them determine SMO frames. This perspective is demonstrated by analyzing changes in the collective action frames of SMOs in the religious pro-choice movement from 1967 to 1992. I argue that this perspective may explain findings where a frame fails to “resonate” with potential participants–the frame may not have been created with them in mind.     

Collective Memory Anchors: Collective Identity and Continuity in Social Movements

Abstract

Drawing on ethnographic data from two social movement organizations, this article highlights the way that remembrances of the past are inserted into present interactions to help maintain a sense of movement continuity. Seeing collective identity and collective memory as intertwined dynamic processes, the article argues that the continuity of a social movement is maintained, in part, when movement members insert narrative commemorations that constrain current collective identity development. The process examined is that of “collective memory anchoring,” in which participants instrumentally and/or contextually bring forward the past during interactions in such a way that the formulation of elements in a movement's collective identity appears to mirror past formulations. The common constraints of preexisting networks, participants' shared cultural backgrounds, and a movement's collective action frames are explored.     

Frames and Narratives as Tools for Recruiting and Sustaining Group Members: The Soulforce Equality Ride as a Social Movement Organization*

Structuring collective action, given diverse human thoughts, feelings, and behavior, is an arduous task. This article examines one way collective action can be facilitated by analyzing how social movement organizations (SMOs) use narratives as a key resource for recruiting members and sustaining participation. Data for this analysis were collected through participant observation and in‐depth interviews with 34 participants of the Soulforce Equality Ride (ER), a cross‐country bus journey—modeled after the Freedom Ride of the Civil Rights Movement—that toured 18 schools that ban the enrollment of gay, lesbian, bisexual, and transgender students. Findings indicate that the ER recruited participants, maintained commitment to the group and its cause, and met organizational goals by (1) crafting a frame that successfully taps into potential members’ existing emotions, ideologies, and experiences; (2) aligning these individual experiences with group messages and meanings via narratives; and (3) creating positive feelings for members. In doing so, SMOs can construct cognitive and emotional links between the individual and the SMO, thereby promoting group goals.     

NONPROFIT INCORPORATION AMONG MOVEMENTS OF THE POOR:

Social movement scholars have begun to note the widespread use of nonprofit incorporation by social movement organizations (SMOs) in the United States. They argue that nonprofit incorporation is a voluntary act that ultimately leads to moderation in goals and tactics. I examine this argument with ethnographic data on fifteen homeless SMOs that operated in eight U.S. cities. I identify six pathways to adoption or nonadoption of nonprofit form and find that moderation, when it occurs, is not a function of nonprofit incorporation per se but of the particular pathway by which an SMO came to adopt nonprofit form. I discuss the implications of these findings for SMOs in general and for understanding the broader debates about organizational autonomy and external control of SMOs.     

Heretical Social Movement Organizations and Their Framing Strategies*

This article is an exploratory study of heretical social movement organizations (HSMOs) and the challenges that they face in framing their issue positions. It examines how identity communities’ core issue positions serve to demarcate the boundaries of authentic group membership, making “heretics” out of community organizations that have contrary positions. It also analyzes how these organizations finesse their heretical status by utilizing specific framing strategies. It illustrates these processes using data on two social movement organizations involved in the American abortion controversy, Catholics for a Free Choice, a Catholic pro‐choice organization, and Feminists for Life of America, a feminist pro‐life organization, during the period between 1972 and 2000. I begin by demonstrating the Catholic and feminist communities’ use of an abortion litmus test to maintain community boundaries. I, then, describe the two organizations’ use of value amplification and boundary framing to frame their “heretical” issue positions both within and against their identity communities, respectively. I conclude by discussing the trend toward orthodoxy in many identity communities and the role of heretical social movement organizations in challenging this trend.     

Factors affecting social presence and word-of-mouth in corporate social responsibility communication: Tone of voice,message framing,and online medium type

To understand how tone of voice, message framing, and type of online media affect public perceptions and reactions to an organization in the context of corporate social responsibility (CSR) communication, this study conducted a 2 (tone of voice: human voice vs. organizational voice) x 2 (message framing: gain-focused vs. loss-focused) x 2 (online media: Facebook vs. organizational blog) online experiment (N?=?394). Conversational human voice and gain-focused framing significantly influence the social presence of the organization and publics’ positive word-of-mouth intention. Publics’ intention to generate positive word-of-mouth was highest when the organization used conversational human voice with gain-focused message and conveyed the message on its Facebook page.