More than just the media: Considering the role of public relations in the creation of sporting celebrity and the management of fan expectations

This article considers the complex nature of sporting celebrity and the role of media and public relations in the creation of both sports celebrity and the fan expectations associated with that celebrity. While public relations literature has traditionally considered PR as a promotion and communication tool, this article acknowledges that in the cultural and ideological world of sport, PR has a much more sophisticated role to play. In the event of either positive or negative media attention, a sporting celebrity is subjected to unprecedented scrutiny and the increasingly high expectations of fans. However, the expectations of fans are not based on the simple notion of hero worship and role models, and this exploratory study suggests that fans are capable of very complex reactions to the behaviours and marketing personas of sporting celebrities. The use of PR in sport deserves close examination and the reactive spin doctoring techniques of the past should give way to the strategic integration of public relations and media planning in both the creation of the sporting celebrity, balancing the sport vs. private sides of that celebrity, and the varying fan expectations associated with each.     

OWNERSHIP AND THE REGULATION OF WILDLIFE

The use of wildlife resources is governed by a combination of private contracts and public regulations. Most often, private landowners control access rights, and government agencies regulate hunting and other uses. This paper shows that these institutions depend on wildlife values and the ability of private landowners to control access to species that inhabit their land. Logit regressions and literary sources are used to test implications about private hunting rights and state regulations. The data support the view that private, legal, and political forces have led to institutions that vary in ways consistent with wealth maximization.     

The politics of marginality in Wallowa County,Oregon: Contesting the production of landscapes of consumption

The state of Oregon’s (USA) land use planning framework has long been characterized by tensions between state and local authority, between traditionally-defined “urban” and “rural” concerns, and between the competing interests of various landowners. An examination of Wallowa County, Oregon’s implementation of House Bill 3326, a 2001 law giving counties the power to define certain agricultural lands as “marginal,” and therefore exempt from restrictions on subdivision and development, illustrates the ways in which these tensions become magnified as rural communities attempt to govern private land use in the context of rural restructuring. Implementation of HB3326 highlighted the tensions between landowners interested in capitalizing on development opportunities afforded by HB3326, neighboring producers concerned about interference from future amenity migrants, and existing amenity migrants with interests in protecting their rural idyll. Contestations over nonfarm development took place in the context of a strong agricultural community identity, concerns about the effects of economic restructuring on producers, and local resistance to the rural gentrification process. The process of defining marginality came to encompass not only technical issues of land productivity, but also broader community contestations over the continuation of traditional land uses and the legitimacy of various actors to govern private land.     

Rural residential properties in China: Land use patterns, efficiency and prospects for reform

Rural residential land represents one of the most important land use types in China. However, the literature so far has paid insufficient attention to the patterns and efficiencies of this type of land use. To fill in this gap, this paper uses a national survey to analyze the institutional setups for rural residential land use, to assess the effectiveness of existing regulations, and to evaluate the efficiencies in rural residential land use. Farmers’ subjective receptiveness toward rural residential property regulation reform is also investigated. We find that rural residential properties are inefficiently utilized under the existing land use regulations, that those who are younger and who had previous migration experiences are more likely to support the free trading of rural residential properties while the village cadres are more likely to oppose it. A coordinated policy reform package that includes free trading of rural residential properties and Household Registration System to facilitate permanent migration out of the countryside is proposed to address the existing efficiencies in China’s rural residential land use.     

Keepers of the land: Ideology and identities in the Scottish rural elite

This article examines how members of the rural elite in Scotland defend their ownership of large tracts of land in the face of powerful class and nationalist critiques. Referring to unique interview material throughout, we outline the key elements of how owners attempt to legitimate their landed interests. Their response to these two critiques relates to estate economics and more generally the ideology and rhetoric of “responsible” stewardship. The latter allows owners to create a distinct status group identity for themselves as “keepers of land,” one that is cohesive and subordinates any expected differences between them in terms of their residence characteristics, how they acquired their land, and their national identity. This is explained with reference to a diminishing system of private estates in Scotland and the need for landowners to maintain a united ideological front as they defend themselves in the face of mounting political pressure and land reform.     

Optimal site area for high-density housing development

This study provides an empirical assessment of the optimal site area for master-planned high-density housing development in Hong Kong. Conventional hedonic pricing methods are not used because they cannot separate the amenity value of large sites from the price effects caused by market power. We obtain our estimate from a unique data set containing the choice of applicants for public housing units in 128 housing estates in Hong Kong between 1990 and 1998. An inverted U-shaped relationship between site area and popularity of the estate is revealed. We conclude that the land areas of most public housing estates in Hong Kong are sub-optimal. Our estimated optimal site area serves as a quantitative benchmark for the government in its future disposal of public as well as private housing land.     

Eligibility and access to small factories: a case study in Cornwall

Economic development policy in rural areas has given high priority to building small factories. Previous studies have concentrated on the Development Commission's activities, ignoring the contribution of private developers, local authorities and English Estates in expanding the rural factory stock. Whatever the agency, little attention has been given to the processes by which tenants of industrial property are selected. A case study in Cornwall shows that the Development Commission supplied just 20% of the new small-factory floorspace (up to 500 m²) 1976–1982. A survey of the tenant profiles of the new estates shows that their character varies according to the size of units and the estate management practices of the providing agency.     

Impacts of Rapid Urban Growth on Farmland Conversion: Application of New Regional Land Use Policy Models and Geographical Information Systems1

Abstract Geographical Information Systems (GIS) computer mapping programs and new land use policy models are shown to be useful in understanding the dynamics of rural land conversion to urban uses. The California Central Valley Alternative Futures Model was constructed to evaluate patterns of growth that are forecasted to triple the population of the California Central Valley by 2040. The GIS sub-divided the Valley into over 750,000 land units, and a logit analysis evaluated factors leading to actual patterns of recent growth. Undeveloped land units were assigned a probability of future development, and expected population increases were allocated to those land units with the highest probability of future growth under two growth scenarios: low density and compact growth. The model shows that low density growth would convert over 1,035,000 acres of farmland to urban uses, including over 600,000 acres of prime or statewide important quality land. Compact growth would convert only 474,000 acres total, of which only 266,000 would be on prime soils. This paper shows how new land use models and GIS programs enable rural sociologists to better understand how rural communities and their spatial environment interact—in particular, how these tools enable researchers to explore the forces and consequences of rural and exurban growth.     

Not playing around: global capitalism,modern sport and consumer culture

Abstract The development of modern sport is bound up with processes of economic and cultural transformation associated with the global diffusion of capitalist forms of consumption. In this article I draw attention to aspects of the globalization of modern sport that were becoming apparent towards the close of the nineteenth century and then move on to consider the factors that contributed to sport becoming a truly global phenomenon in the course of the twentieth century. Consideration is given to the development of international sport and sports goods companies, the growth in media interest and the increasing significance of sponsorship, consumer culture and sporting celebrities. The global diffusion of modern sport that gathered momentum in the course of the twentieth century involved a number of networked elements, including transnational communications media and commercial corporations for which sport, especially through the iconic figure of the transnational celebrity sport star, constitutes a universally appealing globally networked cultural form. Association with sport events and sporting figures through global broadcasting, sponsorship and endorsement arrangements offers commercial corporations unique access to global consumer culture.     

The state and future of social service enterprises—a Finnish case

There has been a rapid increase in private social services in Finland, where the tradition of social care services has placed the main emphasis on public services. The aim of this article is to compare the situation of Finnish social service enterprises in 2001 and 2005/2006, in the light of two national surveys, in order to increase knowledge about the state and the future of such enterprises as providers of social care. Particular attention is paid to the profiles of men and women as entrepreneurs, as these differed somewhat. The composition of private care enterprises and their management remained fairly similar between 2001 and 2005/2006. Most of the enterprises were owned by middle-aged women with an extensive experience of social and health care. The owners of the older enterprises were more pessimistic about the future than the owners of the more recently-established firms. Social workers have not been active in setting up firms, but the public–private processes should be steered and evaluated from the social work perspective, too, because they are actors who have a relevant part to play in the long-term co-operation and development work of public and private social services.     

Player transgressions and the management of the sport sponsor relationship

Player transgressions in sport relate to on- or off-field incidents that are out of the ordinary and may bring negative repercussions for stakeholders as a result of their association with the team, athlete or sport. Based on a series of depth interviews conducted with executives representing major Australian team-based sporting organizations, this paper outlines the effects that these incidents can have on relationships with sponsors from a sport organization perspective. The findings serve to develop a conceptual model that illustrates that the impact of transgressions is determined by a number of factors, which are discussed. The paper further presents a number of implications for the sport organization's public relations strategy, given that the role of public relations has evolved from primarily a communications focus to a more strategic management of relationships with various publics and stakeholders.     

College students' motivation for physical activity: differentiating men's and women's motives for sport participation and exercise

Despite the many clear benefits of an active lifestyle, lack of physical activity is a significant health problem in the college population. A key issue in physical activity research is developing an understanding of motivation. Although physical activity takes many forms, most research designed to enhance motivation for and adherence to physical activity focuses on exercise behavior and ignores sport participation. In this study, the authors compare motivations for sport participation versus exercise among college students. Results indicate that participants were more likely to report intrinsic motives, such as enjoyment and challenge, for engaging in sport, whereas motivations for exercise were more extrinsic and focused on appearance and weight and stress management. The findings suggest that motives for sport participation are more desirable than those for exercise and may facilitate improved adherence to physical activity recommendations.     

A comparison of carbon and nitrogen stocks among land uses/covers in coastal Florida

Coastal areas are rapidly developing due to population growth and the appeal of coastlines. In order to gain insight into how land use/cover affects carbon (C) storage in a coastal context, we examined soil and vegetation C and soil nitrogen (N) across land uses near Apalachicola, FL. Forested wetlands had the greatest soil C and N storage, while natural pine forests and pine plantations had the least. In paired plots, urban lawns had significantly greater mineral soil N content compared to urban forest remnants. Total ecosystem C (soil + vegetation) was higher in forested wetlands than all other land uses/covers combined due to the high organic content of those wetland soils. Urban forest remnants and lawns had greater total ecosystem C than natural pine forests and pine plantations, which likely reflects the differential influence of prescribed fire and less frequent anthropogenic disturbances between the rural and urban areas, respectively. Projections of land use change in Franklin County, FL combined with these data suggest that increases in C storage are possible with continued urbanization along the Gulf Coast, if forest remnants are left and lawns are incorporated in built-up areas. However, this study does not account for C emissions during land conversion, or any emissions associated with maintaining urban built-up and residential areas. A better understanding of land use/cover influences on C pools has applications for planning and development, as well as ecological and environmental protection in the region.     

‘My land,your social transformation’: Conflicts within the landless people movement (MST), Rio de Janeiro,Brazil

The Brazilian Movimento dos Trabalhadores Rurais Sem-Terra (MST) is one of the best-known and most prominent rural social movements. The unequal distribution of land in Brazil, and the neglect of this problem by successive Brazilian governments contributed greatly to the organisation of rural movements striving for the implementation of land reform in the country. The struggle for land therefore frames the MST collective action and legitimates its raison d’être as a social movement. The MST framing process, carried out mainly by the movement leaders and organisers, intends to unify the social movement by articulating private beliefs, interpretations and preferences into shared values and meanings. However, this process of framing does not take place without competition or/and conflict: leaders are many times forced to compete with other institutions, with the media, or even with inherited cultural understandings which provide alternative frames. This paper focuses particularly on the conflicting process of framing internal to the MST. More specifically, the present paper looks at how the MST leaders/organisers frame, and interpret, community and land differently from the MST settlers/followers whose lived experiences and inherited cultural understandings naturally informed their perceptions both on community and land.     

深化农村土地管理制度改革研究

上海要深化农村土地管理制度改革,在农村承包地流转方面:要加强引导,规范农村土地承包权流转;加强扶持,构建完整的政策制度体系;制定规则,形成机制保障。在农村集体建设用地流转方面:要真正实施国有土地与集体土地"同地、同价、同权";要正确处理集体建设用地节约、集约利用与增加农民财产性收入的关系;要制定郊区集体建设用地的各类标准,控制用地总量;要制定集体建设用地使用权流转的配套政策;要建立完善的农民社会保障体系,清除集体建设用地流转的障碍。在农村宅基地置换、退出方面:要建立农民宅基地分配、使用、置换、流转、收回政策体系;要采取限制措施,严控宅基地的新增趋势;要采取滚动发展模式,解决宅基地置换资金缺口大的问题。     

The grobal in the sporting glocal

Abstract This article provides a counterpoint to analyses of contemporary sport culture that falsely polarize the global and the local, in a manner that tends to privilege, and indeed romanticize, expressions of the sporting local. Rather than treating them as mutually exclusive categories, this discussion seeks to further the understanding of the constitutive interdependence linking the (sporting) global and the (sporting) local. In looking to further the understanding of the contemporary sporting landscape, we offer an alternative approach that reinscribes the influence of the global in shaping structures, practices, and experiences of the sporting local. The processual and empirical continuum through which we conceptualize globalization is bounded by grobalization (the imperialistic ambitions of nations, corporations, organizations, and the like and their desire, indeed need, to impose themselves on various geographic areas) and glocalization (the interpenetration of the global and the local, resulting in unique outcomes in different geographic areas): the grobal and the glocal. We discuss four sport scenarios, and illustrate the manner in which they exhibit – in varying inflections and to varying intensities – the necessary, but never guaranteed, interpenetrative relationship between the grobal and the glocal. This is achieved by both problematizing the very possibility of the sporting local within conditions of intensive and extensive globalization (leading to the concept of the glocal), and simultaneously explicating the importance of the global (through the concept of the grobal) to the structure and experience of everyday sport cultures.     

Stressmanagement und Personalentwicklung

Stress management is a main topic of human resources development. This article discusses therefore characteristics of human resources development by means of stress management and starts by presenting theoretical foundations of stress management, intervention concepts, and evaluation results as well as contexts of intervention and target groups. Demands for interventions in the area of human resources development are then specified. These demands touch neglected target groups like low qualified workers and intervention contexts as well as interventions at the workplace. The further development needs of the intervention process are finally highlighted. The intervention process should systematically consider the motivation for participation and not only the motivation of the employees but also the motivation of the managerial decision-makers. Furthermore the relevance of the analysis and its instruments, the intervention methods, didactics and evaluation methods are pointed-out. A new developed intervention concept for stress and resource management for low qualified workers is presented, in which these demands are seized and used.     

Expanding exotic forestry and the expansion of a competing use for rural land in New Zealand

Significant areas of rural land in New Zealand have been turned over to non-agricultural use in the last 25 years. This study examines an historically specific development, the expansion of exotic plantation forestry (primarily Pinusradiata), through an interpretive framework which uses categories specific to world capitalist production and to the New Zealand experience. The approach followed considers organisations and their potentially contradictory relations in various spheres of society as the means by which the social uses of land, consistent with capitalist relations of production, may be reached. The paper examines ‘organisations’ in theoretical terms as diverse and constrained social agencies and uses this interpretation when analysing the historical development of rural land use goals in New Zealand. The focus then shifts to contemporary structural relationships, especially in agriculture and forestry.     

The role of the Conservation Reserve Program in controlling rural residential development

Rural population growth in the form of residential development frequently results in the loss of agricultural productive land as well as loss of adjacent open space that often characterizes rural communities. A land-use prediction model was used to determine what influence the USDA Conservation Reserve Program (CRP) may have on urban sprawl and rural community sustainability. The model demonstrated that the projected mean rural residential growth rate was almost half the growth rate with CRP as compared to without CRP in the local land management mix. In addition, ecosystem integrity on the land surrounding a rural community was sharply increased with the introduction of CRP. However, community economics and subsequent social character of the community may have been significantly impacted by CRP. In order to partially mitigate CRP-induced community impacts we propose future CRP guidelines support the establishment of within-production field scale ecological refuges. These refuges would satisfy the conservation requirements of the program, return a level of traditional agricultural production to the land management mix, and provide the adjacent community with aesthetic and recreational amenities that are frequently associated with modern rural economies.     

The conservation challenge in sustaining rural environments

The focus of this paper is on obstacles to conservation and specific conservation initiatives. While policy makers are influenced by the social constructions of rural and while there is unlikely to be common agreement on what is rural, convergences can occur on the most efficacious approaches towards conservation through widening communities of knowledge achieved by greater efforts to evaluate strategies and to share experiences from different localities. The paper begins with a brief conceptualization of the trade-offs involved between commodity and non-commodity uses of rural lands. A more elaborate discussion follows of the dominant factors which undermine conservation of rural environments. In the face of these obstacles the paper examines a wide variety of strategies and actions from OECD countries to provide a better balance between commodity and non-commodity functions. Although governments are expected to continue to play an important leadership, policy setting and regulatory role, it is clear from the examples presented in this paper that many important initiatives are coming from non-governmental organizations and that partnerships between public and private sectors and between private and non-governmental sectors have significant potential to clarify issues, to establish common ground and galvanize constructive action.