“Emasculation nation has arrived”: sexism rearticulated in online responses to Lose the Lads’ Mags campaign

In the spring of 2013 a British feminist campaign sought to have men’s magazines, such as Zoo, Nuts, and Loaded, removed from the shelves of major retailers, arguing that they are sexist and objectify women. The campaign—known as Lose the Lads’ Mags (LTLM)—received extensive media coverage and was the topic of considerable public debate. Working with a data corpus comprising 5,140 reader comments posted on news websites in response to reporting of LTLM, this paper explores the repeated focus on men and masculinity as “attacked,” “under threat,” “victimised,” or “demonised” in what is depicted as a sinister new gender order. Drawing on a poststructuralist feminist discursive analysis, we show how these broad claims are underpinned by four interpretative repertoires that centre around: (i) gendered double standards; (ii) male (hetero)sexuality under threat; (iii) the war on the “normal bloke”; and (iv) the notion of feminism as unconcerned with equality but rather “out to get men.” This paper contributes to an understanding of (online) popular misogyny and changing modes of sexism.     

“Exciting” and “borderline offensive”: bloggers,binaries, and celebrity feminism

Feminism is “cool” like never before in popular culture and celebrity feminism is arguably the most visible manifestation of this currently chic status. Some scholars and commentators see this as evidence of a global feminist resurgence; others critique it as empty and devoid of political traction. The hypervisibility of celebrity feminism makes it an ideal site to explore sense-making of contemporary feminism. Long-standing feminist debates about sexuality, intersectionality, and commodification cohere around the figure of the celebrity feminist, and are debated amongst media commentators, feminists, and celebrities themselves. We analyse blogs and comments sections as a particular site where meanings of celebrity feminism are constructed and contested in the everyday. Our analyses underline the operation of a good/bad binary that constituted celebrity feminism as “other” to an imagined authentic, politically engaged feminism, although consensus about what constitutes an authentic feminist was elusive. However, celebrities were not always positioned as “other,” with the recognition that celebrities share with all women the contradictions and demands of inhabiting a postfeminist media culture. Our findings emphasise the need for a nuanced approach to theorising and understanding celebrity feminism’s relationship with other feminisms and its implications for feminist practices and identifications.     

Constructing risk and responsibility: a gender,race, and class analysis of news representations of adolescent sexuality

Teen sexuality has been portrayed as dangerous (i.e., risk of pregnancy, STIs, sexual victimization for girls) yet pervasive in a growing post-feminist culture of sexualization. Adolescents are tasked with negotiating the difficult terrain of desire and danger as adults persistently construct contradictory discourses and panics around teen sexuality. This study examines a sample of online news media through a feminist intersectional lens, considering race, class, gender, and sexuality as mutually imbricated within dynamics of power, to analyze how contemporary news articles on teen sexuality construct adolescent sexuality at the intersection of neoliberalism and the sexual double standard. Our analysis revealed three particular moral panics around risk for girls: (1) pregnancy and STIs; (2) engagements in sexualization; and (3) sexual victimization. We illuminate how the sexual double standard and neoliberal notions of accountability reinstate and reproduce gendered, raced, and classed representations of adolescent sexualities.     

Scene of the Crime

The brutal gang rape and murder of a young woman on a New Delhi bus became a media spectacle, flooding the news stream worldwide with articles, commentaries, blogs, and images. Drawing on theoretical insights from transnational feminism and social geography, this analysis focuses on the mediated deployment of space and place as potent signifiers of gender and sexuality in news coverage of the event. Using feminist critical discourse analysis to interrogate the verbal and visual texts in mainstream US news media during the first two weeks of coverage, this analysis found that the American news media invoked archetypes of the Third World as a primitive and undisciplined place populated by savage males and subordinate women, a space in which women's mobility is constrained and where state authority is complicit in rendering women vulnerable to sexual assault due to its incompetence. The study found that through this limited and ethnocentric lens, the US news media reinscribed social geographies of power in terms of sex and gender. The overall tenor of the coverage obscured the incidence of sexual violence in the First World/global North, effectively countermanding transnational feminist praxis and collective action against the worldwide problem of sexual violence against women.     

Taking time between g-string changes to educate ourselves: Sinéad O’Connor,Miley Cyrus,and celebrity feminism

This article examines the feminist response to a 2013 online “feud” between singers Miley Cyrus and Sinéad O’Connor that began when Cyrus connected the video for her single “Wrecking Ball” to O’Connor’s video for “Nothing Compares 2 U.” O’Connor’s response criticised Cyrus’ sexualised image, and the exchanges that followed sparked debate among feminists over the limits of sexual “agency,” and the sexual politics of feminism. This took place within a wider media context that has seen an apparent increase in female celebrities explicitly identifying themselves as feminist. Critics of this “celebrity feminism” argue that the sexualised star systems of its proponents are at odds with the aims of feminist politics. This article draws on post-structuralist feminist theory to question the positioning of celebrity feminism as exterior to an imagined “feminist movement.” Using the Cyrus/O’Connor feud, I argue that such a binary potentially reaffirms the structures of power that feminism seeks to oppose, and ignores the ways celebrity culture and contemporary media practice might combine to produce new understandings of the field of feminism.     

Fixing Gwen

In this project I present a case study of (trans)gender mediation—a discourse analysis of news around the murder of Gwen Araujo, a “transgender teen,” in Newark, California, 2002–2006—and I read that discourse in the context of larger contemporary cultural dynamics and movements around trans and genderqueer politics. News narratives around the Araujo case had some progressive implications, as residual marginalization tropes for gender nonconforming identities were sidelined and a hate crime frame was constructed in news for the murder. However, the discourse also manifested a persistent tendency to contain and restrict gender meanings and to recuperate critical gender challenges back into conventional binary categories. I identify and discuss some of the gender “fixing” strategies mobilized in this discourse, including the mobilization of “wrong body discourse” as an overarching (and problematic) explanation for gender nonconformity. Like Matt Shepard's murder a few years before, the Araujo case represents a critical discourse moment in genderqueer media politics, illuminating, in microcosm, some critical dynamics in the mediation of (trans)gender politics more generally.     

Guest Editors' Introduction

This discourse analysis explores traditional and feminist articulations of rape in online mediated discourse regarding the sexual attack on CBS journalist Lara Logan in Egypt in February 2011. Examination of 175 stories and links in the top ten news blogs in the United States showed that the blogosphere contested traditional rape narratives that blamed Logan for the attack and conceptualized rape through a more varied means. In doing so, bloggers engaged in a struggle for meaning, and mainstreamed feminist understandings of sexual violence within the online public space.     

The communicative construction of FEMEN: naked protest in self-mediation and German media discourse

Abstract

In this article, we investigate how FEMEN employs female nudity to raise public attention in their mediatized strategies and how this form of naked protest is represented and interpreted in German media discourse. We will show that the significant media presence of FEMEN’s naked protest actions and its self-portrayal as the new feminism of our days have become increasingly ambivalent over time. As this is of great importance with regards to public perceptions of feminism, feminist activists, and feminist agency in general, our analysis provides a detailed investigation of the processes of appreciation and devaluation of FEMEN as an expression of contemporary feminists and feminism. Employing a qualitative discourse analysis, the article highlights the interwoven processes of contextualization and decontextualization in FEMEN’s self-mediation and news coverage in Germany. It is shown that FEMEN’s protests from 2008 to 2013 materialize in “local” actions, but are increasingly constructed and interpreted on a transcultural level. In this analysis, we identify the core interpretative scheme of decontextualization that becomes apparent in three forms of detachments. As we show, these forms of detachment are a core issue in the media’s devaluation and depolitization of FEMEN and feminism in general.     

Towards a language of sexual gray zones: feminist collective knowledge building through autobiographical multimedia storytelling

This article examines the narrative and discursive feminist labor of the Swedish 2010 Twitter-initiated #talkaboutit campaign focusing on sexual “gray areas.” The campaign sought to lessen the perceived gap between experience and discourse and work towards an adequate language encompassing difficult sexual situations presented as residing in the gray area between choice and coercion. Autobiographical narratives of negative sexual situations amounting to something less than rape were summoned, produced, and intensively disseminated online and in print media. I mainly analyze the autobiographical stories produced by what could be called the core members of the campaign as they signal the purpose of collective autobiographical storytelling as well as what is sayable and culturally exigent. I analyze how new grounds of contention in between sex and violence are staked out focusing equally on the feminist act of personal/political storytelling and on the story told about sexual “gray areas.” The article discusses the tension between the feminist collective, side-by-side, mode of storytelling and knowledge building and the equally present neoliberal narrative arc which culminates in a subject personally responsible for acting differently next time.     

Coming In: Queer Narratives of Sexual Self-Discovery

Many models of queer sexuality continue to depict a linear narrative of sexual development, beginning in repression/concealment and eventuating in coming out. The present study sought to challenge this by engaging in a hermeneutically informed thematic analysis of interviews with eight queer people living in Western Australia. Four themes were identified: “searching for identity,” “society, stigma, and self,” “sexual self-discovery,” and “coming in.” Interviewees discussed internalized homophobia and its impact on their life; experiences and implications of finding a community and achieving a sense of belonging; the concept of sexual self-discovery being a lifelong process; and sexuality as fluid, dynamic, and situational rather than static. The article concludes by suggesting that the idea of “coming in”—arriving at a place of acceptance of one’s sexuality, regardless of its fluidity or how it is viewed by society—offers considerable analytic leverage for understanding the journeys of sexual self-discovery of queer-identified people.     

Covering nipples: news discourse and the framing of breastfeeding

Health experts are in widespread agreement that breastfeeding is generally the best option for infants and their mothers. The right to breastfeed in public has been guaranteed in forty-seven states in the US as a means to support nursing mothers and their babies, yet breastfeeding in public remains a controversial act. This project represents a textual analysis of news articles in the top ten newspapers in the United States to study the way breastfeeding is framed. We focus particular attention on the way one word, “nipple,” is treated in news coverage and argue that by using this word in connection with sexuality or pathology, news reports inhibit efforts to normalize nursing. Our findings suggest that because of journalism’s role in framing public discourse, a more frank, frequent and open use of the word nipple might better serve the needs of maternal–infant health.     

News media on trial: towards a feminist ethics of reporting footballer sexual assault trials*

Court reporting is rarely discussed in journalism ethics, as it seems to be widely viewed as a straightforward task. However, this article develops a theory of meaning-making in court reporting to show how media coverage of high-profile sexual assault trials poses complex ethical questions. Positioning court reporting as a “hybrid” genre between legal narrative and news reporting, I show how genre conventions grant particular kinds of significance to events and speech acts. Subtle discursive and narrative strategies privilege either the prosecution or defence’s narrative, portraying the defendant or complainant as “guilty” even without overt sensationalising or vilification. Using the trial of Australian footballer Brett Stewart as a case study, I show how even reporting that meets current ethical standards can be ethically questionable, including reinforcing myths and stereotypes about rape—such as relating to mental illness and DNA evidence. I suggest that another, feminist approach to journalism ethics is needed in these cases, to balance the right of a defendant to the presumption of innocence with the rights of a complainant, and the feminist imperative to counter damaging attitudes towards rape.     

Co-Sexuality and Organizing: The Master Narrative of “Normal” Sexuality in the Midwestern Workplace

ABSTRACT

Human sexuality is a highly regulated but fluid construct that people communicatively organize around. What has been socially constructed as “normal” sexuality (e.g., preferences, rights, vocabulary, etc.) has shifted dramatically over time, and differently between communities and geographic boundaries. In workplace contexts, where policies and daily practices explicitly and implicitly regulate performances of and communication about sexuality, regional and cultural sexual “norms” can affect how people of diverse sexualities understand and experience their jobs. The Midwestern United States is a particularly complex and diverse region when considering sexual equality in the workplace. Using the lens of co-sexuality, this study explores how people identifying with varying sexual, gender, and professional identities in Midwestern workplaces explained their perceptions of “normal” sexuality and how it affected their workplace experiences. Participants drew on the master narrative of the Midwest, composed of perceived Judeo-Christian norms and a cultural discomfort with difference, and described feeling simultaneously pulled toward and pushed away from cultural sexual “norms” in their day-to-day work environments.     

Doing and denying sexism: online responses to a New Zealand feminist campaign against sexist advertising

In 2012 a New Zealand feminist group launched a campaign against a series of local beer advertisements they deemed “retro-sexist.” The campaign generated media coverage across a range of viewpoints, but drew a largely negative response from the online public. This article analyses a comprehensive corpus of 753 online comments responding to news of the campaign. We discuss the dominant discursive constructions of gender and of feminists, and the ways these were deployed to trivialise the campaign, demonise the feminist campaigners, and depoliticise the issues. The comments overall, ironically, simultaneously disavow and perform sexism in this online public space. This imbrication of the denial and doing of sexism creates a hostile reception for public feminist voices, potentially dampening the field of possibility for action against sexism within mediated culture.     

Disappearing Dykes? Post-Lesbian Discourse and Shifting Identities and Communities

ABSTRACT

Researchers and activists have argued that the term “lesbian” has been disappearing, in decline for decades, and have focused on tensions around gender and sexual identities as the source of its decline. I identify “post-lesbian discourse” as key concept in the changing landscape of LGBTQ terminology, and I highlight four concerns that emerge in this discourse: shifting lesbian politics, a too-inclusive community, a loss of lesbian spaces, and the meaning of embodied lesbian identity. Rather than focusing solely on gender and sexuality, my aim is to explore the development of post-lesbian discourse and its effects on lesbian identities and communities.     

(Un)ethical practices: intimacy and Internet in the media coverage of the Ashley Madison hack

In the summer of 2015, the “cheating website” known as Ashley Madison came under scrutiny, as a group calling itself the Impact Team revealed users’ private information. This case study explores the controversy’s Canadian media coverage and sheds light on the main discourses about intimacy and the Internet that were made visible during this event. It interrogates how cheaters, hackers, and the company were represented. To varying degrees, the mainstream press condemns the cheaters, the hackers, and the company for their behaviour. The article also addresses the ways intimate practices are politicized and commercialized in the digital context, including a discussion of the emphasis on “privacy.” To conclude the article, I discuss the transparency and privacy issues implicated in digital intimacies and the power–knowledge (im)balance implied by hackers’ online anonymity.     

Space,Agency, and the Transfiguring of Lesbian/Queer Desire

In this study, the author uses ethnographic and interview data from Pussy Palace, a lesbian/queer bathhouse in Toronto, Canada, to examine the ways in which the bathhouse space impacted participants' sexuality, behaviors, and notions of self. The Toronto Women's Bathhouse Committee (TWBC), an explicitly feminist and queer organization, is responsible for putting on Pussy Palace events and in creating an atmosphere that is simultaneously sexual and safe. Findings indicate elements of both spatial praxis and sexual agency, wherein individuals expressed being able to “take risks,” “find their sexuality,” and “discover who they are” in a safe space, where nonnormative bodies and sexualities are to be celebrated. Although participants expressed feeling “liberated,” many also described feeling anxious, awkward, and insecure. Within a sexual space where bodies are exposed and highly salient, these anxieties worked to inhibit and curtail bodily expression. The author concludes by discussing the significance of spaces like Pussy Palace for lesbian/queer individuals when it comes to sexual expression and the need for further research when it comes to examining lesbian/queer sexualities and public sexual cultures.     

The Witch and the Warrior

This study used frame analysis to explore gendered frames and archetypes in the news coverage of two mass shootings, in which both suspects were White, middle-class university professors: Amy Bishop at the University of Alabama and George Zinkhan at the University of Georgia. Three people were killed in each of the shootings, but the amount of coverage on Bishop exceeded by about four times the amount of news about Zinkhan—a difference whose magnitude can hardly be explained only by the circumstances of the shootings. Although the female professor committed murder in a professional setting, due to dissatisfaction with a career outcome, the coverage focused on her personal life and alleged psychological instability, in line with the archetype of the “Female Monster.” By contrast, the coverage of Zinkhan's crime, committed in highly personal circumstances—the murder of his wife and two men at a picnic—fit a patriarchal, Othello-like archetype of a man embroiled in a crime of passion, and focused mostly on his successful career, lacking an investigation of past abusive behavior that may have preceded the murder. The news coverage serves to exemplify the societal discourse on women and men who kill.