Autoethnography: The story of applying a conceptual framework for intentional positioning to public relations practice

This autoethnography is an exercise in reporting, recording and reflecting on the process of attempting to apply a public relations theoretical construct to a practice environment. I take a social constructionist approach where the practice of autoethnography presumes that reality is socially constructed and where I, as the autoethnographer, can contribute to the social construction of what is known as public relations practice. I applied an analytical autoethnographic approach and used my own experiences, reflections and memories to construct myself in my writing as an academic and practitioner working within the context of a pro bono public relations consultancy project. The aim of this research was to ascertain whether the Framework for Intentional Positioning in Public Relations could assist practitioners to develop positioning strategies for future programs and campaigns. I applied the positioning framework to the design of a positioning strategy for a small university-affiliated environmental organization. My work indicated that the framework could aid in designing a positioning strategy, however, applying the framework to organizational circumstances could be challenging. The framework was found to have two distinct sections to it when applied to practice and this was not evident in previous analytical work. The project also indicated that further research is needed on how to adapt the framework to the concept of emergent strategy. My hope is that this autoethnography shows that even seasoned practitioners/academics can be challenged in practice situations.     

The role of social work field education programmes in the transmission of developmental social work knowledge in Southern and East Africa

This paper reports on the findings of a study on the role of social work field education programmes in the transmission of developmental social work knowledge in Southern and East Africa. It highlights the challenges in locating developmental social work placements and the creativity shown by social work educators in addressing these challenges and improving learning opportunities for social work students. Both academics and students were found to be committed to developmental social work, within a willing practice environment hampered by knowledge, capacity and resource constraints. Social work education was found to be playing a transformative role through the teaching of a developmental social work curriculum and the creation of collaborative developmental social work learning experiences. Social work educators trained and supported agency supervisors in developmental social work, while students served as conduits, modelling developmental social work practice. What has yet to be determined in future research is the students’ perspective of this developmental educational environment.     

Thinking of age: Personal reflections on critical gerontology

This essay is a reflection on how personal experience has inspired and shaped my ideas about critical gerontology. It is a writing from the inside about the outside world of intellectual discovery, apart from the typical narratives about career and research. I take this opportunity to explore the life of thought through my own life, and conclude that our ideas about aging are bred in those places where humor, tragedy, conflict, passion and sympathy make it imperative that we ask the questions we do as critical thinkers.     

Agency as Interspecies,Collective and Embedded Endeavour: Ponies and People in Northern England 1916–1950

Animals are increasingly acknowledged as historical agents. There are calls for more critical approaches that explore how this agency—often shared with humans—is embedded within wider relations of power. This paper responds by employing Critical Theory, particularly the ideas of Jurgen Habermas, to explore how interspecies agency is shaped and constrained by its broader socioeconomic context. Empirical illustrations are drawn from the experiences of Dales ponies and people in the early twentieth century, who found themselves navigating the growing commodification of their shared lifeworld. The findings suggest the outcome of this process of “colonisation” was not inevitable. Rather, just as the demise of the ponies seemed unstoppable, their shared communicative relations re-emerged powerfully during the harsh winter of 1947. The paper asks what this means for our understanding of the apparently irrevocable decline of horsepower and how we might better understand horses’ own experiences of such events and processes.     

Discrimination Against Gay Men,Lesbians, and Transgender People Working in Education

Abstract

This paper explores the workplace experiences of 120 gay men, lesbians, and transgender people who were employed as teachers, academics, and educators. The data, drawn from a larger collaborative research project, explored the workplace experiences of 900 gay men, lesbians, and transgender people. Homophobic harassment and treatment were widespread amongst the lesbian, gay men, and transgender teachers, academics, and educators. The paper will utilize the stories of those who experienced discrimination to explicate the issues confronting gay men, lesbians, and transgender people who work in the education system.     

Theory of mind: are there wider implications from working with d/Deaf people?

An exploratory teaching approach was inspired by the communicative experiences of d/Deaf students in tertiary education. ‘Theory of Mind’ has been used by some to describe the capacity to appreciate that views of others may be different from our own, a concept that could provide a different way for students and educators to understand the barriers identified. An adapted assessment highlighted challenges faced and a communication group provided opportunities for extending personal understandings of social settings. Emerging ideas to inform practice and potential implications for inclusion have relevance for other contexts.     

Reflections at the Waterhole: Black Professionals Researching Together

This paper tells the story of how I came to understanding my practice and my research by means of a metaphor, that of the waterhole. I demonstrate how the ideas contained below have great resonances with the concept of practice nearness. In the process I recount the story of my reflective practices and my research with other black professionals to inquire into our experiences in white organisations and to give voice to our lived experiences.     

The Importance of Practice Learning in Social Work: Do We Practice What We Preach?

This paper reports on themes identified from focus group discussions with practice educators, in which they articulated concerns about factors that limited their work with students on placement. Four key themes are identified from analysis of the data: (1) The absence of workload relief for agency based practice educators; (2) A lack of knowledge about the academic curriculum in qualifying social work programmes; (3) A sense of isolation from universities placing students with them; (4) Concerns about the quality of practice learning experiences they could provide to students. Expressions of guilt and anxiety were a prominent feature of the focus group discussions. Almost all the practice educators felt that their work in this role was not good enough. They were concerned about standards and missed opportunities to work developmentally with students who may be at risk of failing, or conversely to stimulate those who were more able. The findings suggest that universities should consider whether practice educators are sufficiently connected with other parts of the social work education system to fulfil their role.     

Cyborg Writing as a Political Act: Reading Donna Haraway in Organization Studies

Extending the works of scholars who have elucidated writing as the quintessential site for social transformation, the aim of this article is to locate the myriad possibilities for actualizing Donna Haraway's concept of cyborg writing in the field of organization studies. I contend that cyborg writing functions as a discursive mechanism by which to disrupt Enlightenment ideals of Cartesian duality, objectivity and rationality. These ideals inform the very structure of masculine privilege that emerge from having a society that is organized along androcentric values. Situating the scholarship of Jo Brewis, a contemporary scholar in the field, I illuminate how cyborg writing can be practised effectively, whereby greater richness is imparted into conceptualizations of, and theorizing on, organizational and management phenomena. I conclude with a discussion of the implications of cyborg writing, and with the identification of two trajectories that scholars can pursue in future studies. Progress along these two paths will move towards actualizing the feminist project for gender egalitarianism.     

Practice experience and social work education

Abstract

This paper examines the arguments that are often put in favour of social work academics having direct practice experience in order to enhance their teaching effectiveness. The paper looks at the number of ways that social work academics can gain up to date knowledge of practice developments and explores what constitutes an effective teacher. It concludes that recent direct practice experience will be of limited use in assisting social work academics to become effective teachers and that there are other ways that academics can become aware of practice developments that are in line with the other professional requirements on academics such as research and knowledge generation.     

Courage to Teach for Social Work Educators

Teaching social work is a science, an art form and a passion. Within that context, the purpose of this article is to explore teaching as a science/art, and to integrate the work of Parker Palmer into the scholarship of teaching and learning for social work education. Using the narratives of two ‘still learning’ social work educators, Palmer's work will be described and its application experiences shared. The article concludes by making a link between Palmer's ideas and social work education.     

What,exactly, are we measuring? Examining heteronormativity in relation to same‐gender marriage

Focusing on the relationship between same‐gender marriage and heteronormativity, my objectives in this paper are twofold. First, I examine the scholarly conversation examining same‐gender marriage as a practice that either reinforces or challenges heteronormativity. I agree with the arguments posed by contemporary sociologists that reducing same‐gender marriage to being purely supportive or disruptive of heteronormativity oversimplifies the issue. Next, I critically examine how challenges to heteronormativity are being measured in the context of same‐gender marriage. I argue that future scholarship would benefit from more thoroughly considering how challenges to heteronormativity manifest in different forms and impact the social system of heteronormativity in distinct and varied ways.     

Vulnerable relational knowing that matters

This paper explores vulnerable relational knowing, and in it we open up our own embodied habits and experiences as feminist academics. We discuss how displaying our academic bodies as naked, both symbolically and physically, enhances and appreciates—instead of hiding—vulnerability. We also discuss how our academic bodies entangle with a range of more-than-human creatures and material surroundings to highlight the multispecies and material nature of vulnerable relational knowing. Two detailed stories, “Intimate sharing of academic knowledge: A recumbent study circle” and “Keropirtti: A place and space to work differently” provide unique examples of the enactment of alternative ways of working in academia, and their analysis demonstrates the potential of vulnerability for embodied relational knowing in academia, which has, to date, been commonly analyzed in the context of writing.     

New Identities

The transformation of a segment of the Hamilton working class in the space of a couple of decades—from lifestyles supported by good jobs that, given the global demand for steel, seemed certain to last forever, to week-to-week insecurity and shattered gender expectations—came about not only through structural shifts in the global economy, but through the agency of the members of steelworker families as well, all mediated by local cultural ideas and practices. This article considers how we might think about the apparently mundane, everyday actions of women as contributing to—rather than simply responding to—broader shifts. I suggest this means thinking about women's lives as entailing meaningful acts that, through continuous and combined application, gradually alter structural conditions. Sensitivity to the forms of agency that women employ requires a notion of agency that can account for different experiences and, thus, different meanings, which arise from unequal access to wealth and power. Human agency involves a cognitive process of remembering the past, engaging the present, and imagining the future as people reflect on ideas and events, make judgements, and evaluate imagined alternatives. In the distinctively human ability to incorporate imagined futures into decisions over which path to take, we can see a particularly gendered expression of agency. As women reflect on their own experiences of the past and the present, they can rarely avoid confronting gendered forms of inequality. Action rests on a capacity to imagine a future free of (the effects of) gendered inequalities. Imagination thus spurs gendered action.     

Cracking the Code—An Approach to Developing Professional Writing Skills

The development of writing skills sufficient to meet the complexities of contemporary social work practice is a growing demand from employers and practice educators. The paper explores current pedagogical debate relating to student support and the development of writing skills and relates this debate to meeting the needs of social work students engaged in practice learning and professional practice. A number of questions are raised about current social work education in England and the needs of students entering from non-traditional academic backgrounds facing the increasingly rigorous demands of professional report writing. The discussion is then grounded in a practice example of staff from a university social work course and education guidance service working together to meet student need in respect of developing writing skills. The development, implementation and evaluation of a university writing skills programme for social work students are explored. The paper concludes by setting out a range of challenges arising from experience of the programme and a consideration of theory, and points to potential ways forward based on a social practice approach to teaching writing skills.     

Exploring a New Direction for Social Work Education and Training in Nigeria

American and British models of professional social work that have been exported to Africa have been critiqued as unable to address the unique issues and cultural characteristics of the majority of Africans. Such critiques have increased as the social work profession in the Western world has failed to come up with answers to many of its own most vexing social problems. African social work educators are therefore questioning the borrowing of such ‘problematic’ Western social work knowledge. This paper critically reviews the challenges for social work education and training in Nigeria of this Western‐influenced social work legacy that is largely remedial in nature and underpinned by the charity and casework model that locates problems within individuals and their families. Building on recent scholarship, personal experiences of schooling and working in Africa and the West, as well as experiences from collaborating on a project with colleagues in a social work program in a Nigerian university, three issues are put forth that could guide an exploration of a new direction for social work education in Nigeria.     

THE TYRANNY OF DEAD IDEAS IN TEACHING AND LEARNING: Midwest Sociological Society Presidential Address 2010

Clinging to dead ideas about teaching and learning limits our practice as professors. The resulting tyranny means we fail to educate our students as effectively as we might. This address challenges faculty to reconsider their understanding and habits in three areas: the preparedness of students, the impact of grading policies on learning motivation, and the role of technology in teaching. The good news is that learned behaviors, sociologically informed reflection, and the application of the research in the scholarship of teaching and learning can liberate us and improve the experiences of teachers and learners alike.     

Purposes,Diversities, and Futures in MFT Doctoral Education

Doctoral education in marital and family therapy (MFT) plays a crucial role in the future of the field. In this article, I write about the purposes, diversities, and futures of MFT doctoral education from the perspective of having hired 18 full-time MFT faculty over the last 13 years. I argue that the field needs well-rounded doctoral-level academics and clinicians who have a solid understanding of the foundations of the field and have mastery around theory, clinical practice, and scholarship in order to advance the profession of Marriage and Family Therapy.     

Building a culture of learning through organizational development: the experiences of the Marin County Health and Human Services Department

After determining a need for organizational change informed by changes in workforce demographics, community demographics, the socio-political and economic environment, and constraints on resources, one agency sought to transform its organizational culture into that of a learning organization. An external organizational development consultant was hired to work with agency leadership to identify ways that would help move the agency's culture towards one that was conducive to learning. Specifically, the agency director sought to create a culture where communication is encouraged both vertically and horizontally, frontline level workers are engaged and their voices heard, cross-departmental problem solving is practiced, innovative ideas are supported, and evidence-informed practice regularly implemented. This case study describes the experiences of this agency and the process taken toward engaging an external consultant and moving towards the development of a culture of learning.