Redoing feminism: digital activism,body politics,and neoliberalism

Abstract

This article investigates the renewed feminist politics that emerge from the interface of digital platforms and activism today, examining the role of digital media in affecting the particular ways that contemporary feminist protests make meaning and are understood transnationally, nationally, and locally. I consider the political investments of digital feminisms in the context of what Angela McRobbie has termed the “undoing of feminism” in neoliberal societies, where discourses of choice, empowerment, and individualism have made feminism seem both second nature and unnecessary. Within this context, I describe a range of recent feminist protest actions that are in a sense redoing feminism for a neoliberal age. A key component of this redoing is the way recent protest actions play out central tensions within historical and contemporary feminist discourse; crucial here is the interrelationship between body politics experienced locally and feminist actions whose efficacy relies on their translocal and transnational articulation. My discussion focuses on three case studies: SlutWalk Berlin, Peaches’ “Free Pussy Riot!” video, and the Twitter campaigns #Aufschrei and #YesAllWomen. My analysis ultimately calls attention to the precarity of digital feminisms, which reflect both the oppressive nature of neoliberalism and the possibilities it offers for new subjectivities and social formations.     

#Free_CeCe: the material convergence of social media activism

In 2011 CeCe McDonald, an African-American transgender woman, was charged with murder for killing her attacker during a racist and transphobic assault in Minneapolis. After McDonald’s arrest, local queer communities organized an astounding level of support. This article examines the CeCe Support Committee as a case study for effective grassroots organizing that is fueled by and increasingly reliant upon social media for advancing social justice. An ethnographic approach reveals how the success of the Committee’s social media activism largely depended on traditional activist strategies. Because the group’s activism was based on unpaid labor and supported by numerous physical protests, the use of social media platforms enabled the Support Committee to challenge news media’s racialized framing of McDonald’s gender non-conformity as deceiving and threatening and exposed the state-sanctioned violence enacted against her. Therefore, I contend that the transformative political potential of social media activism is only possible when sustained by coordinated, “on-the-ground” activism offline. Moreover, this case study illustrates that intersecting oppressions do not simply disappear in online activism, but that those oppressions—particularly the centrality of whiteness in organizing—continue to constrain the actual material achievements of social media activism. For the CeCe Support Committee the convergence of on- and offline activism resulted in a raised public consciousness about the disposability of transgender lives, turning a national spotlight on the violence transgender people face.     

“Hope in a hashtag”: the discursive activism of #WhyIStayed

Hashtag feminism, or feminist activism that unfolds through Twitter hashtags, has become a powerful tactic for fighting gender inequities around the world. Feminist media research, however, has yet to grasp the implications of this new form and social movement research has yet to model the conditions under which activists successfully mobilize online. This article builds on research regarding the potential and limitations of hashtag feminism to consider a question that remains understudied: what is the process through which a feminist hashtag develops into a highly visible protest? Through a case study of #WhyIStayed, which arose in response to a 2014 NFL domestic violence controversy, I frame hashtag feminism as an extension of the movement’s historically rooted discursive tactics. Hashtag feminism’s narrative form implies that the conditions for a successful online feminist protest parallel the elements of an effective dramatic performance. Using data collected from Twitter and news media, I identify the dramatic elements that propelled #WhyIStayed tweets from online personal expressions to online collective action.     

“We wouldn’t say it to their faces”: online harassment,women sports journalists,and feminism

In April 2016, a US-based independent sport media organization Just Not Sports launched #MoreThanMean, a digital media campaign to raise awareness about online harassment of women in sports journalism. The video quickly reached 3.7 million views and generated widespread coverage in mainstream news media, sports media, and online-only outlets. Using the #MoreThanMean campaign as a case study, this study assesses how discourses circulate in the sports media environment and, in particular, how feminist messages travel as the content moves from social media to mass media. This study engages with post-feminism in order to examine how various producers of media content position online harassment and sexism in sport and society. While the campaign positioned online harassment as gendered workplace discrimination, the mainstream and sports media coverage typically centralized men in the discussion. Feminist perspectives were constrained to platforms with a progressive, women-centered, and/or explicitly feminist take. Implications for digital feminist activism in the context of sport are discussed.     

Performing the “quing of berlin”: transnational digital interfaces in queer feminist protest culture

Abstract

This paper employs the figure of the “interface” to explore the work of German feminist rapper and spoken-word performer Sookee (Nora Hantzsch), who constitutes an ideal case-study for examining the interface between digital technologies, transnational feminisms, and local activism. Sookee is an underground hip-hop artist and queer political activist in Berlin, a location which features in her work as a site of subcultural dissent and contested identities. Sookee is also an academic; a youth outreach worker; a significant online presence; and an international creative collaborator. As such, she navigates the interfaces between multiple social groups, media, discourses, and cultural contexts—regional, national, and transnational. This article focuses on the digital circulations of Sookee’s material against the backdrop of her local performative and activist work. Her transnational collaborations with women MCs and poets from South Africa and America, as well as Europe, celebrate cultural, linguistic, racial, and ethnic difference by bringing in a diverse range of feminist voices to the German context.     

Media Action Research Group: toward an antiauthoritarian profeminist media research methodology

The Media Action Research Group (MARG) is an antiauthoritarian, profeminist (antiracist, anticolonial, queer, trans and anti-capitalist) group of activist-researchers both inside and outside the university, studying autonomous social movement media activism in Canada and beyond. In this article we map a taxonomy of activist-research, illustrating how MARG brings together five specific methodologies—activist-led issue-based research, militant participatory ethnography, feminist community research, prefigurative antiauthoritarian feminist participatory action research (PAFPAR), and autonomous media research—to study how women, people of colour, queer and trans people, and Indigenous people in antiauthoritarian or anarchist-leaning social movements are using grassroots media to support and report on these movements. We find that although MARG set out to create an antiauthoritarian research-activist collective, we are restricted in some ways by the intensification of neoliberalism in the university institution. Nonetheless we are able to conduct transgressive research at the intersection between antiauthoritarian activism and the academy, producing three direct and immediate impacts: within social movements, within media activism, and within the university.     

“Taking Mama Steps” Toward Authority,Alternatives, and Advocacy

Ten years ago, the task of blending work and motherhood was arduous, lonely, and painstaking. Most settled for face-to-face interactions or phone calls to friends and family for support. Sadly, frustrated conversations are still happening due to a lack of cultural acceptance, policies, and laws focused on blending work and family life. However, some women are turning to online spaces for social support. In 1991, Donna Haraway posited that online, affinity-based groups contain the potential for activism. Buoyed by digital social media possibilities for social support, we assessed feminist activism within a motherhood support group populated by women from various countries around the world. We found that consciousness-raising can further feminist activism within an online motherhood Facebook group by helping others learn to negotiate their choices, but economic stratification and educational divides still constrain social support; this suggests that digital connections influence affinity-based identities and feminist activism.     

Guerrillera Editorship enacts the decolonial imaginary of Chicana editors

This project examines the editorial practices of former Chicana editors of a bilingual, alternative, activist Chicana/Chicano college student newspaper, mapping out the ways Chicana feminist epistemologies shaped their editorial praxis. Grounded in the decolonial imaginary of seven Chicanas, we identify a praxis we call Guerrillera Editorship in which Chicana editors integrate their leadership, advocacy, and written work within a muxerista orientation in order to work communally to honor the testimonio of contributors, strive towards social justice, and draw attention to Chicana issues. This work enhances an existing scholarly record that analyzes the rhetoric of Chicana feminists, but lacks an analysis of Chicana-led media production. By contextualizing the efforts of these contemporary Chicana cultural workers within the history of Chicana feminist print media, and drawing on Chicana feminist theories to guide the methodology and analysis of this project, we offer a Chicana-centered editorial activism whose decolonial underpinnings counter masculinist leadership styles and offset mainstream editorial practices.     

Digital feminisms: transnational activism in German protest cultures

Abstract

This Introduction provides the context for the articles in this special issue and identifies a set of reoccurring themes. After offering some historical background on the developments of feminist activism and feminist movements in the German context, the editors particularly highlight two main and interrelated thematic strands: feminist activism under or in neoliberalism and the complexities of negotiating questions of race and difference between women in feminist activisms in the highly visually determined digital age. Reflecting on the arguments in the different contributions in this volume, this Introduction seeks to suggest ways in which the ambivalent messages that digital feminist activisms create in the contemporary political moment become politically productive.     

Authorship and professional digital presence in feminist blogs

This research traces the shift from stand-alone, personal blogging toward professionalized use of social media. To exemplify this process, we draw attention to the transition from pseudonymous to identifiable authorship in feminist blogging. This transition toward professional digital presence is important for two major reasons: first, it reveals how oppositional politics is part of the commercial circuits and neoliberal market logics of identity management; second, it underscores the ways in which online harassment of feminist bloggers can harm their public identities and negatively impact their larger professional self-making. Further, we suggest that feminist bloggers perform a dual role of social media influencers and web-based public intellectuals as they affectively participate in the political sphere through systematic production of oppositional knowledge and counter-discourses. The paper concludes with a reflection on the significance of professionalized feminist blogging as a site of creative, intellectual, and relational labor.     

Television and Postfeminist Housekeeping: No Time for Mother

This feminist, qualitative study sheds light on how young Arab women used cyberactivism to participate in the wave of political and social transformations widely known as the Arab Spring. It argues that these activists leveraged social media to enact new forms of leadership, agency, and empowerment, since these online platforms enabled them to express themselves freely and their voices to be heard by the rest of the world, particularly the global media. This resulted in a multidimensional personal, social, political, and communicative revolution. This study is based on in-depth, personal interviews with more than twenty young Arab women citizen journalists, bloggers, and activists from Arab countries that witnessed political upheaval.     

Unlikely hikers? Activism,Instagram, and the queer mobilities of fat hikers,women hiking alone,and hikers of colour

ABSTRACT

This paper investigates a nascent, primarily online community of so-called ‘unlikely hikers’, united in the premise that hiking is good for everyone’s mental and physical health and that diversity can and should extend to outdoor spaces including national parks. However, the ways in which hikers have hitherto been represented in outdoors media, advertising, and wider social imaginaries present potent barriers to participation. The paper traces the discursive origins and positioned ideologies of ‘the outdoors’ in former British settler colonies, particularly the USA, showing how national parks maintain legacies of frontier colonialism and default understandings of legitimate outdoorspeople as necessarily White, able-bodied, straight, and male. These legacies are then traced through four years of online ethnographic data (2015–2018), comprising multimedia narratives of fat hikers, solo women hikers including lesbian women, and hikers of colour as they relate their outdoor experiences on Instagram and related podcasts, blogs, and magazine articles. The discussion is theorized using Holman Jones and Harris’s notion of queering and Urry’s mobilities paradigm, and ‘queer mobilities’ is proposed as part of an activism and amplification aimed at queering the trail both within and beyond academic spaces.     

Predictors of Feminist Activism Among Sexual-Minority and Heterosexual College Women

Engagement in activism is related to several aspects of social development in adolescence and emerging adulthood. Therefore, it is important to examine the correlates of different forms of activism, such as feminist collective action, among all youth. However, previous research has not investigated young sexual-minority women's engagement with feminist collective action. This study examined predictors of college-aged heterosexual and sexual-minority women's commitment to and participation in feminist activism. Sexual orientation, number of years in college, social support, experiences with discrimination, and gender identity were tested as predictors of commitment to and participation in feminist activism with a sample of 280 college-aged women (173 heterosexuals and 107 sexual minorities). Similar predictors were related to both commitment to and participation in feminist activism. However, for sexual-minority women, but not heterosexual women, the number of years in college was correlated with participation in feminist activism. Young sexual-minority women reported more participation in feminist activism than did heterosexual women, even after controlling for social support, discrimination, and gender identity.     

Taking time between g-string changes to educate ourselves: Sinéad O’Connor,Miley Cyrus,and celebrity feminism

This article examines the feminist response to a 2013 online “feud” between singers Miley Cyrus and Sinéad O’Connor that began when Cyrus connected the video for her single “Wrecking Ball” to O’Connor’s video for “Nothing Compares 2 U.” O’Connor’s response criticised Cyrus’ sexualised image, and the exchanges that followed sparked debate among feminists over the limits of sexual “agency,” and the sexual politics of feminism. This took place within a wider media context that has seen an apparent increase in female celebrities explicitly identifying themselves as feminist. Critics of this “celebrity feminism” argue that the sexualised star systems of its proponents are at odds with the aims of feminist politics. This article draws on post-structuralist feminist theory to question the positioning of celebrity feminism as exterior to an imagined “feminist movement.” Using the Cyrus/O’Connor feud, I argue that such a binary potentially reaffirms the structures of power that feminism seeks to oppose, and ignores the ways celebrity culture and contemporary media practice might combine to produce new understandings of the field of feminism.     

“Still Raped Over Here”: Gay Male Femininity and the Rewards of Camp Ambivalence in Richard Day’s Girls Will Be Girls

ABSTRACT

Girls Will Be Girls (GWBG) delivers a substantive queer-feminist critique of heteronormative animus toward women and gay men through jokes that weaponize that animus for insurgent purposes. The film’s rape and abortion jokes showcase the provocative notion that negative representations of femininity might be wielded strategically and, in fact, more resonantly because they resist recuperation by marginalizing normative hierarchies. GBWG’s enactment of gay male femininity deploys queer dissidence by ameliorating pain through mockery while emphasizing the costs of heteronormative and patriarchal inflictions. This essay offers a test case for a queer feminist politics—one that, without discarding the imperatives for and rewards of more materially grounded political work, mines the critical as well as affective affordances of rage, mockery, and indignity against heteronormativity’s arbitrary but still formidable injunctions. A queer feminist reading of camp denaturalizes heteronormativity with a potency that queer theory and feminist theory might harness yet more effectually in less divided collaboration.     

Researching to Transgress: The Need for Critical Feminism in Gerontology

SUMMARY

This article defines “empowering research and argues the need for a critical gerontology” informed by feminist and postmodern theories which focus on the connections between language, self, and social action. The author calls for feminist gerontology which evokes critical consciousness on the part of the researcher and participants. Feminist gerontologists are encouraged to engage in self-reflection and self-critique in regards to their own attitudes toward aging and to include personal criticism in their scholarly writings. Examples of feminist research on aging which illustrate these characteristics are provided.     

The Politician,The Wife,The Citizen,and her Newspaper

Recent dramatic rises in the number of women elected to British parliaments have renewed critical interest in the significance of gender, and ways of theorising and researching women's political representation. However, the central role played by the media in contemporary politics is often neglected in feminist political scholarship. At the same time, the spaces occupied by women in political news journalism and the body politic remain under-explored by media theorists. This article argues that if we are to fully understand the politics of representation and what fairer representation for women might mean, we need to address these neglected dimensions. To make the case, I present an analysis of press coverage of the 1997 British General Election campaign. This seeks to draw together conventionally disparate strands of feminist, political and media theorising in order to highlight the gendered politics of newspaper imag(in)ing, storytelling, and commentary. Improving women's presence in media(ted) political discourse, I conclude, might be one means of strengthening women's symbolic and substantive representation.     

Some Spatial Politics of Queer-Feminist Research: Personal Reflections From the Field

ABSTRACT

This article addresses methodological issues emerging from research conducted with Trans in the Center, an LGBT activist group in Tel Aviv, Israel. It addresses some complex issues related to the politics and ethics of applying queer and feminist methodology to qualitative research in a trans, queer, and feminist community space. The focus is on two issues: the researcher’s positionality vis-à-vis the participants and selecting the appropriate methodology in relation to the characteristics of the group under study. Such issues demonstrate how queer and feminist principles are articulated and interwoven in geographical-spatial research in two different dimensions: in the research practice and methodology and in the practices and the spaces created by the activity of the researched group itself. I conclude with insights arising from the attempt to apply feminist and queer paradigms in both theory and research, and I call for their integration into geographical research.     

#iamafeminist as the “mother tag”: feminist identification and activism against misogyny on Twitter in South Korea

This article explores feminist activism via the hashtag #iamafeminist on Twitter in South Korea. This hashtag became an important platform for feminist identification and activism against misogyny following its start in 2015 as a way to resist prevailing anti-feminist sentiment in Korea. In addition to opposing stigmas regarding identifying as a feminist, #iamafeminist affords an inclusive frame that can promote feminist identification by sharing personal motives for and stories about being a feminist. Although critics dismiss the potential of hashtag activism due to its ephemeral nature, I argue that #iamafeminist—which I call the “mother tag”—was able to persist for three months by continuing to connect with real-time gender issues and by initiating activism against misogyny both online and offline.