“Little Lena's a Big Girl Now”

Lena Zavaroni became famous as a child star on the British TV talent show Opportunity Knocks in 1974, suffered from anorexia from age thirteen, and subsequently died from complications associated with the problem in 1999, age thirty-five. This article uses 165 press articles from 1974 to 1999 to analyse how Zavaroni's relationship with anorexia was constructed in the British popular press. Existing feminist work suggests that stars with anorexia are worth studying because they make eating disorders popularly visible, with the coverage providing an occasion to analyse how the media constructs anorexia in relation to particular ideologies of femininity. But this article argues that it is important to explore how discourses on fame become intertwined with discursive constructions of anorexia, shaping how such problems are explained and gendered. Because Zavaroni appeared in the media as a child, her trajectory also dramatises how anorexia is seen to be linked not only with the role of the media, but with the development of female identity. Thus, whilst bringing stardom and celebrity into the frame, this article thus seeks to contribute to the feminist work which interrogates how popular constructions of anorexia mark out normative/disordered femininities.     

A Feminist Political Economic Critique of Women and Investment in the Popular Media

From a feminist political economic perspective, this paper examines the relationship between gender and investment in the popular media in three interrelating ways. First, a discourse analysis was used to examine eight popular books on investment for women published in the US. The popular financial literature asks women to solve the problems that they encounter in a patriarchal household by participating in the financial market. Second, Suze Orman was used as a case study to show the commodification process of financial information through the tactics brand differentiation, multi-platform delivery, and creation of niche markets. Third, the consumption of commodities is linked to that of production and distribution by revealing the relations between the gendered production and reproduction in the household, transnational corporations, and financial institutions.     

“Come on, […] let’s go find your inner princess”: (post-)feminist generationalism in tween fairy tales

This article draws attention to the expansion of tween popular culture at the beginning of the twenty-first century, and in particular tween fairy tale films. It has two aims: first, to demonstrate how tween popular culture mediates feminism’s history; and second, to highlight the continued relevance of the terms “post-feminism” and “neoliberalism” at a time when confidence in their use is waning in feminist media studies. Importantly, it looks carefully at the relationship between these two discourses, and reveals that the figure of the tween princess emerges at the intersections of the two. By interrogating the dialogue between the onscreen maternal generations of feminism, represented in the female characters of teen princess, mother, step-mother, and grandmother/fairy godmother, this article reveals that the fairy tale narrative and the figure of the princess are employed to straightforwardly present feminism’s complicated history, and to put forward a post-feminist identity as the only “authentic” choice in this reflexive construction of a feminine self. The princesses are presented as neoliberal icons of post-feminist culture, representing the self as project.     

Feminist Discourse and the Hegemonic Role of Mass Media

There has been a notable cultural trend in which feminist concerns are conveyed through many popular culture texts in South Korea since the early 1990s. Many different social groups and organizations have been engaged in the formation of feminist discourse in popular culture, among them the mainstream media. To broadly address the role of media in incorporating feminist discourse within the dominant ideology in specific socio-economic contexts, the research sought to identify the ways in which feminist discourse was generated and/or assimilated into the dominant ideology in newspaper content about the messages in the two television dramas Lovers (1996) and The Woman Next Door (2003) and other socio-cultural phenomena surrounding the dramas. Newspaper content became more favorable to the sexually liberated female characters and acknowledged changing gender roles as a current socio-cultural trend. However, it never questioned the nuclear family system itself—which occupies the hegemonic realm in patriarchal capitalist society.     

Sexy women sports fans: femininity,sexuality, and the global sport spectacle

In recent years the relationship between women and sport fandom has undergone significant shifts. The rapidly changing sphere of global sport is seen to offer women newly visible roles in the global sport economy as fans, broadcasters, celebrity athletes, and media personalities. In light of calls for greater inclusivity and diversity in sport, this paper examines the emergence of new forms of “sexually empowered” female fandom, which situate women as active participants in the sporting spectacle. Whereas sexy women who followed men’s sport or male athletes were once derided as “groupies,” thus socially marginalised and excluded from identification with sport fan communities, I argue that the sexy sport fan has emerged in the context of post-feminism as a visible and necessary type of feminine fan identity to meet the needs of the global sport economy. This study extends feminist sport media analysis beyond its focus on how female athletes are represented whilst also contributing new insights to sport fan research by analysing how female supporters are constructed through mediated accounts in terms of gender, sexuality, and nation.     

“Exciting” and “borderline offensive”: bloggers,binaries, and celebrity feminism

Feminism is “cool” like never before in popular culture and celebrity feminism is arguably the most visible manifestation of this currently chic status. Some scholars and commentators see this as evidence of a global feminist resurgence; others critique it as empty and devoid of political traction. The hypervisibility of celebrity feminism makes it an ideal site to explore sense-making of contemporary feminism. Long-standing feminist debates about sexuality, intersectionality, and commodification cohere around the figure of the celebrity feminist, and are debated amongst media commentators, feminists, and celebrities themselves. We analyse blogs and comments sections as a particular site where meanings of celebrity feminism are constructed and contested in the everyday. Our analyses underline the operation of a good/bad binary that constituted celebrity feminism as “other” to an imagined authentic, politically engaged feminism, although consensus about what constitutes an authentic feminist was elusive. However, celebrities were not always positioned as “other,” with the recognition that celebrities share with all women the contradictions and demands of inhabiting a postfeminist media culture. Our findings emphasise the need for a nuanced approach to theorising and understanding celebrity feminism’s relationship with other feminisms and its implications for feminist practices and identifications.     

The Postfeminist User

This paper is part of a preliminary investigation toward a postfeminist analysis of “the user.” It critically examines the pervasive liberatory rhetoric of interactivity through situating it within a widespread cultural context also rife with liberatory rhetoric: postfeminism. Two media properties, heavily marketed for interactivity, are examined: the first three films of the Final Destination film series and the reality television program Big Brother (US). I situate each as postfeminist texts, and then analyze their interactivity through this lens, demonstrating the utility of applying postfeminism to technology study. Following the feminist method of analyzing popular texts as modes of understanding feminine ideals, thereby articulating contours of a feminine subject position, I argue that analyses of postfeminist culture are productive broadly applied to cultural products, such as interactive media, augmenting feminist media theory. To understand ideals of technological usership, one must understand the culture in which they are embedded. Therefore, articulating the contours of the user as a subject position benefits from understanding postfeminist cultural sensibilities. Through this analysis, I describe the user, contrary to much new media theorizing, as exhibiting an illusory rhetoric of agency, hyperembodiment suffused with temporality and mobility, and an interactivity better understood as ongoing assessment and adjustment.     

“Nothing Hurts the Cause More Than That”

The final season of the television series Veronica Mars was marked by a narrative shift from an apparent investment in supporting feminist values to a virulent attack on US feminism. This shift reproduces several of the tenets central to the discourses of the backlash, including the views that feminism promotes hostility towards men, that it has betrayed women rather than advocating on their behalf, and that feminist liberation comes at a tremendous personal cost, which leaves women miserable and unfulfilled. This essay examines the show's transformation into a backlash text within the context of the pressure reportedly placed on writers and producers to increase ratings in order to avoid cancellation. It argues that because the series's reproduction of backlash rhetoric can be read as reflective of the popular view that feminism is antithetical to the values of the US cultural mainstream, it illustrates the influence of the backlash on US market forces, as well as on US popular culture. It also suggests that, in the process, the series reveals a great deal about the ways in which profit motives intersect with, and possibly override, ideological considerations in the production of popular culture texts.     

Media Capital or Media Deficit?

This paper will focus primarily on how women in leadership roles are represented in the media using a feminist critical discourse approach (FCDA). There is a tendency amongst some feminist media analysts to homogenise all media as sexist, but contradictory tendencies are evident, especially with the rise of new media platforms. On the one hand, the news value of “unexpectedness” affords women in prominent leadership roles relatively high media capital. On the other hand, even ostensibly positive coverage can help to reinforce the limited and limiting perceptions of women that circulate in the mediatised public sphere. For instance, the hybridised gendered interactional and rhetorical styles favoured by many women in public sphere roles have led to them being evaluated as inauthentic by mainstream media institutions. This paper will investigate these contradictory tendencies through a focus on case study evidence of dominant media constructions of British, Irish, and US female political leaders. The paper will conclude by considering briefly the use of Twitter, blogs, and other new media platforms by high profile women in politics in order to bypass the persistent interpretative control exercised by some mainstream media institutions.     

Spare Rib,Second-Wave Feminism and the Politics of Consumption

This article examines the significance of representations of both consumer culture and consumption practices in the British feminist magazine Spare Rib during its initial years of publication from 1972 to 1974. The analysis identifies how the magazine combined an established feminist critique of consumer culture with guidance on responsible consumption practices. The dispositions towards consumption that are recommended to readers are shaped by four key values: these are health, the natural, economy and craft production. These values underpin a politics of consumption during a period in which Spare Rib attempted to negotiate a feminist identity. However, once this feminist identity was established, content centred around consumption rapidly diminished as it was apparently not “feminist” enough. The article questions how a “conventional” position was established against both consumer culture and consumption practices within second-wave feminism and raises questions about the impact of this position on feminism's relationship to both consumer culture and consumption practices today.     

Posing as art: the ambiguities of feminist body art and the misclassification of Natacha Merritt’s pornographic photographs

At the launch of the twenty-first century, the online pornographic photographs of Natacha Merritt, a young American woman (23 years old at the time), were categorised as art in two publications by art publisher Taschen, precipitating a critical acceptance of her work as such. This particular foray of pornography into an art context was briefly contested by one art critic; however, this relatively rare example of misclassification warrants further investigation in order to better understand the role played by what had, by the late twentieth century, become a pervasive post-feminist culture. Drawing on feminist media studies writing that analyses post-feminist modes of “self exploration,” and feminist art criticism on the ambiguities of feminist body art, this paper argues that Merritt’s “adult-oriented” online digital photographs are more persuasively situated within the increasingly prevalent online genres of the intimate blog and amateur porn. Acknowledging the risk of “collusion” inherent in feminist artworks that focus on the objectified female body, this paper concludes that a compelling critique of a post-feminist (pornified) culture resides in the reactivation of a politics of female sexual pleasure.     

Pleasurable critiques: feminist viewership and criticism in Feminist Frequency,Jezebel, and Rosie Recaps

In an introduction to her webseries Tropes vs Women in Video Games, critic Anita Sarkeesian makes a disclaimer: “This series will include critical analysis of many beloved games and characters,” she says “but remember that it’s both possible, and even necessary, to simultaneously enjoy media while also being critical of its more problematic or pernicious aspects.” Sarkeesian’s statement pre-empts a common complaint made of feminist criticism: namely, that it inhibits the consumer’s pleasure in her or his favourite texts. In this paper, I argue that feminist criticism is in fact intrinsic to many viewers’ enjoyment in popular culture. Surveying texts such as Feminist Frequency, Jezebel, and the television recap series Rosie Recaps, I develop the concept of pleasurable criticism as a way of describing the increasingly visible modes of feminist enjoyment discernible in the broader culture. By identifying pleasurable criticism as a viewing practice, this paper demonstrates how feminist criticism can be constitutive of rather than extrinsic to pleasure.     

Taking time between g-string changes to educate ourselves: Sinéad O’Connor,Miley Cyrus,and celebrity feminism

This article examines the feminist response to a 2013 online “feud” between singers Miley Cyrus and Sinéad O’Connor that began when Cyrus connected the video for her single “Wrecking Ball” to O’Connor’s video for “Nothing Compares 2 U.” O’Connor’s response criticised Cyrus’ sexualised image, and the exchanges that followed sparked debate among feminists over the limits of sexual “agency,” and the sexual politics of feminism. This took place within a wider media context that has seen an apparent increase in female celebrities explicitly identifying themselves as feminist. Critics of this “celebrity feminism” argue that the sexualised star systems of its proponents are at odds with the aims of feminist politics. This article draws on post-structuralist feminist theory to question the positioning of celebrity feminism as exterior to an imagined “feminist movement.” Using the Cyrus/O’Connor feud, I argue that such a binary potentially reaffirms the structures of power that feminism seeks to oppose, and ignores the ways celebrity culture and contemporary media practice might combine to produce new understandings of the field of feminism.     

Hearts of Steel

This article looks at the way Arab male and female journalists in pan-Arab media negotiate their journalistic ethics with the aim of boosting their professional image while adding credibility to their news. Drawing on several examples of these male and female journalists, I seek to show how women adopt an un-emotional style when reporting news of pain and suffering, while male journalists emotionally engage with this type of news. The analysis draws on extensive interviews with male and female Arab journalists in pan-Arab media which are scattered inside and outside the Arab region. The discussion is informed by the current debate around detachment versus attachment in news reporting as well as the feminist media debate about the distinction between feminine and masculine values in mediating suffering.     

Flexible Labor

This essay assesses the feminist potential of workplace flexibility when it emerged as an object of knowledge in 1980s US public culture. The keyword flexibility, which crossed economic discourses about topics ranging from production to remuneration to consumption, was constructed as coextensive with feminism at this time. The essay begins by analyzing popular knowledge concerning labor flexibility created in scholarship and mainstream news. Next, the paper focuses on the contemporaneous articulation of flexibility to feminism. Since 1980, news, scholarship, and film argued that flexibility might provide a feminist antidote for late twentieth-century capitalism's harsh draining of labor from bodies. Particularly, flexible working conditions became publicized as a way that mothers could be better accommodated in the workplace. Yet as the century waned, flexibility failed to uproot standard time-intensive models of work and excluded some women from job opportunities and job security. When flexibility appeared to fail, pundits blamed feminism for wage-earning women's difficulty balancing family and workplace. This analysis shows that the various contradictory practices understood as flexibility rendered it troublesome as a feminist strategy. The paper concludes with an examination of the contemporary implications of this recent discursive history of flexibility.     

The Best of Both Worlds?

The Disney Channel hit show, Hannah Montana, constructs contemporary US girlhood and notions of femininity in relation to celebrity, such that its primary girl characters, Hannah Montana, Miley Stewart, and Lilly Truscott, as well as star Miley Cyrus, are positioned as particularly post-feminist subjects. In such a context, each of these girls can be understood as having chosen to perform a femininity that finds its locus in the maintenance and control of the body, as an illustration of her power as a girl, though without reference to feminist gains or “empowerment” rhetoric. Via discursive, narrative, and ideological textual analysis, this project explores the circulation of a post-feminist sensibility, as Rosalind Gill refers to it, and its iterations and ramifications for constructions of girlhood in contemporary media foregrounding girls and attracting young female audiences.     

Monstrous schoolteachers: women educators in popular cultural texts

From the drooling Mrs Green in the children’s picture book, The Teacher from the Black Lagoon to the best scarer of all time, Dean Hardscrabble from Monsters University, monstrous female teachers leap out from around the corners and under the desks of popular imaginings of school. In this paper, I focus on the figure of the female monster teacher in popular cultural texts and media produced for and/or consumed by North American youth, including picture books, television, film, and other cultural texts. Although these monster teacher narratives are produced for children and youth, they also work as a form of popular pedagogy for adults. The stakes of these representations are many, including the misogynistic representation of women in power as monstrous, the devaluing of teaching as “women’s work” or “child care,” and, the figuring of boys as “in crisis” in relationship to a predominately female workforce. I argue that, the female monster educator in popular cultural texts offers a corporeal curriculum that seeks to discipline the body of the teacher and to obfuscate the radical potential of teachers as professional women.     

Under the watchful eyes of men: theorising the implications of male surveillance practices for feminist activism on social media

Abstract

While early internet research often explored social media’s potential for increasing political participation, scholars are now problematising the manifestations of state and corporate control over political activism in these spaces. Yet despite an increased academic focus on the shape and implications of online power relations, there is a noticeable lack of critical theory that considers how strategies of male dominance on social media platforms influence feminist activism. This article conceptualises individual men as monitorial actors invested in surveilling feminist speech online, and brings together literature from within feminist, social movement, and critical internet studies to address this research gap. Situating contemporary feminist activist tactics in relation to second-wave priorities, this article extends current conceptualisations of the dangers of social media surveillance practices for political action. It draws on recent examples of online feminist organising to elucidate the ways in which social media platforms provide men with increased opportunities to surveil feminist activity. The article calls for further research into the ways in which male surveillance practices on social media platforms are shaping women’s ability to organise for social change.     

Dingo media? The persistence of the “trial by media” frame in popular,media, and academic evaluations of the Azaria Chamberlain case

In the bulk of popular, media, and scholarly discourse on Azaria Chamberlain’s disappearance there is overwhelming consensus that the sensationalist reporting of the event convicted parents Michael and Lindy of their daughter’s murder outside official court processes. In feminist scholarship in particular, the infant’s disappearance in August 1980 has been read according to a “trial by media” frame. This frame persists despite altered perspectives about the role of the Australian public whose punitive and collectively hostile response to a media-driven hysteria has been replaced with the portrait of a kinder and more compassionate nation. The objectives of this article are threefold: to demonstrate the persistence of the trial by media frame in popular, media, and academic discourse; to consider assumptions of a monolithic and hostile media; and by examining a previously unanalysed archive to suggest that these arguments overlook the existence of sympathetic voices in mainstream media as well as the dialogic connection between media and counter-publics mutually supporting the Chamberlains’ bid for innocence. This research offers an alternative view to scholarship on a landmark event in Australian history and has broader implications for the way we view the media in trial by media situations.     

Germaine Greer's Adaptable Celebrity

There is little doubt that Germaine Greer is the West's, and especially Britain's, most well-known feminist. This article, looking at her more recent public appearances, argues that Germaine Greer has proven adept at adapting her feminist celebrity, especially through various (and often comedic) performances on quiz and lifestyle programmes on British television. In particular, she exemplifies what has been called an “unruly woman”; that is, she is a transgressive figure who uses the space provided by these new entertainment formats not simply to reinforce her celebrity but to circulate (and perform) a particular feminism. Her celebrity, and her relationship to the mainstream media in Britain especially, has shifted and evolved over time and therefore provides an important case study into the complicated operations of celebrity as well as the feminism–media nexus itself. As an instance of gendered celebrity—and that of a feminist especially—that comes to at once trouble and buttress certain celebrity logics, Greer illuminates the political importance of this ground for feminism and helps to underscore that feminist celebrity is a distinct, and developing, mode of public subjectivity which celebrity studies and feminist media studies have thus far failed to significantly address.