Australian industrial relations policy and workers with family responsibilities

Australian workers have been experiencing growing levels of work-to-family conflict for decades now. In recognition of this problem, the Australian Commonwealth Government ratified ILO Convention 156 concerning workers with family responsibilities in 1990. Despite this, industrial relations reforms introduced under Australia's Industrial Relations Reform Act 1993 and extended under the Workplace Relations Act 1996 have actually increased the pressure on workers with family responsibilities by enabling changes to rostering arrangements, decreases in overtime and penalty rates, and increases in the span of ordinary working hours. Depuis plusieurs décenies déjà, les travailleurs australiens sont victimes de conflits résultant de l'interaction entre leur vie professionnelle et leur vie familiale. En reconnaissance de ces problèmes, le Gouvernement du Commonwealth Australien a ratifié en 1990 la ILO Convention 156 relative aux travailleurs ayant des responsabilités familiales. En dépit de ceci, les réformes mises en place conformément au Workplace Relations Act de 1990, puis conformément au Workplace Relations Act de 1993 n'ont fait qu'augmenter les tensions auxquelles sont soumis les travailleurs ayant des responsabilités familiales. En effet, en autorisant une plus grande flexibilité du travail posté ainsi qu'une réduction des possibilités d'effectuer des heures supplémentaires, entraînant ainsi une diminution des charges salariales associées à celles-ci, ces mesures n'ont fait qu'allonger le temps de travail normalement payé.     

Public relations master's education deliverables: How practitioners and educators view strategic practice curriculum

A national sample of practitioners (PRSA members) and academics provided their perceptions of what graduate students of public relations should study (N = 463). Despite expectations of difference between practitioners and educators, they agreed that a master's program graduate should have knowledge of business and understand how globalization shapes public relations. Still, a master's of public relations program graduate should also write well, speak well, and have had some “capstone” experience.     

Job quality,industrial relations and the crisis in Europe

This paper reports results from recent Eurofound research on the impact of the crisis on industrial relations and working conditions in Europe, based on the output of Eurofound's European Working Conditions Observatory and European Industrial Relations Observatory and data from the European Working Conditions Survey. Overall, the crisis – even if it is sometimes difficult to separate the effect of the crisis from megatrends in working conditions and industrial relations – seems to have had an impact on both domains. With reference to industrial relations, the impact of the crisis has influenced actors, processes, and outcomes. Regarding working conditions, the results appear to be in line with the literature on the topic, which relates the crisis to an increase in job insecurity, a decrease in work intensity, in working hours, and in anti-social working time arrangements, and a general improvement in terms of health risks and related outcomes.     

Corporate voice and ideology: An alternate approach to understanding public relations history

Scholars in the U.S. generally agree that the origins of corporate public relations correspond to the rise of the U.S. Industrial Revolution during the late nineteenth and early twentieth centuries. This essay explores the under-theorized relationship between ideology and public relations by examining the role of the corporate voice in public relations history. Evidence suggests that public relations counsel, serving as the corporate voice, created messages that produced and reproduced certain ideological meanings about the corporation. These ideological meanings provided important guidance on how members of the public should think about, relate to, and experience the corporation as a necessary, natural and benevolent organization in society. By incorporating ideological theory as an analytical tool to study public relations history, this article explores an important, but not often studied aspect of public relations history – the development and use of the corporate voice as a site of ideological production.     

Outsourcing public relations pedagogy: Lessons from innovation, management futures, and stakeholder participation

In this article, we advocate for innovation in public relations pedagogy by importing ideas and practices from four areas. The first area involves work on disruptive technology and education that applies lessons from Silicon Valley innovations to high school education. The second area considers how knowledge management and project management findings confirm the value of teaching as the cocreation of knowledge. The third draws parallels between the challenges of moving from traditional to future management and moving from traditional to future education. All three areas offer models for innovation by adopting a more improvisational, experimental, and risk-taking ethos in education. In the fourth area, we shift from theoretical advocacy to look at how these innovations feed into an example of public relations pedagogy as co-created stakeholder participation.     

Influencing economic change: Government interventions, disputes between sectors, and public relations campaigns in Israel

As with the earlier downturn of the Great Depression, the current global economic crisis has revived direct government intervention in the marketplace. It has also stimulated wider contemporary debates on the role of government in financial markets that feature not just funding issues, but questions of regulation and social legitimacy, and a greater acknowledgement of distinctive national–international tensions rather than a converging consensus around continuing to deregulate a global market. This article seeks to provide historical perspectives to these debates by considering the role of government, with the involvement of public relations, during economic changes in Israel. It focuses on major campaigns in Israel around the roles, and inter-sector disputes, of three major sectors: agriculture during the first half of the 20th century; industrialization from the 1960s to the 1990s; and commerce and competition from the 1990s into the 21st century. The article tracks these three historical transformations as part of Israel's gradual shifting from a nation economy toward a global economy. It concludes that, in the present downturn, the Israeli experiences offer a reminder of the impact of communication campaigns, interwoven with national identity, on economic changes, and the potential for public relations strategies and tactics to have long-term effects.     

Constructing positive public relations in China: Integrating public relations dimensions,dialogic theory of public relations and the Chinese philosophical thinking of Yin and Yang

After thirty years of development in mainland China, public relations is suffering from a stigma because of its negative connotations, misconception and paradoxical perception among the general public, and development constraints. To overcome this stigmatization, a positive public relations theory that posits the positive functions of public relations in contemporary China is proposed by integrating the three public relations dimensions (i.e., communication, organization-public relationships, and ecological networks), the dialogic theory of public relations and the Chinese philosophical thinking of Yin and Yang. To achieve this, the paper first explains the cause of stigmatization in public relations. Second, it introduces the three dimensions of public relations as a profession and discipline. It then articulates how the dialogic theory of public relations and the Yin Yang philosophy contribute to the development of positive public relations. Lastly, it proposes the Taiji model of public relations and the underpinnings of positive public relations. It is important to note that positive public relations serves as a complement to, rather than a substitute for, existing theories of public relations.     

Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners

Public relations (PR) practitioners’ and journalists’ professional views and attitudes toward each other have been a subject of academic inquiry during the past decades; however, much of this research has focused on Europe and North America. In other regions of the world, for example in Latin America, historical developments and social understandings have led to slightly different conceptualizations of PR and journalism. Using Chile as a case study, this paper reports the results of an examination of Chilean journalists’ and PR practitioners’ professional conceptions. While both groups tend to have somewhat similar views of media relations and see themselves as part of the same profession, there are also important differences which are most likely based on professional socialization processes rather than educational backgrounds or sociodemographic and work related variables. Implications for contextually grounded approaches to the study of PR and journalism are highlighted.     

Public relations anthropologies: French theory,anthropology of morality and ethnographic practices

The protagonists of this article are Lucien Matrat and the group of academics he led, known as the “European doctrine (or school) of public relations” (Boiry, 2004, p. 1). These public relations academics and professionals, who were mainly French, represented a body of knowledge which was characterised by an ethical and anthropological approach to public relations. It is this approach that led to Matrat's drafting of the Code of Athens and the creation of a theory of public relations based on human beings. The European doctrine also advocated the application of ethnographic methods to create corporate culture, such as the projet d’entreprise (corporate project). This paper analyzes, from a historical and theoretical viewpoint, this anthropological approach to public relations.     

Renegotiating the terms of engagement: Public relations,marketing, and contemporary challenges

Territorial disputes between public relations and marketing are nothing new. At the end of the first decade of the 21st century, Hutton (2010) refocused them as a matter of survival in the face of marketing attempts “to include or subsume much or all of public relations” (p. 509). In addition to aligning with his call to resist marketing imperialism, this article seeks to renegotiate traditional turf wars between the two fields through a review of recent significant marketing books. Advocating a complexity-based perspective, it argues that evolving disciplines, like evolving species, need to respond not only to each other but also to the wider environment and that requires cooperation as well as competition. It also draws on complexity thinking as a resource for improving disciplinary intersections and for adapting to the uncertain and turbulent conditions of the present.     

Social integration and public relations: Global lessons from an Israeli experience

This article looks at the origins and evolution of social integration in Israel. Developing a cultural roots approach, it considers the promotion of social integration as one of the most challenging goals on the agenda of the Zionist institutions and the government of Israel. It tracks the role played by a Jewish public sphere formed in the Diaspora even before the 20th century and to confirm the continuity between that history and formation, the article then examines later stages of the process through interviews with media and public relations practitioners who were involved in campaigns that took place after the establishment of the State of Israel. Finally, it offers lessons for social integration projects elsewhere in the world.     

Engaging communities: Ostrom's economic commons,social capital and public relations

This article discusses the research of economics Nobelist Elinor Ostrom. It argues her analysis of long term community co-operation contains important insights for public relations, especially in the area of community engagement. Informed by Ostrom's focus on common pool resource management, the article highlights the importance of organisations adopting an attitude of mutuality to the external stakeholder environment. It also associates public relations practice with the promotion of a social commons. It then examines Ostrom's insights on the role that face-to-face communication plays in the generation of social capital and the norms of behaviour that promote co-operation. The article ends with a discussion of the implications of these findings for the practice of public relations in organisations and suggests areas for further research.     

Killing animals: sociology,species relations and institutionalized violence

Influential voices have argued for a sociology which acknowledges the way we are co‐constituted with a range of non‐human species as part of the condition of life on this planet. Despite this, sociology has generally retained a conception of the social that is centred on the human. This paper argues for the inclusion of non‐human animals in sociological agendas, focusing on the emerging field of the sociology of violence. It examines the institutions and processes through which non‐human animals are subjected to different forms of violence, most notably, mass killing. The practice of killing animals is routine, normative, institutionalized and globalized. The scale of killing is historically unprecedented and the numbers killed are enormous. The paper argues that this killing of non‐humans raises questions around inequalities and intersectionality, human relations with other species, the embedding of violence in everyday practices and links between micro and macro analyses. These are questions with which the new sociology of violence might engage.     

Socially distributing public relations: Twitter,Haiti, and interactivity in social media

Social media and communication technology have shifted the power of communication from public relations practitioners to social media users who may not have a recognized role or defined interest in an organization. What results is a social model of public relations in which traditional public relations responsibilities are distributed to social media users, and which depends on interactivity, legitimacy, and a user's social stake. This study explores social public relations through a qualitative analysis of user involvement on Twitter regarding relief efforts to support Haiti following the 7.0 earthquake that hit Port-Au-Prince in January, 2010. This analysis of Twitter posts also expands understanding of interactivity online and demonstrates social media user fulfillment of public relations objectives.     

Communicating across,within and between,cultures: Toward inclusion and social change

In this article, I provide some reflections on the theme of this special issue and the recent World Public Relations Forum, “Communication across cultures”. In doing so, I was initially tempted to respond with a “how to”, but instead asked myself a fundamental question: “Who is communicating with whom, and why? ” The reason I pose this question is because we need to take stock of our assumptions and the perspectives we take as communication scholars and practitioners. As we face the new opportunities and challenges of global, highly mobile, and increasingly diverse and digitally savvy publics, we also need to clarify some of our assumptions. To expound on this, I will touch on the global, mobile and multicultural context; then discuss how inclusion must be combined with a focus on diversity, and conclude with a call for practitioners communicating across, within and between cultures to advocate for social change.     

Online public relations: The adoption process and innovation challenge,a Greek example

This paper examines the influence of Rogers attributes associated with innovation adoption (1995) in the context of demographic characteristics of public relations practitioners (PR) in the Greek financial services sector as they adopt and utilize the internet for PR purposes. Data is gathered via an on-line questionnaire administered to PR practitioners that work in companies participating in the Athens Stock Exchange. A quantitative approach was used in order to depict the attitudes and perceptions of these practitioners toward the use of on-line PR.     

Creatively escaping insularity and encouraging internationalism: British radicalism,history from below,and public relations historiography

In this article, we examine what PR history can learn from a small but internationally influential group of radical historians in Britain. In particular, we examine how they managed to be powerfully democratic through an imaginative sensitivity to the voices of people often excluded from history; through grounding research in specific, often small, localities, and communities; and paradoxically, managing to avoid enough of the insularity associated with the notorious “little Britain” mindset to attract interest and interactions from historians across the world. Our article highlights the relevance to PR history of the following four aspects: 1) their awareness of the need to interact locally and beyond national boundaries; 2) their concern for inclusion (especially for subjects excluded or marginalized in earlier historical accounts); 3) their strategies for escaping insularity and increasing interdisciplinarity; and 4) their illustrations of imagination as a vital component in historical writing. For contemporary PR history writing we argue: that the first aspect, the fusion of the local with the post-national, has become a necessity as globalization keeps expanding; that the second, strategic inclusiveness, has urgency for a field reflecting on the social shortcomings of its own organization-centered past; that the third, interdisciplinary, has intensified in utility as fields adapt to the massive growth in different kinds of knowledge (from big data to neuroscience); and that the fourth, passionate and engaged imagination, is needed for revisionist accounts of the past to help reclaim more prosocial futures.     

Insights from senior communicators: Navigating obstacles,leveraging opportunities,and leading teams to capitalize on data and analytics

While data, digital analytics, and technology have the possibility of further elevating public relations to a strategic function, many communicators cite barriers, including that many on their teams lack digital data and analytics competency. Researchers interviewed 28 senior-level communicators who have experience working with digital data and analytics. The study sought to examine how communicators are adapting to and leading teams in this data revolution by exploring two primary research questions: (1) What are the perceived opportunities and challenges with digital data and analytics? and (2) How can communicators create an environment to encourage discovery and innovation connected to digital data and analytics? Participants described the challenges of managing vast data streams and alignment, staying current with digital trends and technology, and dealing with the shortcoming of AI tools and algorithms. When asked about opportunities, participants described how communicators are uniquely positioned to align data and analytics efforts to help them understand audiences, foster mutually beneficial relationships with publics, and share stories with these publics and senior counsel that contribute to organizational objectives. Participants said they develop data competency among their communication teams by fostering a creative and curious culture, creating diverse teams, and championing employees. In summary, this study expands understanding of how communicators can evolve and lead in an increasingly data-driven world.