MA and doctoral public relations research in Turkey (1984–2007): A quantitative study of dissertations contribution to public relations field

In this article, MA and doctoral dissertations (673) on public relations written at Turkish universities (1984–2007) are examined in order to gain an understanding of the level of the theses within the discipline and that subjects are studied, too. The conclusion is that their contribution to public relations’ improvement and especially theory building has been negligible. Written theses are standing out the practical or operational, and no existence any dissertations related to public relations theory.     

Vision and state health department public relations practitioners: Prepared to lead?

Visions are important to organizational effectiveness. Although providing vision has been identified as one of the behaviors that best captures organization-wide public relations leadership, little public relations research has focused on vision. Similarly, state health departments have drawn little interest among public relations scholars even though states are a central part of the nation's public health system. This study addressed the perceptions of the top public relations professionals at state health departments concerning vision and their involvement in the visioning process. The practitioners were nearly unanimous in their belief that organizational visions are important. However, results indicate that some top public relations practitioners at state health departments are not prepared to make optimal contributions to the visioning process. In order to take full advantage of opportunities to serve as organization-wide leaders, public relations practitioners should seek out information about visioning in order help chart their organization's future and enhance their careers.     

Public relations as “dirty work”: Disconfirmation,cognitive dissonance,and emotional labor among public relations professors

Public relations is among the least-respected professions in the world. Despite this uncomfortable fact, little research has seriously considered that public relations is perceived as a “dirty” profession, and how that perception translates into difficulties for public relations academics. Scholarship has not examined the lived experiences of public relations professors and how we reconcile our sense of self and self-respect in the mixed academic and professional environments that are often (un)intentionally disconfirming to our chosen area of study. Thus, this critical and self-reflexive essay takes up the challenge of dealing with the issues of disconfirmation, cognitive dissonance, and emotional labor that may be experienced by public relations professors in their interactions with colleagues, students, and even family members or friends.     

Conserving complexity: A complex systems paradigm and framework to study public relations’ contribution to grand challenges

Sustainable development poses a grand challenge for society, addressed by organisations through their public relations activities. Grand challenges are complex by nature and call for nontrivial solutions whose effects show at the level of society. That is why studying public relations’ contribution to grand challenges requires a macro perspective that accounts for the dynamic interaction between individual, organisational, and system levels in a digital communication environment. This paper offers a new paradigm to analyse organisations’ significant and at times undue impact on grand challenges through public relations. It develops a framework inspired by complex adaptive systems thinking and adopts its ten properties for public relations: emergence, adaptivity, heterogeneous actors, nonlinear effects, feedback mechanisms, self-organisation, phase transitions, networks, scaling, and cooperation. The paper applies the framework to the example of sustainable development. It shows why research on grand challenges requires a holistic perspective and how it can help study digitally born communication phenomena. The proposed complex systems paradigm provides space for critical, social scientific, and interpretative research lines in public relations. Inquiries start from the grand challenge and study the communicative interactions between organisations and other actors from existing theory while accounting for the ten properties of complex adaptive systems. The paper outlines how future research can enrich the study of public relations and discusses its limits.     

What do we know about government public relations (GPR)? A systematic review of GPR in public relations literature

Despite the importance of public relations within local, national, and international government organizations, government public relations (GPR) is still an understudied field in public relations research when compared to its corporate and nonprofit counterparts and has been critiqued for lacking theoretical development (Liu & Horsley, 2007). To present the accumulated knowledge about GPR, this study used content analysis and bibliometric network analysis to systematically review 155 articles published in key public relations journals from 1976 to 2021. Our findings illustrate the status of GPR scholarship in terms of publication trends, authorship, research contexts, research topics, theoretical knowledge structure, methodological approaches, and ethical considerations. Findings suggest that GPR is a fast-growing field attracting international and multidisciplinary scholarly interests; yet has not been clearly defined and theorized. With strong theoretical roots in relationship management, GPR has the potential to develop context-relevant theories capturing the distinctive relational dynamics in various government communication situations. This study proposes a work-in-progress definition of GPR, identifies critical research gaps, and suggests future research directions to assist GPR in developing into a distinct and promising subfield of public relations research.     

Understanding public relations in the ‘sharing economy’

In spite of the macro-economic impact of the so-called ‘sharing economy’ there is a nearly complete dearth of contributions from the communication academy to its discourse. More attention is overdue, particularly for the conceptual pressure the ‘sharing economy’ is exerting on the public relations function. The authors propose a reconceptualization of public relations by identifying the constitutive aspects of the sharing economy and bringing together the explanatory concepts ‘circuits of commerce’ and ‘viable matches’ from economic sociology and communicative constitution of organizations theory to develop the notions of ‘deliberate disintermediation’ and ‘circuits of communication’ in public relations. The contention is that by doing this, communicative acts not only contribute meaning in the sharing economy, but have economic value. Furthermore, the sharing economy poses challenges to the traditional forms of organizing public relations functions, but offers opportunities to realize different potential when public relations facilitates circuits of communication and becomes a meta-communicative competence embedded within the organization.     

Trends in public relations roles: 1990–1995

This study reported trend data on the roles of national Public Relations Society of America members. The authors posited that roles are constantly in process and illustrated this through analyses of activities within the broad manager and technician categories. The authors argued also that professional experience as a predictor of manager enactment should be defined not as number of years in the field but by looking at the kinds of experiences received on the job.Study results suggested that for this sample of PRSA members an agency role emerged in 1995 in addition to the manager and technician roleso found in 1990. There was still cross-over in the activities performed in each of the role profiles, indicating that public relations people do an assortment of activities. The agency role could be a result of the economic downturn that occurred in this five-year period. Women still seemed to be doing “it all” for less money. They did not carry out the same activities as the male role profiles that emerged and enacted a less pronounced agency role.     

To know us is to love us: The public relations campaign to sell a ‘Business-tourist-friendly’ Miami

The corporate public relations campaign of the Miami, Florida, business community and tourism industry to counter negative perceptions of key publics and pro-actively promote a positive image of Miami is explored. The study reviews data from a period of about 10 years from the travel industry, crime statistics, and other public data regarding perceptions of Miami, as well as the public relations campaigns conducted to counter its image. In particular, the study explores and critiques past, present, and planned organizational strategies and responses.Donn Tilson (Ph.D., University of Stirling, Scotland, 1994) is assistant professor and Don W. Stacks (Ph.D., University of Florida, 1978) is professor and director of the advertising and public relations program, School of Communication, University of Miami, Coral Gables, FL 33124.     

Does accreditation really matter in public relations practice? How age and experience compare to accreditation

Many scholars and practitioners have suggested accreditation as one way to enhance the professionalism of public relations practice. But, others have questioned whether accreditation really makes a difference and whether experience is a sufficient substitute for accreditation. This study found that, although accredited practitioners were significantly older and had significantly more years of experience compared to their non-accredited counterparts, differences between the groups with respect to seven work categories and five professional competencies remained even when age and years of experience were controlled. The affected work categories were account/client management, strategic planning, public relations program planning, project management, stakeholder relations, issues management, and crisis management. The affected professional competencies were the four-step strategic planning process; ethics and legal issues; communication theory; business literacy; and advanced communication skills. In short, this study refutes the argument that age and professional experience are sufficient substitutes for accreditation in public relations. In fact, they are not.     

Negative connotations in the use of the term “public relations” in the print media

A taxonomy of the connotative meanings of the term “public relations” was developed using 100 articles chosen from the popular press that yielded 254 uses of the term. Eight categories evolved: public relations used correctly, public relations as a corrupter of the channels of communication, public relations as a corrupter of the democratic process, public relations as sleight of hand, public relations and winners and losers, public relations misused as a synonym, and public relations used as an identifier. Less than 5 percent of the citings were judged to use the term correctly; 37 percent were negative, and only 17 percent were positive.Henderson is an assistant professor of journalism at the University of Wisconsin-Oshkosh.     

Information is power? Transparency and fetishism in international relations

International actors, state and non-state, have embraced transparency as a solution to all manner of political problems. Theoretical analyses of these processes present transparency in a fetishtic manner, in which the social relations that generate transparency are misrecognized as the product of information itself. This paper will outline the theoretical problems that arise when transparency promotion is fetishized in International Relations theory. Examining the fetishism of transparency, we will note the problematic conceptions of politics, the public sphere, and rationality they generate. Confusing the relationship between data, information and knowledge, fetishized treatments of transparency obscure the historical dynamics responsible for the emergence of transparency as a political practice. This alters our understanding of the relationship between global governance institutions, their constituents, and the nature of knowledge production itself. Realizing the normative promise of transparency requires a reorientation of theory towards sociologically and historically sensitive approaches to the politics of knowledge.     

Is a picture worth a thousand words? Using films and television shows to teach public relations

While a number of studies have looked at the image of public relations practitioners as portrayed in films and other media, few if any of those studies have focused primarily on the pedagogical perspective of using films. Therefore, a benchmark international survey of public relations educators was undertaken to answer questions about how (or whether) to use films as a teaching tool. Among other things, the findings of the study shed light on how often PR instructors use films in the classroom; the value that films provide; why some professors decline to use them; which specific films and television shows are being used; and guidelines for utilizing movies and television programs as an effective pedagogical technique.     

Journalists’ hostility toward public relations: an historical analysis

Journalists seem to treat public relations and its practitioners with contempt. However, this tension is complex and no studies have investigated the problem’s historic roots. Thus, this paper explores the perspective of “early insiders” through an historical analysis of autobiographies, biographies, and magazine articles written by and about early US newspaper reporters and editors. Results revealed six interrelated factors that contributed to the origins, persistence, and contradictions surrounding the hostility. The paper concludes with practical implications and future research directions.     

The European right to be forgotten: A challenge to the United States Constitution’s First Amendment and to professional public relations ethics

This paper explains how the European right to be forgotten violates the free flow of information in society, as evidenced by conflicts with the United States Constitution and ethical principles of professional communicators worldwide. As Europe imposes new data protection laws and incorporates the right to be forgotten that promotes censorship through search engine de-linking, United States constitutional law scholars ponder the implications of World Wide Web censorship, while journalists and public relations professionals struggle to understand how accurate transparent communication could occur in an ecosystem that allows for arbitrary information removal and the creation of memory holes. This article explains why the European notion of the right to be forgotten challenges U.S. constitutional law and professional public relations ethics, imperiling the online marketplace of ideas and eroding disclosure of information. The European Data Protection Directive and recent right to be forgotten movements directly conflict with the U.S. Constitution’s First Amendment and professional communications ethics codes. The First Amendment of the U.S. Bill of Rights indicates the specific rights of citizens to freedom from government intervention into freedom of expression and freedom of the press. Recent actions by Google to honor European requests to remove data upon request collide with First Amendment theoretical concepts and contemporary constitutional law. Both the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC) construct ethical principles for members that call for the active promotion of the free flow of information and the ethical disclosure of information. The European Data Protection Directive’s right to be forgotten silences these core professional communication ethics and more significantly imperils the robust information exchange in a global society, ultimately altering the discourse and debate in democratic countries. This paper addresses the status of the right to be forgotten in the United States and indicates how adopting such a provision in the United States would violate First Amendment theories, as evidenced by the Marketplace of Ideas Theory, the Meiklejohnian Theory, and the Absolutist Theory, and would counter traditional public relations ethics codes, conducted in a context of dialogic ethics that calls for adherence to core values advocating for transparency, disclosure, and free flow of information.     

From propaganda to public diplomacy: Assessing China's international practice and its image, 1950–2009

Since World War II, government-sponsored international propaganda and public diplomacy have become more visible and sophisticated in countries around the world. China is no exception. It is not immune to the compulsion and communication imperative to reach and woo the public, both at home and abroad, for its vested interests. From propaganda to public diplomacy, the practices and activities have taken different forms and scopes, mainly including government-owned media outlets aimed at foreign audiences, state-subsidized media organizations as quasi-governmental instruments, overseas advertising and public relations campaigns designed to sway public opinion to win general support for the nation involved or to repair international relations damaged by terrorist attacks and other man-made crises, and recruiting and bribing journalists as clandestine operatives. Whether such practices have been effective in changing hearts and minds among international audiences, however, is open to debate and remains to be further explored. Within the perspective of sociology of knowledge, the main purpose of this study is to look at how China comes to be viewed as an object in international communication research over the past decades that cast the country through the prism of either propaganda or public diplomacy.     

Do public relations professionals understand corporate governance issues well enough to advise companies on stakeholder relationship management?

The King Reports on Governance for South Africa are internationally respected for proposing integrated reporting in a triple bottom-line business context to improve corporate governance. The most recent report, King III, views stakeholder relationship management as a key tenet of corporate governance. This raises the question whether public relations professionals (PRPs) understand the principles of corporate governance well-enough to inform and guide organizations on the management of stakeholder relationships. The views of senior PRPs at selected top performing companies were elicited on their practice of stakeholder relationship management in line with corporate governance principles. It was found that their knowledge on corporate governance was limited, although they recognized its importance. They propose six role functions for managing stakeholder relationships on a strategic or managerial level; these role functions are aligned with the King III principles on stakeholder relationships. The following three were of particular importance: developing a corporate strategy, giving advice to senior management and managing crisis communication. Different terminologies were used to build relations with stakeholders and different approaches were used to profile stakeholders. It is recommended that organizations leverage their public relations functions on strategic and managerial levels in support of their corporate governance efforts. In turn, PRPs are encouraged to ensure a deep knowledge on corporate governance issues when counseling senior management on building stakeholder relationships.     

Engaged at work? An employee engagement model in public relations

ABSTRACT

Engagement has emerged as an important concept in public relations scholarship. Yet a theoretically informed model with a clear and coherent explication of the construct is still lacking. By situating our study in the internal organizational context, we provided an updated conceptualization and operationalization of employee engagement, proposing a strategy-engagement-behavior three-step employee engagement model. Results from an employee survey (n = 568) supported our conceptual model, showing that organizational engagement strategies positively predicted employee engagement, which in turn accounted for employees’ positive and negative messaging behavior, as well as their contextual performance behavior. After controlling for significant demographic variables such as gender, age, organizational size, number of subordinates, and level of management position, we identified a complete mediation effect of employee engagement in our two-step structural equation modeling analysis.