Linking product modularity to supply chain integration and flexibility

Abstract

This study builds a moderated mediation model to empirically investigate the impacts of product modularity and supply chain integration (i.e. supplier, customer, and internal integration) on the flexibility and moderating effects of the product life cycle (i.e. growth and maturity stages) on the relationships using data collected from 204 Chinese manufacturers. The findings reveal that both supplier integration and internal integration mediate the relationship between product modularity and flexibility. Moreover, the indirect effect of product modularity on flexibility through supplier integration is stronger during the growth stage than during the maturity stage. There is no difference in the indirect effect of product modularity on flexibility through internal integration, which is significant in both the growth and maturity stages. In addition, the impact of product modularity on customer integration is significantly stronger, whereas that of customer integration on flexibility is significantly weaker during the growth stage than during the maturity stage.     

Internal and External Integration for Product Development: The Contingency Effects of Uncertainty,Equivocality, and Platform Strategy

Effective product development requires firms to unify internal and external participants. As companies attempt to create this integrated environment, two important questions emerge. Does a high level of internal integration lead to a higher level of external integration? In the context of product development, this study considers whether internal integration in the form of concurrent engineering practices affects the level of external integration as manifested by customer integration, supplier product integration, and supplier process integration. External integration, in turn, may influence competitive capabilities, namely product innovation performance and quality performance. Second, using contingency theory, do certain contextual variables moderate the linkages between integration strategy (external and internal) and performance? Specifically, this study considers whether uncertainty, equivocality, and platform development strategy change the relationships among internal integration, external integration, and competitive capabilities. Data collected from 244 manufacturing firms across several industries were used to test these research questions. The results indicate that both internal and external integration positively influence product innovation and quality and ultimately, profitability. With respect to contingency effects, the results indicate that equivocality moderates the relationships between integration and performance.     

On Decisions for Integration Implementation: An Examination of Complementarities Between Product‐Process Technology Integration and Supply Chain Integration

Research has shown that both product‐process technology (PPT) integration and supply chain integration efforts produce operational benefits, yet synergies between these types of integration are not well understood. This article empirically examines strategic customer integration and supplier integration as complementary activities for PPT integration, with the aim of helping manufacturing plant managers to intelligently implement mutually supportive types of integration. We set two conditions for establishing complementarity: (i) one type of strategic integration must positively influence the adoption of another and (ii) the two types of strategic integration must exhibit a synergistic fit with respect to manufacturing plant capabilities. We test these conditions using survey results representing 224 manufacturing plants. The findings show positive complementarities between PPT integration and supplier integration with respect to quality, delivery, and process flexibility. Also, positive complementarities exist between PPT integration and customer integration with respect to quality and new product flexibility. The results extend the emerging theory of strategic value chain integration and provide guidance to manufacturing managers who wish to assemble strategic integration policies.     

Supply Chain Integration,Product Modularity,and Market Valuation: Evidence from the Solar Energy Industry

Supply chain integration is increasingly seen as a method to obtain flexibility and, consequently, to provide competitive advantage for firms within a supply chain. Product modularity, either in concert with or independent of such integration, can also produce flexibility for firms within a supply chain. In this proof‐of‐concept research, we explore whether the supply chain network affects each constituent firm's market valuation and how decisions regarding the level of supply chain integration and the usage of product modularity are associated with the value of the supply chain. We develop a method to identify and measure the supply chain's effect on each constituent firm's market valuation. Results indicate that greater integration is associated with a higher supply chain valuation, whereas increasing aggregated product modularity across the supply chain relates to a lower supply chain value. However, when combined, the interaction of aggregated product modularity and supply chain integration is positively associated with the supply chain's valuation.     

行业竞争力导向的在线大规模定制产品族规模优化方法

客户导向的产品族规模优化方法在与竞争对手产品族相比时并不一定能使在线定制服务提供商获得竞争优势,还需要考虑竞争对手产品族对其产品族规模的影响。产品族规模优化应该在满足工程技术约束和制造规模经济性的基础上,引入产品功能配置元和结构配置元,结合客户需求强度和偏好分析,构建了行业竞争力导向的在线大规模定制产品族规模优化方法,最后结合案例证明该方法的有效性。     

Towards a Theory of Competitive Progression: Evidence from High‐Tech Manufacturing

This study replicates and extends Ferdows and De Meyers' observed ‘sand cone’ model of cumulative competitive capabilities by means of Roth's related competitive progression theory (CPT). Using path analysis, we model and test the relationships among the generic competitive capability constructs of conformance quality, delivery reliability, volume flexibility, and low cost as predicted by CPT. Our results, drawn from a sample of high‐tech manufacturers, provide further evidence that on average, these four capabilities are acquired both cumulatively and in that sequence. We also find that each generic capability increases operational know‐how and reduces non‐value‐added directly and/or indirectly through the enhancement of successive capabilities in the progression, which in turn improves profitability. The paper contributes a theoretical rationale for the observed sand cone effect, describes how the competitive progression acts to influence accelerated organizational learning over an innovation cycle, and offers evidence that combinative capabilities have strategic value for high‐tech manufacturers.     

An analysis of vendor innovation capability in the contract electronics manufacturing industry

Limited academic research has been given to analysing the innovation capabilities of vendors in outsourcing contracts. This paper seeks to address this gap in the literature by enhancing our understanding of how the innovation capability of vendors is deployed to win, run and renew outsourcing contracts with their customers. Employing the resource-based view as a theoretical basis and undertaking in-depth case study analysis of three vendors in the electronic manufacturing services industry, the research shows that to achieve the outsourcing objectives of winning, running and renewing the contract, vendors can use different configurations of the competitive priorities of cost, quality, delivery and flexibility. The research aggregates the capabilities that influence the innovative capability of a vendor into the innovation-related capabilities (IRCs) of design, new product introduction and manufacturing. Three strategies are identified for vendors on how to deploy these IRCs, and a number of propositions are developed to indicate the suitability of the three deployment strategies for different operational contexts.     

Drivers and Performance Outcomes of Innovativeness: An Empirical Study

The issue of innovativeness within organizations has attracted considerable attention in the literature. However, limited knowledge exists about the drivers of and their simultaneous effects on innovativeness and the role of innovativeness in enhancing performance. We adopt the resource‐based view (RBV) of the firm and insights from the literature on capabilities to investigate specific capability types serving as antecedents to innovativeness and to examine its performance outcomes. From a sample of 218 Greek manufacturers, the results indicate that managerial, entrepreneurial and technical capabilities facilitate the establishment of innovativeness, which in turn enhances business performance. The study lends support to prior research that highlights the importance of innovativeness in enhancing organizational performance and sharpens understanding of the drivers of innovativeness and the way they collectively operate through innovativeness to boost performance. The study further provides new insights into the role of innovativeness from the perspective of the RBV, while highlighting certain firm capabilities that might both enable and impede competitive advantage and superior performance creation. As such, this study contributes to the effective management of the innovativeness process within organizations.     

出口企业竞争战略对产品创新的影响:以市场导向为中介变量

本研究基于220家中国制造型出口企业的数据,探讨了两种竞争战略(差异化战略和成本领先战略)如何通过顾客导向和竞争者导向影响企业创新倾向和新产品绩效。研究结果显示:(1)差异化战略通过促进顾客导向和竞争者导向间接改善创新倾向和新产品绩效;(2)成本领先战略直接正向影响创新倾向进而改善新产品绩效;(3)差异化战略对出口企业产品创新的影响更为显著。研究为中国制造型出口企业如何改善竞争战略执行、提高产品创新绩效提出了管理上的启示意义。     

价格、质量与服务竞争情形下的二级供应链系统协调策略分析

本文研究了由一个零售商向两个制造商购买产品,在产品价格、质量和服务竞争同时作用下,供应链成员的协调运作策略。通过构建一条包括制造商、零售商和顾客的二级供应链模型,应用逆向归纳法以及最优化理论,求解供应链在集中决策、制造商不合作、制造商合作以及半合作（零售商与其中一个制造商合作）情形下供应链成员的博弈均衡。分析四种合作关系下两种竞争产品关于质量和服务的均衡解,并且分析消费者剩余。运用数值仿真讨论各种参数变化带来的影响。结果表明：制造商不合作情形虽然不能提高产品的服务水平,但是能够提高制造商的质量努力程度;零售商的集中协调有助于提升产品质量和服务水平,避免制造商之间合作可以为顾客提供较高质量和服务水平的产品,使顾客收益,增加市场中顾客总量,同时可以提升供应链的整体利润。     

Maneuvering through Hostile Environments: How Firms Leverage Product and Process Innovativeness

Is focusing on innovativeness the appropriate organizational response in hostile environments? This study addresses four distinct forms of hostile environments: market decline, restrictiveness, competition, and resource scarcity. The research draws on contingency theory to explain how these forms of hostility affect product innovativeness, process innovativeness, and firm performance. While the extant literature has investigated the effects of hostile environments on performance, little has been done to distinguish between different forms of hostility and, in turn, their potential effect on product and process innovativeness. We argue that investments in product and process innovativeness are either fostered or hindered, contingent on the form of hostile pressures from the external operating environment. These firm responses should in turn suppress the negative effects of hostility on performance. A survey using newly developed measurement scales for hostile environments was used to collect data from 148 small and medium‐sized manufacturing plants. The results provide evidence that generally supports our hypotheses. More specifically, the direct effects of the four forms of hostile environments impact product and process innovativeness differently. Likewise, the suppression and consistent mediation effects of product and process innovativeness differ depending upon the type of hostile environment, suggesting that manufacturers consider applying these capabilities contingent upon the type of hostile climate they face. Therefore, to understand how firms leverage product and process innovativeness, hostile environments are best differentiated into categories rather than being aggregated.     

Determinants of innovativeness in SMEs: disentangling core innovation and technology adoption capabilities

This paper studies innovativeness in SMEs from a set of innovation indicators at the firm level, capturing various types of innovation (product, process, organisational, and marketing innovations) and the level of innovativeness in these firm’s developments. The article identifies two separate dimensions in the innovativeness of Spanish SMEs, using factor analysis techniques. One dimension is associated with the capabilities for core/internal innovation and the other with the capabilities for the adoption of technology. The paper shows that significant differences exist in the personal and organisational factors that favour these two dimensions. The entrepreneur’s motivation, business planning, and cooperation in R&D activities constitute significant factors when considering the core dimension of a firechnology adoption. However, the use of external consultancy services seems to have no significant effect on the core dimension of the innovativeness of an SME, whereas it is a relevant factor for its technology adoption. Furthermore, it is shown that the entrepreneur’s education plays a more significant role in the core dimension of a firm’s innovativeness than in its capabilities for technology adoption. Depending on the policy objectives, these differences should lead to the application of specific policy approaches when an attempt to stimulate innovation in SMEs is made.     

Product Modularity,Process Modularity,and New Product Introduction Performance: Does Complexity Matter?

Modularity has the potential to impact various facets of new product introduction performance including product development lead time, frequency of new product introduction, on time introduction and product innovation. The impact of modularity on new product introduction performance, however, may vary for different levels of product and process complexity. This study empirically investigates relationships between perceptual measures of product modularity, process modularity, and new product introduction performance and explores whether an objective product/process complexity measure moderates these relationships. Using survey‐based methodology we probe both manufacturers of technically simple products and technically complex products. Hierarchical regression models are used to test hypotheses concerning the main effects of product and process modularity and the effects of their interactions with complexity on new product introduction performance. The results show that the main effect of product modularity was positive and its interaction with complexity was disordinal and negative, suggesting that the positive effect of product modularity on new product introduction performance is dampened when complexity is high. For process modularity, only the interaction effect (positive) was statistically significant and it was also disordinal in nature. Thus, the effect of process modularity on new product introduction performance is heightened when complexity is high. The implications of these findings are discussed and more specific theoretical and managerial implications are delineated by examining the impacts of these main and interaction effects on individual measures of new product introduction performance (frequency of new product introduction, product development lead times, product innovation, and on‐time product launch).     

Empirical investigation of alternate cumulative capability models: a multi-method approach

Quality (Q), delivery (D), flexibility (F) and cost (C) may reinforce each other to form specific models of cumulative capability. Previous empirical studies reveal two dominant models of cumulative capabilities (Q–D–F–C and Q–D–C–F) without testing whether other models could better fit their data. The present study fulfils this gap and conducts a comparative analysis by testing various models of cumulative capabilities based on a survey of 368 Thai manufacturing plants, and concludes that Q–D–C–F is the best-fit model and further extends the models to reveal ‘simultaneous’ cumulative capability. The contributions are threefold. First, multiple methods are applied to robustly search for the best-fit model. Second, direct and indirect links between capabilities are revealed to add insights into the cumulative reinforcement patterns among capabilities. Third, we show that the widely accepted sand-cone model (Q–D–F–C) and competitive progression theory are not necessarily the dominant approaches for explaining cumulative capability patterns of manufacturers, especially from an emerging country. The results are also significant for practitioners as they understand how capabilities such as quality and delivery can simultaneously improve the next sequential capability.     

Vertical Integration under Competition: Forward,Backward, or No Integration?

We consider two competing supply chains, each consisting of supplier, a manufacturer, and a retailer. The suppliers exert effort to improve product quality, and the retailers sell products competitively. Each manufacturer chooses one of the three strategies: forward integration, backward integration, or no vertical integration. We seek for a subgame perfect Nash equilibrium and study the resulting market structure. Moreover, we characterize the effect of vertical integration on profitability, product price, and quality in a competitive setting. Existing literature has shown that, when manufacturers consider only forward integration, they may choose not to vertically integrate in equilibrium. In contrast, we find that, when both forward and backward integration options are considered, disintegration cannot be an equilibrium outcome. In this case, both manufacturers either forward or backward integrate, and the degree of product perishability, cost of quality, and how much consumers value quality are critical for the chosen direction of integration. Furthermore, competition increases attractiveness of backward integration relative to forward integration. We show that, while integrating backward unilaterally is always beneficial, unilateral forward integration can harm a manufacturer's profitability. Finally, vertical integration can result in a better quality product sold at a lower price.     

Exploration of an effective development process in integrative strategy

Through complete supply chain integration, manufacturers can effectively improve performance. However, not all manufacturers can improve performance through a complete integration. According to related research, the problem arises from a poor integration strategy development process. For this reason, the purpose of this study is to identify an effective development process for an integration strategy. Based on the purpose of this study, the two following research propositions should be explored: (1) identify the development stage number in the process and (2) explore the compositions of integration strategies and the competitive capabilities for each development stage to further explore how to establish an integration strategy incrementally. The taxonomy approach was the main methodology used in this study. Empirical data from the International Manufacturing Strategy Survey were used to test this research question. By testing and satisfying these two research propositions, it was determined that an effective development integration strategy process can be divided into four stages as follows: starter, advanced integrator, positive integrator and complete integrator. This study provides a suggestion for an effective gradual integration with partners and obtains a stepwise competitive advantage. Based on the research results, manufacturers can effectively develop a stepwise integration strategy to attain competitive qualifications in the initial period and maintain a competitive advantage.     

The relationships between firm’s strategy,resources and innovation performance: resources-based view perspective

Besides basic competitive priority (quality, cost, delivery and flexibility), innovation has been recognised as one of the primary sources of competitive advantage for manufacturing industry to compete in global markets. This paper, therefore, presents an empirical study on the relationship between firm strategy, resources and innovation performance. Drawing from the grounded theory of resource-based view, and using 218 responses from Thai production/operation managers, this paper shows that differentiation strategy had a positive relationship with both internal capital or internal resources (represented by knowledge and creativity management) and networks capital or external resources (represented by customer and supplier network). The findings also revealed that only internal capital had a positive effect on innovation performance. Finally, contributions to industry practitioner, academia and national agency in supporting and promoting innovation are presented.     

Product defects are not created equal: prioritizing production process improvements

Abstract

Despite manufacturers’ efforts to improve quality, customers frequently experience product defects. Based on expectation confirmation theory, hypotheses concerning the effects of experiencing product defects on overall quality perceptions and loyalty to the product manufacturer have been developed and tested. Our results show that experiencing product defects related to performance, ease of use, prestige and versatility damages overall quality perceptions and decrease customer loyalty to the product manufacturer, either fully or partially mediated through overall quality perceptions. Contrary to frequent claims in the literature, experiencing even a single product defect per quality dimension damages customers’ quality perceptions. Furthermore, different types of product defect damage customer perceptions of product quality and loyalty to the manufacturer differently. Building on these results, we develop a defect typology and a portfolio visualization that allows operations managers to prioritize production process improvements.     

A Theoretical Model of Manufacturing Lead Times and Their Relationship to a Manufacturing Goal Hierarchy*

In recent years, manufacturing firms have realized that a new, higher level of global competition causes them to compete simultaneously on multiple manufacturing goals, such as quality, delivery, cost, and flexibility. In response to this realization, considerable research now focuses on the relationship of manufacturing improvement programs to manufacturing goals. However, to date, this research has not investigated the specific underlying statistical relationships between manufacturing goals and the shop floor. This study investigates manufacturing lead time linkages with manufacturing programs and manufacturing goals. The basic purpose of this study is to understand and explain how programs affect the elements of manufacturing lead time and how manufacturing lead time affects manufacturing goal capabilities. By understanding these linkages, managers can logically trace the effects of specific programs to their eventual effects on manufacturing goal capabilities. This study's most important finding is that statistical variations in the elements of lead time cause a tendency for certain manufacturing goals to be more difficult to control and achieve than others because of canonical relationships of lead time variances. To control these lead time variances, successful firms concentrate their early program targets first on achieving “fitness for use” quality, followed by delivery reliability, short delivery lead time and cost, current product flexibility, and lastly, new product flexibility. This study mathematically illustrates which improvement programs most affect manufacturing goals through their relationship to manufacturing lead time variance reduction. It suggests that firms improve goal performance by initially targeting improvement through setup time reduction programs, defect reduction programs, and preventive maintenance programs, to facilitate quality improvements. By targeting specific programs and their related lead time variances, firms improve their manufacturing facility competitiveness with minimum obstacles.     

An Exploratory Study of the Impact of e‐Service Process on Online Customer Satisfaction

Although extensive academic research has examined the dynamics of interpersonal interactions between service providers and customers, much less research has investigated customer service encounters through technological interfaces such as the Web in electronic commerce transactions. Corporate websites have become an important point of contact with customers for many companies. Service has been described as one of the most important attributes for online business to influence traffic and sales. However, more research is needed to understand how Web‐based technological capabilities of services affect customer satisfaction. In this paper, we propose viewing the interface between online buyers and sellers through the lens of service management to identify possible determinants of online customer satisfaction. A company's website is considered its electronic service delivery system. We look at this electronic service delivery system from its process point of view. Our findings indicate that as the electronic service delivery system process improves, a customer's perception of the website's ease of use increases, leading to increased service value and perceived control over the process, which increases customer satisfaction. The research provides evidence that the technological capabilities embedded in the website processes are an important factor in determining service quality and ultimately online customer satisfaction.