基于冲动性购买诱发因素的消费者冲动性购买之购后满意度研究

选择以冲动性购买的购后满意度这一"购后行为"作为研究视角,并从冲动性购买诱发因素入手,利用实验方法分析了冲动性购买诱发因素与冲动性购买购后满意度之间的关系。研究表明,价格促销刺激有无(外部环境刺激因素)、时间压力高低(购买情境刺激因素)、冲动性购买倾向高低(消费者个人特质)均对冲动性购买之购后满意度具有显著影响,而且冲动性购买倾向高低对这种影响具有一定的干扰效果。     

Buying used products for remanufacturing: negotiating or posted pricing

Product reclamation is a critical process in remanufacturing. It is generally assumed in the literature that customers simply want to get rid of their used products without expecting any compensation for them. Some authors have only recently started looking into firms that offer a posted (fixed) price for them. Following recent reports suggesting that customers are increasingly open to bargaining, we compare using a posted price and bargaining to obtain used products. In our analysis, we consider an original manufacturer acting as a monopolist as well as a manufacturer and an independent remanufacturer acting in a duopoly. We analytically show that bargaining is always beneficial to the monopoly manufacturer. In the duopoly case, we distinguish a Cournot competition and a market with the manufacturer as Stackelberg leader. The results of a numerical study show that both firms will use posted pricing in the Cournot competition, especially if bargaining is not costless. By contrast, the remanufacturer can significantly increase his profit by using negotiations if he is the Stackelberg follower.     

Buying time with tourism in the Caribbean

Tourism can impart resilience to an economy. It is less vulnerable than other export industries to recessions and trade barriers, and even in the latter case the industry can seek new markets more quickly than the traditional sectors can. The natural advantages of the Caribbean — and its disadvantages (which mean that it has a chronic need for foreign exchange) — indicate that tourism should be a priority sector in Caribbean economic development.     

Buying behaviour in European and American industry: Contrasts

The last 10 years have seen an increase in the importance of buyers in industry, and changes in their relationships with suppliers. Bernard Cova and Robert Salle examine the two major schools of thought on buyer-supplier relations at the present time — European and American. They also look forward to possible new developments in buying in the 1990s.     

为买房而储蓄——兼论房产税改革的收入分配效应

中国的居民储蓄率水平一直居于高位,并且保持了持续上升的势头,同期的住房价格也快速上涨,为买房而储蓄是储蓄率上升的一个主要动机。本文利用2011年房产税试点政策作为自然实验,采用倍差法(Difference-in-difference,DID)首先估计了房产税对不同类型住房价格的影响,进而估计房价对试点城市的居民储蓄率的影响。我们发现房产税对住房市场产生了结构效应,由于此次改革对不同类型的住房设定了不同的免税方案,因此在大面积住房价格下降的同时,试点城市小面积住房价格反而上升;这种结构效应对不同收入群体的居民储蓄行为产生了不同的影响,我们发现试点城市低收入阶层的储蓄率因此增加了0.9个百分点,并且我们还发现低收入群体主要是通过压缩衣着和交通通信支出,来提高其储蓄率水平。因此,本文不仅验证了住房市场对中国高储蓄率的贡献,还揭示了房产税改革带来的收入分配效应。     

如何应用国家文化原型实现品牌的国际化传播——基于中国品牌海外社交媒体广告的多案例研究

本文基于中国品牌海外社交媒体广告的多案例研究,深入探讨了基于国家文化原型的品牌国际化传播策略,并检验了不同应用策略在不同情景下消费者反应的差异。研究表明:(1)国家文化原型资源可以根据文化层次和文化类属分为4种不同的组合方式,相应地,品牌文化原型应用策略也可分为工具性审美、差异化表现、目标消费者认同、全球共识意义获取四种类型;(2)东道国类型(文化距离近vs.远)、企业国际化发展阶段(初期vs.快速发展期)以及企业的传播诉求(产品vs.品牌)会对不同应用策略的传播效果产生影响。本研究不仅丰富了品牌国际化的研究成果,还可为新兴市场企业如何应用国家文化原型助力品牌的国际化传播提供指导和借鉴。     

Managing Socially-Responsible Buying:: How to Integrate Non-economic Criteria into the Purchasing Process

Companies are increasingly scrutinized by various audiences and are made accountable not only for their internal practices, but also for their suppliers’ behavior. Many purchasing managers and executives are not accustomed to seeing the purchasing function receive so much attention from different parties. As a result, a number of them do not know how to embrace the trend toward socially responsible buying (SRB). The present paper offers a helping hand by (1) shedding some light on the nature of SRB and (2) explaining how companies can incorporate social responsibility criteria into their purchasing decisions.     

网上集体议价成交量的实证研究

动态定价在网络拍卖中的广泛应用,引发了对新型商业模式的研究.通过对全球排名第四的集体议价拍卖网站Letsbuyit.com的实证研究,分析了产品类型、降价幅度和结束效应对集体议价拍卖最终成交量的影响,发现处于生命周期增长阶段的商品适合集体议价拍卖形式,而且在这种拍卖形式中存在明显的结束效应.     

搜索引擎关键字广告的竞争分析

搜索引擎关键字广告是一种新兴的获得巨大成功的在线营销方式.本文分析了搜索引擎广告位的拍卖规则,给出了在质量因子因素下,广告主的竞价行为.首先给出了广告主单阶段同时行动的竞价均衡,在该情况下,广告主单独竞价选择对自己最有利的策略;其次给出了多阶段情况下,给定一个广告主的最小加价策略,另外一个广告主的最优策略,并给出了相关的证明;最后用实际观测到的数据对该策略进行验证.另外还给出了三个相关的推论,该推论对于搜索引擎如何提高自己的收益有一定的指导意义.     

Self-managed Teams: Assessing the Benefits for Small Service-sector Firms

In recent years the concept of the self-managed team has gained in popularity as Western nations have struggled to remain competitive in world markets. Claims that autonomous working can contribute significantly to enhancing employee productivity, product innovation and quality management appear mainly based on anecdotal evidence extracted from single-firm case studies. In an attempt to close identified theoretical and empirical gaps about autonomous working, a larger-scale quantitative assessment of self-managed teams in small UK service-sector firms was undertaken. Although the results confirm that self-managed teams can contribute to improving certain aspects of performance, the scale of impact seems much less than that suggested in many articles. Furthermore, in certain circumstances it appears that a move to self-managed teams in small service-sector firms may have a somewhat negative impact on certain aspects of organizational capability. The question is raised, therefore, whether autonomous working should be strongly advocated as an important contributor to enhancing the competitiveness of small service-sector firms.     

功利主义:公共政策中的伦理

作为伦理学理论,功利主义可以为公共政策的制定、执行和评估提供合理性与合法性的基础,因此功利主义无论是在理论上还是在实践上都可以成为公共政策中的伦理.针对功利主义存在的一些缺陷,提出了初探性的解决思路.     

Demonstrating the Need for Effective Business Ethics: An Alternative Approach

Since the financial crisis, the malfeasance of business leaders has been a recurring theme in the news, along with calls for increased regulation and oversight. This focus on the ethics of the business community raises a concern about the ethics of those in business or going into business. The ethics of business people and business students has been explored by a number of researchers using survey techniques. We propose and report the results of an alternative method for investigating unethical behavior by students. In a motivated economic experiment with introductory level students, we find that business students were almost twice as likely to lie for a monetary reward as students in other disciplines, demonstrating the need for effective business ethics.     

A Multidisciplinary Cognitive Behavioural Framework of Impulse Buying: A Systematic Review of the Literature

Impulse buying (IB) is one of the most fragmented concepts in the marketing and consumer literature. This has resulted in some contradictory findings and a lack of an overarching theoretical framework for understanding the IB process and its outcomes. Based on a systematic review of the literature published over the past 60 years, the authors synthesize various research perspectives into a comprehensive multidisciplinary framework of IB – linking antecedents, triggers, the buying act and post‐purchase outcomes. The paper makes four specific contributions relevant to both academic researchers and practitioners. First, it provides a comprehensive understanding of IB as a process and outcome, by systematically reviewing the existing literature. Second, it specifically recognizes and discusses the triggers of IB, by drawing on literature related to the buying process, intentions and motivations. Third, this is the first meta‐analysis review in the area. Finally, it considers the potential consequences of IB that lead to subsequent IB, and provides a framework for future investigation. This paper also addresses a problem of relevance to both academics and practitioners, proposing further research and managerial implications.     

服务企业的报刊媒体评价研究

本文构建了广告投放与消费者电话反应之间的几何滞后分布的动态计量经济模型,并利用实测数据对不同报刊媒体的短期广告效果进行了评价.研究结果显示,所建立的模型可以较好地对同一类广告媒体进行评价和预测;消费者电话反应具有广告的短期刺激-反应特征,以报刊的发行量作为报刊选择的标准可能导致偏差;报刊广告的保留率很低,以报刊广告为主的企业可以考虑每天或隔天作为广告投放的频率.