After the ‘Organic Industrial Complex’: An ontological expedition through commercial organic agriculture in New Zealand

This article uses the evolving understandings of commercial organic agriculture within two research programmes in New Zealand to address three problematic claims and associated framings that have underpinned analysis of the political economy of commercial organic agriculture. These three framings are: 1) that recent commercial developments in organic agriculture have become organised around a grand binary of large-scale, corporate, industrialised organic agriculture that is inhabited by pragmatic newcomers to the industry, against a small-scale, local, authentic remnant of the original organic social movement. This grand binary is most popularly recognisable in the claim by author Michael Pollan of the existence of an ‘Organic Industrial Complex’ that is slowly subsuming authentic organic agriculture. This relates to claim 2) that commercialisation creates inevitable pressures by which organic agriculture becomes ‘conventionalised’. Finally, claim 3) positions organic agriculture alone as the only option for enabling improved environmental outcomes in agriculture. The Greening Food and ARGOS research programmes in New Zealand have studied the emergence of commercial forms of organic and other ‘sustainable’ agriculture in the period since 1995. A series of key engagements are highlighted in the unfolding history of these two programmes which demonstrate moments of transition in understandings of commercial organic, particularly in relation to situations of engagements between the research team and wider actors in the organic sector. These key engagements establish a clear sense in which the three major framings around the political economy of organic commercialisation could not explain the unfolding dynamics of the New Zealand organic sector. Rather, engagement with diverse actors enabled a whole new set of theoretical questions that opened up new areas of politics, contestation and elaboration of commercial forms of organic agriculture – particularly around shifts in power to the retail end of the agri-food chain, around new forms of agri-food governance, and around the politics of new audit systems. Within these shifts, the ontology of some of the researchers within these projects underwent parallel transformation. These transformative influences operated in two simultaneous directions. While the engaged research strategy of the two programmes clearly discomforted the researchers’ underlying assumptions for framing the major trajectories of commercial organic development, the presence of the two research programmes also had an important enactive power in the sector by both rendering ‘thinkable’ particular trajectories and economic experiments and also by reinforcing a ‘metric-centric’ tendency in the evolution of global environmental audit systems. Seen in this light, these engagements open up new questions about the research programmes themselves in terms of the emerging politics of what Philip Lowe describes as a more ‘enactive’ rural sociology and help direct attention to an emerging ‘ontological turn’ in the practice and politics of research.     

“I’m not a greenie but…”: Environmentality,eco-populism and governance in New Zealand Experiences from the Southland whitebait fishery

The experiences of nascent local institutions in regional resource management issues in New Zealand can help to inform the important analytical projects of considering the impacts of neoliberalism on environmental management as well as the meanings of governance as the new order in rural and natural resource management. This study considers how devolved governance shapes individual subject positions relative to the environment in a neoliberal context, deploying Agrawal's optics of “environmentality” to analyze a case study of the political ecology of the whitebait fishery in Southland, New Zealand. This research demonstrates that the devolution of resource governance in New Zealand has cultivated empowered, ‘accidental environmentalists’ and related environmental subjectivities. The extent and quality of individual involvement in governance influences whitebaiters’ perceptions of environmental change and resource management priorities. At the same time, a strong ‘eco-populist’ conceptualization of resource management infuses the fishers’ environmental subjectivities and potentially constrains the depth and degree of fishers’ opposition to environmental degradation.     

Organic food and the plural moralities of food provisioning

The aim of this paper is twofold. The first aim is to unfold the moral complexity of organic food consumption as part of household food provisioning. By acknowledging this complexity, and the difficulty of determining what is ‘good’ and ‘right’ in food provisioning, the idea is to allow for a better understanding of how organic food may, or may not, fit in with the various concerns of food provisioning. The second aim is to analyse how food provisioners handle this complexity so that food provisioning can proceed as an ordinary everyday activity.The paper analyses empirical material from a study of household food provisioning in Denmark. Theoretically, it draws on French pragmatic sociology as represented by the work of Boltanski and Thévenot on moral conventions and regimes of engagement. The analysis illustrates that food provisioning involves several competing sets of moral conventions and that the status of organic food in relation to these is often uncertain and contested. However, it also identifies among provisioners different strategies for handling this moral complexity in ordinary everyday life. The paper calls for some modesty in trying to change consumer behaviour in favour of organic products. Providing consumers with more information about organic food may not make it easier to determine what is ‘good’ and ‘right’ when buying food. It may only add to the complexity of food provisioning and thus to the need for compromise and pragmatism.     

Maps,markets and Merlot: The making of an antipodean wine appellation

Rural places acquire value in different ways and geographers have adopted a range of approaches to understand the way value is created in land and place. This paper analyses the case of the Gimblett Gravels wine district in Hawke's Bay, New Zealand. This district has been transformed over the space of 20 years from a peri-urban wasteland to, now, one of the most sought-after and expensive winegrowing areas in the country. In this process of revaluation, several forces were evident. There was an economic–environmental process, by which grape growers and winemakers learned that the district possessed the ability to produce consistent harvests of high quality red grapes and, consequently, land was purchased at ever-increasing rates. There was then a deliberate attempt to ‘construct’ the Gimblett Gravels district in the market place, the result of concerted co-operative action by winegrowers in the district to promote the idea of a Gimblett Gravels terroir in a registered trademark. Finally, we can see that the revaluation of the district has also been related to the wider social acceptance of wine as a fashionable commodity. These processes have occurred in a virtual legislative vacuum in New Zealand regarding the protection and regulation of geographical indicators, though this may soon change. Thus, to understand the value of place, it is argued that we need a multi-faceted approach that incorporates environmental and economic processes alongside political regulation and social construction.     

Postman Pat and me: Everyday encounters with an icon of idyllic rurality

It is, by now, well accepted that those of us who live with/in contemporary Anglocentric popular culture are presented, from birth, with manifold icons and imaginings of the English countryside as idyllic. Indeed, the idea that, through such popular representations, we encounter and ‘consume’ this sense of ‘rural idyll’ – and a particular, underlying, ideologically laden set of idea(l)s – has been well rehearsed. However, this paper reflects upon a question which has hitherto been often overlooked: what is the (practical, tangible) nature of this ‘consumption’? Approaching this question, the paper re-presents a succession of encounters with one icon of idyllic rurality: Postman Pat. In so doing, the paper develops an understanding of some complex – and frequently banal, odd, happenstance, taken-for-granted – happenings and practices which are fundamentally part of the ‘consumption’ of ‘rural idyll’.     

Whose Heartland?: The politics of place in a rural–urban interface

This article advances a conceptualization of the rural–urban interface that is centred on a historically and spatially informed politics of place situated within local–global connections. The research is a case study of an inter-municipal development plan called Alberta's Industrial Heartland. Located near the City of Edmonton, in Alberta, Canada, the study area has been characterized by tremendous social, cultural, and economic shifts over the past century, from agriculture, to country residential in-migration, to intensive industrial development in response to the increasing importance of Alberta on the global energy market. A series of interviews conducted with residents, political officials, and other stakeholders documents how parallel, yet contested definitions of the ‘Heartland’ underpinned a ‘politics of place’ over land use change at the rural–urban interface.     

(When) Is job-finding via personal contacts a meaningful concept for social network analysis? A comment to

Chua (2011) argues that in a meritocratic context, institutions restrict the usefulness of social networks in exerting influence on job seekers’ earnings. Regressing job-finding via personal contacts on earnings, he finds negative effects of influence via personal contacts, especially for the well-educated and individuals working in the state sector. In this comment, I argue that these results are ambiguous because (1) the analysis does not sufficiently distinguish between job ‘search’ methods and job ‘finding’ methods, (2) job-finding method indicates information flow rather than a personal contact's influence, and (3) it remains unclear whether Chua's analysis reflects the effect of network usage in job search per se or the effect of self-selection into network usage by individuals with low earning potential.     

Beyond Bluff oysters? Place identity and ethnicity in a peripheral coastal setting

Studies of culture and place form a long tradition in geography but, within rural studies, less attention has been given to the ways in which contrasting ethnicities intersect with specific places and landscapes. Recently, an increasing number of authors have noted how dominant Anglophone, western, ethnicities (frequently labelled ‘white’) have been privileged in British, Australian and New Zealand settings and this paper engages that literature. We use a detailed case study of place identity in Southern New Zealand to show how a composite appreciation of ethnicity provides a deeper understanding of place identity. As such we demonstrate how place and ethnicity intersect via diverse landscapes, social interaction sites and cultural practices.     

Language as an issue in international internal communication: English or local language? If English,what English?

The present paper discusses internal communication in the global context, with a focus on language as an issue for the organization. Although ‘language’, naturally, is a resource that enables any – internal or other – communication, it has not been examined in public relations research but has been taken for granted or as given. The current pace of globalization in all sectors has rapidly globalized internal communication and the language issue needs to be addressed. On the basis of two empirical studies we discuss language strategy and language use in international internal communication. Our findings show that although a common ‘corporate language’ – which mostly today refers to English – enables internal communication, it is not a straightforward solution but a number of issues need to be considered. For example, as international communication in a business context is today mostly conducted by non-native speakers of English, their language can be characterized as BELF (English as Business Lingua Franca), which differs from ‘standard English’ in many ways. Also, language issues need to be considered for organizational credibility and knowledge sharing and for constructing trust and rapport in international interaction.     

‘The Rotten Banana’ fires back: The story of a Danish discourse of inclusive rurality in the making

The popularity of a particular term – the Rotten Banana – has paralleled the one-sided centralisation of public services since the Danish Municipal Reform of 2007. The Rotten Banana denotes peripheral Denmark, which takes a geographically curved form that resembles a banana, and it symbolises the belief that rural areas are backward and (too) costly. This article shows how the negative connotations of rural areas have come to outweigh the positive ones and to legitimise liberal visions of the ‘sustainable’ welfare state. Whereas previous studies on the perceptions of rural dwellers have focused on the discourses of rurality that produce rural outsiders, this article builds on the work of de Certeau and of Laclau and Mouffe. Based on both quantitative and qualitative data, the study shows how, in Denmark, negative connotations and centralisation have together spurred a new and political mobilisation in many parts of the ‘banana’. Through skilful ‘consumption’, rural dwellers have adapted the alienating liberalist ‘logic of equivalence’ to their own use and produced a ‘logic of difference’, thus challenging the predominant political discourse of rurality. As a result, the Danish Liberal government was forced to introduce a new and more inclusive rural policy in September of 2010 and grant rural dwellers a political voice in parliament.     

Contested boundaries,contested places: The Natura 2000 network in Ireland

Where to draw the boundary line between ‘nature’ and ‘society’ has perplexed sociologists, ecologists and geographers through the ages. This paper was inspired by environmental sociologist, Alan Irwin, who suggests that we shift our focus from asking ‘where to draw the line’ between what is considered ‘natural’ and ‘social’ to exploring the ‘very process of line-drawing’ as it occurs within specific socio-ecological contexts (Irwin, 2001). Nature conservation initiatives in the form of “protected areas” provide remarkable insights into attempts to devise and manage conceptual and spatial-geographic boundaries between nature and society. Here, I discuss Ireland’s contribution to the Natura 2000 network of protected ecological sites. I show how line-drawing in Natura 2000, from EU right down to local levels, is a highly contingent, contested and uncertain process; how both ‘nature’ and ‘society’ can frustrate attempts to draw and maintain these boundaries and the conflicts, uncertainties and dilemmas thrown up in the process. The paper ends by considering the extent to which this “boundary-work” analysis provides an insightful, though incomplete picture of the experiences of and challenges posed by Natura 2000 on-the ground, while posing some more philosophical questions about nature–society boundaries and the challenges they pose to nature conservationism.     

The social practice of sustainable agriculture under audit discipline: Initial insights from the ARGOS project in New Zealand

One of the most interesting recent developments in global agri-food systems has been the rapid emergence and elaboration of market audit systems claiming environmental qualities or sustainability. In New Zealand, as a strongly export-oriented, high-value food producer, these environmental market audit systems have emerged as an important pathway for producers to potentially move towards more sustainable production. There have, however, been only sporadic and fractured attempts to study the emerging social practice of sustainable agriculture - particularly in terms of the emergence of new audit disciplines in farming. The ARGOS project in New Zealand was established in 2003 as a longitudinal matched panel study of over 100 farms and orchards using different market audit systems (e.g., organic, integrated or GLOBALG.A.P.). This article reports on the results of social research into the social practice of sustainable agriculture in farm households within the ARGOS projects between 2003 and 2009. Results drawn from multiple social research instruments deployed over six years provide an unparalleled level of empirical data on the social practice of sustainable agriculture under audit disciplines. Using 12 criteria identified in prior literature as contributing a significant social dynamic around sustainable agriculture practices in other contexts, the analysis demonstrated that 9 of these 12 dimensions did demonstrate differences in social practices emerging between (or co-constituting) organic, integrated, or conventional audit disciplines. These differences clustered into three main areas: 1) social and learning/knowledge networks and expertise, 2) key elements of farmer subjectivity - particularly in relation to subjective positioning towards the environment and nature, and 3) the role and importance of environmental dynamics within farm management practices and systems. The findings of the project provide a strong challenge to some older framings of the social practice of sustainable agriculture: particularly those that rely on paradigm-driven evaluation of social motivations, strong determinism of sustainable practice driven by coherent farmer identity, or deploying overly categorical interpretations of what it means to be ’organic’ or ’conventional’. The complex patterning of the ARGOS data can only be understood if the social practice of organic, integrated or (even more loosely) conventional production is understood as being co-produced by four dynamics: subjectivity/identity, audit disciplines, industry cultures/structure and time. This reframing of how we might research the social practice of sustainable agriculture opens up important new opportunities for understanding the emergence and impact of new audit disciplines in agriculture.     

On time and money donations

This paper investigates the importance of two forms of ‘impure’ altruism (“warm glow” and reputational concerns) as potential determinants of both time and money gifts. We first develop a comprehensive behavioral model which accounts for both types of donations, as well as for decisions about domestic and market hours of work. We then provide an empirical test of these drivers for giving using survey data for Italy. Results suggest that, according to the theoretical predictions, proxies for ‘impure’ altruism are important determinants of donations. Moreover, the unobservable determinants driving money and time donations are positively correlated, suggesting a certain degree of complementarity between the two decisions. Our findings also stress the importance of considering a behavioral model accounting for a full set of time and income uses to better characterize individual decisions to donate.     

Producing Postman Pat: The popular cultural construction of idyllic rurality

This paper concerns the popular cultural representation of English rurality. It focuses upon Postman Pat, a popular cultural phenomenon which has come to be routinely cited as exemplary and iconic of contemporary imaginings of the English countryside as idyllic. The idea that Anglocentric popular culture (re)produces this sort of ‘rural idyll’ – and that these idylls are particularly laden with cultural and ideological baggage – has been well rehearsed. However, this paper considers a question which has too often been overlooked or taken for granted: how, exactly – and I mean literally, actually, in detail, in practice – does this sort of idyllic rurality come to be constructed? Through conversations with two key figures in the creation of Postman Pat, the paper begins to develop an understanding of some of the everyday, banal, nitty gritty practices, decisions and encounters which must be understood as fundamentally part of the production of (this) ‘rural idyll’.     

‘Once a miner,always a miner’: Poverty and livelihood diversification in Akwatia,Ghana

This paper offers an alternative viewpoint on why people choose to engage in artisanal mining – the low tech mineral extraction and processing of mainly precious metals and stones – for extended periods in sub-Saharan Africa. Drawing upon experiences from Akwatia, Ghana's epicentre of diamond production since the mid-1920s, the analysis challenges the commonly-held view that the region's people are drawn to artisanal mining solely because of a desire ‘to get rich quick’. A combination of events, including the recent closure of Ghana Consolidated Diamonds Ltd's industrial-scale operation and decreased foreign investment in the country's diamond industry over concerns of it potentially harbouring ‘conflict’ stones from neighbouring Côte D'Ivoire, has had a debilitating economic impact on Akwatia. In an attempt to alleviate their hardships, many of the town's so-called ‘lifetime’ diamond miners have managed to secure employment in neighbouring artisanal gold mining camps. But their decision has been condemned by many of the country's policymakers and traditional leaders, who see it solely as a move to secure ‘fast money’. It is argued here, however, that these people pursue work in surrounding artisanal gold mining communities mainly because of poverty, and that their decision has more to do with a desire to immerse in activities with which they are familiar, that offer stable employment and consistent salaries, and provide immediate debt relief. Misdiagnosis of cases such as Akwatia underscores how unfamiliar policymakers and donors are with the dynamics of ASM in sub-Saharan Africa.     

The language and policy of care and parenting: Understanding the uncertainty about key players’ roles in foster care provision

Recent debates about the care provided to looked-after children have been characterised by uncertainty about the differing roles and responsibilities of foster carers, birth parents, and social workers. To explore the assumptions underlying these uncertainties, we drew upon Foucauldian Discourse Analysis and compared the discourses used by professionals (social workers in a group discussion about foster placement breakdown) with those used by policy-makers (in the Governmental green paper ‘Care Matters’). In both cases, a discourse based upon Attachment Theory was used to explain why placements succeed and fail, and to predict the repercussions of failure. However, there was a key difference in the way that professionals and policy-makers constructed the roles of key players in foster placements. The social workers constructed the birth parents as the parental figures for children in care, constructing themselves in a non-parental role. ‘Care Matters’ largely ignores the role of birth parents, and instead constructs social workers as parental figures. Neither source viewed foster carers as parental and ‘Care Matters’ positions this group as strictly professional. We discuss the incongruence of foster placements being understood through Attachment Theory, while foster carers are understood as non-parental figures, and also the repercussions of labelling a social worker as a parent, and the professionalization of the role of the foster carer.     

Questions on ethics for research in the virtually connected world

In this paper the need of awareness for and even of change in the rules of how we conduct ourselves as researchers and participants in the virtual worlds of the internet is proposed. The focus of this paper is on the ethics for online research. Our aim is to reignite the discussion about the way the availability and consequent (mis)use of ‘social’ data, e.g. social network site profiles or newsgroup postings by researchers is about to necessitate a new definition of and fight for the right for a private sphere that each individual may claim in the public of the virtual worlds. We conclude with an approach on how to accomplish that.     

Being close: The quality of social relationships in a local organic cereal and bread network in Lower Austria

Experience of the drawbacks of a globalised and industrialised food system has generated interest in localised food systems. Local food networks are regarded as more sustainable food provision systems since they are assumed to have high levels of social embeddedness and relations of regard. This paper explores the social relations between food actors and how ‘local’ and ‘organic’ are expressed by detailing how actors describe qualities of their intra-network relationships, how they understand ‘local’ and how they are connected within the food system. A study from the province of Lower Austria in Austria, where organic cereals and bread are produced and marketed, serves to illuminate these issues. Actors agreed that geographical closeness contributed to the social closeness they experienced and that social relationships were a strong reason for being in the network. However, the meaning of ‘local’ was elastic depending on where inputs and consumers could be found. Furthermore, despite strong commitment to organic production methods and the local market, actors faced constraints that made them hybrids between organic and conventional, and between locally focused and globally dependent. Thus, the binary thinking along the local-global and organic-conventional divide does not hold. While it is important to not make a causal link between high quality of social relationships and local food networks, the case described here indicates the possibility of such a link.     

Comment on stephen M. Wunker, ‘The promise of non-profits in Poland and Hungary: an analysis of third sector renaissance’

Both the pre-war tradition and the real socialist system have influenced the form of the non-profit sector emerging in Poland. In as much as the pre-war traditions are continued by the church charities, lay institutions are established on the basis of state structures in the form of specific non-profit organisations subsidised to a large extent by the state (the so-called non-profit social institutions). Perhaps in this way partnership relations will develop between the government and nonprofit organisations which will continue to expand. The stage through which Poland is currently passing means that a coherent system of non-profit organisations has not yet developed and, what is more, it is seldom called a voluntary or third sector. The only formalised institutions are foundations and associations. It is evidently necessary to fill the gap in social service provision caused by government and market failures, and we may cherish a hope that such a system of non-profit organisations providing services to those in most need will soon be created in Poland.