Offshoring Business Process Services and Governance Control Mechanisms: An Examination of Service Providers from India

As emerging markets increasingly rely on service businesses through offshore outsourcing, we examine the role of governance control mechanisms in improving performance among business process outsourcing (BPO) service providers in India. Using data collected from 205 emerging market‐based BPO service providers in India, we examine the antecedents and consequences of establishing governance control mechanisms in BPO service providers. Specifically, we examine how structural (use of contracts with the client), administrative (effective allocation and demarcation of responsibilities within the firm), and relational (collaboration and information sharing with the client) mechanisms drive the performance of a BPO service provider operating in an emerging market. We also examine how key task‐related (task connectivity and task security) and client‐related (end customer orientation and global control) antecedents influence the use of different governance control approaches in this environment. Our analysis finds that both task connectivity and task security significantly impact use of structural and administrative mechanisms, whereas end customer orientation is significantly associated with the strength of the relational mechanisms governing the emerging market‐based BPO service provider and its client. Further global control significantly influences the strength of the structural mechanisms between the client and the BPO service provider. Finally, the three mechanisms have a complementary influence in driving the BPO service provider's performance.     

From blind spots to hotspots: How knowledge services clusters develop and attract foreign investment

This paper explores local and global dynamics underlying the development of knowledge services clusters, which we define as new geographic concentrations of technical talent and service providers offering upstream technical and knowledge-intensive business services to regional and global clients. Taking a co-evolutionary perspective on the development of knowledge services clusters in Latin America, based on data from the Offshoring Research Network (ORN), we find that cluster growth results from intersecting trajectories: the emergence of local talent pools and capabilities initially serving local and regional demand; broadening global search for talent and expertise by multinational corporations; and internationalization strategies of service providers competing to serve global clients. Findings suggest that increasing commoditization of knowledge services opens up windows of opportunity for new clusters, but also involves challenges for sustainable growth. Results may stimulate future research on global sourcing and cluster development.     

High Performance Work Systems and Organizational Performance: An Empirical Study on Manufacturing and Service Organizations in Pakistan

A two level analysis was conducted to examine the impact of High Performance Work Systems (HPWS) on organizational performance by investigating four most prevailing theories in HPWS literature i.e., human capital (Resource based view), social exchange, relational coordination, employee attitudes and behaviours. It was proposed that HPWS predicts improved organizational performance and this relationship can be strengthened through intervention of human capital development, degree of social exchange among organizations and its members and productive relationships among employees. It was further argued that HPWS results into employee motivation, job satisfaction and organizational citizenship behaviours, which ultimately results into better organizational performance. Results from 17 manufacturing and service organizations confirmed the significance of association of implemented and perceived HPWS with managerial and employee rated organizational performance. Mediation analysis confirmed the contribution of human capital, social exchange, relational coordination and OCB towards organizational performance but no influence was found for employee attitudes on HPWS-performance linkage.     

The FAIRSERV Model: Consumer Reactions to Services Based on a Multidimensional Evaluation of Service Fairness

The current dominant conceptualization of consumer reactions to services is the SERVQUAL model. This article proposes the FAIRSERV model as an alternative or additional conceptualization of consumer reactions to services. FAIRSERV involves seeing service evaluation through the lens of organizational fairness (justice) theory applied to the relationship between the service consumer and the service provider. FAIRSERV is premised on the claim that, especially in relational service contexts, consumers are interested in service fairness as well as service quality (service favorableness) as represented by SERVQUAL. Service fairness or justice is a multidimensional construct based on equity theory. In this article, the FAIRSERV model is tested with the SERVQUAL model in the context of information system services. The two models are used to predict service satisfaction and repatronage intention. The FAIRSERV model appears to add a significant new set of predictors of service satisfaction and repatronage intention that should be considered in the future by service providers.     

Effects of Partnership Quality,Talent Management,and Global Mindset on Performance of Offshore IT Service Providers in India

This paper investigates the effects of partnership quality, talent management and global mindset on the performance of offshore service providers (OSPs) in the information technology sector in India. The findings show that partnership quality has partial and strong mediation effects on the impact of talent management and global mindset on performance of OSPs. We also find that talent management strongly mediates the effects of global mindset on partnership quality. Overall, the results confirm that global mindset, by itself, has limited direct influence on the performance of OSPs and that the full benefits of global mindset can only be enjoyed by OSPs which have well developed talent management and high quality partnerships with their clients. The implications and limitations of the study are also discussed.     

Strategic Design Responsiveness: An Empirical Analysis of US Retail Store Networks

This study uses a service operations management (SOM) strategy lens to investigate chain store retailers' strategic design responsiveness (SDR)—a term that captures the degree to which retailers dynamically coordinate investments in human and structural capital with the complexity of their service and product offerings. Labor force and physical capital are respectively used as proxies for investments in human capital and structural capital, whereas gross margins are proxies for product/service offering complexity. Consequently, SDR broadly reflects three salient complementary choices of SOM design strategy. We test the effects of “brick and mortar” chain store retailers' SDR on current and future firm performance using publically available panel data collected from Compustat and the University of Michigan American Customer Satisfaction Index databases for the period 1996–2011. We find that retailers that fail to keep pace with investments in both structural and human capital exhibit short‐term financial benefits, but have worse ongoing operational performance. These findings corroborate the importance of managers strategically maintaining the complementarity of design‐related choices for improving and maintaining business performance.     

The effects of internal resources and partnership quality on firm performance: An examination of Indian BPO providers

Firms from developed nations are increasingly resorting to business process outsourcing (BPO) as part of their global sourcing strategy. Although BPO is a growing practice, there has been limited empirical attention in understanding the phenomenon, particularly from the perspective of provider firms that execute important business processes for their overseas clients. In this paper we focus on the resources and capabilities that are utilized by the providers in fulfilling their clients' sourcing needs. Using resource-based view and social exchange as theoretical foundations, we argue that providers' human capital, organizational capital, management capability, and partnership quality are crucial assets that are deemed valuable by the clients and are utilized by the providers in attaining higher performance. Using a sample of Indian BPO providers, we empirically test three models (direct, mediating and moderating) to understand how these assets impact firm-level performance. Results show that resources and capabilities relate to performance in varying measures and partnership quality has partial-mediating and moderating effects on these relationships. We conclude by discussing the theoretical and practical implications of the study and highlighting avenues of future inquiry.     

The complementarity of internal integration and product modularity: An empirical study of their interaction effect on competitive capabilities

Modular product design and internal integration are commonly adopted by manufacturers to improve operational performance. A number of studies argue that the adoption of product modularity significantly alters organization design, which affects the impact of internal integration on competitive capabilities. This paper thus aims to empirically explore the individual effects as well as interaction effects of product modularity and internal integration on competitive capabilities. The competitive capabilities studied in this paper include product innovativeness, low price, product quality, delivery, flexibility and customer services. After analysing the data from 251 Hong Kong manufacturers through moderated multiple regression analysis, the study found that better internal integration can significantly improve product innovativeness, product quality, delivery, flexibility and customer services, while a high level of product modularity enhances product innovativeness, flexibility and customer services. More importantly, the study shows that internal integration and product modularity can interact to improve product innovativeness and product quality. These results enhance our understanding of the interaction of product design and organizational coordination.     

Pricing cloud services—the impact of broadband quality

In the last few years, adoption of cloud computing has shown a marked increase across the world. Moreover, the smaller markets, viz., Asia-Pacific, Latin America, Middle-East, etc., are expected to grow at more than the average rate for the next few years. While this is good news for cloud service providers, significant obstacles to cloud adoption still remain a major cause of concern, for example, the quality of broadband services. As the quality of broadband services is not uniform across the different geographies, pricing of cloud services must take this non-uniformity into account. This paper provides managerial guidelines for cloud service providers on pricing their offerings. We develop optimal pricing strategies for a typical cloud service provider by modeling the utility of a customer of cloud services as a function of two vectors. The first vector is a set of parameters which contribute positively to the utility of a customer, and the second vector is a set of parameters which have a negative effect on the utility. We explore two pricing plans: usage based and fixed fee plan; determine the conditions under which customers would select one plan over another, and discuss the significance of these conditions for cloud service providers.     

制造企业服务业务扩展及其认知因素研究

制造企业的竞争越来越激烈,几乎所有的企业都要面对快速反应多变市场和应对价格压力的要求,面对越来越小的产品利润空间和越来越复杂的客户需求,本文从对工业服务管理文献分析和制造企业的调查研究入手,揭示了制造企业从纯粹的产品生产者向客户支持方案提供者发展的转移趋势.通过对瑞士和德国30多家机器和设备制造企业进行的调查研究,说明了服务业务对制造企业在开发财务、营销和战略机会上的重要作用,并对转移过程中服务业务的扩展过程进行了总结.结合具体企业实践,本文对制约制造企业扩展服务业务中在管理动机上的认知因素进行了分析和研究.结合中国加入WTO后,中国制造企业将全面融入国际竞争的背景,本文期望对中国制造企业的发展和竞争地位的提高提供理论和实践上的指导.     

Understanding the role of organizational integration in developing and operating Software-as-a-Service

While previous research has mostly studied Software-as-a-Service from a client perspective or focused on downstream activities of vendors, an in-depth understanding of the coordination and communication between software development and software operations is still missing. In order to fill this gap, we develop a theoretical framework that integrates extant literature on the constituent characteristics of services and on organizational integration. Guided by this framework and based on a multiple-case study of six software vendors, we identify five types of challenges and opportunities of organizational integration between Software-as-a-Service development and operations. The challenges include ensuring awareness and continuity between operations and development, as well as considering customers’ business activities in scheduling updates. The opportunities relate to the ability to leverage a direct feedback channel and innovate with higher velocity. In addition, service mindset, technical harmonization, and company size emerged as three contingency factors that enable or inhibit organizational integration. The study contributes to existing literature by providing a better understanding of the activities that require coordination and communication when developing and operating Software-as-a-Service. Moreover, this study adds to previous research by linking the integration of organizational subunits to constituent characteristics of services. Decision makers learn about challenges and opportunities when offering Software-as-a-Service that go beyond providing a technical infrastructure.     

A model of the adoption of radio frequency identification technology: The case of logistics service firms

Globalization and advances in information technology represent both realities and opportunities for enterprises in the 21st century. This paper aims to broaden understanding of service innovation as a critical organizational capability through which the adoption of information technology influences firm performance. This study examines how the adoption of radio frequency identification (RFID) technology influences the operational performance of logistics service firms. We develop the RFID adoption model based on the interorganizational information systems (IOS) view of the firm that integrates the various strands of research into the framework. The study draws from the related information technology and interorganizational information systems literatures to explore organizational factors associated with the adoption of RFID. A model of the associations between information technology and interorganizational information systems use, social support, power structure, organizational readiness, procedural flexibility, and top management support is developed, and hypotheses are advanced about the relationships among these constructs. An empirical survey was conducted among 500 logistics service firms in Taiwan. A total of 131 valid observations were analyzed using the partial least squares technique. Results showed that RFID adoption has positive effects on business practices, which in turn improves operational performance. We address the value of certain interactive firm behaviors in RFID adoption and identify related constructs of RFID adoption in terms of their efficiency and value for logistics service firms. These results have implications for both education and practice.     

The Influence of Service Orientation on B2B e‐Service Capabilities: An Empirical Investigation

E‐Services, or the company's portfolio of service offerings available to its customers through the Internet, are an emerging area of interest to operations management. Yet little is known about the operations and capabilities needed for provision of business‐to‐business (B2B) e‐services. This paper aims to make a contribution toward closing this gap. First, we develop a new construct of B2B e‐service capability, a term that captures a generic set of five interrelated and complementary dimensions: (1) e‐service recovery, (2) e‐customization, (3) ease of navigation, (4) service portfolio comprehensiveness, and (5) information richness. These combined operational abilities are associated with B2B service delivery, including its portal design, technology architecture, and mix of product and service offerings. They are posited to be necessary for delivering effective B2B e‐services. We also argue that, both service orientation (SO) and customer receptivity to technology, influence B2B e‐service capability. We empirically test a path model using structural equation modeling on a sample of 181 businesses that have deployed B2B e‐services. We find that the influence of SO on performance is not direct but rather mediated by the e‐service capability, a finding that holds for both goods producers and service providers. We suggest that a firm's SO may mitigate industrial customers' resistance toward conducting business online.     

基于多Agent模拟的产品开发与组织设计协同研究

建立产品开发的数学模型并采用多智能体模拟方法对复杂产品开发与组织设计的协同性进行了定量分析.首先,对产品和项目从复杂度和开发的时间压力进行了二维建模;然后对不同类型的组织设计所共同关注的组织要素进行识别和建模;通过一组模拟实验进一步对产品开发与组织设计之间的匹配和一致性关系进行了定量化研究,并总结出复杂产品开发与组织设计的协同关系.研究结果表明,组织应针对产品开发的不同特征对各组织要素进行与之相匹配的设计,产品开发与组织设计的良好的协同性是确保组织取得产品开发高绩效的重要因素,并从微观水平上给出复杂产品开发与基于项目的组织设计的协同方案.     

基于TAM的移动内容服务采纳分析

3G时代,提供能被消费者接受的移动内容服务是移动运营商和内容提供商实现利润的重要前提,其关键是明晰影响用户采纳移动内容服务的主要因素和影响途径。本文以技术接受模型为理论基础,在移动商务的环境下对其进行扩展,建立了整合用户创新性、外部影响和感知财务费用的移动内容服务采纳模型,并在此基础上提出了相应的假设,并通过结构方程模型的方法对假设模型进行了验证。实证研究发现,技术接受模型在移动商务环境下依然有效,而且用户自身的创新性、外部的影响和使用成本也影响消费者的采纳意图。     

Does Distance Hinder Coordination? Identifying and Bridging Boundaries of Offshored Work

We submit that offshoring research focused mostly about an empirical phenomenon and extending our understanding about it, rather than expanding our understanding of the underlying theory as illuminated by empirical evidence. To theoretically frame the implications of offshoring strategy and practice for organizational design, this paper centers on the interplay between coordination and geographical distance. Distance strains the traditional approaches to coordination – i.e. decomposability and communication – as it impacts on knowledge boundaries created by the decomposition scheme. This increases the inherent complexity of the international division and coordination of innovative labor and knowledge and calls for new organizational practices.     

THE IMPACT OF HUMAN ERROR ON DELIVERING SERVICE QUALITY

This paper opens a new avenue for investigation of quality issues in services. We take the viewpoint that a substantial portion of service failures is the result of human error in the delivery process. Drawing upon the Generic Error Modeling System (gems) from the cognitive science literature, we develop a framework for understanding the role of human error in service failures. An empirical investigation assesses the applicability of this framework to services, identifies which error mechanisms are important sources of service failure, and clarifies how the different roles of customers and providers affect the errors made by each.     

Adoption of e‐Processes by Service Firms: An Empirical Study of Antecedents

This paper investigates empirically antecedents of the adoption of web‐based processes (e‐processes) by service providers. We examine whether rational efficiency (expressed by expected performance benefits and access to new markets), the bandwagon effect (expressed by external pressure), and barriers (both internal and customer related) influence Internet use for transactions (e‐transactions) and/or to extend the relationships between service providers and their customers (e‐CRM). The findings, based on a sample of 338 service firms, show that rational efficiency and the bandwagon effect drive both types of e‐processes. Conversely, only internal barriers have a negative impact on adoption of e‐processes, while barriers related to customers do not have a significant impact. These findings have important academic and managerial implications, given the limited evidence regarding the implementation of e‐processes in services.     

Strategic information management in global manufacturing

Responding to new forces on the competitive landscape, global manufacturing companies are restructuring corporate cultures, organizational cofigurations and management coordination channels and styles. The emergence of flexibility as a prime competitive parameter for manufacturing is paralleled by companies shifting toward flexible, adaptive structures. A major challenge is to develop and deploy information technologies linking organizational subgroups for a streamlines process of new product/service creation and delivery. This article describes the convergence of information management and manufacturing activities over the past 30 years and suggests what the future will hold.     

转型背景下企业有效应对组织复杂性的机理研究

如何借助不同类型的组织复杂性为企业创造效能已成为当前理论界及实践界研究的热点.本文基于文献研究提出了不同组织复杂性与组织效能的关系及影响这一关系的复杂适应性机理的假设.实证研究表明,转型经济环境下,结构复杂性与组织效能存在倒U型曲线关系,战略复杂性与组织效能存在U型曲线关系,目标复杂性与组织效能存在倒U型曲线关系;在复杂适应性的五个维度中,动态适应在组织复杂性与组织效能关系中起完全中介作用;自组学习及自主创新在这一关系中起部分中介作用;自发变革和柔性协作的中介作用不显著.研究结论对企业有效应对组织复杂性有重要指导意义.