The ‘animal‐advocacy agenda’: exploring sociology for non‐human animals

This paper focuses on sociology and the study of human non‐human animal relations. Using as a catalyst referees' comments on a previous paper about experiments using non‐human animal subjects, in this present paper three problematics are identified and discussed. These problematics centre on the ‘acceptable’ content of sociological inquiry, the ‘permissibility’ of advocacy‐oriented sociology, and the ‘admissibility’ of non‐human animal‐advocacy to advocacy‐oriented sociology. The three problematics are explored through the lens of reflexive and critical sociology. Two central questions are raised: first, should sociology include the study of non‐human animals and secondly, can sociology advocate for non‐human animals? The paper concludes with an affirmative response to both of these questions. The paper ends by stressing that sociology has so much to offer the study of human non‐human animal relations. Professional sociologists have a key role to play in enabling this work to move from margins to centre in published sociology.     

Seeking to Engage ‘Hard‐to‐Reach’ Families: Towards a Transferable Model of Intervention

This paper describes an exploratory evaluation of the Peers Early Education Partnership ‘Room to Play’, an innovative and experimental ‘drop‐in’ service seeking to attract and engage ‘hard‐to‐reach’ families in one of the most deprived areas of a Midlands city. Located in a shop unit of a busy community shopping centre, it offers play and learning activities for children, and provides opportunities for parents to talk to practitioners in a neutral and supportive environment. Through a mixed methods design, the authors attempted to document the core components of a potential transferable model of intervention, within challenging research constraints.     

Places for Place‐Based Policy

Place‐based policy is both ubiquitous and widely criticised. The conventional economic case against place‐targeted interventions is strong, relegating its application to a narrow range of cases of immobile labour resources, market imperfections and/or other externalities. However, both internationally and domestically, equity considerations lead to policies and programmes for disadvantaged regions and their populations. Budget constraints and accountability suggest a selection or ‘triage’ process targeting places with the highest returns in contributing to social welfare. Furthermore, the challenges facing rural areas may be fundamentally different in developed from developing countries. This article proposes a framework for assessing places appropriate for place‐based policies, using the examples of Canada, Chile and Peru.     

On ‘flip‐flopping’: Branded stance‐taking in U.S. electoral politics1

This article examines stance in U.S. political discourse, taking as its empirical point of departure Democratic candidate John Kerry's epistemic stance‐taking in the televised 2004 presidential debates. Kerry's stance‐taking is shown to help display the characterological attribute of ‘conviction’ and serve as a rejoinder to critics who had branded him as a ‘flip‐flopper.’ His stance‐taking is thus not primarily ‘to’ or ‘for’ copresent interactants, but is largely interdiscursive in character. ‘Conviction’ and its opposite, ‘flip‐flopping,’ suggest further how stance‐taking itself has been an object of typification in the agonistic dynamics of candidate branding and counter‐branding. In moving from epistemic stance‐taking in discourse to models of the stance‐taker as a social type, this article addresses questions about the units and levels of analysis needed to study stance in contemporary political discourse.     

Private‐Sector Investment in Infrastructure: Rationale and Causality for Pro‐poor Impacts

This article reviews the arguments for promoting private investment in infrastructure as a basis for poverty reduction in developing countries. It describes the experience leading to the development of international ‘facilities’ intended to address impediments to private investment. It then explores three ‘levels’ of literature: that of the facilities themselves, of donor organisations, and of academic authors. At each, it investigates the rationale and causal pathways leading from support for private investment to pro‐poor outcomes. It finds there is a possible but not necessary association between private investment, economic growth and poverty reduction, but the causal chain is poorly understood. It proposes the development of such a causal framework.     

Processes of Knowledge Production in Social Movements as Multi‐level Power Dynamics

Most literature related to the study of processes of knowledge production within social movements neglects how power relations between participants rooted on structural inequalities shape such processes. It also underestimates how such inequalities and the very dynamics of movements intersect in the setting up of the ‘boundaries’ of ‘insidership’ and ‘outsidership’, as well as of the terms implicit in different forms of participation. This article makes a review of theoretical and methodological literature that is relevant to the study of processes of knowledge production within social movements. Based on that review, it proposes the concept of ‘multi‐level power dynamics’ as a tool for future research on the way in which such processes are shaped by power relations between movement members endowed with, or experiencing a differentiated access to different forms of knowledge, as well as with actors within the state and networks promoting the diffusion of ideas and strategies.     

The photo‐survey research method: capturing life in the city

Recent promotion of city centre living within UK policy has led to a commensurate interest in city centre conditions and the opinions and experiences of the people who live there. An apposite, straightforward method to capture city centre residents' experiences and views is described in this article. We successfully combined a novel, under‐utilized visual technique (self‐directed photography) with qualitative methods (log‐sheets and interviews) in the form of a ‘photo‐survey’. A background to visual methodologies is presented in this article, alongside a critique of using the photo‐survey with 84 city centre residents to investigate environmental conditions and perceptions within three of the UK's major cities. The method provided a rich, detailed set of data, but also brought a number of noticeable benefits to the data collection process. The photo‐survey not only effectively captured and documented life in the city but also acted as an ‘agent for change’, evoking thoughts and feelings which ultimately encouraged participants to reflect on their existing perceptions and urban experiences. The study also raises some important considerations for future work undertaken with this method and with using photographs as a set of data, and proposes techniques for minimising potential problems.     

‘Recovery work’ and ‘magic’ among long‐term mental health service‐users

Based on an extended period of qualitative research with mental health service‐users in north‐east England, this article considers the various forms of ‘magical work’ and ‘recovery work’ that emerge in the lives of people living with severe mental health problems. Given the now sizeable body of literature which seeks to problematize traditional conceptual boundaries of work, the article asks to what extent these hidden and unusual work‐forms might also be considered legitimate members of the category. Rather than argue for the expansion of the construct to accommodate these activities, the paper attempts simply to problematize the extent to which so‐called ‘mad’ forms of work are irresolvably different to more conventional forms of occupation. In challenging notions of the psychiatric patient as inevitably inactive, new vocabularies for service‐user work are explored. Concluding remarks are also directed to recent policy debates concerning ‘back‐to‐work’ welfare reform for long‐term out of work service‐users.     

Shame and the city – ‘looting’, emotions and social structure

The sociology of violence is an emerging field but one in which there remains a tension between structural explanations and phenomenological‐situational ones that focus on the micro conditions of violence. This article proposes an analytical framework for connecting these levels through a critical appropriation of Scheff's theory of the shame‐rage cycle. It argues that while shame is a significant condition for violent action, Scheff does not have a theory of violence in itself but treats the connections between shame‐rage and violence as largely self‐evident. While emotions such as shame have agental properties, as Scheff and others argue, these need to be situated within structural and cultural conditions that are likely to evoke shame. Moreover, to develop Scheff's approach further, violence needs to be understood as being communicative and invoking normative justifications, which mediate the effects of shame‐rage. This analysis is developed with reference to recent instances of collective disorder, especially the English riots in August 2011, which is based on published research and media accounts from participants. The acquisition of consumer goods through ‘looting’ was public performance in spaces where a ‘moral holiday’ permitted a brief revaluation of the social order. Through this example the article shows how an underlying configuration of inequality, exclusion and shame coalesced into events in which the violence was a form of performative communication. This articulated ‘ugly feelings’ that invoked normative justification for participation, at least at the time of the disturbances. The discussion provides an integrated account of structural‐emotional conditions for violence combined with the dynamics of situated actions within particular spaces. It aims to do two things – to provide a framework for analysing the structural and affective bases for violence and to offer a nuanced understanding of ‘violence’ with reference to public disorder.     

Which is the ‘self’ in ‘self‐interest’?

This article contends that homogenisation of the term ‘self‐interest’– in sociological and economic discourse – has resulted in many misconceptions about what particular doctrines of ‘self‐interest’ were instituted to achieve at certain historical periods and in specific cultural milieux. At its worst, the article argues, this has led to a misunderstanding of the import of particular doctrines of self interest,which are read in terms of general tradition – such as that which views self‐interested conduct as a natural faculty – rather than in terms of the context specific aims of those advocating them. The article attempts to show how, historically, there have been quite significant changes in the characterisation of the ‘self’ deemed to be ‘self‐interested’. In particular, it focuses on the ‘self’ of certain early modern conceptions of self interest, and suggests this creation is best viewed not as a subjectivity transcendentally presupposed by experience, but as one historically cultivated to counter the exigencies of particular circumstances – the disaster of perpetual ‘warre’ in 17th century Europe – and to meet the purposes of a certain way of life – existence in the civitas.     

Heifer‐in‐trust,Social Protection and Graduation: Conceptual Issues and Empirical Questions

This article examines the ‘heifer‐in‐trust’ or ‘livestock‐in‐kind credit’ model through a social‐protection lens. Specifically it seeks to engage with debates about the use of asset‐based strategies to support graduation from social protection. Drawing on project experience with dairy goats in Ethiopia and dairy cattle in Tanzania, the article concludes that while the asset‐ness of livestock may in principle allow them to make a unique contribution to livelihood transformation and thus graduation, the most obvious target group is least likely to be able to handle the demands and risks associated with livestock assets.     

The ‘new industrial man’ as unhero: Doing postfeminist masculinities in an Italian pharmacological research centre

Recent work has documented the need to engage with how men construct masculinities within postfeminist discourses in the workplace. Postfeminism has sparked debates concerning the changing ideals of masculinities, highlighting the tensions between traditional forms of patriarchy and ‘new’ ways of being a man (e.g., emotional, a ‘new father’, in crisis). Men have been depicted as being in search of a new identity, opposed to the ever‐growing confidence and empowerment of women. In mobilizing postfeminism as a discourse, this article illustrates how men working in an Italian pharmacological research centre (managed by men but dominated by women) assume subject positions that contradictorily fluctuate between tradition and fluid modernity, to reveal a masculinity which we identify with the ‘new industrial man’. The postfeminist masculinities exposed in the analysis mesh pro‐ and anti‐feminist ideas by appealing to un/heroic and romanticized subjectivities. The analysis also shows how un/heroic masculinities and men's appeal to biological differences to reinforce social ones and devalue the feminine obfuscate organizational gender inequalities. The article advances masculinity theory by offering a nuanced analysis of how masculinities and men are affected by paradoxical contemporary pressures for more egalitarian gender relations and a renewed emphasis on patriarchal traditions, which continue to support the gendering of the workplace.     

A state of limbo: the politics of waiting in neo‐liberal Latvia

This article presents an ethnographic study of politics of waiting in a post‐Soviet context. While activation has been explored in sociological and anthropological literature as a neo‐liberal governmental technology and its application in post‐socialist context has also been compellingly documented, waiting as a political artefact has only recently been receiving increased scholarly attention. Drawing on ethnographic fieldwork at a state‐run unemployment office in Riga, this article shows how, alongside activation, state welfare policies also produce passivity and waiting. Engaging with the small but developing field of sociological literature on the politics of waiting, I argue that, rather than interpreting it as a clash between ‘neo‐liberal’ and ‘Soviet’ regimes, we should understand the double‐move of activation and imposition of waiting as a key mechanism of neo‐liberal biopolitics. This article thus extends the existing theorizations of the temporal politics of neo‐liberalism.     

A struggle on two fronts: boundary drawing in the lower region of the social space and the symbolic market for ‘down‐to‐earthness’

In this article we use qualitative interviews to examine how Norwegians possessing low volumes of cultural and economic capital demarcate themselves symbolically from the lifestyles of those above and below them in social space. In downward boundary drawing, a range of types of people are regarded as inferior because of perceived moral and aesthetic deficiencies. In upward boundary drawing, anti‐elitist sentiments are strong: people practising resource‐demanding lifestyles are viewed as harbouring ‘snobbish’ and ‘elitist’ attitudes. However, our analysis suggests that contemporary forms of anti‐elitism are far from absolute, as symbolic expressions of privilege are markedly less challenged if they are parcelled in a ‘down‐to‐earth’ attitude. Previous studies have shown attempts by the privileged to downplay differences in cross‐class encounters, accompanied by displays of openness and down‐to‐earthness. Our findings suggest that there is in fact a symbolic ‘market’ for such performances in the lower region of social space. This cross‐class sympathy, we argue, helps naturalize, and thereby legitimize, class inequalities. The implications of this finding are outlined with reference to current scholarly debates about politics and populism, status and recognition and intersections between class and gender in the structuring of social inequalities. The article also contributes key methodological insights into the mapping of symbolic boundaries. Challenging Lamont's influential framework, we demonstrate that there is a need for a more complex analytical strategy rather than simply measuring the ‘relative salience’ of various boundaries in terms of their occurrence in qualitative interview data. In distinguishing analytically between usurpationary and exclusionary boundary strategies, we show that moral boundaries in particular can take on qualitatively different forms and that subtypes of boundaries are sometimes so tightly intertwined that separating them to measure their relative salience would neglect the complex ways in which they combine to engender both aversion to and sympathies for others.     

Breast‐Feeding Advocacy,Risk Society and Health Moralism: A Decade’s Scholarship

This article reviews research published this century that engages critically with the mantra ‘Breast is Best’ and the associated expansion of official breast‐feeding promotion programmes. In recent years there has been a marked increase in the number of such studies published. They mostly explore experience in English speaking, industrialised countries (the US, Canada, New Zealand, Australia and Great Britain) which are in some social and cultural respects dissimilar, yet where very similar developments and problems are detected in regards to breast‐feeding promotion. We highlight how this exploration of breast‐feeding promotion internationally has developed understanding of wider sociological themes. This scholarship, we suggest, has provided a powerful illustration of the relation between risk society (more particularly a heightened consciousness of risk) and the evolution of a code of conduct that regulates behaviour, that has been termed ‘health moralizm’. The article covers three themes: ‘Science, risk society, authority and choice’; ‘Public health policy and infant feeding’; and ‘Moralization and women’s identity work’. We conclude that the research discussed shows how the sociological imagination continues to shed light on the relation between private troubles and public issues. We also suggest one conclusion that can be drawn from this research is that official discourse and everyday maternal experience appear increasingly distant from each other.     

Non‐understanding as a heuristic to hypothesizing cultural models: A meta‐oriented sociolinguistic strategy1

This article is concerned with the development of an analytic strategy to construct U.S. cultural models of war and terrorism, which are ‘mediatized’ or significantly shaped by the media. Central to that strategy are repair cues to non‐understanding as heuristics in intercultural encounters. These are applied to an inherently mediatized discursive ‘reality’ of war and terrorism. Theoretically, I synthesize sociolinguistic and anthropological perspectives into a ‘meta‐oriented sociolinguistics’, which analytically focuses on the meta‐dimension of discourse. The strategy is applied to a text on war and terrorism from the New York Times, to demonstrate its utility. Furthermore, I provide implications for enhancing validity in the ethnography of mediatized discourse. Specific to the findings of this article, I suggest that corpus studies of media discourse should be conducted on the metadiscursive keywords kamikaze, surprise attacks, Pearl Harbor, and 9/11 in particular temporal frames.     

Becoming ‘Real’ Entrepreneurs: Women and the Gendered Normalization of ‘Work’

This article focuses on the way in which women entrepreneurs legitimate their place in a gendered economy by reifying a divide between ‘real work’ and ‘not‐real work’. Using ethnographic approaches to follow the everyday lives of several women who own and operate small businesses in the USA, our article documents three gendering practices the women use for ‘becoming real workers:’ embodied, spatial and temporal. The study shows that women entrepreneurs become ‘productive workers’ by recasting reproductive work as non‐productive or not‐real work. At the end, we explore two possible alternative conceptualizations of ‘work’ that could contribute to dissolving this gendered divide.     

“Raised Eyebrows”: Working with Lesbian‐Parented Families — Experiences of Childcare Centre Directors in Australia

When reflecting on their experiences with children from lesbian‐parented families, 64 childcare centre directors in Victoria, Australia indicated that explicit programs, policies or resources of support were absent in their centres. Importantly, participants' pre‐ and post‐professional education either ignored or superficially addressed lesbian matters. This may explain the limited nature of inclusion of lesbian matters in early childhood education. Of note, is the pervasive nature of ‘truths’ upheld by educators. That is, in the Foucauldian sense these educators perceived lesbian families as being the ‘same’ as heterosexual families. Despite the considerable shifts in professional attitudes and ‘truths’ about sexuality, the Foucauldian silences were being reinforced in everyday practice as evidenced by the reference to ‘raised eyebrows’ by participants when this silence about sexuality was threatened.     

Making the Best of a Bad Job? Female Part‐Timers’ Orientations and Attitudes to Work

This article uses data from 50 qualitative interviews with female part‐time workers in low‐level jobs in Britain to illustrate their attitudes, orientations and aspirations towards paid work. The research reports two main findings. Firstly, even female part‐time workers at the bottom end of the occupational structure are not a homogeneous group of workers. Secondly, they are not all highly satisfied with their jobs. The article argues that many women (especially those in working‐class households) still do not have a genuine choice between ‘family work’ and ‘market work’. It concludes by presenting a theoretical model of orientations to work.