Improving the Milk Supply Chain in Developing Countries: Analysis,Insights, and Recommendations

Quality issues in milk—arising primarily from deliberate adulteration by producers—have been reported in several developing countries. In the milk supply chain, a station buys raw milk from a number of producers, mixes the milk and sells it to a firm (that then sells the processed milk to end consumers). We study a non‐cooperative game between a station and a population of producers. Apart from penalties on proven low‐quality producers, two types of incentives are analyzed: confessor rewards for low‐quality producers who confess and quality rewards for producers of high‐quality milk. Contrary to our expectations, whereas (small) confessor rewards can help increase both the quality of milk and the station's profit, quality rewards can be detrimental. We examine two structures based on the ordering of individual and mixed testing of milk: pre‐mixed individual testing (first test a fraction of producers individually and then [possibly] perform a mixed test on the remaining producers) and post‐mixed individual testing (first test the mixed milk from all producers and then test a fraction of producers individually). Whereas pre‐mixed individual testing can be socially harmful, a combination of post‐mixed individual testing and other incentives achieves a desirable outcome: all producers supply high‐quality milk with only one mixed test and no further testing by the station.     

基于F2F的生鲜农产品C2B众筹预售定价

合理的产品定价是生鲜类农业众筹项目成功的关键。本文运用交易成本理论、供应链管理理论及互联网思维构建了生产者组织化联合和消费者社群化聚合、O2O场景产销对接模型和产品阶梯定价策略。研究表明,与传统开放式多级分销模式相比,生鲜农产品通过农场直达家庭的众筹预售在促进产销衔接、降低物流成本、保障质量安全方面优势明显,可让消费者获得更多顾客让渡价值并在阶梯价格吸引下“滚雪球”式地为生产者聚集批量订单进行定制化按需生产,进而实现生产者与消费者的帕累托改进。     

基于消费者主权的生鲜电商消费体验设置

针对消费者对国内生鲜农产品质量安全的"信任危机",本文构建了植入消费体验的生鲜电商C2B2B2C模型,让碎片化的消费者通过互联网就近聚合为社群化的食物社区,生产者通过合作社聚合为规模化生产基地,食物社区与生产基地借助电商平台进行产销对接、以销定产和消费体验。研究表明,在传统B2C模式下消费者只能依据供应商提供的信息进行Stackelberg博弈和有限消费体验,购买需求较少。当植入充分的消费体验后,生产者与消费者融合为prosumer,购买需求随消费者对生产者的信任度增加而增加。实证揭示,农耕生产、质量追溯、物流配送、网购操作、产品呈现和售后服务都会显著影响消费体验,电商平台要实现商业可持续性发展必须为消费者设置这些全面而丰富的体验场景。     

基于新消费者行为理论的供应链应急预案研究

本文利用应急管理中的分级思想和新消费者行为理论,提出了应急事件下,估计供应链损失的新方法.通过该方法能够比较容易地算出供应链应急损失值,然后把该值与应急预案的阀值进行比较,从而确定供应链应急预案的启动时机.     

Responsive contingency planning in supply risk management by considering congestion effects

Contingency rerouting is known as a cost-effective risk management strategy for major disruptions such as earthquakes and natural disasters. The objective of this paper is to develop a decision-making tool to determine the appropriate response speed of a volume-flexible backup supplier to improve the supply chain responsiveness. We propose a mixed integer programming (MIP)-based capacity planning tool which generates the contingency plan of the supply chain subject to random disruptions. In order to make an accurate decision, the impact of critical operational characteristics such as response time and congestion are considered in a disruption scenario. The appropriate response speed is selected through a decision tree analysis by minimizing the expected supply chain costs. The selection is made with respect to three different attitudes of the decision maker towards risk. In order to evaluate the impact of the different failure and recovery probabilities over the selection process, a sensitivity analysis is presented. The results show that considering congestion is especially critical for risk-neutral decision makers in mitigating against disruptions.     

Information and Risk Perception: A Dynamic Adjustment Process

It is common in catastrophic food-contamination events that consumers fail to adjust instantaneously to a normal consumption level. One explanation is that consumers only gradually accept new positive information as being trustworthy. The gradual establishment of the trustworthiness of the released information depends on both positive and negative media coverage over time. We examine the individual "trust" effects by extending the prospective reference theory (Viscusi, 1989) to include a dynamic adjustment process of risk perception. Conditions that allow aggregation of changes in risk perceptions across individuals are described. The proposed model describes a general updating process of risk perceptions to media coverage and can be applied to explain the temporal impact of media coverage on consumption of a broad range of goods (food or nonfood). A case study of milk contamination is conducted to demonstrate consumer demand adjustment process to a temporarily unfavorable shock. The results suggest that effects of positive and negative information to adjustment of consumption and risk perception are asymmetric over time.     

Mechanisms for Increasing Sourcing from Capacity‐Constrained Local Suppliers

The fresh produce supply chain is characterized by large (mainstream) farms that are located far from consumers, and capacity‐constrained (local) farms that are located close to the consumer. In this setting, we study: (i) how leadtime and capacity asymmetry between mainstream and local farms affect a retail grocer's order policy for fresh produce, and (ii) how various operational mechanisms can increase the amount sourced from local farms. We show that this supply chain structure is disadvantageous for local suppliers (farms) because it induces the retailer to treat the local supply as a de facto responsive supply without paying a premium for the responsiveness. This disadvantage is exacerbated when the retailer's objective is to achieve a high service level. We study three mechanisms that can improve conditions for local farms: working with an intermediary, backhauling, and a retail order policy, purchase guarantee, that explicitly supports local farms. The intermediary and backhauling mechanisms help the local farm by making local supply more attractive to the retailer, inducing her to order more locally sourced produce. The intermediary reduces the retailer's overstock and stockout costs whereas backhauling increases the average margin. The purchase guarantee order policy helps local farms at the expense of retail profit. However, we show that purchase guarantee and backhauling are complementary mechanisms that together can benefit the retailer and local farms.     

Optimization of Sampling for Monitoring Chemicals in the Food Supply Chain Using a Risk-Based Approach: The Case of Aflatoxins and Dioxins in the Dutch Dairy Chain

Food safety monitoring faces the challenge of tackling multiple chemicals along the various stages of the food supply chain. Our study developed a methodology for optimizing sampling for monitoring multiple chemicals along the dairy supply chain. We used a mixed integer nonlinear programming approach to maximize the performance of the sampling in terms of reducing the risk of the potential disability adjusted life years (DALYs) in the population. Decision variables are the number of samples collected and analyzed at each stage of the food chain (feed mills, dairy farms, milk trucks, and dairy processing plants) for each chemical, given a predefined budget. The model was applied to the case of monitoring for aflatoxin B₁/M₁(AFB₁/M₁) and dioxins in a hypothetical Dutch dairy supply chain, and results were calculated for various contamination scenarios defined in terms of contamination fraction and concentrations. Considering various monitoring budgets for both chemicals, monitoring for AFB₁/M₁ showed to be more effective than for dioxins in most of the considered scenarios, because AFB₁/M₁ could result into more DALYs than dioxins when both chemicals are in same contamination fraction, and costs for analyzing one AFB₁/M₁ sample are lower than for one dioxins sample. The results suggest that relatively more resources be spent on monitoring AFB₁/M₁ when both chemicals’ contamination fractions are low; when both contamination fractions are higher, relatively more budget should be addressed to monitoring dioxins.     

Product Differentiation,Multiproduct Firms,and Estimating the Impact of Trade Liberalization on Productivity

This paper studies whether removing barriers to trade induces efficiency gains for producers. Like almost all empirical work which relies on a production function to recover productivity measures, I do not observe physical output at the firm level. Therefore, it is imperative to control for unobserved prices and demand shocks. I develop an empirical model that combines a demand system with a production function to generate estimates of productivity. I rely on my framework to identify the productivity effects from reduced trade protection in the Belgian textile market. This trade liberalization provides me with observed demand shifters that are used to separate out the associated price, scale, and productivity effects. Using a matched plant–product level data set and detailed quota data, I find that correcting for unobserved prices leads to substantially lower productivity gains. More specifically, abolishing all quota protections increases firm‐level productivity by only 2 percent as opposed to 8 percent when relying on standard measures of productivity. My results beg for a serious reevaluation of a long list of empirical studies that document productivity responses to major industry shocks and, in particular, to opening up to trade. My findings imply the need to study the impact of changes in the operating environment on productivity together with market power and prices in one integrated framework. The suggested method and identification strategy are quite general and can be applied whenever it is important to distinguish between revenue productivity and physical productivity.     

FROM MAIZE TO HAZE: AGRICULTURAL SHOCKS AND THE GROWTH OF THE MEXICAN DRUG SECTOR

Understanding how economic incentives affect illegal drug production is essential for crafting policies in response to the international drug trade. Policymakers typically face a choice between two strategies: targeting criminal groups via law enforcement, and offering producers incentives to engage in alternate activities. Yet, little is known about how the returns to alternate legal activities affect drug supply. We contribute to this literature by examining how shocks to legal commodity prices affect the drug trade in Mexico. Our analysis exploits exogenous movements in the Mexican maize price stemming from weather conditions in US maize‐growing regions, as well as exports of other major maize producers. Using data on over 2200 municipios spanning 1990–2010, we show that lower prices differentially increased the cultivation of both marijuana and opium poppies in municipios more climatically suited to growing maize. We also find impacts on downstream drug‐trade outcomes, including drug cartel operations and killings perpetrated by these groups. Our findings demonstrate that maize price changes contributed to the burgeoning drug trade in Mexico, and point to the violent consequences of an expanding drug sector.     

Coordinating a Supply Chain When Facing Strategic Consumers

This article examines the impact of strategic consumers on the efficiency and coordination of a supply chain. We consider a supply chain consisting of a manufacturer and a newsvendor retailer selling a seasonal product to strategic consumers, who may choose to wait for clearance sales to maximize their intertemporal utility. Under a prenegotiated supply contract, the retailer chooses retail price and ordering quantity simultaneously. After that, the strategic consumers, who may be heterogeneous in their patience levels, make purchasing decisions. We find that strategic consumer behavior can hurt the supply chain efficiency due to severe double marginalization, and that a simple buyback contract can coordinate the supply chain. Nevertheless, we show that the supply chain does become more difficult to coordinate when strategic consumers are present: the set of buyback contractual terms that coordinate the chain shrinks as consumers are more willing to wait, and the chain profit cannot be arbitrarily allocated between the firms. Contrary to popular intuition, this result implies that the retailer may enjoy some benefit from consumers' strategic waiting. In addition, we find that the retailer's gain is the highest when impatient and patient consumers are comparably mixed in the population.      

DISTANCE AND FOREIGN DIRECT INVESTMENT WHEN CONTRACTS ARE INCOMPLETE

We introduce incomplete contracts in a model where multinational firms from a certain country (“North”) can decide to serve a foreign market (“South”) through exports or through horizontal foreign direct investment (FDI). FDI relies on the supply of specialized intermediate inputs that could be supplied either by northern suppliers or by suppliers located in South. Intermediate sourcing contracts are complete in North but not in South. Were southern contracts also complete, FDI would arise only when trade barriers are high enough. Incomplete contracts in South generate, instead, a non‐linear relation between trade barriers and FDI as foreign investment emerges also when trade barriers are low enough. The reason is the positive effect that low trade barriers have on the bargaining power of final producers with respect to their southern suppliers. (JEL: F23, F12)     

Vero-Cytotoxigenic Escherichia coli O157 in Pasteurized Milk Containers at the Point of Retail: A Qualitative Approach to Exposure Assessment

Dairies within the United Kingdom are classified into two groups, namely, off-farm and on-farm dairies (the latter often being small scale). We propose a model for the probability of milk sold as pasteurized reaching the point of retail contaminated with Vero-cytotoxigenic Escherichia coli (VTEC) O157 from each of these two pathways. We evaluate qualitatively the exposures inherent in each, and compare and contrast the two situations. The model framework is generic, in that it can in principle be used, with the relevant data modifications, to provide a qualitative assessment of the likely exposure from milk sold as pasteurized to any potentially milk-borne pathogenic organism. Furthermore, the methodological approaches presented are widely applicable in the microbial risk assessment field. The specific example presented will be of particular interest to the UK dairy and public health communities: we conclude that the exposure potential per liter consumed from milk processed in off-farm dairies is negligible, whereas the exposure potential per liter consumed from milk processed on-farm is low, but not sufficiently small to be regarded as negligible. We also identify areas of data sparsity, which need to be addressed for quantitative risk assessment to proceed, and highlight the critical points in the pasteurized milk production chain, which, in the event of a breakdown, have the potential to increase the risk to the consumer.     

What drives contract design in alliances? Taking stock and how to proceed

We collect and assess prior empirical evidence on contract design in alliances that has been published since Parkhe’s (1993) seminal study on inter-firm contracts. We elaborate on the effects of transaction-related factors, experience gained from prior relationships, and deliberate learning efforts on contracts. Our paper offers three contributions. First, we systematically review the existing literature on alliance contracts and summarize our findings. Second, while prior research has traditionally focused on contractual complexity, we place the content of contracts center stage and identify three contractual functions. While existing studies on contractual functions predominantly refer to safeguarding as a response to appropriation concerns, we also consider coordination and contingency adaptability as outcomes of adaptation concerns. Third, we disentangle the differential influences of previous experiences on distinct contractual functions and show that experience gained from prior relationships has different effects on safeguarding and contingency adaptability than on coordination. Overall, we add to the systematization of the current debate on alliance contract design and trace promising avenues for future research on the impact of transaction- and experience-related factors on the complexity and content of alliance contracts.     

A Transaction‐Efficiency Analysis of an Internet Retailing Supply Chain in the Music CD Industry*

The emergence of the Internet may have fundamentally altered the mechanisms underlying information exchanges between sellers and end consumers. However, little attention has been given to the impact these mechanisms have on the efficiency of supply chain operations. This paper begins to address this deficiency in the literature by evaluating supply chain transaction efficiency effects from Internet purchases by consumers. It develops and empirically tests a theoretical framework examining the role Internet purchases have in establishing transaction‐efficiency levels in product exchanges involving sellers, placed at different supply chain echelons, and consumers. The theoretical framework integrates the transaction‐cost and internet economics, inter‐organizational information systems, and supply chain management literatures. Empirical testing, via structural equation modeling, is based on archival data in the Internet music CD market. The results show that Internet‐mediated purchases by consumers allow for greater transaction efficiencies when inventory ownership is postponed farther upstream in the supply chain and supply chain echelons are disintermediated. The results also indicate that channel structure configuration, defined by the supply chains' Internet retailing echelon, moderates these transaction efficiency effects.     

产品质量设计与供应链渠道优化——基于策略消费者行为的视角

策略消费者持币观望的行为对零售商和生产商的盈利都会产品负面影响，本文在二级供应链中同时考虑策略消费者的行为和产品质量设计，研究批发价格契约下策略消费者行为对供应链不同渠道利润的影响。分析表明，当生产商决定产品质量时，分散供应链下的产品质量与供应链上下游的议价能力相关，生产商议价能力越强，产品质量越高；当生产商完全掌握确定产品质量和批发价格的权利时，策略消费者的行为加剧了生产商和零售商之间利润分配的不公平，生产商能获得更大比例的利润；面对策略消费者时，厂商承诺产品数量有限能够实现比集中供应链下更高的利润，存在合适的产品质量和批发价格，使得分散供应链能实现数量承诺下的最优利润，并实现提升质量和增加供应链整体利润的双赢。     

Market Entry Costs,Producer Heterogeneity,and Export Dynamics

As the exchange rate, foreign demand, and production costs evolve, domestic producers are continually faced with two choices: whether to be an exporter and, if so, how much to export. We develop a dynamic structural model of export supply that characterizes these two decisions. The model embodies plant‐level heterogeneity in export profits, uncertainty about the determinants of future profits, and market entry costs for new exporters. Using a Bayesian Monte Carlo Markov chain estimator, we fit this model to plant‐level panel data on three Colombian manufacturing industries. We obtain profit function and sunk entry cost coefficients, and use them to simulate export responses to shifts in the exchange‐rate process and several types of export subsidies. In each case, the aggregate export response depends on entry costs, expectations about the exchange rate process, prior exporting experience, and producer heterogeneity. Export revenue subsidies are far more effective at stimulating exports than policies that subsidize entry costs.     

Prices,Markups, and Trade Reform

This paper examines how prices, markups, and marginal costs respond to trade liberalization. We develop a framework to estimate markups from production data with multi‐product firms. This approach does not require assumptions on the market structure or demand curves faced by firms, nor assumptions on how firms allocate their inputs across products. We exploit quantity and price information to disentangle markups from quantity‐based productivity, and then compute marginal costs by dividing observed prices by the estimated markups. We use India's trade liberalization episode to examine how firms adjust these performance measures. Not surprisingly, we find that trade liberalization lowers factory‐gate prices and that output tariff declines have the expected pro‐competitive effects. However, the price declines are small relative to the declines in marginal costs, which fall predominantly because of the input tariff liberalization. The reason for this incomplete cost pass‐through to prices is that firms offset their reductions in marginal costs by raising markups. Our results demonstrate substantial heterogeneity and variability in markups across firms and time and suggest that producers benefited relative to consumers, at least immediately after the reforms.     

P2P Marketplaces and Retailing in the Presence of Consumers' Valuation Uncertainty

Can peer‐to‐peer (P2P) marketplaces benefit traditional supply chains when consumers may experience valuation risk? P2P marketplaces can mitigate consumers' risk by allowing them to trade mismatched goods; yet, they also impose a threat to retailers and their suppliers as they compete over consumers. Further, do profit‐maximizing marketplaces always extract the entire consumer surplus from the online trades? Our two‐period model highlights the effects introduced by P2P marketplaces while accounting for the platform's pricing decisions. We prove that with low product unit cost, the P2P marketplace sets its transaction fee to the market clearing price, thereby extracting all of the seller surplus. In this range of product unit cost, the supply chain partners are worse off due to the emergence of a P2P marketplace. However, when the unit cost is high, the platform sets its transaction fee to be less than the market clearing price, intentionally leaving money on the table, as a mechanism to stimulate first period demand for new goods in expectation for some of them to be traded later, in the second period, via the marketplace. It is not until the surplus left with the sellers is sufficiently high that the supply chain partners manage to extract some of this surplus, ultimately making them better off due to a P2P marketplace. We further analyze the impact of a P2P marketplace on consumer surplus and social welfare. In addition, we consider model variants accounting for a frictionless platform and consumer strategic waiting.     

Impact of secondary market on consumer return policies and supply chain coordination

In this paper, we develop a unified model to study the inventory management problem of a product and the coordination of the associated supply chain consisting of a single supplier and considerably many retailers in the presence of a secondary market. Specifically, consumer returns are allowed in the initial sales. Then, we introduce a secondary market to salvage the returns and the leftovers from the initial sales. In this secondary market, a discount price will be offered to the consumers but no returns are accepted. Moreover, between the primary and the secondary market, there is an internal market where retailers can trade among themselves so that they are able to adjust their inventory levels to prepare for the sales in the secondary market. We study the retailers' and the supply chain's inventory decision in this case and highlight the impact of the secondary market on the sales as well as on the supply chain coordination contracts. We conclude that the secondary market helps us to increase the total wholesale volume. Numerical examples show that the total sales profit is also increased. However, the secondary market aggravates the incentive conflict between the retailers and the supply chain on deciding the optimal inventory levels and hence requires the supplier to offer more generous buyback or sales rebate contracts for coordination of the supply chain. Finally, we extend our analysis to more general cases and also show that our results are robust to some of the modeling assumptions.