Symbolic Interaction with Consumer Products: An Affect Control Theory Approach

Symbolic interactionism is one of the few social psychology perspectives that recognizes the important role of physical artifacts, including consumer products, in social life. Consumer products are artifacts people can use to maintain the expressive order within social life – the order that is embedded within the shared meanings of a culture. As a formal theory of symbolic interactionism, affect control theory emphasizes culturally shared affective meaning, the impressions produced within social events, and identity processes that rely on those cultural meanings and social events. We contend that affect control theory provides a framework for understanding and researching how consumer products influence people's social experience and interaction. First, we specifically explore how affect control theory's concepts of affective meaning, identity modification, and impression management can be applied to understanding consumer products. Building on this foundation, we then consider how affect control theory might also contribute to three new research directions: social interaction with consumer products, affective design of consumer products, and the prosumer identity created from consumer products. Our conclusion is that affect control theory provides sociologists with a means of exploring the important and fascinating questions that emerge when we consider people's symbolic interaction with consumer products.     

A Blumerian Approach to Storytelling

Blumer's work on life histories and symbolic interactionism represents an important contribution in the twenty-first century. I join his work with research on storytelling to build a Blumerian approach to storytelling. This approach holds that social actors use stories to construct subjective meanings, stories exist in some social context, stories are told or written for some audience, a wide range of social processes produce stories, the temporal sequence of storytelling audiences is important, social actors use interactional techniques of showing story preferences, and symbolic structures and narrative linkages are the resources social actors use to compose stories. Future research can continue to develop this approach.     

Extending the Symbolic Interactionist Theory of Interaction Processes: A Conceptual Outline

This article outlines the elements of a more robust symbolic interactionist theory of interpersonal processes. I argue that George Herbert Mead's conceptualization of interaction processes can be extended to explain not only micro‐level social processes but also key elements of meso‐ and macro‐level dynamics. By expanding Mead's and more recent symbolic interactionist theorizing, and incorporating key ideas from other theoretical traditions outside symbolic interactionism proper, it becomes possible to develop a theory of interaction that fills in important conceptual gaps in theories on the dynamics of micro‐, meso‐, and macro‐level social phenomena.     

Symbolic Interactions and the Development of Women Leaders in Higher Education

The under‐representation of women in higher education (HE) leadership is a persistent global phenomenon. The purpose of this research is to re‐examine this issue through symbolic interactionism (SI). Eight women aspiring to leadership were invited to participate in semi‐structured interviews after attending a leadership programme specifically designed to enhance their leadership prospects. Analysis indicated ambiguities and contradictions that surround notions of leadership, in particular how the participants position themselves and are positioned in their workplace. This was evidenced by the meaning they attributed to: recognizing a leader; interactions with existing leadership; and speculation regarding their leadership capacity. Gendered notions were apparent in their constructed meanings. Similarity attraction was also evident, with men being observed as ‘paying it forward’, therefore facilitating promotion. Formal leadership training was advocated rather than experiential processes.     

Making Sense of Muscle: The Body Experiences of Collegiate Women Athletes*

Using ethnographic research, this paper explores the experiences of elite women athletes on a Division‐I college soccer team. I draw on existing literature in the sociology of sport, sociology of the body, and interactionism to inform my analysis. With this approach, I illustrate the complicated relationship women athletes have with their bodies in relation to physical competition and dominant notions of femininity today. Key reference groups influenced the players’ self‐perceptions and encouraged the women to closely monitor their own appearances and actions. While undoubtedly affected by these inter‐actions as well as their place in the gender hierarchy, many women athletes subtly resisted notions of idealized bodies and constructed their own meanings about their bodies and experiences. Investigating the day‐to‐day body awareness and negotiations of women athletes reveals the gendered nuances of sport and the complicated relationship between cultural ideals and female embodiment.     

Interactionism,Social Organization,and Social Processes: Looking Back and Moving Ahead

With its roots in American pragmatism, symbolic interactionism has created a distinctive perspective and produced numerous important contributions and now offers significant prospects for the future. In this article, I review my intellectual journey with this perspective over forty years. This journey was initiated within the American society, sociology, and symbolic interaction of circa 1960. I note many of the contributions made by interactionists since that time, with particular focus on those who have contributed to the study of social organization and social process. I offer an agenda for the future based on currently underdeveloped areas that have potential. These are inequality orders, institutional analysis, collective action across space and time, and the integration of temporal and spatial orders. The article concludes with calls for further efforts at cross‐perspective dialogues, more attention to feminist scholars, and an elaborated critical pragmatism.     

Nonsocial Transient Behavior: Social Disengagement on the Greyhound Bus

Based on two years of observations and engaging in informal conversations with passengers on Greyhound Line buses, this article describes the long‐distance bus journey and the ways in which people actively disengage from others over the course of the ride. Using the Greyhound buses and stations as a microcosm of other such public spaces, I examine its unspoken rules and behavior. I paint a picture of the buses and stations, the patrons, the employees, and the transactions that take place between them. Using ideas from Goffman's civil inattention theory, Lofland's thoughts on strangers, and symbolic interactionism, I explain what I call “nonsocial transient behavior” and “nonsocial transient space.” The reasons nonsocial transient behavior emerges and thus encourages disengagement are identified as follows: uncertainty about strangers, lack of privacy or absence of a personal space, and exhaustion.     

David R. Maines: Embedding Symbolic Interactionism at the Heart of Sociology

David R. Maines was a key founder of the Society for the Study of Symbolic Interaction, and a champion of symbolic interactionist sociology. Maines fought against characterizations of symbolic interactionism as astructural and “subjectivist.” He was adamant that symbolic interactionism offered vital perspectives on the study of social structure and organization, and that it was compatible with a variety of research methods. He played a vital role in developing narrative sociology and bringing narrative scholarship from communication studies to sociological audiences. In this retrospective on his life and career, I detail what Maines saw as the five central features of symbolic interactionism: (1) interpretation and meaning, (2) communication, (3) temporality and process, (4) agency, and (5) dialectical thinking. I then examine four interrelated themes of Maines' sociological contributions: (1) temporality, (2) debunking myths about interactionism, (3) mesostructure, and (4) narrative sociology. A video abstract is available at https://youtu.be/YodjvXbo51Q .     

Symbolic Interactionism in Canada: Shared Meaning and the Perpetuation of Ideas

In this paper I critically discuss Helmes‐Hayes and Milne's institutional perspective, as well as Neil McLaughlin's emphasis on scientific intellectual movements and Coserian intellectual sects, in explaining the emergence and potential future of symbolic interactionist theory in Canada. I contest claims that the interactionism is on the verge of disappearing and instead offer an explanation grounded in insights about shared meaning. I conclude that it is ironic that debates over the presumed demise of symbolic interaction may well contribute to its continued existence within the canon of Canadian sociology.     

Networks and Complexity: Directions for Interactionist Research?

In this article I consider the potential importance of social networks for symbolic interactionism. Specifically, I argue that symbolic interactionism operates with an underdeveloped and often tacit conception of networks; that network analysis offers us various tools for further developing and operationalizing this conception, empirically; and that doing so would be to our considerable advantage. In addition, I argue that a stronger focus on networks would give interactionism an inroad into important contemporary debates on “complexity,” building on an obvious but again underdeveloped affinity between these two academic domains. Moreover, tackling complexity raises important and central sociological concerns of structure/agency and micro/macro, with the additional payoff that interactionism can develop and demonstrate its strengths, as an approach, in addressing the problems often associated with these concerns.     

MYTHIC FACTS AND HERBERT BLUMER'S WORK ON RACE RELATIONS: A Comment on Esposito and Murphy's Article

Luigi Esposito and John Murphy (1999) have argued that research using Blumer's group position theory of race relations using statistical analysis of survey data research actually undermines Blumer's theory of race relations by ignoring its definitional and dynamic emphases, as well as its emphasis on human agency. Furthermore, they argue that surveys and other quantitative data are directly antithetical to Blumer's perspective and symbolic interaction in general, which instead supposedly espouse nongeneralizing, idiographic, interpretive methods, such as "sympathetic introspection.' This commentary focuses on these latter points of their argument. I think Esposito and Murphy present questionable interpretations of Blumer's view of scientific concepts, of his methodological position, and symbolic interactionism. I first discuss Esposito and Murphy's depiction of Blumer's perspective as being "non-generalizing' with a focus on the sensitizing-definitive continuum of concepts. Second, I address the question of whether Blumer, and symbolic interactionism in general, is antiquantitative. I conclude by noting the importance of this debate for understanding race relations as well as the present and future place of symbolic interactionism in sociology.     

Teacher Careers and Inhabited Institutions: Sense‐Making and Arsenals of Teaching Practice in Educational Institutions

This article advances emerging scholarship that emphasizes the benefits to new institutional theories of organizational functioning offered by empirical research rooted in the tradition of symbolic interactionism. I present evidence from in‐depth interviews with teachers from three high schools to show how individuals' perspectives about pursuing institutional goals are filtered through their accumulated experience working within those institutions. Findings show teachers develop what I call “arsenals of teaching practice” as they accumulate work experience, and this process creates a key source of difference by career stage among teachers that shapes their instructional decisions. I discuss implications for understanding the relationship between policy and practice, and extend existing theory of inhabited institutions by identifying a key way that people's sense‐making through experience drives institutional functioning.     

Reclothing the Emperor: The Swimming Pool as a Negotiated Order

This article examines the unspoken rules, routines, and rituals of the swimming pool, using ideas from negotiated order theory, Foucault, Goffman's dramaturgical theory, and symbolic interactionism. It identifies three sets of social norms: respect for personal space, respect for individuals' disciplinary regimes, and the desexualization of encounters. I show how these rules are (normally) followed or (occasionally) breached through various rituals, and examine the consequences for interaction order. The tale of “The Emperor's New Clothes” is used analogously to explain why actors cannot consciously attend to their precarious construction of reality, yet remain poised to defend it.     

Landscapes: The Social Construction of Nature and the Environment

Abstract A theoretical framework is provided to understand a cultural group's definition of and relationship with nature and the environment. The framework draws on a social constructionist perspective that includes aspects of phenomenology and symbolic interactionism to define “landscape” as the symbolic environment created by a human act of conferring meaning on nature and the environment. This landscape reflects the selfdefinitions of the people within a particular cultural context. Attention is directed to transformation of the physical environment into landscapes that reflect people's definitions of themselves and on how these landscapes are reconstructed in response to people's changing definitions of themselves. Case studies from sociology and anthropology illustrate the social construction of nature and the environment. A discussion of the applied implications of the theoretical framework in social impact assessment and the global implications in the shifting power struggle over competing landscapes concludes the paper.     

Kafkaesque Bureaucracies as Natural Breaching Experiments: Interactional Failures and the Search for Institutional Agency

In accord with scholars who have suggested extending the symbolic interactionist perspective to investigate interactions with macrolevel structures, we argue that symbolic interactionism provides valuable tools to understand how bureaucratic breakdowns are interpreted by individuals. In this article, we use the experience of interacting with a Kafkaesque bureaucracy as a natural breaching experiment in order to outline the subjective effects of large‐scale institutional failure. In particular, we look at homeowners' interpretations of a flawed program initiated by the Obama administration to stem the tide of foreclosures. We conclude that persistent interaction failures with the bank divisions charged with modifying mortgages led frustrated and confused homeowners to question the nature of the bureaucratic interaction. This produced a search for a blame‐worthy agency and revealed the ways that agency was conceptualized in this complex and obscure institutional setting.     

Relative Rank‐order of Salient Identities of the Japanese

How are multiple identities of Japanese people rank‐ordered? Previous studies on multiple identities almost exclusively focus on people in the USA. Little is known about the structure of multiple identities of people living in other countries. Japan is a good comparative case because it has both similar and different social contexts than the USA. Analyzing a recent survey of a nationally representative sample of Japanese adults, I examine how multiple identities are rank‐ordered by their salience among the Japanese. The results suggest that among ten identities, the most salient are the family–marital status identity, the occupational identity, and the national identity, while the least salient identities are social class, religious, and political identities. This identity rank‐order differs from that found in a comparable study of Americans in that the rank‐orders of national and religious identities are reversed. The observed patterns also seem to contradict an emerging line of cross‐cultural research that suggests national identity is less important for the Japanese than for Americans. Overall, this paper empirically demonstrates the fundamental dictum of symbolic interactionism that self reflects society, and suggests the importance of specifying and examining country‐level factors to study identity structures.     

Inhabitants Moving In: Prospective Sense‐Making and the Reproduction of Inhabited Institutions in Teacher Education

This article advances the scholarship on inhabited institutions with analysis of the professional socialization of new teachers. My findings show that incoming teachers develop a perspective I call an “injunction to adapt” to prospective classroom contingencies, and define this as fundamental to effective teaching. Teacher candidates become primed to perform prospective work in ways that are tightly‐coupled with institutional mandates of public schools in some ways, and loosely‐coupled with them in others. I argue that attention to professional socialization highlights the ways that people's sense‐making can be prospective and anticipatory as well as ongoing and retrospective. Furthermore, I argue that analyzing professional socialization as a process of “interpretive reproduction” offers fruitful opportunity to wed the key strengths of symbolic interactionism with new institutionalism, as it reveals ways in which interaction and sense‐making can serve to reproduce and maintain the legitimacy of institutional logics while also serving as a source of individual creativity.     

Social Skill and the Theory of Fields

The problem of the relationship between actors and the social structures in which they are embedded is central to sociological theory. This paper suggests that the "new institutionalist" focus on fields, domains, or games provides an alternative view of how to think about this problem by focusing on the construction of local orders. This paper criticizes the conception of actors in both rational choice and sociological versions of these theories. A more sociological view of action, what is called "social skill," is developed. The idea of social skill originates in symbolic interactionism and is defined as the ability to induce cooperation in others. This idea is elaborated to suggest how actors are important to the construction and reproduction of local orders. I show how its elements already inform existing work. Finally, I show how the idea can sensitize scholars to the role of actors in empirical work.     

“Scissors,Please”: The Practical Accomplishment of Surgical Work in the Operating Theater

The focus of this article is on professional activity in the operating theater. We explore how surgeons and nurses organize their activities, how social interaction is used to help structure and define situations, and how differentials in knowledge are constructed and oriented to. We utilize some ideas and concepts from symbolic interactionism, ethnomethodology, and conversation analysis to analyze small clips of audio‐ and video‐recorded interaction. Focusing on how surgeons and nurses request, provide, and apply surgical instruments, the analysis shows how surgical work is accomplished through talk and bodily conduct. We conclude that, examined in detail, the social interaction between surgeons and nurses is analytically inseparable from the “technical” demands of their work.     

Editor's Choice: An Interview with Hans Joas

The interview explores multiple aspects of social theory, most of them directly related to Joas's theory and others to symbolic interactionism and Goffman. The first part delves into Joas's theory in three respects. First, a clarifying note on a common misunderstanding about his book The Creativity of Action. Second, a clarification on the scope of his theoretical endeavor, and third, a look into his coming books to have a better grasp of the course that his theory is taking. The second part is dedicated to symbolic interactionism and Goffman. Firstly, Joas's opinion about the theoretical relationship between symbolic interactionism and macrosociology is emphasized, secondly, his opinion about the pertinence of locating Goffman within symbolic interactionism is stated, and thirdly, a brief commentary about the relationship between Joas's theory and Goffman's is introduced.