Reflections on a meta-analysis: Crystallizing thinking about SCCT

This article provides my reflections and comments on the meta-analysis of situational crisis communication theory (SCCT) presented in this issue. The meta-analysis helps to crystallize strengths and weaknesses of SCCT and the research generated by the theory. No theory is perfect and every theory has limitations/boundaries. The meta-analysis helps to identify the boundaries for SCCT helping to understand when the theory works and when there are better options for informing crisis communication. By reflecting on the extant research, we can plot the direction for future research utilizing SCCT.     

Does one size fit all? The applicability of situational crisis communication theory in the Japanese context

This study investigates the suitability of the Situational Crisis Communication Theory (SCCT) for the Japanese context. The existence of considerable cultural differences between Japan and the United States in terms of responsibility attribution and account giving, which form the foundation of SCCT, suggest a potentially limited applicability of the framework in the Japanese context. In this study, the impact of crisis type and crisis response on corporate reputation was measured for 470 Japanese respondents participating in a 4 (crisis type: misdeed, accident, tampering, and workplace violence) ☓ 3 (crisis response: SCCT recommended response, culturally adjusted response, or no response) between-subjects experimental design. The results reveal that SCCT is only partially applicable to the Japanese context. Crisis responsibility as operationalized by SCCT fails to capture less causality-focused aspect of Japanese responsibility judgments. Implications of the findings for SCCT are discussed.     

Deny or bolster? A comparative study of crisis communication strategies between Trump and Cuomo in COVID-19

This study applied the situational crisis communication theory (SCCT) in political crisis communication amidst the COVID-19 outbreak, a “sticky crisis” that is longitudinal and politicized, thereby involving multiple challenges and complexities. Considering the critical role of Twitter in the information transmissions during the ongoing pandemic, this study considered politicians’ tweets as a proxy to access their crisis communication strategies and conducted a systematic content analysis to critically evaluate COVID-19 crisis communication strategies of two politicians, Trump and Cuomo, according to their perceived day-to-day circumstances during COVID-19. Three strategies categorized by SCCT, deny, diminish, and bolstering, surfaced with significance for both Trump and Cuomo. A new strategy specific to the political context, cohesion, was also identified. In addition, significant differentiation was observed in the strategic narratives between Trump and Cuomo, which reveals the evolving political dynamics in disease representation and crisis messaging. For example, Trump emphasized social exclusion and accusations of Democrats whilst Cuomo stressed care for vulnerable and minority groups and compassion delivery. Moreover, deny strategy, especially accusing other races, significantly boosted audience engagement for Trump. The results are discussed in relation to the idiosyncrasy of the complex COVID-19 pandemic and crisis communication in the political realm. Our findings demonstrate practical implications including online crisis messaging recommendations that foster public trust during politicized and polarized health emergencies and cultivate grounds for information exchange beyond partisan barriers.     

An investigation of youths' attributions for unemployment and their political attitudes

This study investigated some hypotheses concerning the determinants of attributions for unemployment and the psychological consequences of unemployment in a randomly selected sample of 204 male school leavers. There was weak evidence for the hypothesis that the unemployed make more external attributions for unemployment, but none showing them to make less internal attributions. There was weak evidence that political party preference was related to internal and external attributions, and stronger evidence that a general tendency to see life as determined by chance was linked to external attributions. The unemployed were found to be more likely to support violent political action, to support the Labour Party, and to believe chance controlled their lives. Finally, external attributions were seen as more important than internal ones by all respondents. The results suggest that other factors, e.g. the mass media, may be influential in determining the nature of attributions and this is interpreted in the context of Moscovici's social representation theory.     

The reputational benefits of instructing information: The first test of the revised model of reputation repair

Situational Crisis Communication Theory (SCCT) prescribes crisis response strategies for organizations facing crisis. A meta-analysis of SCCT suggests using the prescribed responses has, at most, a small effect on reputation, while a few studies have shown that the base crisis responses (instructing information and adjusting information) may have a larger effect on reputation. This experiment compares the effects of SCCT’s prescribed responses, instructing information, and adjusting information on reputation in an experiment with 989 participants recruited from mTurk. It finds that instructing information has a very large effect on reputation, while adjusting information has a small but significant effect on reputation. In this sample, SCCT’s prescribed response strategies have no significant effect on reputation. The experiment proposes the revised model of reputation repair (REMREP) as a tool for understanding how crisis influences reputation. The model incorporates virtuousness and offensiveness, which demonstrates the importance of organizational virtuousness in handling a crisis. Implications for theory and practitioners are discussed.     

Evangelical Christian Crisis Responses to Same-Sex Sex Scandals

This research examines the crisis responses of four evangelical leaders (Paul Crouch, Ted Haggard, Lonnie Latham, and Eddie Long) involved in same-sex sex scandals by comparing their responses against those recommended by the situational crisis communication theory (SCCT). Using a quasi-case study approach to add context and richness to the SCCT, this research examined the leaders’ strategies and the response to them and found that the evangelical pastors generally adhered to the recommended strategies of the SCCT, thus reinforcing the broad applicability of the SCCT when handling a crisis, even in a religious context. Despite reinforcing the validity of the SCCT, this article also recommends the inclusion of additional categorical considerations for the SCCT for situations where a crisis inflicts spiritual or emotional harm, particularly for crises occurring in a religious environment.     

Repairing a Spoiled Identity: An Application of Attribution Theory

Abstract

This exploratory study applies attribution concepts in the investigation of self-presentational tactics. We contend that self-attributions following failure are used by an actor not only to restore self-esteem but to mitigate negative social consequences for the self. Data for this study derive from a role-playing experiment in which subjects were asked to explain a failing academic performance. Weiner's control dimension and Kelley's covariation model are used to codify subjects' explanations of their performance. As predicted, individuals overwhelmingly attributed failure to uncontrollable causes. Further, the vast majority of the information provided by subjects about their performance consisted of claims of high distinctiveness which, according to Kelley, lead to external causal attributions. Effects of sex of actor and of influence target are investigated, and some suggestive patterns emerge. Based on this study, we suggest that the conceptual framework of attribution theory can benefit research on interpersonal tactics.     

Underlying processes of SCCT: Mediating roles of preventability,blame, and trust

Despite the prevalence of the situational crisis communication theory (SCCT; Coombs, 2007) in crisis communication research, few SCCT-based studies have examined how different crisis types affect post-crisis reputation. This study, therefore, attempts to uncover the underlying processes of SCCT. Specifically, this study examined preventability, blame, and trust as potential mediators of crisis type and organizational post-crisis reputation. A between-subjects experimental study (crisis type: victim vs. accidental vs. preventable) was conducted with 329 college students. The results revealed that crisis type had no direct effects on reputation, but it did affect preventability, blame, and trust. More significantly, the results showed that crisis type indirectly affected reputation in two distinct ways: (1) via a sequence of preventability and blame and (2) via trust. The study includes a discussion of theoretical and practical implications.     

How to turn your friends into enemies: Causes and outcomes of customers’ sense of betrayal in crisis communication

Crises are violations of customers’ expectations for a company. Loyal customers who feel betrayed due to the violations of expectations often become the company’s worst enemies. To extend the line of research of situational crisis communication theory (SCCT), this study explored how attributed responsibility, customer-company relationship (CCR), and their interaction affect betrayal. A company’s defining attributes and customer-company identification (CCI) shape customers’ expectations for a company. This study also examined how a direct threat to a company’s defining attribute in a crisis and CCI affect betrayal. A total of 395 Whole Foods customers participated in an online quasi-experiment.The antecedent concepts from SCCT all affect betrayal, with the attributed responsibility being the strongest predictor. Customers also feel more betrayed when the crisis directly threatens the company’s defining attribute and when they strongly identify with the company. Consequently, sense of betrayal has strong effects on customers’ attitudinal, emotional, and intentional responses.     

Effects of attributed responsibility and response strategies on organizational reputation: A meta-analysis of situational crisis communication theory research

Scholars utilizing situational crisis communication theory (SCCT) mainly examine how attributed responsibility affects organizational reputation and how response strategies matched with the amount of attributed responsibility protect reputation. The findings on these 2 important questions have been mixed. A meta-analysis of 35 investigations from 24 studies published between January 1990 and March 2015 was conducted to explain the mixed findings and reveal average correlations. Attributed responsibility was strongly associated with reputation at –.54, and response strategies were only weakly associated with reputation at .23. Equally important, crisis vignette choice moderated the responsibility-reputation association. Crisis clusters, reputation measurements, sample choice, and crisis vignette choice moderated the match-reputation association. Theoretical, methodological, and practical implications were discussed.     

How publics use social media to respond to blame games in crisis communication: The Love Parade tragedy in Duisburg 2010

Crisis communication scholarship has been criticized for its “managerial bias” and for its tendency to marginalize the perspective of publics and audiences. However, the understanding of how publics cope with and interpret crises is crucial for developing the body of knowledge in crisis communication, from both critical and managerial/functionalist perspectives. This case study of the Love Parade crisis in Germany 2010 aimed at exploring how publics perceived the crisis response of the festival organizers and how they used social media to communicate about it shortly after the outbreak of the crisis. A content analysis of 1847 postings at two relevant message boards produced support for the assumption that attributions of cause and responsibility are important predictors of publics’ evaluations of organizations in crisis situations. Findings also revealed that stakeholders actively engage in such attributional inferences spontaneously without being prompted by researchers. The analysis of responsibility perceptions as well as evaluative judgments over time supported the situational crisis communication theory. Blaming others and denying responsibility in the context of a crisis that was perceived as human error accident triggered negative reputational outcomes for the organizations involved in the Love Parade.     

How publics react to situational and renewing organizational responses across crises: Examining SCCT and DOR in social-mediated crises

The prevalence of social media among networked publics calls for more research regarding how organizations can conduct effective crisis communication on social networking sites. Based on the situational crisis communication theory (SCCT) and the discourse of renewal (DOR) theory, this study examined how social media publics’ sentiments were affected by situational and renewing organizational responses in various clusters of crises. Twitter data of six crises representing three crisis clusters varying in the responsibility attribution (i.e., ambiguous, accidental, and preventable) were collected. We conducted a content analysis on organizations’ official tweets during crises (N = 59) and sentiment analysis on publics’ replies on Twitter (N = 4,340). The results showed that publics’ positive sentiments toward organizations were affected by organizational crisis responses that included instructing information, sympathy, systemic organizational learning, and effective organizational rhetoric. We recommend that crisis managers express sympathy toward publics as well as organizational learning that prevents a crisis from happening again.     

Weiner's attribution theory and female orgasmic consistency

In a study of female orgasmic functioning, hypotheses derived from Weiner's (1974) achievement‐motivation model of attribution theory were contrasted with those from a model of self‐serving attributional bias. A 40‐item Sexual Behavior Questionnaire that elicited expectations and causal attributions for orgasmic and nonorgasmic coital outcomes was administered to 87 women. Predictions that (a) unexpected orgasmic outcomes will be attributed to unstable causes, (b) expectancy for future outcomes will depend on the stability of attributions made for previous outcomes, and (c) attributions for coital outcomes will be consistent with previous personal history were confirmed for high, but not low orgasmic consistency women (all ps < .05). High consistency women used a typically masculine strategy, attributing success to stable, internal causes and failure to unstable, external causes. Low consistency women, on the other hand, did not make attributions consistent with their previous history. They employed a self‐handicapping strategy by blaming themselves for failure and not taking credit for success. These results, consistent with previous attributional literature, suggest that modifications need to be made in Weiner's model as it is extended to this clinical area.     

Finding the path beyond reputation repair: A structural topic modeling analysis of the crisis communication paradigm in public relations

This research utilizes computational methods to examine crisis communication scholarship from 2010 to 2020 in two studies with a census of all articles in Public Relations Review and the Journal of Public Relations Research (n = 1293 articles, 7400,685 words). Results indicate crisis scholarship has expanded beyond its prior focus on reputation repair. Situational crisis communication theory and image repair are compared in volume of scholarship and methodological affinity. Social media, SCCT, and media relations are identified as central topics within crisis communication scholarship.     

To err is social: Network prominence and its effects on self-estimation

In studying professional productivity, researchers find that actors do not always accurately perceive their productivity levels. Yet the literature does not provide an adequate explanation as to why these errors occur. This study examines the effects of network prominence on the self-estimation of productivity. I contend that network prominence is indicated through a variety of dimensions—visibility, connectedness, and professional affiliation—each of which has varying influence on the self-estimation process. This influence is best understood by exploring actors' internal vs. external attributions of prominence. Specifically, when actors attribute their prominence to internal efforts, they will tend to overestimate their productivity. Conversely, when actors attribute their network prominence to external circumstances, they will underestimate their productivity. The distinction between internal and external attributions of prominence relies, in large part, on the process of social comparison.     

Crisis perceptions,relationship, and communicative behaviors of employees: Internal public segmentation approach

This study examines when and why employees engage in external communicative behaviors during the periods of a corporate crisis. Combining a cross-situational factor (i.e., pre-crisis relationship quality) and a situational factor (i.e., crisis-specific perceptions), this study segments internal publics to understand employees’ motivations of becoming advocates for or adversaries of their organization. The results of an online survey demonstrated that employees’ pre-crisis relationship to their organization plays a critical role in encouraging them to advocate for their company; meanwhile, their crisis-perception—whether they feel fewer constraints in solving a crisis—is more likely to make them share negative information externally. Segmented groups of employees with high levels of both relationship and activeness are most likely to engage in both positive and negative external communication behaviors. Theoretical and practical implications for public relations and internal crisis communication are suggested.     

Attributions of Blame among Victims of Child Sexual Abuse: Findings from a Community Sample

ABSTRACT

According to the attribution theory, negative outcomes of child sexual abuse (CSA) are thought to vary depending on whether CSA victims attribute the abuse to internal or external factors, respectively, self-blame and perpetrator-blame. Therefore, the purpose of this study was to identify abuse characteristics and attitudes that influence blame attributions among CSA victims from a community sample. Data from respondents with a history of CSA (N = 1,496) have been used in predicting blame attributions; perpetrator-blame, self-blame, or both. Results from a multinomial logistic regression analysis showed that attitudes toward gender roles had a significant effect on blame: victims were more likely to blame themselves when they endorsed more conservative gender attitudes than victims with more liberal attitudes. Implications for this finding are discussed.     

Culpability Attributions towards Juvenile Female Prostitutes

This study addresses a gap in the research literature concerning predictors of culpability attributions towards juvenile female prostitutes (JFPs). Three hundred undergraduate participants read a vignette describing a JFP and responded to a series of measures. Results supported a causal pathway whereby stronger perceiver sexism predicted stronger negative affective evaluations of, and weaker empathic reactions toward, the JFP. Stronger negative affective evaluations and weaker empathic reactions, in turn, predicted stronger culpability attributions toward the JFP. Also, participants who were provided information about the JFP's extensive victimisation history and coercion into the trade, relative to participants who were not provided this information, attributed lesser culpability to the JFP. Finally, stronger culpability attributions toward the JFP related to weaker recommendations of restorative justice (i.e. counselling/mental health services for the JFP) and stronger recommendations of retributive justice (i.e. incarceration for the JFP). Study implications, limitations, and directions for future research are discussed. Copyright © 2013 John Wiley & Sons, Ltd.

Key Practitioner Message

• Stronger perceiver sexism predicts stronger negative evaluations of, and weaker empathic reactions towards a juvenile female “prostitute.”
• Stronger negative evaluations of, and weaker empathic reactions towards a girl in the sex trade in turn predict stronger culpability attributions towards her.
• Provision of information about a prostituted youth's victimisation history and coercion into prostitution mitigates culpability attributions toward her.
• Public education that highlights juvenile prostitution as a form of child sexual exploitation may be critically important to minimising punitive social cognitions about survivors of the commercial sex trade.

     

Perceptions of Partners' Attributions for Depression in Relation to Perceptions of Support and Conflict in Romantic Relationships

People's attributions for their own psychological problems are linked to their interpersonal behaviors and attitudes. However, depressed individuals' inferences about their romantic partners' attributions for their depressive symptoms have yet to be studied in relation to their perceptions of relationship quality. This study examined perceived support from and conflict with partners in relation to perceptions of partners' attributions for depression in 165 individuals experiencing at least mild depressive symptoms. After controlling for relevant demographic characteristics, perceived internal/controllable psychological attributions were related to greater perceived conflict and lower perceived support, and perceived controllable biological attributions were related to greater perceived conflict. Perceived external/uncontrollable psychological and uncontrollable biological attributions were unrelated to perceived support and conflict. Findings suggest that perceived attributions may help explain the link between depression, support, and conflict in romantic relationships.     

Does severity matter?: An investigation of crisis severity from defensive attribution theory perspective

Although the concept of crisis severity has existed in the crisis communication literature for two decades, it has not been theoretically tested and explained. Based on Defensive Attribution Theory (DAT), this study intends to specify the relationship between crisis severity and crisis responsibility as well as organizational reputation within the SCCT model. Through a 2 (crisis severity) × 3 (crisis type) between-subject factorial experiment (n?=?274), the study revealed that higher crisis severity causes worse reputation regardless of crisis type. For accidental crisis, higher crisis severity leads to higher intentionality, one dimension of crisis responsibility. The findings indicate that crisis severity still has value in SCCT and deserves further investigation.