Unpacking Racial Socialization: Considering Female African American Primary Caregivers' Racial Identity

The relationship between female African American primary caregivers' racial identity and their racial socialization emphases was examined. Three components of racial identity were evaluated: (1) the importance of race to the self‐concept (centrality), (2) affective feelings toward group membership (private regard), and (3) perceptions of how group members are perceived by nonmembers (public regard). Latent class cluster analysis was used to identify racial identity profiles, or dominant combinations of racial centrality, private regard, and public regard among a sample of 208 female African American primary caregivers. Mean differences in the content of caregivers' socialization emphases by profile group were then assessed. Findings indicated that caregivers with different identity profiles emphasized different messages. These findings and their implications are discussed.     

College students’ peer-helping behaviors and stigma of seeking help: Testing a moderated mediation model

Abstract

Objective: College students are most likely to seek psychological help from their peers. Internalized public stigma (ie, personal stigma) may prevent peer-helpers from aiding others, and such help-negating effects may depend on contextual factors such as race and gender. The current study examined a moderated mediation model in which the relationship between public stigma and peer intervention behaviors was mediated by personal stigma and moderated by race and gender categories. Method: Undergraduate students (N?=?5,183) from the national Healthy Minds Study completed measures of help-seeking stigma and peer-helping behaviors. Results: Conditional Process Modeling revealed that personal stigma fully mediated the link between public stigma and peer-helping behaviors. Gender (but not race) moderated these associations such that the indirect and direct effects were stronger from men than women. Conclusions: Peer-helper interventions may benefit from culture-specific re-norming messages and by addressing the role of gender in peer-helping.     

Variables that influence stakeholder satisfaction with the creation of corporate images of Thailand’s National Housing Authority

ABSTRACT

The project output will assist with the strategic planning and determination of communication tactics, coupled with public relations, to establish a good corporate image under fluctuating global circumstances. Questionnaires and non-experimental, in-depth interviews were used for both quantitative and qualitative research, respectively. The main objective of this study is to explore stakeholder attitudes and satisfaction with the creation of corporate images by Thailand’s National Housing Authority (NHA). The investigation of NHA stakeholders’ attitudes and comments toward the building of this government entity’s corporate image strategy led to sustainable developments within the NHA by determining concepts and research methods, crafting a research plan, and identifying the characteristics of the target group. This study includes other sections related to measuring the attitude index, data collection and analysis, comparisons and interpretations of the target group and stakeholder perspectives. The target population is comprised of: Residents in 68 communities under the governance of NHA and Thai citizens, executive directors of the Ministry of Social Development and Human Security (MSDHS), board committee, executive directors, and general staff, companies, the private sector, entrepreneurs, and building contractors, public relations staff. Overall, 30 categories of stakeholders were interviewed. Secondary information, such as project documents, was collected and utilized for action planning, which reflects stakeholder opinions towards the NHA. The survey sample size of stakeholders was limited to 400 people from 12 districts, comprising 31,844 households under the 68 NHA projects in Bangkok.     

Pay No Attention to the Man Behind the Curtain!

Abstract

This paper considers issues of violence against women through the conceptual lens of public/private ideology, exploring numerous ways that the public/private dichotomy is reinforced in the law and public policy of rape, domestic violence, and sexual harassment. We argue that the power of this ideology continues into the contemporary law of gendered violence, as evidenced most recently by the Supreme Court's decision in United States v. Morrison (2000). We find that public/private ideology offers men a “violence shield”: freedom from scrutiny that enables gendered violence to thrive. Although gendered violence is now on the public agenda, these crimes remain shielded from scrutiny because they are associated with the private sphere. We suggest that feminist activists concentrate on undermining these ideological roots when crafting strategies to combat violence against women.     

Social movements and public relations in the early twentieth century: How one group used public relations to curtail venereal disease rates

ABSTRACT

A case study of the American Social Hygiene Association (ASHA) campaign to craft a national vision for social health showed that the group used public relations-like strategies to, as one of their officials said, “crystallize public opinion” years before Edward Bernays wrote a book of the same title. Although these efforts might not have been labeled public relations at the time, this study introduces some precedents of contemporary public relations. In this study, social activism offered a more robust approach to addressing an issue than using media relations alone could do. ASHA members used communication strategies such as segmenting audiences, utilizing events to reach appropriate audiences, using visual media, and creating house organs to arouse public sentiment, influence attitudes, and promote desired behavior.

This case study expands public relations history theory by examining why ASHA members practiced public relations as they did. In this case, ASHA used persuasive communication to pierce the veil of silence around venereal disease to craft a national vision for social hygiene and legitimize the group as the major voice on this topic. Lessons from this case can illustrate how public relations can be conducted more effectively, especially in relation to social movements.     

Incorporation and Gated Communities in the Greater Metro-Los Angeles Region as a Model of Privatization of Residential Communities

ABSTRACT

The privatization of urban public space has accelerated through the closing, redesign, and policing of public parks and plazas, the development of Business Improvement Districts (BIDs) that monitor and control local streets and parks, and the transfer of public air rights for the building of corporate plazas ostensibly open to the public. In the suburbs, privatization also takes the form of conservation easements that restrict access to public lands, the creation of shopping malls and new town centers relocated within these private commercial developments, and the building of gated residential communities. Accompanying this expansion of private interests are changes in strategies of governance and regional differences in how local governments and residents are encouraging private encroachment on public space. This article focuses this third set of privatization practices by discussing how gated communities manipulate municipal and town planning laws to control public space and tax dollars. To accomplish this task, I discuss the emergence of gated communities as a new form of privatization of urban/suburban space and then tease out the legal and institutional underpinnings of this spatial governance. The geography of gated communities in greater metro-Los Angeles region and their use of the strategy of incorporation to capture public taxes for private use is employed as a model for understanding the future of gating in the United States. The Los Angeles model is then compared to current gating patterns in urban and suburban gated communities in New York and Texas. These manipulations of private land use controls in the United States are not necessarily new, but with gating there is an accelerating trend away from governmental and public control of land use toward an increased reliance on privately created controls. The consequences of this shift toward privatization of land use control is an impoverishment of the public realm and access to public resources, especially public space.     

Training for Transracial Adoptive Parents by Public and Private Adoption Agencies

ABSTRACT

Social work literature strongly suggests that parents who adopt across race need specialized training to develop cultural competence in order to help their children develop positive racial identity and survival skills for life in a multicultural society. None-the-less, there is little documentation of agency training for transracial adoptive parents. The purpose of this study is to describe aspects of training provided to transracial adoptive parents by public and private adoption agencies in the United States. Utilizing a survey with a random sample of public and private agencies, results (n = 195) indicate that about half of the agencies that facilitate transracial adoption provide relevant training. Implications for social work practice and research are discussed.     

Grounding Twenty-first-Century Public Relations Praxis in Aristotelian Ethos

ABSTRACT

By grounding public relations praxis in Aristotelian ethos, practitioners can function as liaison officers with balanced perspectives, capable of co-creating meaning with both client organizations and their publics between whom experts are hired to facilitate mutually beneficial relationships. This approach locates persuasion at the nexus of speaker ethos in the public relations process. It allows practitioners to balance their commitment to the ethics of their profession with loyalty to clients, while empowering audiences (organizations and their publics) to function as the final arbiters of any courses of action proposed to them. Moreover, because the approach enables practitioners, based on their credible ethos, to participate in organizational decision-making, it has the potential to transfer their ethical worldview to client organizations. Ultimately, the central theoretical contribution of this essay is an alternative approach to public relations praxis founded on an analysis of Aristotle’s notion of phronesis, arête, and eunoia.     

Female Sex Trade Workers,Condoms, and the Public-Private Divide

Abstract

This qualitative study explored the ways in which social relations within the public (work) as opposed to the private (home) contexts shape variable condom use among female sex trade workers. Semi-structured interviews were conducted with 68 female sex workers working in various settings in an urban center in Eastern Canada. The findings suggest that work-related social relations, and the meanings associated with condoms at work, create a strong confidence in condom use. Within the private setting, such confidence was also evident but most women reported either not using condoms or only using “sometimes.” Nevertheless, many women do engage in risk management within the private setting, and take active steps to decrease their risks of Human Immunodeficiency Syndrome (HIV)/Sexually Transmitted Infections (STIs).     

Uptake of HPV vaccine in traditional-age undergraduate students: Knowledge,behaviors, and barriers

Abstract

Objective: This study investigated potential factors associated with HPV vaccine uptake in a diverse population of traditional-age undergraduate students. Participants: One hundred and twenty-nine undergraduate students aged 18–24 attending a small southeastern university completed surveys in January to March of 2013. Methods: Questionnaires included demographic information, basic HPV knowledge, HPV vaccine uptake, and factors influencing uptake decision. Survey results were analyzed with chi-square and t-test analyses. Results: Vaccine uptake was significantly higher in students who reported that health care provider, public health information, parents, and access to vaccine were important factors in their decision to get vaccinated. Female students had a significantly higher vaccine uptake in comparison to males and the HPV knowledge scores differed significantly by race but not gender. Conclusions: It is especially important to consider how public health campaigns and communication with parents and health care providers help promote HPV vaccine uptake in this high-risk group.     

Another Kind of Rainbow Politics

Abstract

Race has been a particularly troublesome concept in the United States. It is especially problematic as it is applied to Latinos. While several perspectives are presented to examine race, race relations, and racial dynamics regarding Latinos in the U.S., this essay primarily relies on Omi and Winant's racial formation theory as a means for understanding the position of Latinos in the racial hierarchy of the United States. The authors argue that the experience of Latinos in the U.S. has taken place within a “racial” context, and as a result, have been involved in a racialization process throughout their history in this country. More specifically, the authors identify several contradictory racial projects that have shaped our current views of Latinos as a “racial group”: Latinos as a panethnic group, a rainbow race and a race towards whiteness. These Latino racial projects are discussed within a racial formation framework. Furthermore, the role that the state plays in shaping the contours of race relations regarding Latinos is examined.     

Feminism,voluntarism and the welfare state: Toward a feminist sociological theory of social welfare

In current debates about social welfare, the terms public and private are often equated with state vs. nonstate realms. This paper argues that a feminist sociological analysis would reconstitute notions of public and private as forms of social relations that occur in a wide range of activity, thus disentangling them from institutional divisions. It reviews contemporary feminist theory and practice and spells out implications for a feminist sociological theory of social welfare. It uses these implications to look at a particular kind of women’s grassroots voluntary organization that contains possibilities for rethinking societal responses to social welfare needs. She is author ofWomen of the Upper Class (1984), and senior editor ofShifting the Debate: Public/Private Sector Relations in the Modern Welfare State (1987).     

Who Do You Say That I Am? A History of How Religion Communicators Have Often Avoided “Public Relations”

ABSTRACT

This article argues that Religion Communicators Council members have historically avoided identification with public relations—especially practices associated with Edward Bernays. Council members appear to consider Bernays’ research-based approach evil and manipulative. Instead, religion communicators follow in Ivy Lee's footsteps. The one-time journalist promised to provide honest, accurate news about his clients, not advertising. Comments in council documents have shown that since 1929 members describe themselves more as technicians and in-house journalists who provide news about their organizations than as management-level public relations counsels. These comments reflect Lee's 1905 Declaration of Principles and a public-information approach to public relations.     

Commentary: The media in 2045—Not a forecast, but a dream

The mass media continue to be among the most crucial instruments for the practitioner of public relations, and, to be sure, among the most frustrating. How are the media changing? How will those changes affect public relations? And should there be new public policies about mass media in a twenty-first century where technical, political, social, and economic realities will be radically different from previous centuries, including the twentieth?Although most public relations professionals have shied away from public criticism of the media, and have not been vocal advocates for changing public policies about media, nevertheless they need answers to the questions raised above. In this thoughtful essay, Claude-Jean Bertrand looks at a possible mass media half a century from now and provides a dream scenario.Unfortunately, Professor Bertrand describes some “twentieth-century” public relations practices as part of the “old” problems and “dreams up” some changes in those practices, as well. It may be that a public relations professional or professor should write an essay devoted to a dream scenario for public relations in 2045. The Public Relations Review invites such commentary.     

Stability and Change in Private and Public Ethnic Regard Among African American,Puerto Rican,Dominican, and Chinese American Early Adolescents

Over the past 20 years, researchers have demonstrated that ethnic identity in adolescence is multifaceted and dynamic, encompassing a number of aspects of content and self‐definition. The present study examines private regard (i.e., youths' positive evaluations of their ethnic group) as well as public regard, which refers to their perceptions of others' evaluations of the group. The primary objective of the present study was to examine stability versus change in private and public regard among an ethnically diverse sample of early adolescents as they progressed through middle school. Using data from a longitudinal investigation of 6th graders, we found that private regard was stable over time and quite positive for all groups. In addition, while Chinese American youths' public regard tended to increase over time, African American, Puerto Rican, and Dominican youths' public regard decreased across the middle school years. Implications for ethnic identity theory are discussed.     

What’s not to Like?: A Qualitative Study of Young Women Politicians’ Self-Framing on Twitter

ABSTRACT

Twitter provides women politicians with a platform for practising political public relations and the opportunity to circumvent traditional barriers to their visibility. To explore how young women use Twitter to frame themselves during election campaigns, this study undertook a thematic analysis of tweets sent by politicians Nikki Kaye and Jacinda Ardern during New Zealand’s 2014 general election campaign. A likability frame dominated their messaging, supported by subsidiary frames of the busy local MP and the relational politician. Choices of interpersonal and intimized situations showcased these attributes. Although the messaging was arguably effective, there are longer-term consequences for women with respect to the likability/competence double bind. Further and systematic incorporation of gender into the field of political public relations would strengthen this emerging discipline and add value to existing research around women’s electoral viability.     

The micropolitics of choice in Italy: How the law affects lesbian and bisexual women’s daily life

Abstract

This article stems from three years of fieldwork (2015–2017) in the context of a five-year-long, European-Research-Council-funded research project called INTIMATE—Citizenship, Care and Choice: The Micropolitics of Intimacy in Southern Europe, a comparative qualitative study that involves three countries (Italy, Portugal, and Spain) and studies intimate citizenship and the micropolitics of daily life of LGBTQ people. The article focuses specifically on the Italian case and shows how non-heterosexual women deal with the scarce legislative protection Italy grants. Our aim is to reflect upon the reciprocal influence of different axes from public and private spaces and on how they impact the micropolitics and the daily choices of our lesbian, bisexual, and pansexual participants. More specifically, considering the lack of legal and social recognition of lesbian experiences in Italy, we will focus on the different strategies of reaction, assimilation, and resistance employed by participants in their private and public life. The three-year-long fieldwork covered the period between the proposal of the bill on same-sex civil unions and the first year after Act 76/2016 came into force. This allows us to sketch a brief diachronic analysis of its functioning, in particular from the perspective of the very subjects it impacts.     

What is platform governance?

ABSTRACT

Following a host of high-profile scandals, the political influence of platform companies (the global corporations that that operate online ‘platforms’ such as Facebook, WhatsApp, YouTube, and many other online services) is slowly being re-evaluated. Amidst growing calls to regulate these companies and make them more democratically accountable, and a host of policy interventions that are actively being pursued in Europe and beyond, a better understanding of how platform practices, policies, and affordances (in effect, how platforms govern) interact with the external political forces trying to shape those practices and policies is needed. Building on digital media and communication scholarship as well as governance literature from political science and international relations, the aim of this article is to map an interdisciplinary research agenda for platform governance, a concept intended to capture the layers of governance relationships structuring interactions between key parties in today's platform society, including platform companies, users, advertisers, governments, and other political actors.     

From realpolitik to noopolitik: The public relations of (stateless) nations in an information age

In this article, we explore ways to advance public relations approaches to nation building by drawing insights from stateless nations and by deploying two sets of theories uncommon in the field: the information society and noopolitik. The theoretical discussion is grounded in a study of Catalonia and we conclude by arguing for a shift of emphasis from nation-state governments to governance for both public and private actors.