Charity Appeals Using Celebrity Endorsers: Celebrity Attributes Most Predictive of Audience Donation Intentions

We compare the relative influence of different celebrity endorser attributes on respondents’ intentions to donate to a fictitious charity. The celebrity endorser attributes we modeled are expertise, admirability, likeability, trustworthiness, and attractiveness. We examine the moderating effects of audience sex, and general attitudes toward charities. Finally, we examined the mediating effects of perceived endorser fit with the endorsed charity. Our results find that endorser expertise and admirability are significant predictors of audience donation intentions. Audience general attitudes toward charities are a significant moderator of the influence of endorser expertise and admirability on donation intentions. We discuss the implications of our findings for researchers and practitioners.

     

Effects of Corporate Support of a Charity on Public Perceptions of the Charity

A quasi-experimental design (N = 517) was used to investigate the effect on audience response to a supported charity if corporate support is featured in an advertisement. The results indicate that corporate support of a charity appears not to influence audience attitudes and donation intentions for the charity. A small portion of the audience may be motivated to donate when learning of a large corporate donation to the charity. The level of individuals’ favorability for the charity was the strongest predictor of their attitudes and intentions. Gender was also a predictor of more positive charity attitudes, with females reporting more positive attitudes than males for three of four charities. Managerial implications and areas for future research are discussed.     

Sad and Lonely? Sad Mood Suppresses Facial Mimicry

The aim of the current study was to investigate the influence of happy and sad mood on facial muscular reactions to emotional facial expressions. Following film clips intended to induce happy and sad mood states, participants observed faces with happy, sad, angry, and neutral expressions while their facial muscular reactions were recorded electromyografically. Results revealed that after watching the happy clip participants showed congruent facial reactions to all emotional expressions, whereas watching the sad clip led to a general reduction of facial muscular reactions. Results are discussed with respect to the information processing style underlying the lack of mimicry in a sad mood state and also with respect to the consequences for social interactions and for embodiment theories.     

Charity Transgressions, Trust and Accountability

This research demonstrates how sustained charity fraud is supported when organisations do not develop strong accountability links to salient stakeholders. Whilst increased regulation is one response to reduce charity fraud and to increase organisational accountability, regulators seldom recognise the myriad heterogeneous needs of stakeholders. This research explores the tactics employed by beneficiaries and the donating public to escalate their accountability demands on such charities. By preferring the most powerful stakeholders, charities miss the opportunity to design effective processes to discharge accountability to meet their moral obligations to legitimate stakeholders. This article calls for increased ??stakeholder understanding?? by charity governors as a policy to recognise the moral rights of these stakeholders and to reduce charity transgressions.     

Emotion Recognition in Nonverbal Face-to-Face Communication

The perception of emotional facial expressions may activate corresponding facial muscles in the receiver, also referred to as facial mimicry. Facial mimicry is highly dependent on the context and type of facial expressions. While previous research almost exclusively investigated mimicry in response to pictures or videos of emotional expressions, studies with a real, face-to-face partner are still rare. Here we compared facial mimicry of angry, happy, and sad expressions and emotion recognition in a dyadic face-to-face setting. In sender-receiver dyads, we recorded facial electromyograms in parallel. Senders communicated to the receivers—with facial expressions only—the emotions felt during specific personal situations in the past, eliciting anger, happiness, or sadness. Receivers mostly mimicked happiness, to a lesser degree, sadness, and anger as the least mimicked emotion. In actor-partner interdependence models we showed that the receivers’ own facial activity influenced their ratings, which increased the agreement between the senders’ and receivers’ ratings for happiness, but not for angry and sad expressions. These results are in line with the Emotion Mimicry in Context View, holding that humans mimic happy expressions according to affiliative intentions. The mimicry of sad expressions is less intense, presumably because it signals empathy and might imply personal costs. Direct anger expressions are mimicked the least, possibly because anger communicates threat and aggression. Taken together, we show that incidental facial mimicry in a face-to-face setting is positively related to the recognition accuracy for non-stereotype happy expressions, supporting the functionality of facial mimicry.     

FUNDRAISING INTERMEDIARIES INHIBIT QUALITY‐DRIVEN CHARITABLE DONATIONS

Charitable donations are frequently raised by an intermediary, which accepts donations and subsequently sends the proceeds to the chairty—for example, a workplace campaign for United Way, a 5‐km walk for Susan G. Komen, or buying cookies from a local troop for the Girl Scouts. These fundraisers can greatly increase donations received by a given charity, but how do they affect what types of charities we support? This article shows intermediary fundraisers can make donors insensitive to differences in charity quality: Unattractive charities can receive the same financial support as an attractive charity. In a series of across‐subject experiments, when donations are framed as going directly to the charity, unattractive charities receive fewer and smaller contributions relative to attractive charities; however, when donations for the same charities are collected by (meaningless) intermediary fundraising campaigns, donations become indistinguishable across charities. The fundraising campaign does not affect donor recall of charity identity or evaluation of charity quality; it simply precludes donors from using these data in the donation decision. Follow‐up experiments suggest the results are driven by information overload. (JEL A13, C91, C93, D61, D64, H41)     

Effects of Activated and Dispositional Self-Construal on Emotion Decoding Accuracy

The present study examined effects of temporarily salient and chronic self-construal on decoding accuracy for positive and negative facial expressions of emotion. We primed independent and interdependent self-construal in a sample of participants who then rated the emotion expressions of a central character (target) in a cartoon showing a happy, sad, angry, or neutral facial expression in a group setting. Primed interdependence was associated with lower recognition accuracy for negative emotion expressions. Primed and chronic self-construal interacted such that for interdependence primed participants, higher chronic interdependence was associated with lower decoding accuracy for negative emotion expressions. Chronic independent self-construal was associated with higher decoding accuracy for negative emotion. These findings add to an increasing literature that highlights the significance of perceivers’ socio-cultural factors, self-construal in particular, for emotion perception.     

(Potential) patients like me: testing the effects of user-generated health content on social media

As media technology becomes increasingly participatory, individuals may use social media to share health information and connect with those who have similar health concerns. While prior research has focused on evaluating the feasibility, usability, and effectiveness of traditional health messages, this study investigates the effects of user-generated health content on individuals’ cognitive and emotional responses, as well as their behavioral intentions. An experimental study with a two (story source: personal story vs news story) by two (story ending: happy ending vs sad ending) factorial design was conducted. The results confirmed the positive effects of identification with the narrative character on the experience of being transported, which further led to the behavioral intentions to take countermeasures and viral communication on social media. The sad ending of a narrative was found to elicit emotions that were sufficiently strong to increase perceptions of susceptibility to dengue fever, which, however, failed to result in behavioral intentions.     

The Impact of Negative Endorser Information and their Facial Appearance on Advertising Effectiveness for Profit and Not-for-Profit Organizations

This study compared consumer reactions to positive and negative information about endorsers. We analysed the effects of positive versus negative publicity about a fictitious male or female endorser with either a cold or warm facial appearance in two conditions: an ad for a profit organization and an ad for a nonprofit organization. The results show that consumers’ attitude toward the ad and the brand/charity organization is negatively affected by negative information about the endorser. Moreover, the impact of negative information of the same endorser is significantly greater for ads of profit organizations than for ads of not-for-profit organizations, especially for endorsers with a warm facial appearance. These results suggest that the risk of negative endorser information is much higher for profit organizations than for not-for-profit organizations.     

Charity,Volunteering Type and Subjective Wellbeing

We examine the impact of volunteering and charitable donations on subjective wellbeing. We further consider if the model of the volunteering work (formal vs. informal) and the geographical location of the charity organisation (local vs. international) people donate to has any impact on subjective wellbeing. Using UK’s Community Life Survey data, we find that volunteering and engagement in charity are positively associated with subjective wellbeing, measured by individual life satisfaction. We show that while there is a positive effect of volunteering and charity on life satisfaction, the level of utility gained depends on the type of charity or volunteering organisation engaged with (i.e. local or international). Specifically, donating to local (neighbourhood) charities as opposed to international/national charities is associated with higher wellbeing. Similarly, engaging in informal volunteering, compared to formal volunteering, is associated with higher wellbeing. To explain our results, we use the construal-level theory of psychological distance, which suggests that people think more concretely of actions and objects that they find spatially and socially close.

     

The effect of expression sequence and expressor identity on judgments of the intensity of facial expression

Subjects were exposed to a sequence of facial expression photographs to determine whether viewing earlier expressions in a sequence would alter intensity judgments of a final expression in the sequence. Results showed that whether the preceding expressions were shown by the same person who displayed the final expression, or different people, intensity ratings of both sad and happy final expressions were enhanced when preceded by a sequence of contrasting as opposed to similar or identical facial expressions. Results are discussed from the perspective of adaptation-level theory.     

Charity Watchdogs and the Limits of Information-Based Regulation

Transparency concerns and the concomitant accountability challenges have motivated policy and legal scholars to explore information-based regulatory approaches. We examine their usefulness in the context of the nonprofit sector which tends to show signs of governance failure. Although nonprofits are required by law to disclose information on fund use, nonprofit donors face difficulties in accessing and interpreting information about how nonprofits are deploying resources. Charity watchdogs make this information available to donors in a convenient format. In theory, this should allow donors to reward nonprofits that devote resources to service delivery and to punish those that are less careful about controlling overheads. To test the relationship between charity ratings and donations, we examine 90 nonprofits in the state of Washington for the period 2004–2007. Drawing on ratings data provided by Charity Navigator, we find that changes in charity ratings tend not to affect donor support to these nonprofits. We explore this statistical finding via interviews with 10 charities located in Washington State. Supporting the statistical results, we find that charities believe that donors tend not to systematically embed ratings in their donation decisions. Instead, they believe that donors assess nonprofits’ effectiveness and trustworthiness via other means such as familiarity, word-of-mouth, or the visibility of the nonprofit in their community. In sum, the policy challenge is to provide information which users desire such as organizational effectiveness as opposed to basic fund allocation in the case of non-profits. What matters for policy efficacy is not how much information is provided but of what type.     

Emotional Empathy and Facial Feedback

We studied if emotional empathy is related to sensitivity to facial feedback. The participants, 112 students, rated themselves on the questionnaire measure of emotional empathy (QMEE) and were divided into one high and one low empathic group. Facial expressions were manipulated to produce a happy or a sulky expression. During the manipulation, participants rated humorous films with respect to funniness. These ratings were the dependent variable. No main effect of facial expression was found. However, a significant interaction between empathy and condition indicated that the high as compared to the low empathic group rated the films as being funnier in a happy condition and a tendency to be less funny in a sulky condition. On the basis of the present results we suggest emotional empathy to be one important and previously ignored factor to explain individual differences in effects of facial feedback.     

Expressing Induced Emotions Through Free Dance Movement

The aim of this study was to examine the effect of two basic emotions, happiness and sadness, on dance movement. A total of 32 adult participants were induced to feel emotional states of either happiness or sadness and then danced intuitively to an emotionally ‘neutral’ piece of music, composed specifically for the experiment. Based on an Effort-Shape analysis of body movement, full body movement was captured and seven different movement cues were examined, in order to explore whether differences in corporeal articulations between the happy and sad condition existed. Results revealed that in the happy condition, participants moved faster, with more acceleration, and made more expanded and more impulsive movements than in the sad condition. Results are discussed with respect to possible consequences for future research on human movement.     

Incidental Haptic Stimulation in the Context of Flirt Behavior

The present study focuses on a previously neglected aspect influencing the decision making process during the first few seconds of (nonverbal) impression formation: incidental haptic stimulation by an external object. Participants observed portrait photos of potential male or female flirt partners depicting either a happy or a sad facial expression. In this context, the participants received haptic stimulation (by manipulating the weight of a clipboard) while they first evaluated the difficulty to flirt with the target persons and subsequently reported the general importance of others’ physical appearance. The results showed that incidental haptic stimulation substantially affected social judgments and interacted with the emotional context as well as with gender effects. We discuss the present data in the light of the concept of embodied cognition.     

Categorical Representation of Facial Expressions in the Infant Brain

Categorical perception, demonstrated as reduced discrimination of within‐category relative to between‐category differences in stimuli, has been found in a variety of perceptual domains in adults. To examine the development of categorical perception in the domain of facial expression processing, we used behavioral and event‐related potential (ERP) methods to assess discrimination of within‐category (happy‐happy) and between‐category (happy‐sad) differences in facial expressions in 7‐month‐old infants. Data from a visual paired‐comparison test and recordings of attention‐sensitive ERPs showed no discrimination of facial expressions in the within‐category condition, whereas reliable discrimination was observed in the between‐category condition. The results also showed that face‐sensitive ERPs over occipital‐temporal scalp (P400) were attenuated in the within‐category condition relative to the between‐category condition, suggesting a potential neural basis for the reduced within‐category sensitivity. Together, these results suggest that the neural systems underlying categorical representation of facial expressions emerge during the early stages of postnatal development, before acquisition of language.     

Argument-inconsistency in charity appeals: Statistical information about the scope of the problem decrease helping toward a single identified victim but not helping toward many non-identified victims in a refugee crisis context

It is known that both the characteristics of the victims one can help and the existence of victims one cannot help influence economic helping decisions in suboptimal ways. The aim of this study was to systematically test if these two aspects interact with each other. In Studies 1 and 2, we created hypothetical charity appeals related to the Syrian refugee crisis and factorially manipulated characteristics of victims possible to help (one identified child/nine non-identified children) and presence of statistical information about the scope and nature of the problem (information-box absent/present). We found a significant interaction effect both when using self-rated helping intention (Study 1), and when using actual donation behavior as the dependent variable (Study 2). Statistical information decreased helping intentions toward a single identified child but had no, or even a small positive effect on helping nine non-identified children. In Study 3, non-student participants reading a charity appeal with both a story about one identified child and statistical information donated less often than participants reading appeals with either only a story about one identified child or only statistical information. We suggest that both emotional arguments (e.g., a story and picture of an identified child in need) and analytical arguments (e.g., detailed statistical information about the scope and nature of the problem) can make us more motivated to help refugees, but that mixing different argument-types can make charity appeals internally inconsistent and decrease donations.     

Expressive Strategies in Drawing are Related to Age and Topic

In drawing, psychological mood can be denoted in a direct way (i.e., “literally”) through facial expression cues (e.g., a frowning face denotes sadness in a direct way), but it can also be connoted in an indirect way (i.e., “non-literally”) through figurative or non-figurative cues. This study examines how child and adult drawers selectively use literal and non-literal expressive strategies in accordance with the nature of the topic being depicted. In a between-subject design, 120 participants produced drawings of either a person or a house, in one of three versions: baseline, happy, and sad. The results indicated that drawers preferentially used literal expressive strategies for the person and non-literal strategies for the house. There was an increasing tendency between 7 and 11 years of age to express the drawn person’s mood non-literally in addition to literally. The positive correlation obtained between representational and expressive drawing ability suggests that enrichment of drawers’ graphic repertoire enhances their ability to draw expressively. Implications for clinical and educational practitioners are discussed.     

The Effects of Early Institutionalization on the Discrimination of Facial Expressions of Emotion in Young Children

The current study examined the effects of institutionalization on the discrimination of facial expressions of emotion in three groups of 42‐month‐old children. One group consisted of children abandoned at birth who were randomly assigned to Care‐as‐Usual (institutional care) following a baseline assessment. Another group consisted of children abandoned at birth who were randomly assigned to high‐quality foster care following a baseline assessment. A third group consisted of never‐institutionalized children who were reared by their biological parents. All children were familiarized to happy, sad, fearful, and neutral facial expressions and tested on their ability to discriminate familiar versus novel facial expressions. Contrary to our prediction, all three groups of children were equally capable of discriminating among the different expressions. Furthermore, in contrast to findings at 13–30 months of age, these same children showed familiarity rather than novelty preferences toward different expressions. There were also asymmetries in children’s discrimination of facial expressions depending on which facial expression served as the familiar versus novel stimulus. Collectively, early institutionalization appears not to impact the development of the ability to discriminate facial expressions of emotion, at least when preferential looking serves as the dependent measure. These findings are discussed in the context of the myriad domains that are affected by early institutionalization.     

The Disclosure Panacea: A Comparative Perspective on Charity Financial Reporting

This article examines the charity financial reporting regimes of three common law jurisdictions: Ireland, the UK and the US. It assesses whether these respective disclosure models improve either nonprofit behaviour or enforcement odds. Three core aspects of the regimes are reviewed: the reliability of the disclosed information, the consistency of such information and its ability to facilitate comparison between charities, and the level of enforcement arising from disclosure. Particular attention is paid to oversight mechanisms, including audits, and their rates of effectiveness in the regulation of charities. The article examines ongoing efforts to reform broader international accounting standards and considers the impact such moves are likely to have at both regional and national level for charity accountability. It concludes that given the markedly different spheres in which for-profits and nonprofits operate, care should be taken in modelling charity disclosure regimes on those developed for for-profit entities.