电子商务中基于定量关联规则的商品获利能力分析研究

对电子零售商店来说,如何根据历史记录对商品获利能力进行评价是一个很重要的问题.问题的难点在于商品的收益不仅来自于该商品本身的直接收益,还来自于该商品通过交叉销售效果而获得的间接收益.交叉销售效果不可能是一个精确的数值,这种量的关系往往是含糊的不精确信息.基于定量关联规则理论,提出了一个计算交叉销售效果的方法,同时设计了一个面向不精确信息的对商品获利能力进行排序的方法.     

电子商务中商品交叉销售效果分析及其在促销决策中的应用研究

电子商务零售中经常会选择多种商品进行促销以提高零售收益。选择哪些商品进行促销需要考察不同商品间的交叉销售效果。本文分别提出了计算交叉销售即时效果与延时效果的方法,在此基础上设计出促销商品选择的遗传算法。模拟实验结果表明,本文所提出的方法可以充分利用电子商务的网页资源,确保促销活动取得最大收益。     

基于数据挖掘技术的交叉销售分析

本文介绍了交叉销售的概念和优点,并对数据挖掘的概念做了简要说明,最后着重介绍了如何利用数据挖掘技术做交叉销售分析。     

交叉销售在银行业的应用研究

随着世界范围内银行业竞争的加剧，传统营销的效率以惊人的速度不断降低，银行业必须积极探索新的营销运作模式。通过数据挖掘技术帮助，发挥银行业独有的信息优势，向现有顾客交叉销售新的产品，是银行业进行低成本高效率营销的有效方式。本文基于银行业自身特点．探讨将交叉销售这一营销理论具体应用于银行业的金融产品和服务营销，对我国银行业的商业实践具有重要的指导意义。     

基于交叉销售的竞争供应链纵向契约研究

考虑市场上存在两个竞争性制造商和两个竞争性零售商,且每个制造商都由两个共同的零售商来分销产品,进而形成交叉销售的竞争供应链模型.研究该模型下制造商契约选择的动态演化过程.分析收益分享契约同时实现制造商与零售商利润改进的条件.结果显示:制造商的契约选择严重依赖于产品间的竞争强度,零售商间竞争强度只起到催化剂的作用.当产品间的竞争较弱,收益分享比例设置在合适范围内时,制造商由最初的批发价契约转化为收益分享契约,且此时收益分享契约为占优策略.否则,两者将因为收益分享比例无法达成一致,被迫以批发价契约进行交易.     

企业交叉销售的功能及建立策略的研究

很多公司在产品销售额与市场占有率上升到一定程度后就面临着业绩难以继续提升的问题，此时原定的目标市场似乎已经开发完毕，新市场的开发成本又过于高昂。企业此时如逆水行舟，稍不留神即有可能被竞争对手击败。那么，企业难道只能作困兽之斗吗？国内外商业实践表明，交叉销售是企业此时最佳的脱困方案。     

协同过滤在CRM交叉销售中的应用研究

利用CRM数据的特殊性,将协同过滤运用到交叉销售中,期望挖掘更高质量的销售机会,提高其成功率,降低企业销售成本,更大幅度提高企业效益以及客户忠诚度。实验结果表明取得了良好效果。     

基于电子商务对销售成本的影响的研究

在垒球一体化渐成市场化经济主流的环境里,把握时代脉搏,适应时代的发展,做好企业成本管理,是企业取得竞争优势的重要手段。更新观念,掌握创新管理理论的发展方向和深入研究当前电子商务的发展前景是获得这一重要手段的途径之一。本文主要研究的是将电子商务运用到销售环节中,并提出一些电子商务运用到成本管理中的建议。     

金融业的交叉销售研究--实施过程、案例及探讨

在对交叉销售研究文献总结的基础上,提出了我国金融业实施交叉销售的完整的管理过程,利用武汉市某商业银行的个人贷款数据探讨我国实施交叉销售的可能性,对我国金融机构开展交叉销售提出相应的管理建议.     

提高我国银行业竞争力的对策研究——浅谈交叉销售在我国商业银行的应用

随着我国银行业竞争的加剧,传统的营销方式已经无法适应市场发展趋势,我国各大商业银行都在积极探索适应市场发展要求的新型营销模式。交叉销售正是在这一背景下逐步被我国商业银行引入。本文从银行业自身特点出发,探析交叉销售在银行业的应用,为我国商业银行开展交叉销售提供一定参考。     

协同电子商务下交互行为演化研究

利用商务社区中用户流量转移行为的实证结果构建服务商收益模型,并集成进入基于多智能体和无标度网络的计算实验模型中.实验结果表明,该模型能较好地模拟协同电子商务中服务商和消费群体的交互行为演化过程;消费群体中,创新者或早期接受者明显占优,使用较低的管理力度,能让在购量的演化快速达到均衡,且能获取较大收益;反之,群体中,晚期接受者比例占优时,即便实施较大的管理力度,效果也不明显;定位网络中关键节点和关键区域,实施有针对性的管理策略,可以提高潜在用户到在购的转移率;鼓励用户使用多种社交工具,改变用户交流网络结构,从而加大服务商获取更大利润的可能.     

基于分散搜索的多目标动态单元构建方法

研究市场需求变化的情况下生产单元内部配置可调整的多周期多目标动态单元构建方法.考虑单元构建费用、设备利用率和跨单元移动数目,提出了动态单元构建方法的非线性多目标数学规划模型.为有效求解该模型,开发了一种分散搜索算法.该算法利用多样性初始解产生方法、全局判断方法、参考集更新方法和解改进方法等实现了生产单元的动态构建.对大规模的单元构建实例进行仿真分析,通过与基准算法进行比较,验证了模型与算法的有效性.     

Leader development across the lifespan: A dynamic experiences-grounded approach

Previous research has established leader development as an ongoing process across the entire lifespan. Experience, especially on-the-job experience, has been increasingly acknowledged as a needed condition for leader development. From a life span developmental perspective, however, individuals are exposed to a variety of critical experiences across their life course—from preschool, childhood, through adolescence, emerging adulthood, adulthood and well into late adulthood. These time periods, characterized by specific developmental experiences, serve as potential windows of opportunity for one's leader development. However, the extant research primarily focuses on the development of leadership through on-the-job experiences in adulthood; there is little integration of leader developmental experiences that occur before and after adulthood, as well as those that occur beyond the workplace. Additionally, the influencing mechanism of experiences during the leader development process has been understudied. Using an interdisciplinary perspective, we present a framework that explores the critical developmental experiences at each stage in the lifespan. These experiences influence one's expertise in leadership through the mediating role and dynamic interaction of the leader experience processing system and the leader self-view system that are introduced in the model of this framework. This theoretical study systematically explores experiential opportunities across the course of life and within multiple contexts, as well as the underlying mechanisms that foster leader development. There are important implications for enhancing process-oriented leadership research and leadership pedagogical practices.     

Efficiency evaluation of banks in China: A dynamic two-stage slacks-based measure approach

Operational processes of banks in China can be divided into productivity and profitability stages. Within this, non-performing loans can be treated as a carry-over variable, an undesirable output of the profitability stage in the previous period but an input to the profitability stage in the current period. Using this framework, this paper proposes a dynamic two-stage slacks-based measure model to evaluate the efficiencies of Chinese banks. Based on the proposed model, the measures of stage, period and period stage efficiencies are defined. The proposed approach is applied to evaluate the operational efficiency of banks in China during 2008–2012. Key findings are that banks in China show both technical and scale inefficiency during 2008–2012, which results from the inefficiencies of both the productivity stage and profitability stage; city-owned commercial banks are more overall technically efficient than state-owned commercial banks and joint-stock commercial banks although state-owned commercial banks show best practice for pure technical efficiency, and city-owned commercial banks perform better than joint-stock commercial banks for pure technical efficiency.     

Urban vans,e-commerce and road freight transport

Abstract

A city will typically depend on at least 150 supply chains and freight is a key part of them. This article aims to explore at the qualitative and qualitative level (1) how e-commerce drives both travel and urban freight transport and (2) to estimate how various manufacturing activities determine the stability of demand for freight transport. The article provides elasticity estimates on (1) the demand for road freight transport for five industry sectors using a time series framework; data on GDP (gross value added) and on fuel costs per t-km (tonne-km). A key finding is that e-commerce induces freight traffic, by vans, but the decline in freight intensity of the economy is only temporary since urban economic activity contributes to growth of freight. Our analysis of five manufacturing sectors confirms that cyclical sectors are more sensitive to energy price gyrations over time than non-cyclical sectors. Price elasticities are high but comparable to other studies. The income elasticity of freight transport is large for the five sectors, but the high heterogeneity of freight sectors means that predicting this activity is challenging. It is observed that truck freight intensity (km of trucks per GVA) declines but not enough to offset the rise in energy needed to fuel the entire freight transport sector; it is likely that the rise in van freight increases the demand for freight energy in urban regions.     

A model of e-commerce use by internationalizing SMEs

Globalization and e-commerce pose new challenges and provide new competitive opportunities, especially for small- and medium-sized enterprises (SMEs) seeking to broaden their involvement into new international markets. Yet, SMEs are only beginning to embrace these new opportunities. The authors derive a model describing the use of e-commerce by internationalizing SMEs, developed by integrating findings from case studies of 12 Canadian SMEs exporting to Japan with a broad range of management theories. The cases represent two very different sectors: hospitality/tourism and high tech. The research first describes how the firms use e-commerce internationally, by examining resource commitment, web function and cultural adaptation. It then explains why the firms use e-commerce, by relating two types of environmental variables — market changes and industry norms — and three firm factors — technical capability, cultural capability and firm size — to the firms' adoption of e-commerce. Implications for SME managers are discussed and nine propositions are put forth to guide and focus future research.     

The strategic analysis of logistics service sharing in an e-commerce platform

In e-commerce, the success of hybrid online platforms is well documented where the platform not only works as a retailer but also offers online marketplace services to sellers. Logistics service is one of the most expensive operations for e-commerce and plays a critical role in promoting online purchases. In most cases, the platform builds a self-supporting logistics service system to deliver its own products, and the seller outsources the logistics service to third-party logistics service providers (TPLPs). Recently, the e-commerce market has emerged with a new trend of business-to-business logistics service sharing—the platform shares its logistics service system with the seller. In this paper, we first analyze the strategic and economic impacts of logistics service sharing. Our analysis shows that whereas logistics service sharing will lead to a lose-win situation for the platform and the seller when the TPLP's logistics service level and the market potential are low, it will lead to a win-lose situation when the TPLP's logistics service level or the market potential is very high. Furthermore, a win-win situation can be achieved when the TPLP's logistics service level and the market potential are in the middle regions. Then, we examine the equilibrium mode by considering the strategic interactions between the platform and the seller. We find that when the TPLP's logistics service level and the market potential are relatively low, the equilibrium mode is No-Service-Sharing. As the TPLP's logistics service level, the market potential, or both increase, the equilibrium mode will evolve from No-Service-Sharing to Service-Sharing.