Uncertainty and framing in a valuation task

Many stated preference studies report framing effects in responses to valuation questions. Framing in stated preference studies occurs when respondents use irrelevant information contained in the question to help them value the good. This may occur because respondents are uncertain or do not hold well-formed preferences for the good in question. We investigate if respondent certainty explains framing effects in a contingent valuation study, using data from a double bounded dichotomous elicitation format and a follow-up certainty question. We investigate if respondent certainty influences anchoring and the shift effect. We find evidence that the anchoring effect is stronger for respondents who are less certain about their response to the contingent valuation question compared to respondents who are very certain. However, the shift effect is significant and negative only for respondents who are very certain. Our results indicate that certain respondents are more consistent with the predictions of rational behaviour than uncertain respondents.     

On the prevalence of framing effects across subject-pools in a two-person cooperation game

In this experimental study, involving subjects from Abu-Dis (West Bank), Chengdu (China), Helsinki (Finland), and Jerusalem (Israel), we test for a presentation bias in a two-person cooperation game. In the positive frame of the game, a transfer creates a positive externality for the opposite player, and in the negative frame, a negative one. Subjects in Abu-Dis and Chengdu show a substantially higher cooperation level in the positive externality treatment. In Helsinki and Jerusalem, no framing effect is observed. These findings are also reflected in associated first-order beliefs. We argue that comparisons across subject-pools might lead to only partially meaningful and opposed conclusions if only one treatment condition is evaluated. We therefore suggest a complementary application and consideration of different presentations of identical decision problems within (cross-cultural) research on subject-pool differences.     

The rationality of social structure: Cooperation in social dilemmas through investments in and returns on social capital

We develop a game-theoretic model of how social structure in the sense of a network of relations between actors helps to mitigate social dilemmas. We simultaneously endogenize the network by modeling actors’ incentives to establish the network. Since the network of relations helps to mitigate social dilemmas, it constitutes social capital. We thus analyze investments in and returns on social capital in social dilemmas and characterize the value of social capital. Our model covers a class of social dilemma games including the Trust Game, the Investment Game, the Prisoner's Dilemma, the two-actor Public Goods Game, and others.     

Inequality and public good provision: An experimental analysis

Recent studies report that economic inequality is associated with reduced government expenditures on social programs. Several prominent social scientists, including Putman (Putnam, R., 2000. Bowling Alone. Simon and Schuster, New York), attribute this to the detrimental “psychosocial effects” of group heterogeneity on cooperation. We test the hypothesis that inequality within a group reduces individual contributions in a public goods experiment. Unlike previous examinations of inequality and public good provision, we introduce inequality by manipulating the levels and distributions of fixed payments given to subjects. When made salient through public information about each individual's standing within the group, inequality reduces contributions to the public good for all group members.     

Krafting the obesity message: A case study in framing and issues management

This study examined the application of framing theory in issues management. Using case study methodology, the researchers analyzed message frames used by Kraft Foods in its public response to the obesity crisis, how the Kraft frames were reported by the media and whether Kraft's approach might help define effective framing and issues management practices in public relations. The study suggested that framing was indeed useful in Kraft's attempt to manage the issue of obesity.     

Determinants of public attitude towards a social enterprise crisis in the digital era: Lessons learnt from THINX

This study examines how the perceived locus of crisis cause, controllability, and adherence to social mission are associated with public attitude in the context of a social enterprise crisis and evaluates the differences between these variables under episodic and thematic frames of online articles. Using the crisis case of THINX in 2017 as a case study, a quantitative content analysis was performed on a sample of 503 comments under online articles. Hierarchical regression revealed that the locus of crisis cause and adherence to social mission were associated with public attitude, whereas controllability was not associated with public attitude when adherence to social mission was accounted for. Significant differences were found in the locus of crisis cause, controllability, adherence to social mission, and public attitude between episodic and thematic frames. This study provided a basis for the theoretical development of crisis communication in a social enterprise and the corresponding role for public relations.     

The role of beliefs,trust, and risk in contributions to a public good

This paper experimentally investigates if and how beliefs, trust, and risk attitudes are associated with cooperative behavior. By applying incentivized elicitation methods to measure these concepts, we find that beliefs about others’ cooperation and trust are positively correlated with cooperation in a public goods game. However, even though contributing to a public good resembles a situation of making decisions under strategic uncertainty, elicited risk preferences do not seem to explain cooperation in a systematic way.     

Short-term and long-term effects of a public relations campaign on semantic networks of newspaper content: Priming or framing?

This naturalistic pre-test/post-test field experiment studied a university public relations campaign, the “Great Cities Initiative,” for evidence of priming or framing effects on newspaper reporters and editors. The phrase “great cities” in the Chicago Tribune increased 433% during the 16-month post-test, but only 26% of stories identified the campaign source. Several measures of semantic network diversity increased, also supporting priming over framing effects.     

Multilevel public goods game: Levelling up,substitution and crowding-in effects

In an online multilevel public goods experiment, we implement four treatments where we gradually increase the marginal per capita return of the global public good. First, we find evidence of an increase in the contribution to the global good (levelling-up effect). Secondly, subjects fund their higher contribution to the global good by reducing their contribution to the local good (substitution effect) rather than by increasing total contribution, i.e., the sum of their contributions to the local and the global good (marginal crowding-in effect). Moreover, we observe that total contribution increases as a consequence of the mere introduction of the global good (categorical crowding-in effect). Finally, we observe that subjects continue to contribute to both public goods even when they are dominated in terms of costs and returns.     

Sector-dependent framing effects of corporate social responsibility messages: An experiment with non-alcoholic and alcoholic drinks

Corporate social responsibility (CSR) communications can be paradoxical in their effect on consumers attitudes and skepticism toward an organization, buying intentions and the organization's reputation. In this research, we investigated the effects of sector dependence and the framing of CSR messages. A 2 × 3 between-subjects experiment was used with six advertisements for two fictional organizations: one in the alcohol industry (a so-called socially stigmatized industry) and one in a non-alcohol industry. The experiment included 188 participants. The results show that the framing effects of CSR messages are sector specific: in the non-alcohol sector, CSR messages and frames had a positive effect on consumers, whereas in the alcohol sector, they had a negative effect on consumers.     

Triadic balance in the brain: Seeking brain evidence for Heider’s structural balance theory

Structural balance theory is a foundational theory of social network research. Despite enduring interest in seeking network evidence for the theory, the fundamental question of why people care about structural (im)balance has received relatively little attention. The original answer to the question, dating back to Heider’s work six decades ago, is that structural imbalance causes a person to experience cognitive dissonance and sentimental disturbance. In this paper, we used a state-of-the-art neuroimaging technique to test the argument. Our study shows that individuals’ psychological states, evidenced by the activation of brain areas, are different when they are situated in unbalanced rather than balanced triads. More specifically, the differences in the brain activation between triadic imbalance and balance were found in brain regions known for processing cognitive dissonance, as discovered by previous research. Our study provides novel brain evidence in support of Heider’s original account for the psychological and biological foundations of structural balance theory in the formation of social networks.     

Prestige in social dilemmas: A network analytic approach to cooperation among Bogotá’s art organizations

What brings about cooperation in social dilemmas? The literature has proposed motivational and strategic solutions to social dilemmas. In motivational solutions, actors cooperate because they care about fairness. In strategic solutions actors cooperate because their chances to exploit others are reduced. This paper argues that actors also cooperate in order to gain prestige. The effect of prestige on cooperation is examined relying on a unique set of network and covariate data on art organizations (museums, independent art spaces, galleries and art foundations) in Bogotá, the capital of Colombia. Bogotá is a not a very likely environment for cooperation, since distrust is still widespread after a long civil war. The temporal exponential random graph models predict dyadic cooperation (i.e., between two actors) based on past and present cooperation in the network as well as of the organizations’ characteristics. The analysis thus controls for the effect of actors’ past and present interaction on the present cooperation dilemma. The paper shows that prestige affects cooperation in social dilemmas independent of past and present interactions.     

Gender attitudes in the Arab region – The role of framing and priming effects

Most evidence on survey response effects is based in the Western world. We use data from two randomized experiments built into a nation-wide representative household survey in Tunisia to analyze the effects of framing and priming on responses to gender attitudes in the Arab context. Our first experiment shows that questions on attitudes towards decision-making power when framed in an equality frame reduce responses in favor of gender inequality. In our second experiment we find that responses to attitudes towards domestic violence are susceptible to an audio primer. Oral statistical information about the incidence of domestic violence in Tunisia increases disapproval of domestic violence among the male subsample further, but does not affect women. In terms of impact heterogeneity, we find mixed results for treatment interventions interacting with the gender of the interviewer and the interviewer’s perceived religiosity.     

Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts

The Haitian earthquake devastated the small island of Hispaniola, leaving thousands dead and billions of dollars in property damage. The earthquake also ignited a firestorm of social media use by organizations. By applying framing theory to the analysis of Facebook posts and tweets sent by nonprofits and media organizations, this study discovered differences between nonprofits and media in terms of social media use. Nonprofits and media organizations used information dissemination and disclosure effectively, but failed to capitalize on the innate two-way communication nature of social media.     

PR gets personal: A framing analysis of coverage before and after a source's criticism of the media

Public relations practitioners emphasize the importance of positive source–reporter relationships, but what happens when sources are critical of the reporters who cover them? Using framing analysis, this study examined newspaper coverage both before and after a source's personal attack on the media and found few differences in how the reporters covered the source of the attack. Results from this study suggest a single, public outburst from a source may not be enough to create backlash among members of the media.     

Effect of framing on cognitive processing in public relations

The purpose of this study was to determine the effect of message framing on cognitive processing by employees of an internal organizational message. A between-subject factorial experimental design with random assignment was used to test the moderating role of message frames on cognitive processing. Subjects in the study produced a significantly different number of thoughts in response to messages with different frames. The different frames presented also resulted in generation of different topics of thought for participants. This difference in cognitive response to a message may point to a difference in the salience of the message for the audience. The results of this study underscore the need for public relations practitioners to understand the needs and motivations of internal audiences and to contextualize internal messages for increased effectiveness in persuasion.     

Children's altruism in public good and dictator experiments

We examine the development of altruistic and free-riding behavior in 6-12 year-old children. We find that the level of altruistic behavior in children is similar to that of adults but that repetition has a different effect. Younger children's contributions of older children, like those of adults, tend to decline. Group attachment is associated with higher contributions. Contributions in a subsequent dictator experiment are correlated with first-round contributions in the public good experiment, but are not strongly correlated with last-round contributions.     

Challenges in framing women's rights as human rights at the domestic level: A case study of NGOs in the post-Soviet countries

This case study examines framing as an essential communication strategy used by women's rights NGOs at international and domestic levels. The article uses a theoretical framework of transnational advocacy networks, originally developed by political scientists Keck and Sikkink (1998), to demonstrate the importance of public relations’ efforts in political communication campaigns of women's rights NGOs around the world. Supported by the United Nations, these NGOs play an important role in democracy building and contribute to women's empowerment efforts. However, an examination of communication strategies used by these NGOs to help implement the Platform for Action—the UN-promoted agenda for women's empowerment—showed that the existing frame of women's rights as human rights may not be successful in all contexts. This study argues that at the domestic level the issue of women's rights needs to be presented in greater detail than the current human rights frame allows it to be.     

Investigating relationships between journalists and public relations practitioners: Working together to set,frame and build the public agenda, 1991–2004

A content analysis of 413 reports of interviews conducted with 418 journalists from 1991 to 2004 grounded in agenda-setting, framing and agenda-building theories found that journalists giving higher estimates of practitioners’ influence on the news reported having better relationships with practitioners. On average, journalists estimated that 44% of the content of news media in the United States is influenced by practitioners. Journalists who were interviewed in 2002–2004 valued public relations more, but expressed love–hate sentiments as much as those interviewed in 1991–1996. Journalists who had worked 18–45 years reported improving relationships with practitioners more often than journalists with 8 or fewer years of experience. Journalists believed good relationships with practitioners are important, but hold practitioners responsible for them.