Language and Disability in Japan

Language relating to disability in the public arena has been a sensitive issue in Japan as elsewhere. Since the 1970s and 80s, major media organisations have replaced words considered derogatory with more acceptable equivalents; laws, statutes and other legal documents have likewise been revised. This article examines how the language used to portray people with disabilities has changed, how the changes came about and how they were received. The debate has largely been played out in four public spaces, which to some extent intersect and overlap: the media (both print and visual), the laws, literature and, increasingly now, the Internet. I argue that while the laws were rewritten primarily as the result of external international trends, such as the International Year of Disabled Persons, disability groups achieved media compliance mainly by exploiting the keen desire of Japanese media organisations to avoid public embarrassment resulting from vocal protests over infractions.     

The first lady of social media: The visual rhetoric of Michelle Obama’s Twitter images

While American first ladies have long used media to craft their image, Michelle Obama is the first contemporary first lady to use social media to promote her public persona. We use the lens of symbolic convergence theory to explore the fantasy themes incumbent in images shared through Michelle Obama’s Twitter account. Since first ladies have long been perceived as representing the American “everywoman,” understanding the fantasies built into the social media image of the first lady extends knowledge about the perception of American women more broadly. Our findings indicate that Michelle Obama’s Twitter images are strategic in that they reflect the visual themes that the media traditionally use in their coverage of first ladies. Specifically, Michelle Obama’s social media messaging portrays her as an activist mother—who espouses noncontroversial causes such as education and children’s health—and a nonpartisan figure with deep familial ties.     

An Interactional Space of Permanent Observability: WeChat and Reinforcing the Power Hierarchy in Chinese Workplaces

Does digital media empower or disempower workers? In existing studies on how information and communication technologies influence work, researchers investigate work–life boundaries and how workers use digital media to obtain more control. This article focuses on how digital media influences daily interpersonal interactions in the workplace: how does social media use influence workplace hierarchies and power dynamics? Based on 56 in‐depth interviews with WeChat users in Chinese workplaces, I find that lower‐ranked individuals were compelled to constantly express loyalty and appreciation, and publicly submit to their superordinates by clicking “like” or commenting on their WeChat posts. They also had to provide immediate and polite responses to their superordinates in WeChat group chats after work hours or to non‐work‐related issues. The distinctive features of online interaction—lack of physical interaction spaces, recordability of past conversations, and n‐adic nature of online disclosures—created an environment where past encounters were omnipresent and accessible, and placed workers under permanent observability. This social interaction environment leaves little room for forms of resistance and, in response, employees retreat into cynical performances of submission. This study finds that, under certain circumstances, WeChat use actually intensifies workplace hierarchies and power dynamics, thereby sharpening social inequality, rather than eliminating it.     

Three dimensions of the public sphere on Facebook

The article provides an empirical analysis of the online public sphere in the three dimensions introduced by Dahlgren (2005): structural, representational and interactional. The main subject of analysis is the largest social networking site – Facebook – and Polish users’ activity on the Facebook Pages of political parties and politicians. The researchers analysed data about all users active on those Pages during two 4-month periods in 2013 and 2015. The results of the study show that only a small fraction of Facebook users are active in public political discussions that take place on political Facebook Pages (structural dimension). However, the level of engagement depends on the current political events taking place within the public sphere offline, and users are more active during electoral campaigns. Moreover, Facebook does not provide an alternative public sphere for political actors that are less present in mainstream media. Parties and politicians that are visible in traditional media are also attracting active fans in social media (representational dimension). Nonetheless, non-parliamentary groups have more active fans than would result only from their popularity in mainstream media. Finally, the online public on Facebook is fragmented and clustered into homogenous political groups (interactional dimension), thus supporting the hypothesis on ‘echo chambers’ presented by Sunstein (2001). The divisions are smaller when there are significantly more users involved. However, most of these cross-cutting links are the result of the electoral campaign.     

Shifting Worlds of Strangers: Medium Theory and Changes in “Them” Versus “Us”*

Macrolevel analyses of the influence of different communication technologies are more difficult to test and apply than the results of focused studies of particular media messages. Nevertheless, “medium theory” is of potentially great significance because it outlines how media, rather than functioning simply as channels for conveying information between two or more social environments, are themselves social contexts that foster certain forms of interaction and social identities. This article uses a medium-theory perspective to address one variable related to “technological communities”—the changing boundaries between “them” and “us.” The ways in which oral, print, and electronic modes of communication each foster a different balance between strangers and “familiars” are outlined.     

Social movements and public relations in the early twentieth century: How one group used public relations to curtail venereal disease rates

ABSTRACT

A case study of the American Social Hygiene Association (ASHA) campaign to craft a national vision for social health showed that the group used public relations-like strategies to, as one of their officials said, “crystallize public opinion” years before Edward Bernays wrote a book of the same title. Although these efforts might not have been labeled public relations at the time, this study introduces some precedents of contemporary public relations. In this study, social activism offered a more robust approach to addressing an issue than using media relations alone could do. ASHA members used communication strategies such as segmenting audiences, utilizing events to reach appropriate audiences, using visual media, and creating house organs to arouse public sentiment, influence attitudes, and promote desired behavior.

This case study expands public relations history theory by examining why ASHA members practiced public relations as they did. In this case, ASHA used persuasive communication to pierce the veil of silence around venereal disease to craft a national vision for social hygiene and legitimize the group as the major voice on this topic. Lessons from this case can illustrate how public relations can be conducted more effectively, especially in relation to social movements.     

Exploring the relationship between corporate reputation and the public’s crisis communication on social media

Among traditional crisis communication research, the public is often treated as passive receivers of firm-dominated crisis communication. Social media has changed the situation since the public have now become senders and engage in secondary crisis communication (SCC) that affects corporate crisis management. However, our understanding of the mechanism of SCC on social media is still limited. This study aims to reveal how the public engages in the decision-making process related to SCC from a social control perspective by critically considering the broadcasting and social network functions of social media. Our research hypotheses were supported by a survey conducted after a real crisis in China. The results indicate that cognitive reputation results in SCC by causing the public to feel morally violated, and that such feelings of violation lead to individuals being more likely to engage in SCC given the perception of support for their opinions on social media. Thus, this research provides a better understanding of SCC from the public’s perspective in the context of social media.     

“We Became Sceptics”: Fear and Media Hype in General Public Narrative on the Advent of Pandemic Influenza

In this article, we examine the apparent resistance of publics to messages regarding pandemic influenza. The 2009 H1N1 pandemic was addressed through media: governments used print, broadcast, and digital media to advise publics to enact hygiene practices and comply with social isolation; news media took up the pandemic as a lead story. Publics, however, rated the pandemic as not serious, even before it was widely known that it was mild for most. This problem is presently constructed as complacency: where individuals are seen to lack appropriate motivation to avoid risk. We combine perspectives on media reflexivity on the part of audiences with general public interviews and focus groups in Australia and the UK, to offer an alternative explanation for complacency. Publics endorse public health advice, but are skeptical of pandemic risk communication. They exhibit critical awareness of outbreak narrative and concomitant emotions, such as fear, which are coded into media stories. We, therefore, challenge the view that publics are complacent. Instead, governments must navigate an emerging terrain of ramified and critical media consumption to shape effective risk communication in time of global health emergency.     

Government websites and social media's influence on government-public relationships

Recent years have witnessed the increasing use of online media, such as websites, blogs, and social networking sites, by the government for various public relations purposes. These government communication channels are often regarded to promote democratic values and public trust in government by helping the government provide the public with information and respond to citizen inquires. Further, such channels help the public provide the government with feedback. This study questions whether individuals’ experience with government websites and social media do, in fact, influence their perception of the government-public relationship (represented by public trust in government). The results, which are based on a nationwide survey of more than 2000 American citizens, showed support for a positive relationship between this online experience and public trust in government. In particular, experiences with informational online services and social media were associated with greater trust in government at the local and state levels, while those with transactional online services conveyed greater trust in the federal government. However, successful experience with the channels was more important than the experience itself, and an unsuccessful experience could even backfire in terms of trust in government.     

Media, ‘Fat Panic’ and Public Pedagogy: Mapping Contested Terrain

Discourses regarding a ‘global obesity crisis’ and alternative frames (e.g. weight‐inclusive approaches to health) have proliferated through various media of communication. These media range from traditional print and visual formats (e.g. newspapers and television shows) to digital media (e.g. Twitter, Facebook, YouTube), which enable different publics to produce, and not just consume, text, images and other data relating to the body. Reflecting a sociological understanding of educational practices as extending beyond formal schooling, mediated obesity discourse and counter‐movements have also been conceptualised as public pedagogies, which instruct people how to relate to their own and other's bodies, health and subjectivities. This article examines what is critically known about various media at a time when governments and agencies are reinvigorating the global war on obesity, with populations being ‘advised’ to become and remain conscientious weight watchers. In conclusion, the article underscores the salience of social studies of the media when seeking to rethink obesity, incorporating critical reference to moral panic theory and the need to better understand what media can ‘do’ as enactments of public pedagogy.     

Social media use and democratic engagement: a comparative study of Hong Kong,Taiwan, and China

Recent studies in political communication have found a generally positive role of social media in democratic engagement. However, most research on youth’s social media use in relation to their political engagement has been conducted in the context of American and European democracies. This study fills a gap in the literature by examining the effects of the uses and structural features of social media on democratic engagement in three different Asian political systems: Taiwan (young liberal democracy); Hong Kong (partial democracy); and China (one-party state). The findings showed that sharing political information and connections with public actors consistently predicted offline participation (i.e., civic and political participation) and online participation (i.e., online political expression and online activism) in the three political systems. Although social media use for news, network size, and network structure did not consistently predict political outcomes, they played significant roles in influencing different engagement in the three political systems. The comparative approach used in this study helped to demonstrate the role of social media in the democratic engagement of youth in three places with similar cultures but different political contexts.     

Network centrality and social movement media coverage: A two-mode network analytic approach

This article examines the relationship between structural location (namely, degree centrality) and news media coverage. Our central hypothesis is that the network centrality of social movement actors is positively associated with the prevalence of actors being cited in the print news media. This paper uses two-mode data from a communication network of environmentalists in British Columbia, and examines the relationship between their structural location and the frequency by which they are cited in newsprint media with regard to particular frames (about forest conservation, environmental protest, and related issues). We asked a sample of social movement participants about their ties to a target list of relatively high profile actors (environmental activists). We turned the resulting network matrix into a bipartite graph that examined the relationships amongst the target actors vis a vis the respondents. Next we calculated point in-degree for the target actors. For the target actors we also have data from a representative sample of 957 print news articles about forestry and conservation of old growth forests in British Columbia. We compare the effects of network centrality of the target actor versus several attributes of the target actors (gender, level of radicalism, leadership status) on the amount of media coverage that each of the target actors receives. We find that network centrality is associated with media coverage controlling for actor attributes. We discuss theoretical implications of this research. Finally, we also discuss the methodological pros and cons of using a “target name roster” to construct two-mode data on social movement activists.     

The gender neglect and textual abuse of children in the print media

In recent years the relationship between the media and child abuse has been subjected to closer scrutiny. Research at Monash University into the media portrayal of child abuse has led the researchers to examine the language used by the print media to represent both children who have been abused or neglected and the offences committed against them. This paper presents two findings from this research. The analysis firstly found that a child who has been abused or neglected may be objectified in print media language even when the child’s gender is previously identified. Secondly, the analysis found that the language used to describe the sexual abuse of children may serve to reduce the seriousness of offences. These phenomena, termed ‘gender neglect’ and ‘textual abuse’, are highlighted by examples from UK and Australian print media. The authors argue that ‘critical language awareness’ is important for children, just as it has been identified in research that examines the representation of women in print media. Copyright 2000 John Wiley & Sons, Ltd.     

Bridging and bonding connections beyond the web: youth movements and civic engagement

Young people's participation, supported by the advent and the use of social media, seems to increase and become more definite, especially when it is linked to the local territory and its activities. In this respect, the connections the youths are able to create online go beyond the web, also developing social interactions with local communities. This article, starting from these premises, aims at investigating more deeply the debate about the civic use of the web by young people. The analysis focuses on 20 youth movements (cultural, social-collective, and environmental ones), with national/international relevance, mainly related to the web. Taking into account five main dimensions – internationalization, level of organization, participation, communication, and benefits for the social structure – the paper point outs different dynamics among the movements related to: (1) the use of the net, (2) the transfer from the online communication exchange to the local implementation of the civic actions, and (3) the involvement of the local public opinion. Moreover, the study reveals strong connections among participants, both in terms of bridging and bonding links so that the movements may be considered as a promising opportunity to strengthen civicness and foster social capital.     

Engagement across three social media platforms: An exploratory study of a cause-related PR campaign

This study analyzed a social media campaign promoting child welfare to explore the associations among people's social media use, their engagement with different social media platforms (blog, Facebook page, Twitter account), and three intended behavioral outcomes (social media behavior, offline communication behavior, and helping behavior). An online survey of 73 participants shows that people's use of each social media platform was significantly related to their engagement with it at a bivariate level (when the other control variables were not considered). Social media use was also related to all three behavioral outcomes. Additionally, users’ engagement played a significant mediating role in the relationship between their social media use and their offline communication behavior.     

The contribution of media consumption to civic participation

A national UK survey (N = 1017) examined the association between media consumption and three indicators of civic participation - likelihood of voting, interest in politics, and actions taken in response to a public issue of concern to the respondent. Multiple regression analysis was used to test the variance explained by media use variables after first controlling for demographic, social and political predictors of each indicator of participation. Media use significantly added to explaining variance in civic participation as follows. In accounting for voting, demographic and political/social factors mattered, but so too did some media habits (listening to the radio and engagement with the news). Interest in politics was accounted for by political/social factors and by media use, especially higher news engagement and lower media trust. However, taking action on an issue of concern was accounted for only by political/social factors, with the exception that slightly fewer actions were taken by those who watched more television. These findings provided little support for the media malaise thesis, and instead were interpreted as providing qualified support for the cognitive/motivational theory of news as a means of engaging the public.     

PR practitioners’ use of social media tools and communication technology

As social media moves from “buzz word” status to strategic tool, more practitioners are developing skills related to this online communication technology. This study surveyed working public relations practitioners about their adoption of 18 social media tools and their perception on the growth of social media trends in public relations practice. Results provide an overview of the adoption of social media, as a whole, in the industry.     

Young people,social media and connective action: from organisational maintenance to everyday political talk

Social media is pervasive in the lives of young people, and this paper critically analyses how politically engaged young people integrate social media use into their existing organisations and political communications. This qualitative research project studied how young people from a broad range of existing political and civic groups use social media for sharing information, mobilisation and, increasingly, as a means to redefine political action and political spaces. Twelve in-person focus groups were conducted in Australia, the USA and the UK with matched affinity groups based on university campuses. The groups were of four types: party political group, issue-based group, identity-based group and social group. Our focus group findings suggest that this in-depth approach to understanding young people's political engagement reveals important group-based differences emerging in young people's citizenship norms: between the dutiful allegiance to formal politics and a more personalised, self-actualising preference for online, discursive forms of political engagement and organising. The ways in which political information is broadcast, shared and talked about on social media by engaged young people demonstrate the importance of communicative forms of action for the future of political engagement and connective action.     

Digital methods in a post-API environment

ABSTRACT

Qualitative and mixed methods digital social research often relies on gathering and storing social media data through the use of APIs (Application Programming Interfaces). In past years this has been relatively simple, with academic developers and researchers using APIs to access data and produce visualisations and analysis of social networks and issues. In recent years, API access has become increasingly restricted and regulated by corporations at the helm of social media networks. Facebook (the corporation) has restricted academic research access to Facebook (the social media platform) along with Instagram (a Facebook-owned social media platform). Instead, they have allowed access to sources where monetisation can easily occur, in particular, marketers and advertisers. This leaves academic researchers of digital social life in a difficult situation where API related research has been curtailed. In this paper we describe some rationales and methodologies for using APIs in social research. We then introduce some of the major events in academic API use that have led to the prohibitive situation researchers now find themselves in. Finally, we discuss the methodological and ethical issues this produces for researchers and, suggest some possible steps forward for API related research.     

Revisiting the relationship between public relations and marketing: Encroachment and social media

Although public relations and marketing trade presses regularly discuss the conflict between the functions (e.g., Ecker, 2013; Havartin, 2013), academic researchers focused on the issue primarily in the 1980s and 1990s. The drop in public relations and marketing encroachment research does not parallel a drop in encroachment in practice, especially in light of today’s social media environment. In fact, historic tension between public relations and marketing intensified with the incorporation of social media into communication efforts. This paper updates the study of encroachment by reviewing the historical views of the topic, proposes ways that social media use has intensified issues related to role encroachment between public relations and marketing professionals, and outlines questions to guide future study of these topics.