International public relations as a predictor of prominence of US news coverage

This study aims to test the public relations efforts of other countries as a predictor of their newsworthiness in the US news media, after controlling for national traits and social significance. Based on a content analysis of US newspaper and television news coverage (New York Times, Washington Post, ABC, NBC, CBS, and CNN) of 97 countries, this study found that the public relations of other countries’ governments is a significant predictor of these countries’ prominence in the US news coverage.     

Teaching international public relations: An examination of individual and institutional attributes of public relations educators in the U.S.

The study reported here provides an examination of the attributes of selected public relation educators and their institutions in relation to the teaching of international public relations as a course or as a part of a course.     

The President's listening post: Nixon's failed experiment in government public relations

At the beginning of his first term, President Nixon engaged in an experiment to institutionalize and regularize a new channel for citizens to convey their views and ideas to the White House. He called it a President's Listening Post. The first one opened in Philadelphia to much hoopla and hopes in October 1969. Quickly, however, it became clear that the mechanism was not working as hoped. Trying to avoid political embarrassment, it was quietly shut down in early 1971. This article recounts the largely unknown experiment by the Nixon White House in presidential public relations.     

Institutionalizing government public relations in Romania after 1989

Public relations are a new profession in Romania, an Eastern European former communist country which changed to a democratic regime in December 1989. It is generally considered to have emerged after 1990, although publicity and political propaganda preceded it (Rogojinaru in Sriramesh and Ver?i?, 2009, p. 553). Although the Romanian practice of public relations evolved and developed quickly aligning with the international practice, several campaigns and programs receiving awards during the last editions of IPRA Golden World Awards, SABRE Awards, Cannes Lions Awards or European Excellence Awards, there is still very little focus on research and theory. Thus, there is no major study on the history of public relations in Romania prior to 1989 to either confirm or challenge the conclusion of Grunig, Grunig and Ver?i? (2004) that there was no public relations in Eastern Europe before 1989 because the concept was not acceptable for socialism (p. 137). Even after 1989 while there is a growing body of literature on public relations in general published in Romanian, few studies addressed Romanian public relations which are more frequently described in practice than researched from the viewpoint of public relations theory. This exploratory research aims at identifying the characteristics of government public relations in Romania in 2011, the main stages in institutionalizing government public relations after 1989 and correlates them with the general evolution of public relations in Romania between 1989 and 2011.     

The never changing story: Eight decades of the government public relations department of Thailand

The Government Public Relations Department (GPRD) of Thailand has existed in various forms since the country’s governing system changed from an absolute monarchy to a constitutional one in 1932. This study reflects on how the GPRD’s practices have been affected by the country’s governing and political environments over time. It has periodized the eighty-four-years of development of the GPRD into sequential phases based on a continuum approach. The GPRD’s roles and duties are detailed based on four periods: Beginning Period, Growth Period, Full Expansion Period, and Weak Period. The GPRD was firstly positioned to be the primary government tool for introducing the concept of democracy to the Thai populace and disseminating information about government policies, activities and propagandistic campaigns. Through Thailand’s periods of political instability, World War II, the Cold War and rise of communism in Indochina, globalization, and the current digital age, the GPRD has expanded in its role within the government as the center of communication for a wide variety of governmental organizations. However, even as it has expanded and undergone re-organization, it has been criticized for being a government mouthpiece rather that a reliable source of factual information. Working under the direct oversight of the various governments led by the military, as well as both appointed and elected politicians, the GPRD has struggled to maintain a balanced public relations role at the juncture of Thai politics and public interest.     

Return on investment (ROI) of international public relations: A country-level analysis

The purpose of this study is to examine the relationship between economic outcome and international public relations investment by other countries in the U.S. Based on country-level data analysis, this study found that the number of international public relations contracts by other countries in the U.S. was positively related to (1) U.S. imports from those countries, (2) U.S. direct investment to those countries, and (3) the number of U.S. tourists visiting those countries, after controlling for economic size.     

An analysis of other countries’ international public relations in the U.S.

The purpose of this study was to examine the various aspects of international public relations by other countries in the U.S. Based on the Foreign Agency Registration Act (FARA) report in 2002, this study analyzed client, activity types, purpose of activity, and key U.S. partners for activity. This study found that (1) business organizations and central governments were major clients of international public relations in the U.S., (2) meeting with governmental officials and congressional leaders was the primary type of activity followed by information dissemination, and (3) economic purpose led by trade promotion was the primary motive for these activities.     

Foreign reporters' aggressiveness and Chinese officials' openness at news conferences: influences on foreign media coverage of the Chinese government

This study used content analysis to examine the relationships among Chinese officials' openness strategies at news conferences, foreign reporters' aggressiveness, and the valence of foreign media coverage of the Chinese government. Controlling for the time period and political sensitivity of the topics of news conferences, this study found that the foreign reporters' personal evaluations of Chinese officials were negatively associated with the media coverage valence and that Chinese officials' openness strategies were positively correlated with the media coverage valence and moderated the negative association between reporters' evaluations of officials and media coverage valence. Methodological implications are also discussed.     

Congressional controversy over the federal Prohibition Bureau's public relations, 1922

Prohibition went into effect in early 1919, with the ratification of the 18th amendment to the Constitution. Yet, its adoption did not end the controversy. For ‘drys’ and ‘wets’ in Congress, conflict over the Prohibition Bureau's public relations became a proxy for the ongoing battle over prohibition itself. This is an historical summary of the 1922 battle over the appropriateness of that agency's public relations.     

How public relations functions as news sources in China

This study re-conceptualizes the interaction between public relations (PR) practitioners and journalists in news construction. Proposing a new conceptual framework of “news-source involvement,” this study applies two dimensions – “involvement width” and “involvement density” – when examining how information and/or stories generated by PR people affect news coverage. Empirically, this study identifies seven types of news sources derived from a systematic content analysis of 1600 stories in four selected Chinese newspapers from 2001 to 2010 – 10-year period. The major findings include: (1) information subsidy has become a popular phenomenon in China; (2) over the past decade, the Chinese government has been slowly but surely becoming more tolerant of public's expression of their opinions relating to social and political issues. Though the government remains as the dominating “news source” for newspapers, other non-mainstream news sources (e.g. grass-root civilian) have emerged. Growing from the used-to-be “silent mass,” they have become the “subordinate majority” nowadays, having strong influence in certain coverage; and (3) PR people as one of the major news sources, interact with media in a selective manner; and such interaction takes places largely on tactical level.     

Government public relations during Herbert Hoover's presidency

While historians generally credit President Franklin Roosevelt with the establishment of robust public information activities in the federal government, this case study reviews those activities during the administration of Roosevelt's predecessor, Herbert Hoover. During Hoover's term, agency PR was conducted extensively and openly enough to trigger media and partisan attacks. This suggests that public relations emerged gradually in federal departments and agencies during the 20th century, well before FDR's inauguration in 1933, and was already a natural element of the emerging profession of public administration.     

International public relations’ influence on media coverage and public perceptions of foreign countries

The purpose of this study is to examine the influence of international public relations on a target country's news coverage and public perceptions toward other countries. This study proposed a public relations influence model of national image formation and tested its relationships based on 27 countries’ public relations effort targeting the U.S. news coverage and publics. This study found that (1) public relations of other countries in the U.S. had a direct impact on how significantly the U.S. public perceived those countries; (2) the more prominently and favorably foreign countries were covered by the U.S. news media, the more significantly and favorably the U.S. public perceived and felt toward those countries.     

Democracy and government public relations: Expanding the scope of “Relationship” in public relations research

The author argues that the unique nature of the US government poses significant barriers to democratic governmental public relations practiced in and by the US. By exploring challenges in relationship management that surface while analyzing a particular instance of government public relations, the author posits that relationship management research should take into account publics’ (non)desire for a relationship as well as different types of organization–public relationships (OPRs) including government–public relationships. The author analyzes the US Government's official apology, administered by President Clinton, to Tuskegee study survivors, introduces the communicative conception of distance to PR to broaden relationship management frameworks, and argues for broader understanding of what constitutes democratic public relations.     

Cultural perceptions of public relations gender roles in Romania

This study examines attitudes about gender roles and their implications for public relations practice in Romania. Results reveal Romanians still hold traditional views, but women held a more liberal view of their role in society and in the workplace. The study supports that history and socio-cultural values are important factors in understanding the context in which attitudes about workplace roles are formed, which can increase understanding of public relations in transitional countries in Europe.     

Media reputation in initial public offerings: A study of financial news coverage in Hong Kong

This study investigated media reputation in initial public offerings (IPOs) by proposing eight attributes of substantive media reputation from environmental and product-resource perspectives. A content analysis on financial news coverage (2281 newspaper articles from 2004 to 2010) in Hong Kong was conducted to examine how print media reported financial and nonfinancial information on 38 IPO firms in the sectors of financial, properties and construction, and consumer goods. Results from partial least squares analysis showed that, although substantive media reputation and recency of news coverage together only explained a small proportion of changes in IPO share price, substantive media reputation has a significant positive effect on changes in IPO share price. Apart from the significant positive effect from the presentation tone of environmental attributes, the tone of social attributes had a significant negative effect on substantive media reputation. With the increasing concern on measuring media reputation attributes in financial news coverage across different contexts, this study contributes to the applicability of environmental and product-resource attributes in the specific context of IPOs.     

Institutionalizing public relations: A case study of Chinese government crisis communication on the 2008 Sichuan earthquake

Research is needed on the “institutionalization” of public relations as a strategic-management function. How and why public relations ought to be institutionalized certainly remains highly debatable. This study, thus, engages the current debate on the necessity and advantages of the institutionalization of public relation by taking on Chinese government crisis communication in the 2008 Sichuan earthquake as a test case.This study employs both qualitative and quantitative methods, consisting largely of online and textual research, convenient and confidential telephone interviews, content analysis of government communication materials, and intercept surveys in Beijing (China's capital city) and Chengdu (the provincial capital of the Sichuan Province where the earthquake hits).The study finds that the institutionalization of government public relations in China has visible results, especially, in the areas of crisis communication and management, as well as stakeholder-relationship building. Within the Chinese context, it suggests, “institutionalization” of the government public relations tends to render legitimacy to public relations practice and empower the practitioners by according PR practice a strategic function toward the achievement of public-institution effectiveness. Although a preliminary analysis, this study supports the argument on the necessity and advantages for PR practice becoming institutionalized.     

Agenda building effects by 2008 presidential candidates on global media coverage and public opinion

Grounded in first and second level agenda building and agenda setting, the relationships among public relations, global media, and public opinion were explored in the context of the 2008 United States presidential election. Two candidates’ speeches, press releases, and foreign media coverage were analyzed and compared with global public opinion. The results showed that object salience (issue and candidate) relationships were found between public relations messages and global media coverage while affective attribute (tone) salience relationships were partially found among public relations messages, global media, and public opinion.     

Public perceptions of public relations

Public relations has been portrayed in the media in a consistently negative manner over several decades, providing images that may become part of public perceptions. Perceptions about public relations affect the perceived credibility of the profession and influence whether people see public relations as valuable to society. Second-level agenda setting and cultivation theories purport that mass media contribute to beliefs about social reality by creating a cumulative, general consciousness upon which assumptions and judgments are based, suggesting that public perceptions about public relations would match media portrayal. Results of a telephone survey found public relations is perceived more positively than media portrayal would suggest. Respondents viewed public relations as an important activity that benefits society by providing information and disagree that it is damage control, an attempt to hide or disguise something, or a non-substantive activity. However, public relations is associated with publicity, media relations, and the attempt of an organization to advance its own agenda.