Public relations in Kenya: An exploration of models and cultural influences

This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede's cultural value of femininity points to the practitioners’ strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.     

Cultural Consequences on Excellence in Public Diplomacy

The purpose of this study is to advance the contextual study of public diplomacy—the inquiry into the influences of a government's contextual variables on its practice and management of public diplomacy. To meet this aim, this study investigated the empirical associations between Hofstede's cultural dimensions and Excellence in public diplomacy, a conception of excellence in public diplomacy developed from the Excellence study, based on survey data from 52 embassies in Washington, DC. The findings suggest that the uncertainty avoidance dimension has substantial and significant empirical associations with Excellence in public diplomacy. Additionally, not only low uncertainty avoidance cultures but also individualist and low power distance cultures are more conducive to the Excellence than are their counterparts. Nonetheless, the findings have an implication that, in terms of associational magnitude, the overall contextual effects of societal culture on the Excellence may not be strong.     

Global Public Relations: A Cross-Cultural Study of the Excellence Theory in South Korea

This study applies the global theory of generic principles and specific applications, based on the excellence study, to South Korea. Data were collected using the International Association of Business Communicators's excellence questionnaire and Hofstede's cultural values questionnaire. Results show that the excellence theory could be used to explain South Korean public relations practice. In addition, findings on influence of societal culture show that excellent public relations practice in South Korea may be enhanced by collectivism and dynamic elements of Confucianism.     

Cultural Long-Term Orientation and Facework Strategies

This study added to extant research by investigating the relation between cultural long-term orientation (LTO) or Confucian Dynamism and harmony and cooperation facework strategies. Studying intercultural communication is particularly vital at this time given the increasing global nature of today's communication interactions.

Respondents from two cultures-Hong Kong and the United States-completed questionnaires. Multivariate analysis of variance results showed that LTO culture members were more likely to use harmonious and cooperative facework strategies than their short-term orientated counterparts. An inadvertent finding from this study was that Hong Kong, originally thought to be high on the LTO dimension, actually scored moderate. This finding brings into question the assumption that "culture" can be classified by country and advocates use of Hofstede's Value Survey Measure for determining culture change.     

Understanding cultural singularities of ‘Indianness’ in an intercultural business setting

Analysing data from the Indian information technology (IT) industry, this paper advances an understanding of cultural singularities of ‘Indianness’. The research context of an intercultural meeting place of IT and business process outsourcing firms’ overseas subsidiaries, Belgium in this case, allows the authors to identify 10 cultural singularities that typify ‘Indianness’. This ethnographic, reflexive study is further validated by employing Ghoshal's ‘smell of the place’ metaphor through the authors collective experiences as consultants and researchers, and builds and extends upon the popular cultural dimension frameworks for understanding intercultural business and management. Existing cultural dimensions do not sufficiently describe the contemporary intercultural dynamics that typically take place in workplaces, especially so in offshore and outsourcing environments. A provisional set of parameters for understanding Indian culture, with its relevant impact on business life (customs and manners), business processes and business deliverables are proposed in this study.     

Historical and cultural perspectives on socialization

The article examines how infants are first permeated by culture. Building on Thibault (2000), semiogenesis is traced to the joint activity of primary intersubjectivity. Using an African example, analysis shows how--at 14 weeks--an infant already uses culturally specific indicators of "what a caregiver wants." Human predispositions and the mother's enactment of cultural processes enable the child to give joint activity a specific "sense." Developmentally, the child prods the caregiver to shaping his or her actions around social norms that transform the infant's world. This nascent lopsided relation is probably necessary for learning to talk. Acting with its mother, the baby's full-bodied activity uses adult "understanding" in ways that are cultural, contingent, and indexical. Infant activity is already semiotic.     

Home of the Brave,Frantz Fanon and cultural pluralism

Abstract

This article examines Mark Robson's Home of the Brave (1949, USA), a Hollywood social problem drama about anti-black racism, and the brief but vivid response to the film presented in Frantz Fanon's Black Skin, White Masks (1952). Fanon enables a rethinking of some of the film's most central assumptions and the discourses upon which the story relies. At the same time, Fanon's response conveys information about his own biography and his perspectives on cultural representation generally. The article examines the film as a document that reveals competing claims about anti-black racism and, through Fanon's commentary, revisits the relationship between cultural pluralism and racial ideologies in the mid-20th century USA. The article explores the nature of Fanon's anti-racist commentary on the film as a form of 'cultural studies' that offers transnational historical insight and simultaneously provides ways of re-examining the national specificity of race thinking.     

Media use,social cohesion,and cultural citizenship: an analysis of a Chinese metropolis

The emergence of new social strata and plural identities are two of the most profound changes in China's social transition toward integration into the global economic system. Differentiating three dimensions of cultural citizenship identity (i.e., cosmopolitan, national, and local), this study seeks to depict the paths of influence in the formation of such identities that involve reality construction by the media and evolving patterns of social stratification. Analysing data from a 2009 Shanghai survey, we found a strong relationship between individuals' consumption of local media contents and their local identity. Further, their perceptions of media's centripetal and centrifugal forces have significant effects on their identities, and the Internet has different effects from the traditional media, although such influences vary across different social strata.     

Changing cultural stigma: A pilot study of LGBT and mental illness organizations

This study examines how an LGBT advocacy organization and a mental illness advocacy organization influence cultural byproducts that result in stereotypes. Burke's (1989) redemption ritual is adapted as a framework for conceptualizing the process that occurs when an advocacy organization expresses discontent with a cultural producer's byproducts.     

Analysing Change in Women's Careers: Culture,Structure and Action Dimensions

This article addresses a number of related issues. It outlines and illustrates three dimensions of explanations about women's careers: cultural, structural and action dimensions. The three dimensions are considered as aspects of determinism and choice in women's careers and are illustrated with regard to different professional sectors. The article argues that change needs to be a prominent feature in the analysis of women's careers but that change is differently perceived and interpreted in analyses in the three different dimensions.     

Before,during and after the cultural turn: a ‘Baedeker’ to IR's cultural journey

This article, which is part of a broader attempt to construct a ‘Baedeker’ to IR's cultural journey, contributes to the contested debated on the (ir)relevance of cultural diversity to the study of international relations by providing a picture of where we come from, of where we are now situated and of some of the suggestions as to where we should be going in order not to get lost in this almost uncharted landscape. The first main section discusses why questions pertaining to cultural diversity traditionally have held a surprisingly marginal position within IR and shows how IR before the Cultural Turn was more ‘culture-blind’ than ‘cultureblank’. The second main section turns attention to IR during the Cultural Turn and examines how two influential bids for a culturalist alternative have been better at posing good questions than providing attractive answers, placing IR's cultural journey in a ‘blind-blinded stalemate’. Against this background, the last main section asks where the cultural journey should head after the Cultural Turn and identifies and evaluates four different suggestions for ‘routes’ to proceed by. While they may be at variance when it comes to the specific direction suggested, they all represent attempts to set a course between the culture-blind Scylla and the culture-blinded Charybdis, and indicate in this way that it would be premature to let the problems associated with the Cultural Turn lead to an expulsion of questions relating to cultural diversity from the IR agenda.     

Going global and staying local: nation-building discourses in Singapore's cultural policies

Utilizing the ‘Singapore Story’, this study will explore cultural policies implemented and aimed towards cosmopolitanism, and how these policies have affected the international arts scene, which has led to a polarization within the community by excluding the elderly and disadvantaged members of the population from participating. Singapore's cultural policy has served the function of nation-building and at the same time goes with globalisation and thus calls for constructing a cosmopolitan yet patriotic citizen in terms of identity. This article considers the role of nationalism as a guide to the understanding of cultural policy discourses and argues that a top-down cosmopolitan construction of national identity in cultural policy discourses lacks representation of people's daily life.     

Gender, home and family in cultural capital theory

The paper argues that Bourdieu's stress on early familiarization for the highest value of cultural capital is closely linked to his idea, strongly emphasized in Distinction, about the role of family and domestic life for individual development and social positions. The role of women, as mothers and homemakers, is crucial in this process. Yet, Bourdieu defines social origin as deriving from the father. The centrality to Bourdieu's thinking of a resilient traditional pattern of masculine domination and feminine submission constitutive of the Western gender habitus explains both his stress on ‘normalcy’ for the production of legitimate dispositions, and his resistance to incorporating into his thinking the implications of recent transformations in home family living, which have destabilized the gender order. It is thus important to consider contemporary feminist analyses of the family and home life and their significance for a renewed theory of cultural capital. The paper considers two sets of literature. Firstly, it addresses the manners in which home and family are conceptualized in Bourdieu's key texts where these issues were prominent in the development of his thinking on cultural capital. The second set of literature includes texts by feminist academics in the fields of family, gender and the body, which analyse the destabilizing of the gender order and everyday family living in contemporary society. Two questions are addressed on the basis of these reflections: (1) Is cultural capital an individual or a household resource? (2) How does cultural capital relate to personal interdependencies at the level of family and households?     

A cultural studies without guarantees: Response to Kuan-Hsing Chen

Abstract

This article is a short response to Chen's critique of our article ‘Asianing Australia: notes toward a critical transnationalism in cultural studies’. It is argued that Chen's attack on our article is misdirected. Furthermore, we are in substantial agreement with Chen on many issues, most importantly that the nation-state should not be the uninterrogated site for the development of a ‘local’ cultural studies. However, we find Chen's politics, and his use of a reductionist Marxist theory, overly simplistic. Moreover, the core/periphery binary which he uses is not adequate to express the complexities of a global capitalist world order in which the sites of power are becoming increasingly decentred. Similarly, the politics of resistance are also more complex than Chen suggests; resistance must be understood in relation to local situations and local tactics, as well as the imperatives of global capitalism. Finally, a properly localized and left-politicized cultural studies must reflexively interrogate the politics of theory, including Marxism, considering its specific ‘western’ history and recognizing the necessary partiality of theory in a post-colonial world of differentiated modernities.     

New cultural economies of marginality: revisiting the West Coast,South Island,New Zealand

Marginal regions have been the subject of political concern and remedial action in western states for several decades now. The West Coast of the South Island of New Zealand is an interesting case study in this regard, for recent economic growth has confounded earlier expectations of post-restructuring decline, while also contradicting several of the nostrums of new regionalism. In an effort to understand this trajectory, this paper draws on documents from public and private sector organisations, newspaper articles and field visits to examine developments in four key sectors of the West Coast's economy: mining, dairy farming, forestry and tourism. Economic growth is found to be closely linked to the cultivation of new markets for primary products, but efforts to rework the cultural dimensions of marginality have also been important. Value has been added to specific products through the insertion of references to the region's alpine and forested landscapes. Isolation and peripherality have been recast in more positive terms, echoing the broader reframing of New Zealand as a scenic, unspoiled destination. In adopting a cultural economic perspective on marginal regions, the paper illustrates the significance of symbolic forms of value, the potentially flexible nature of marginality as a discursive category, and the importance of the networks which connect regions to national and international flows of capital and tourists.     

Are we ready for them? Overseas-qualified social workers' professional cultural transition

Developing sociocultural competence in a new country is essential for migrants practising social work within new and distinct cultures. An argument for interventions needed to support the cultural transitioning of a migrant social work workforce is made, informed by findings from a mixed methods study of the experiences of overseas-qualified social workers in New Zealand. One of the main findings relates to migrant social workers' professional adaptation to the new environment. We focus the discussion here on how the perceptions and practices regarding the cultural dimensions of the transition informed their adaptation. Although this is a highly contextual example of social work practice in a foreign setting, the dynamics have equivalents in many international contexts as migration of labour is common globally. We argue that a greater focus on the migrant workforce is required in debates on globalisation. The discussion of the findings will highlight the need for culturally informed interventions to enable an increasingly global workforce to successfully make a professional cultural transition.     

What cultural values influence American public relations practitioners?

This paper advances a cultural approach to public relations research and practice through the extension of Hofstede’s cultural dimensions to Grunig’s models of public relations. This study tested a quantitative instrument that links societal culture, corporate culture, and the public relations communication of American practitioners. Two findings emerged from this study. First, American practitioners continue to practice one-way models of public relations even when their organizations may not dictate one-way communication with publics. And second, public relations practitioners who have collectivistic values tend to practice two-way models of public relations.Gabriel Vasquez is an assistant professor in the School of Communication, University of Houston, TX. Maureen Taylor is an assistant professor in the School of Communication, Information, and Library Studies at Rutgers University, NJ.     

Peer cultural socialisation: a resource for minority students’ cultural identity,life satisfaction,and school values

ABSTRACT

This study investigated how peers can contribute to cultural minority students’ cultural identity, life satisfaction, and school values (school importance, utility, and intrinsic values) by talking about cultural values, beliefs, and behaviours associated with heritage and mainstream culture (peer cultural socialisation). We further distinguished between heritage and mainstream identity as two separate dimensions of cultural identity. Analyses were based on self-reports of 662 students of the first, second, and third migrant generation in Germany (Mean age = 14.75 years, 51% female). Path analyses revealed that talking about heritage culture with friends was positively related to heritage identity. Talking about mainstream culture with friends was negatively associated with heritage identity, but positively with mainstream identity as well as school values. Both dimensions of cultural identity related to higher life satisfaction and more positive school values. As expected, heritage and mainstream identity mediated the link between peer cultural socialisation and adjustment outcomes. Findings highlight the potential of peers as socialisation agents to help promote cultural belonging as well as positive adjustment of cultural minority youth in the school context.