The Leader as the Face of a Crisis: Philip Morris' CEO's Speeches During the 1990s

This research investigated Philip Morris' crisis communication management strategies during the 1990s through the study of its CEO's speeches. This analysis explored the company's maneuvers to camouflage controversies in acceptable social expectations. Pairing framing theory with centering resonance analysis, this research found 3 distinct frames: profitable multinational (1994–1996), litigation target (1997–1998), and corporate good citizen (1999–2001). Avoidance of talk about health issues indicated the company's strategic adaptation to a shifting legal and public opinion climate, as it sought to authenticate its right to do business by reframing the notion of corporate responsibility away from healthy products and toward high-price philanthropy.     

The death of bin Laden: How Russian and U.S. media frame counterterrorism

This study explored how Russian and U.S. newspapers covered the death of Osama bin Laden in 2011 through the lens of framing theory. Results reflect significant disparity in how media in different countries covered the same event, suggesting that terrorism events were framed as national concerns rather than global issues, thus potentially limiting governments and the media from building a shared understanding with international audiences. The findings also indicate that more robust media relations efforts are needed to counter simplistic media counterterrorism frames. Finally, the study identified new frames for counterterrorism including secrecy and humanizing terrorists. These new frames suggest the need to expand the framing literature to provide a better understanding of how the media cover counterterrorism, which may impact the U.S. government's public diplomacy and counterterrorism efforts.     

Constructing identity and oppositional knowledge: The framing practices of peace movement organizations during the Persian gulf war

Social movement organizations (SMOs) engage in the formation of public policy and social beliefs by framing issues and events for the public. These framing activities may offer an alternative source of knowledge and challenge status quo definitions of important social issues. Analyzing the statements and press releases of four peace movement organizations during the seven months of military escalation and war in the Persian Gulf in 1990 and 1991, this article explores the structure and content of social movement framing of a specific event. Findings suggest that the shape and content of the frames used by these SMOs are rooted in a complex amalgamation of each organization's historical and public identity, intended audiences, and contemporary motivations and organizational goals. The collective identity of an organization influences the shape and content of the organization's framing activities. The organizations studied made use of their specific structural and organizational strengths as part of a credentialing process, wherein they shaped their oppositional voices so they could be heard and accepted by specific audiences. This was in turn a matter of the organization's historical practice, the ways it presented that history, and how it constructed its con temporary collective identity (e.g., as Quakers or as Catholic peacemakers). All of this is done with a view toward claiming a voice in the public debate, a voice that may help the SMO create oppositional bases of knowledge, influence public policy, sustain and embolden members, and establish a historical record of opposition.     

Framing the Fat Body: Contested Meanings between Government,Activists, and Industry*

Sociologists have long recognized that social problems do not derive solely from objective conditions but from a process of collective definition. At the core of some social issues are framing competitions, struggles over the production of ideas and meanings. This article examines competing cultural meanings about the fat body. Through frame analysis of organizational materials, I map the contested field of obesity and document three cultural frames—medical frame, social justice frame, and market choice frame—as represented by the Centers for Disease Control and Prevention (CDC), the National Association to Advance Fat Acceptance (NAAFA), and the food industry group the Center for Consumer Freedom (CCF), respectively. Using the “framing matrix,” I explore each frame's key signature elements and discuss its social and cultural significance. Notably, each frame leads to different outcomes for social equality and how society thinks about fat bodies, health, and public policy.     

The saga of the Crown Pilot: framing,reframing, and reconsideration

In 1996, Nabisco discontinued production of its longest running product, the Crown Pilot cracker. This move prompted public protest and subsequently garnered widespread media attention. Based on the sustained news coverage and a barrage of telephone calls, e-mails, and letters, Nabisco eventually relented and resumed production of the Crown Pilot.This case study focuses upon the “frames” used in the media coverage to help audiences interpret news stories about the Crown Pilot situation. The research attempts to explain how the public relations efforts of both the protesters and Nabisco influenced the framing. Because framing choices are among the most critical strategic decisions in the public relations process, the study has ramifications for public relations researchers interested in the concept and practitioners concerned with publicizing a variety of issues.     

Neutralizing Problematic Frames in the Culture Wars: Anti‐Evolutionists Grapple with Religion

This article contributes to the literature on culture wars work by examining how anti‐evolutionists neutralize the framing of their position as religious. Their efforts are uncovered by analyzing 570 letters to the editor published in American newspapers in the months surrounding a nationally covered 2005 federal judicial decision on the legality of the Dover PA, school board's decision to undermine evolutionary theory in the classroom. Anti‐evolutionists neutralized the framing of their position as religious through the processes of selective acknowledgement and disagreement with the problematic framing. These findings provide insights into the anti‐evolutionist movement, the nature of the culture wars, and the basic ways in which problematic frames are neutralized. First, it shows how public anti‐evolutionist discourse has not followed its leaders' efforts to minimize the religious motivations of the movement. Second, the wide variety of neutralizations partially explains the persistence of many cultural disputes. Third, this study calls attention to the under theorized role of disagreement and agreement in undoing problematic definitions of the situation.     

Public framing organizational crisis situations: Social media versus news media

This study examines framing of organizational crises by news media and the public. Due to the rapidly evolving and escalating character of crises, this study emphasizes the initial phase of a crisis, in which public social media manifestations (tweets) play a crucial role. Moreover, this study uses automated content analysis to obtain latent frames embedded in text. Through analyzing the Dutch Moerdijk crisis, this study reveals the dynamic characteristics of public crisis framing and the media framing potential to prevent crisis escalation.     

Framing Immigration News in Spanish Regional Press

In this paper, an exploratory content analysis has been developed for a case study on the topic of immigration reported in the regional newspapers of the largest Spanish autonomous community, Castilla and Leon. This study based its research conceptualization on the framing theory in mass communication. In addition to usual issue frames and issue images, two framing devices were established for analytic variables ‐‐ the index of importance and the index of affective attribute. They formed a frame package capable of making latent frames evident by their linkage to manifest frames. Comparing to the general assumption of relevant‐bad‐news production, results obtained in this study proved that, on occasion, negative news stories could be reported as less relevant than the positive ones. The outcomes also show how concept mapping of frames was applicable to immigration issues and immigrants’ visual aspects of immigrant communities that were systematically articulated and disseminated by the press in this regional society of Spain.     

Reprivatized Womanhood: Changes in Mainstream Media's Framing of Urban Women's Issues in China, 1995–2012

After waves of women's liberation movements, the reform era has witnessed a puzzling stagnation, if not decline, in women's status in China. Among the existing literature on the changing public gender discourse in postsocialist China, few studies have substantially engaged with feminist critiques of the “separate spheres” as an analytical framework. In this study the authors performed content analyses on 202 articles drawn from 3 Chinese mainstream magazines between 1995 and 2012 to describe changes in media's framing of urban women's issues. Over time, topics on marriage and private relationships became increasingly predominant, while concerns over gender discrimination diminished in the mainstream media. The results provide evidence for a revitalization of traditional gender values attributing women to “private” spheres and reveal the media's repeated use of individualistic approaches to structural problems, suggesting an alliance between patriarchal and neoliberal ideologies in shaping public gender discourse while concealing structural inequalities in urban China.     

How Monuments Endure: Public Good Framing as Reiterated Problem-Solving in the Statements of Purpose of the Cleveland Cultural Gardens, 1916–2005

The process by which the meanings of commemorative monuments change has been carefully investigated. Here, however, I ask how meanings impact the endurance of monuments. I argue that supporters must repeatedly address existential questions regarding their monument’s role in the public sphere, documented here as the statements of purpose justifying the Cleveland Cultural Gardens, a chain of ethnic-themed monuments with a continuing presence in Cleveland, Ohio since 1926. The interpretive framework partners Rhys Williams’ conceptualization of “public good framing” with Jeffrey Haydu’s revision of path-analysis as reiterated problem solving. The framing typology helps me identify and situate claims, while reiterated problem solving elucidates the historical trajectory of framing in a manner that keeps agency in focus. I find that the Gardens’ advocates shifted from contractual frames, emphasizing the character of European immigrants as contributing and patriotic Americans, to stewardship frames, emphasizing community resources such as maintaining Cleveland’s image and preserving a landmark. I argue that understanding these discursive shifts is essential to explaining the survival of the Gardens in Cleveland.     

Organizational crisis-denial strategy: The effect of denial on public framing

By applying a framing perspective, this study explores the effect of a crisis-denial strategy on public response. The online public framing of a specific crisis is compared with the crisis-denial frame provided by the organization. An automated semantic-network analysis is used to identify frames embedded in the public and organizational communication. The Max Havelaar crisis revealed that denial strategy is not always unsuccessful and would advance a more complex understanding. Moreover, the framing perspective and the semantic-network approach prove to be useful to analyze crisis-response strategies.     

Pursuing Political Persuasion: War and Peace Frames in the United States after September 11th

Despite the prominence of framing analysis in social movement research, the ways that power-holders and challengers attempt to persuade the general public remain under-theorized. We develop a multidimensional typology of what content producers frequently anticipate will make their frames potent. Moreover, we argue that several contextual factors influence which of these dimensions are emphasized in frames. To assess these propositions, we conducted an analysis of statements issued by President Bush and 10 US peace movement organizations following the September 11th attacks. Both sides touched upon all dimensions. President Bush's statements took advantage of discursive and emotional opportunities in crafting messages supportive of war and repression. Illustrating their strategic nature, PMO statements either appropriated or rejected dominant discourses for any single dimension. While peace groups took advantage of emotional opportunities, oppositional cultures curtailed their use of discursive opportunities. Lacking democratic legitimacy and rational legal authority, peace groups devoted a higher proportion of text to establishing the empirical credibility and the moral authority of their claims. The study advances social movement theory by highlighting the interplay of culture, power, and agency in the production of public collective action frames.     

The Use of Frames Analysis in Evaluating Capacity‐Building in Local Coastal Programs in Louisiana*

Abstract Frames theory has been widely used to explain the dynamics of group processes and decision‐making. Some researchers have applied frames theory to policy adoption and implementation. Following from this, my research applies frames analysis to a regulatory program in coastal Louisiana. The data derive from a pre‐Hurricane Katrina study of the effectiveness of Louisiana's Coastal Resources Program in building coastal zone management (CZM) capacity among local decision‐makers. In this paper, I examine the potential influence of three independent variables (Local Coastal Program development, type of respondent, and frequency of coastal zone management interaction) on the level of agreement with regulator frame ideology. The frames analysis shows that parishes with Local Coastal Programs (LCPs) have a significantly stronger presence of regulator framing than do parishes without LCPs. Among the three types of decision‐makers (CZM administrators/staff, CZM advisory panel members and parish council or police jury) regulator frame agreement is particularly strong among advisory panel members, while agreement with regulator frames is lowest among parish council or police jury officials. Respondents reporting more CZM interaction exhibit higher levels of regulator frame agreement. OLS regression shows that the conditions of having an LCP, or being a panel member and having greater frequency of CZM interactions significantly increase the likelihood of regulator framing. These findings demonstrate the importance of the LCP process in the shaping of frames congruent with lead agency ideology.     

When fat meets disability in poverty porn: exploring the cultural mechanisms of suspicion in Too Fat to Work

There has been a distinct neglect of dis/ability in socio-cultural analysis of poverty porn. This paper applies framing analysis to reality TV documentaries that feature larger bodied, disabled, welfare claimants to examine how cultural literacies of fatness and ‘obesity’ are drawn upon to cast suspicion upon disability welfare claimants in so-called poverty-porn. With a focus on Channel 5's Benefit Britain series, Benefiits Too Fat to Work we demonstrate that enduring and harmful representations of ‘obesity’ are put to the work of securing public consent for a post-welfare society in the UK.     

Mechanisms of Organizational Commitment: Adding Frames to Greedy Institution Theory

How do organizations that make significant physical, emotional, and intellectual demands foster commitment and loyalty from voluntary participants? Greedy institution theory (Coser 1974 ) answers this question by identifying structural elements that foster participants' undivided commitment to “greedy” groups, those in which participants' involvement interferes with and takes precedence over their involvement in other social spheres. In this article, I argue for the expansion of greedy institution theory to include frames and framing processes as “greedy” organizational tools that work on the microinteractional level. Using data from an ethnographic study of an intensive program that prepares low‐income students of color to attend elite boarding high schools, I show how the organization's “family” frame mobilized participants and encouraged interpretations and interactions that helped students persist in the program and remain committed to the organization. I argue that turning our attention to frames and framing processes will increase our understanding of the tools organizations use on a microinteractional level to build and repair participants' loyalty and commitment.     

A content analysis of BP's press releases dealing with crisis

This study aims to analyze what kinds of frames have been used in British Petroleum's (BP's) press releases, which dealt with the Gulf oil spill crisis that occurred in April 2010. A content analysis was conducted to explore the different frames used by BP in its press releases to deal with the crisis. The main and sub themes are also analyzed through a content analysis of press releases. This study attempts to examine BP's crisis communication strategy through press release usage by closely analyzing the frames and themes that were used. This study found that BP attempted to update the public on what the company was doing to resolve the oil spill crisis, and that they made every effort to manage the crisis by using the company's official update frame. In addition, by using the social responsibility frame, BP aimed to show the public that they had intentions of taking responsibility for the oil spill. Finally, BP used a minimal number of defensive frames as a way of showing the public that they did not want to flee from the responsibility of the oil spill crisis.     

CORPORATE FRAME FAILURE AND THE EROSION OF ELITE LEGITIMACY

Extant research on official frames centers on state campaigns, yet nonstate entities also utilize their own official frames. We extend the existing social movement literature by examining the unsuccessful framing efforts of a uranium mill in Cañon City, Colorado. Despite a history of environmental contamination and resultant health problems, the corporation deployed an official frame to reestablish the company's legitimacy and justify their actions following the controversy. Our data included newspaper coverage, archival documents, in‐depth interviews, and direct observation. Findings highlight critical factors that can undermine corporate official frames, and show that failed framing efforts can ultimately erode elite legitimacy.     

Goffman's sociology: An inspiring resource for developing public relations theory

This article introduces key concepts in Erving Goffman's sociology, which are advocated to be important to our understanding of social interaction and the study of interpersonal relationships with internal and external publics. The concepts of impression management, framing, footing and face have bearing upon essential notions in public relations: relationships, identification and image. Thus, it is predicted that development of these concepts in public relations research will deepen our understanding of communication processes that have important implications for the relation of publics in public relations.     

Frames and framing effects in Chinese online and offline crisis communication: the case study of a celebrity scandal

This study develops a model for analyzing the flow of frames and the multiple levels of framing effects in Chinese crisis communication both online and offline. To investigate the convergence and/or divergence of traditional media and social media in framing a crisis event in China, the study uses the sample of a celebrity scandal case that received extensive attention both online and offline. The empirical findings showed that crisis communicative strategies (CCSs), that is, the frames used in crisis communication, were correlated with those used in newspaper coverage (i.e. frames in representation) but were not correlated with the CCSs used by the online public (i.e. frames in thoughts). Specific and defensive CCSs, such as attacking the accusers and denial, led to fewer favorable responsibility-oriented frames than ambiguous strategies, such as excuses and justification. This finding supports the assumptions of classic situational crisis communication theory. However, none of the above-mentioned CCSs significantly predicted the relationship-oriented frames in thoughts. Relationship-oriented frames were found to be a predictor of the valence of online public opinion whereas no CCS was observed to be influential in the online public opinions expressed by social media users.     

American Ebola Story: frames in U.S. National Newspapers

The 2014 Ebola epidemic saw the first symptomatic and fatal cases of Ebola in the United States. Concurrently, news coverage in U.S. media about Ebola increased. Research has shown that media’s framing of events influences public perception and understanding. To address framing of the Ebola epidemic in the U.S. media, researchers conducted a content analysis of newspaper articles reporting on the Ebola epidemic during the U.S. contact tracing period from September 30 to December 2, 2014 (n = 718). The top three circulating U.S. national newspapers were used in the analysis. The results show that the human interest, conflict, and action frames had the highest presence across newspaper articles, whereas the presence of attribution of responsibility, morality, and economic frames was lower. This study furthers knowledge of U.S. news media framing and coverage of new public health emergencies, and how newspapers may drive audience understanding and perception of the 2014 Ebola epidemic. This study also discusses implications of the findings and suggests directions for future research.