Litigation public relations problems and limits

Litigation public relations is an emerging crisis communication management subspeciality of enormous contemporary significance. Communication professionals are increasingly attracted to this area of practice, and law firms are increasingly availing themselves of trial support communication services. LPR practice is not, however, devoid of undesired consequences. The present study identifies ten such problems and limits associated with LPR. They include (1) Effect on Trial Outcome; (2) Court of Public Opinion vs. Court of Law; (3) Pro-Plaintiff/Prosecution Bias; (4) Ethics; (5) SLAPP Suits; (6) Attorney/Public Relations Clashes; (7) Cost; (8) LPR Action/ Reaction Cycle; (9) Constitutional Rights Conflict; and (10) News Diversion.Dirk C. Gibson is an assistant professor in the Department of Communication & Journalism at The University of New Mexico and Mariposa E. Padilla is a legal assistant in Albuquerque, New Mexico.     

The acceptance and use of public relations practices among Kansas litigators

Because of a rash of recent high-profile trials, the practice of litigation public relations (LPR) has come under close scrutiny. LPR is the use of public relations techniques by attorneys to advance their clients' interests. Many in the legal community frown upon its use, saying it detracts from the true purposes of the judicial system. Some defense attorneys believe it is a logical response to the seemingly greater access prosecutors have to the news media. Although most state bars have rules that govern pretrial publicity, they are rarely enforced and have been challenged in the courts. Although some question whether LPR has any influence upon the courts, there is anecdotal evidence that, indeed, it does.A survey of Kansas litigators suggests that LPR is more accepted in theory than in practice. LPR does not appear to be in widespread use. When it is used, it appears to be under close supervision of attorneys. Three groups appear most likely to use LPR: litigators working in organizations that employ larger numbers of attorneys, private litigators and younger litigators. Growth in the field appears likely. However, the environ-ment for continued use of cameras in courtrooms appears to be chilly, if not hostile.     

Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media

Value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in which especially new media play a crucial role. The key contributions of the paper include deepening and refocusing the theoretical foundations of crisis communication by experimentally analyzing the effects of traditional and social-media strategies on the recipients’ perceptions of reputation; and by analyzing the effects or crisis responses on the recipients’ secondary crisis communications (e.g., sharing information and leaving a message) and reactions (e.g., willingness to boycott). The results indicated that the medium matters more than the message. For all three dependent measures - reputation, secondary crisis communication and reactions - main effects of medium occurred, whereas the message had only a significant main effect on secondary crisis reactions.     

Messaging,music, and mailbags: How technical design and entertainment boost the performance of environmental organizations’ podcasts

The production and consumption of podcasts have grown exponentially since their introduction in 2004. As organizations increasingly use this social media tactic to reach their stakeholders, two theoretical frameworks – the theory of entertainment persuasion and the PodCred framework – can be used to create more meaningful messages for the podcasts’ audiences. Through a content analysis of 67 environmental podcasts, this study examined the extent to which environmental podcasts developed by organizations incorporate seven distinct communication strategies and design techniques. The study found that while inclusion of these strategies and techniques has statistical correlation to podcast popularity, organizations are only modestly incorporating them into their podcasts.     

Ethnic appeal: A self-defense tool for Kenyan politicians

So far, analyses of apologetic rhetoric strategies as used by individuals or organizations to respond to accusations of wrongdoing have been concentrated in the West. An analysis of political apologia in an African setting – in this case Kenya – reveals that while Kenyan politicians have used denial, victimization, mortification, and counterattacking among other self-defense strategies, one particular strategy emerges as the most commonly used by Kenyan politicians – ethnic appeal.     

Promoting Volunteerism: Effects of Self-Efficacy, Advertisement-Induced Emotional Arousal, Perceived Costs of Volunteering, and Message Framing

This paper examines the extent to which communication strategies may influence willingness to volunteer. Research on persuasive advertising and the “arousal: cost-reward” model serve as theoretical foundations. The results of two experiments indicate that advertisement-induced (ad-induced) emotional arousal, message framing, and manipulations of self-efficacy perceptions can impact willingness to volunteer. Analysis detected a significant interaction between perceived self-efficacy and message framing. In the low (high) self-efficacy condition gain frames (loss frames) were more persuasive. When gender-related differences were considered, analysis revealed that ad-induced emotional arousal and manipulations of self-efficacy had their impact solely on men’s willingness to volunteer. Based on the results of the empirical analyses, implications for management and starting points for future research are presented.     

Cumulative Social-Environmental Adversity Exposure as Predictor of Psychological Distress and Risk Behavior in Urban Youth

The present study examines exposure to adversity as a predictor of psychological distress and risk behavior among 266 elementary students in 14 low income neighborhood schools in Chicago. Two indices of adversity exposure were created, reflecting neighborhood, school, and peer group risk (NSP) and the lack of protective resources within the family and neighborhood (LPR). Regression analyses investigated these indices as independent and potentially interacting predictors of self-reported symptoms of depression and anxiety, frequency of substance use, and involvement in violence-related behavior. The LPR index was found to be a linear predictor of greater reported anxiety and exhibited a significant curvilinear association with reports of depression, substance use, and violence-related behavior. Similarly, the NSP index was a linear predictor of greater reported levels of substance use and violence-related behavior. Significant interaction between the two indices was found. Implications for research and school clinicians (social workers and psychologists) are offered.     

The responsiveness pyramid: Embedding responsiveness and interactivity into public relations theory

Responsiveness and interactivity are two terms that play an important part in any communicative process. Nevertheless, both academic studies and daily conversations tend to merge or transfer their meanings. Drawing on Rafaeli's interactivity model (Rafaeli, 1988) the purpose of this paper is to clarify the complex relationship between responsiveness and interactivity and to present the responsiveness pyramid, a model that suggests a clearer theoretical distinction between these concepts. In addition, responsiveness and interactivity are presented as relational maintenance strategies that may contribute to organization–public relationship building. This study is based on a field experiment and a content analysis of 799 organizational responses of Israeli businesses and nonprofit associations. The study reveals that organizational representatives, from both businesses and nonprofit associations, do not utilize the interactive and dialogic potential of their online responses in order to promote organization–public relationship building.     

PR in the ER: Managing internal organization–public relationships in a hospital emergency department

Focusing on a university-affiliated emergency department, this case study investigates the antecedents and outcomes of internal organization–public relationships as well as the cultivation strategies used to manage internal organization–public relationships (OPRs). The case study includes interviews with members of the emergency department's (ED) dominant coalition and focus groups with ED staff, as well as field observations in the ED itself. Findings illustrate that structural and policy antecedents acted as barriers to relationship maintenance, that a reliance on asymmetrical cultivation strategies culminated in poor internal OPRs, and that these poor relationships fostered negative attitudes, non-compliant behavior, and an arguably toxic organizational culture. Also, there was some evidence of symmetrical cultivation strategies (e.g., positivity and networking) fostering positive OPR perceptions among some employees. This case study can be used to guide best practices in internal public relations and answers the call for more research on public relations and health communication. Moreover, the current study suggests avenues for extending the relationship management perspective by considering organizational culture as a possible outcome of internal relationships.     

The syllogism of apologia: Rhetorical stasis theory and crisis communication

Rhetorical stasis theory – the process of identifying a debate's core issue – can provide a hierarchical structure for crisis response strategies. The accusation in a crisis situation – the kategoria – has a syllogistic form, allowing crisis managers to decide whether to attack an accusation at its minor premise level, major premise level or conclusion. This article connects current crisis communication options to those three staseis.     

Public support for Haitian earthquake victims: Role of attributions and emotions

This research examines the public's support for Haiti relief efforts after the earthquake in 2010 based on Weiner's (1995) attribution model. The causes of the destruction in Haiti were explained differently in two types of attribution messages: the controllable attribution message (faulty construction despite earthquake warnings) and the uncontrollable attributions message (the depth of the earthquake's epicenter and its proximity to Port-au-Prince, the capital). Compared with the controllable attribution message, the uncontrollable attribution message increased the public's willingness to support the victims of the Haiti earthquake, directly through personal donations and indirectly through corporate donations. Emotions such as sympathy and pity also predicted support, although emotions did not mediate the relationship between attributions and support.     

Listening to Intense Messages: The Role of Arousal and Affect in Message Content Recognition

This study examines the interference effect of high-arousal, affective messages on the recognition of message content from less arousing messages. Subjects were 108 undergraduate students who viewed two political commercials in one of three conditions: Target (low intensity) followed by high-arousal message, target followed by low-arousal message, and target preceded by high-arousal message. The messages used were the political commercials of Michael Bailey concerning family values and abortion.

Results indicated that arousal effects recognition of message content. It appears, however, that high-arousal messages facilitate the recognition of content from a low-arousal message presented either before or after the stimulus.

These results are discussed in terms of current conceptualizations of affect-inducing messages and listening. Areas of further research are also suggested.     

Rethinking the changing structures of rural local government – State power,rural politics and local political strategies?

There is a notable absence in contemporary rural studies – of both a theoretical and empirical nature – concerning the changing nature of rural local government. Despite the scale and significance of successive rounds of local government reorganisation in the UK, very little has been written on this topic from a rural perspective. Instead research on local political change has tended to concentrate on local governance and local partnerships – on the extra-governmental aspects of the governance system – rather than on local government itself. In contrast, this paper draws upon strategic-relational state theory to explore the changing structures and institutions of rural local government, and analyse how these can be related to the changing state strategies of those groups which are politically powerful in rural areas. In this respect, the paper draws on current and previous rounds of local government reorganisation to illustrate how new objects of governance, new state strategies and new hegemonic projects are emerging as a consequence of such restructuring processes.     

The Role of Implied Motion in Engaging Audiences for Health Promotion: Encouraging Naps on a College Campus

Abstract

Objective: Lack of sleep among college students negatively impacts health and academic outcomes. Building on research that implied motion imagery increases brain activity, this project tested visual design strategies to increase viewers’ engagement with a health communication campaign promoting napping to improve sleep habits. Participants: Participants (N = 194) were recruited from a large southwestern university in October 2012. Methods: Utilizing an experimental design, participants were assigned to 1 of 3 conditions: an implied motion superhero spokes-character, a static superhero spokes-character, and a control group. Results: The use of implied motion did not achieve the hypothesized effect on message elaboration, but superheroes are a promising persuasive tool for health promotion campaigns for college audiences. Conclusions: Implications for sleep health promotion campaigns and the role of implied motion in message design strategies are discussed, as well as future directions for research on the depiction of implied motion as it relates to theoretical development.     

The Effects of Parental Resources on Adolescent Perceptions of Parental Rewarding and Punishing: Persuasive Appeals

The present study examined the impact of parental socioeconomic resources on adolescent perceptions of parental rewarding and punishing persuasive message strategies. It was argued that parents with greater socioeconomic resource bases are equipped better than lesser endowed parents to invoke rewarding and punishing persuasive appeals. Using Marwell and Schmitt's typology of rewarding and punishing persuasive strategies, one hundred and ninety adolescents ranging from seventh to twelfth grade were sampled from two midwestern communities. Results provide some support for the influence of parental socioeconomic resources on adolescent perceptions of parental rewarding and punishing persuasive appeals. However, a secondary analysis revealed adolescents' age and gender affect their perceptions more than parental resources.     

The anxiety of affect: melodrama and South African film studies

This paper argues that the realist approach typically adopted in South African film studies reduces films to message‐bearing narratives in a way that ignores the specificity of the medium. Conversely, melodrama both as cinematic genre and as expressive register explicitly draws our attention away from issues of right representation to other neglected but essential dimensions of cinema. We argue that, far from being morally reductive or politically quietist, melodrama is a representational mode wholly appropriate to understanding the South African context including the painful stories of its apartheid past. To illustrate this broader critical point we offer an analysis of two films (of 2004) about the Truth and Reconciliation Commission (TRC) – In My Country and Forgiveness – which, we argue, can only be adequately understood if their uses of the visual and affective strategies of melodrama, which are consonant with aspects of the TRC itself, are acknowledged.     

Measuring stewardship in public relations: A test exploring impact on the fundraising relationship

Though scholars have explored the impact symmetrical relationship maintenance strategies from interpersonal and marketing communication in public relations contexts, they have largely ignored stewardship. Explicated by Kelly [Kelly, K. S. (2001a). Stewardship: The fifth step in the public relations process. In R. L. Heath (Ed.), Handbook of public relations (pp. 279–289). Thousand Oaks, CA: Sage] as a core component of the ROPES process of public relations, the “S” or stewardship proposes four elements that foster relationship growth when incorporated into organization's strategic efforts. This study created original scales to measure the impact of reciprocity, responsibility, reporting, and relationship nurturing in the fundraising setting. Results indicate that donors favor these strategies, and path analysis demonstrates they have significant impact on how donors evaluate the nonprofit organization–donor relationship.     

Social context,spatial structure and social network structure

Frequently, social networks are studied in their own right with analyses devoid of contextual details. Yet contextual features – both social and spatial – can have impacts on the networks formed within them. This idea is explored with five empirical networks representing different contexts and the use of distinct modeling strategies. These strategies include network visualizations, QAP regression, exponential random graph models, blockmodeling and a combination of blockmodels with exponential random graph models within a single framework. We start with two empirical examples of networks inside organizations. The familiar Bank Wiring Room data show that the social organization (social context) and spatial arrangement of the room help account for the social relations formed there. The second example comes from a police academy where two designed arrangements, one social and one spatial, powerfully determine the relational social structures formed by recruits. The next example is an inter-organizational network that emerged as part of a response to a natural disaster where features of the improvised context helped account for the relations that formed between organizations participating in the search and rescue mission. We then consider an anthropological example of signed relations among sub-tribes in the New Guinea highlands where the physical geography is fixed. This is followed by a trading network off the Dalmatian coast where geography and physical conditions matter. Through these examples, we show that context matters by shaping the structure of networks that form and that a variety of network analytic tools can be mobilized to reveal how networks are shaped, in part, by social and spatial contexts. Implications for studying social networks are suggested.     

Review of Deep listeners: Music,emotion, and trancing by Judith Becker: Bloomington and Indianapolis,IN: Indiana University Press, 2004

The paper reports the results of Phase 2 of a study that investigates the listening comprehension strategies used by adult learners of Japanese. Phase 1 of the study identified the learners' listening strategies and categorised these strategies into a classification scheme and Phase 2 evaluated the efficacy of the listening-strategy intervention program. The listening-strategy classification scheme from Phase 1 provided the empirical basis for the Phase 2 instructional package of task-effective strategies for the intervention program. This paper reports the results of Phase 2 study.

Members of the intervention group were taught to use three strategies ndash; ‘identifying key terms’, ‘elaborating’, and ‘inferencing’ ndash; to comprehend satellite Japanese news texts. The intervention program was administered during the course of teaching the intermediate-level Japanese course offered at a metropolitan university in Australia, where the data for the Phase 1 study were collected. Assessment of the intervention program's results indicated that the intervention group who received instruction on listening strategies achieved a higher level of comprehension than the non-intervention group. The implications of the study are discussed.