The estimation of a corporate crisis communication

This experimental study found a main effect of perceived leadership and an interaction effect of perceived leadership and perceived severity of threats on the public's estimation of organizational crisis responses. The results indicate that the contingent theoretical argument explaining the dynamics of organizational factors and situational factors that determine stance taken by public relations practices can also be applied when explaining the outside latent public's thought patterns predicting an organizational stance and message strategy. Contingency theory offers predictive power, not just for the practitioner, but for the public passing judgment on the stance taken by an organization.     

The Effects of Authentic Leadership on Strategic Internal Communication and Employee-Organization Relationships

This study examines how strategic leadership influences excellent internal public relations by establishing the linkage between authentic leadership, symmetrical and transparent communication, and employee–organization relationships. The results showed that authentic leadership as an antecedent factor plays a critical role in nurturing an organization's symmetrical and transparent communication system, which in turn, cultivates quality employee–organization relationships. An organization's symmetrical communication worldview greatly fosters its day-to-day transparent communication practice. Transparent communication, characterized by information substantiality, accountability, and employee participation, largely contributes to employee trust, control mutuality, commitment, and satisfaction. The impact of symmetrical communication on employees' relational outcomes is fully mediated via transparent communication. Significant theoretical and practical implications of the findings are discussed.     

Organizational contingencies,organizational blogs and public relations practitioner stance toward publics

Public relations practitioners in this study who perceived social media (e.g., blogs) to be a normal part of their organization's day-to-day communication were less likely to choose an accommodating stance toward a key public than practitioners in “low-tech” conditions. Forty-three practitioners with a mean of 14.5 years professional experience participated in a 2 × 2 (contingencies for dialogue × technological orientation of organization) experiment. The data reveal a disconnect between the potential relational benefits of social media and the stance public relations practitioners in this study chose when social media were introduced as a regular part of their working environment.     

The Estimation of the South Korean Government's Diplomacy for Its Opposing Public North Korea

Based on the influence of the contingency factors of inner organizational and external situational factors, contingency theory of accommodation provides a good explanation for the real public relations practices. A recent series of experimental studies supports the idea that the theory is also applicable in the public's estimation pattern regarding an organization's public relations practices. This survey study is theoretically important when examining and sorting out significant factors in the real population of a notable public diplomacy domain. That is, this research examines how the South Korean people perceive the contingency factors and how people estimate the South Korean government's stance toward its opposing public, North Korea. The regression model of perceived contingency factors and stance estimation was generalizable in the population of this study (R ² = .279). The most influential perceptual predictors in the model include: the North Korean leader's preference for the South Korean president, the relative power of South Korea, the level of commitment of North Korea, the South Korean president's preference for the North Korean leader, the US government's support for the South Korean policy toward North Korea, the South Korean government's certainty to deal with the North Korean military threat, situational difficulties, the South Korean government's knowledge and skill to deal with the threat, the situational duration of threat, and the South Korean president's relation-oriented leadership. Finally, this study discussed practical implications for the government practitioners.     

Meshworked reputation: Publicists’ views on the reputational impacts of online communication

This paper discusses the conceptual and empirical connections between an organization's reputation management and online communication. The paper develops a theory driven model of the structural dimensions of reputation and analyzes organizational communication professionals’ views on the potential that online communication has for reputation management. The survey data showed that online communication was perceived to have positive impacts on the structure and advantages of reputation, and that these two aspects would seem to be strongly dependent on each other. Thus, online communication can be used to influence the assessments made by stakeholders about an organization's products and services, corporate responsibility, success, its ability to change and develop, and its public image. In addition, online communication can generate reputational advantages by strengthening stakeholder relationships and building social capital for the organization.     

Public nudity on cell phones: Managing conflict in crisis situations

Analyzing news coverage to recount a fast-moving, dramatic marketing PR incident that occurred in South Korea, the contingency theory of conflict management and crisis management strategies are integrated to examine how crisis is communicated and managed in a very short period of time. Several types of strategies were utilized by contending parties through the various stages of the crisis life cycle. We found evidence for a new contingent variable that should be added in the matrix of contingent factors--the importance of Internet community and Netizens as organized and influential public. Netizens played an important role throughout the crisis period in changing the organization's stance from advocacy to accommodation.     

The ACORN story: An analysis of crisis response strategies in a nonprofit organization

In 2009, two political activists published hidden-camera recordings of their visits to the offices of a national, community-based, nonprofit organization. In the videos, the activists posed as a prostitute and a pimp in order to elicit damaging information from the organization's employees. This incident was just the latest in a series of disastrous situations for the Association of Community Organizations for Reform Now (ACORN). In the year prior to the video controversy, the organization addressed allegations of voter registration fraud in the 2008 presidential election and reacted to the expose of a hidden embezzlement by a family member of ACORN's founder. This study employs the Situational Crisis Communication Theory (SCCT) to analyze how ACORN responded to this series of damaging public relations attacks. The study investigated ACORN's crisis response strategies through an analysis of media coverage about the crises.     

Introducing the Co-oriented Scansis (CoS) model: A case of chatbot,Lee-Luda

This study presents the Co-oriented Scansis (CoS) model, which provides a comprehensive understanding of scansis—a recently identified crisis type integrated into the Situational Crisis Communication Theory (SCCT). Using a crisis case of Scatter Lab, a South Korean AI company, as a model case, the study applies the CoS model to analyze the perceptions and meta-perceptions of both the organization and the public regarding the crisis. The data collection involved three official statements released by Scatter Lab and an analysis of 365 reviews from the Google Play users' reviews page of Science of Love—the app used by Scatter Lab to collect intimate conversations between romantic partners. The findings highlight the utility of the CoS model in explaining how Scatter Lab's AI crisis evolved into a scansis. Specifically, the organization's failure to accurately comprehend the public's perception of the crisis (second level co-orientation) and the resulting discrepancy between the organization and the public's perceptions (third level co-orientation) contributed to moral outrage, ultimately leading to a scansis. The study concludes by discussing the theoretical contributions of the CoS model and its practical implications for crisis management.     

The Role of Communication in Achieving Shared Vision Under New Organizational Leadership

In this article, we report the results of a longitudinal survey research project of an organization undergoing leadership change. The study determined the relationships between members' "shared vision" of the organization's goals and a number of communication-related activities. We found significant relationships between shared vision and communication from the leader and the public relations staff. We concluded that the leader who "flattens" the communication hierarchy is more likely to achieve shared vision. The findings should be of value to public relations practitioners in their role as consultants to new leaders and as they determine the most effective channels for communicating organizational changes.     

Leadership succession and the emergence of an organizational identity threat

Leadership succession, and the associated changes that new leaders make, can have profound impacts on nonprofit organizations. Despite its importance, there is limited research that examines succession from the point of view of employees and considers how their interpretations of organizational identity and proposed change shape their responses to leadership transitions. In this article, we examine the dynamics that ensued when the founder of Friends of the Earth, a nonprofit environmental organization, stepped down. The case shows how the succession process can expose latent disagreement about an organization's identity and give rise to internal conflict. These patterns suggest that leaders must be attentive to different and often conflicting interpretations of an organization's identity.     

The impact of green initiatives on environmental legitimacy and admiration of the organization

Communication about environmental policies and practices has become a critical area of focus for corporations. Through an online experiment this study explored the impact of awareness of environmental initiatives on perceived environmental legitimacy and the subsequent impact of legitimacy on organizational admiration. Findings suggest that raising awareness of an organization's environmental initiatives improves environmental legitimacy; however, investigation of the relationship between legitimacy and admiration found that only one dimension of environmental legitimacy influences the level of admiration of an organization.     

Why Leadership Matters to Internal Communication: Linking Transformational Leadership,Symmetrical Communication,and Employee Outcomes

This study examines how organizational leadership influences excellent internal communication by building the linkage between transformational leadership, symmetrical communication, and employee attitudinal and behavioral outcomes. The results showed that transformational leadership positively influences the organization's symmetrical communication system and employee–organization relationships. The effects of transformational leadership on employee relational outcomes are partially mediated by symmetrical internal communication. Symmetrical communication demonstrates large positive effect on the quality of employee–organization relationships, which in turn leads to employee advocacy. Effects of symmetrical internal communication on employee advocacy are fully mediated by employee–organization relationships. Significant theoretical and practical implications are discussed.     

A multi-level examination of how the organizational context relates to readiness to implement prevention and evidence-based programming in community settings

Prior theoretical and empirical research suggests that multiple aspects of an organization's context are likely related to a number of factors, from their interest and ability to adopt new programming, to client outcomes. A limited amount of the prior research has taken a more community-wide perspective by examining factors that associate with community readiness for change, leaving how these findings generalize to community organizations that conduct prevention or positive youth development programs unknown.Thus for the current study, we examined how the organizational context of the Cooperative Extension System (CES) associates with current attitudes and practices regarding prevention and evidence-based programming. Attitudes and practices have been found in the empirical literature to be key indicators of an organization's readiness to adopt prevention and evidence-based programming. Based on multi-level mixed models, results indicate that organizational management practices distinct from program delivery may affect an organization's readiness to adopt and implement new prevention and evidence-based youth programs, thereby limiting the potential public health impact of evidence-based programs. Openness to change, openness of leadership, and communication were the strongest predictors identified within this study. An organization's morale was also found to be a strong predictor of an organization's readiness. The findings of the current study are discussed in terms of implications for prevention and intervention.     

Better stay single? Public relations and CSR leadership in India

Public relations scholars have argued that public relations practitioners, as boundary spanners between organizations and their diverse publics, are well positioned to assume leadership and become the “conscience” of their organization's CSR efforts. Conversely, scholars have also questioned public relations practitioners’ assumption of leadership of CSR. Much of the debate, both for and against, has been generated in Euro/American contexts of practice. As part of a larger study, this research aimed to examine whether the argument for public relations’ leadership of CSR holds true in non-Western contexts as well, specifically, by examining CSR leadership in corporations in India that are known to be socially responsible. This study found that in the majority of companies that are heavily engaged in CSR in India, it was the senior business executives and managers, instead of the PR practitioners, that were tasked with CSR leadership. Based on the findings of this study, this paper questions the assumption of CSR leadership by public relations practitioners.     

Who are the social media influencers? A study of public perceptions of personality

Social media influencers (SMIs) represent a new type of independent third party endorser who shape audience attitudes through blogs, tweets, and the use of other social media. A mature public relations literature has identified the characteristics of effective spokespersons, but relatively little is known about audience perceptions of the SMI. A q-sort technique identified core perceived attributes of four sample SMIs. A better understanding of the perceived personality of SMIs provides tools for optimizing an organization's SMI capital.     

Vision and state health department public relations practitioners: Prepared to lead?

Visions are important to organizational effectiveness. Although providing vision has been identified as one of the behaviors that best captures organization-wide public relations leadership, little public relations research has focused on vision. Similarly, state health departments have drawn little interest among public relations scholars even though states are a central part of the nation's public health system. This study addressed the perceptions of the top public relations professionals at state health departments concerning vision and their involvement in the visioning process. The practitioners were nearly unanimous in their belief that organizational visions are important. However, results indicate that some top public relations practitioners at state health departments are not prepared to make optimal contributions to the visioning process. In order to take full advantage of opportunities to serve as organization-wide leaders, public relations practitioners should seek out information about visioning in order help chart their organization's future and enhance their careers.     

Towards an Anti-Racist Social Service Organization

ABSTRACT

This paper outlines key concerns for social sendee agencies working toward the establishment of an anti-racist organization. The spectrum of barriers at the individual, client-professional, organizational and community levels will be presented. These issues will be surfaced for the purpose of alerting professionals and administrators to both the discrete and concomitant sets of multicultural issues that can affect an organization's functioning. Moving towards an anti-racist stance requires: (1) awareness of those issues impacting the agency's capacity for serviceability, psychological safety and a value added environment for the worker, the consumer and the neighboring community; and (2) a willingness to seek out expert consultation and information about a needed process of sustained diversity intervention.     

The use of ‘empowerment’ among organisations supporting victims of domestic violence in Sweden

The aim of this paper is to investigate the prevalence and character of ‘empowerment’ as an approach used by women's shelters, crime victim support groups and municipal crisis centres that provide support for battered women in Sweden. The study was based on a mail survey distributed among representatives of local crime victim support groups and women's shelters run by non-governmental organisations and the public sector (N = 207). The survey showed that empowerment was perceived as similar to the already established ‘help to self-help’ approach. Empowerment was described as a tool for individual change rather than collective action, although links to power-sensitivity and social change did appear in some answers. Contrary to expectations, the use of empowerment was not accompanied by comments on problematic power relations and difficulties in merging a non-directive approach with professional responsibilities. Using neo-institutional theory, results were interpreted in relation to established work-patterns and problems that empowerment was perceived to solve.