The Effects of Capital Campaigns on Other Nonprofits’ Fundraising

This study focuses on the effects of capital campaigns on the fundraising performance of other nonprofits within the same geographic region. Drawing from research in organizational ecology and charitable giving, we offer a theory of capital campaign impact that says any impact of a campaign must be looked for in a carefully circumscribed area or population of organizations, and that campaigns raise awareness of the need for services within a particular area. We use data on capital campaigns at arts nonprofit organizations in forty‐eight counties across the United States between 1999 and 2007, coupled with financial data on nonprofits in the arts in the same county to test our hypotheses. The results from our analyses show that a major capital campaign positively affects other nonprofits’ fundraising, and the effect varies depending on the phase of the capital campaign. We discuss possible mechanisms that drive the positive effects of capital campaigns, and conclude with a short illustration.     

Social License to Operate in Crowdfunding Campaigns

Organizations and individuals need to engage their communities to gain the social license to operate (SLO). In crowdfunding, SLO is reflected in funding by the members of communities of interest around crowdfunding campaigns. Thus campaign creators’ success relies on obtaining SLO from their communities. This article examines how crowdfunding campaign creators engage their communities to gain and maintain SLO to secure funding for their campaigns. Content analysis of 68 successful and unsuccessful Kickstarter campaigns shows how successful campaign creators build their communities by the use of weak ties and have abundant relational and episodic engagement with their communities to obtain SLO. The results also show how successful campaign creators practice dialogic engagement to maintain their SLO over time. This study expands public relations to crowdfunding by framing crowdfunding as a community engagement practice and operationalizing SLO as tangible funding.     

The unique effects of environmental strategies in health promotion campaigns: a review

Various strategies are used as tools in health promotion campaigns to increase health-related outcomes among target populations. Evaluations of these campaigns examine effects on changing people's knowledge, attitudes, and/or behaviors. Most evaluations examine the combined impact of multiple strategies. Less is known about the unique effects of particular strategies. To address this gap, we used highly systematic methods to identify and review scientifically rigorous evaluations of 18 campaigns that examined the unique effects of three sets of intervention strategies (entertainment education, law enforcement, and mass media) on changes in knowledge, attitudes, and practice with regard to various health behaviors. Results showed differences in evaluation processes based on the type of strategy used to promote campaign messages. For instance, evaluations of mass-media based campaigns were more likely to examine changes in knowledge, relative to evaluations of campaigns that used law enforcement strategies. In addition, campaign effects varied by particular strategies. Mass media-based campaigns were more likely to affect knowledge, relative to behaviors. Law enforcement and entertainment education-based campaigns showed positive effects on behaviors. The implications for planning and evaluating health promotion campaigns are described.     

The Role of Implied Motion in Engaging Audiences for Health Promotion: Encouraging Naps on a College Campus

Abstract

Objective: Lack of sleep among college students negatively impacts health and academic outcomes. Building on research that implied motion imagery increases brain activity, this project tested visual design strategies to increase viewers’ engagement with a health communication campaign promoting napping to improve sleep habits. Participants: Participants (N = 194) were recruited from a large southwestern university in October 2012. Methods: Utilizing an experimental design, participants were assigned to 1 of 3 conditions: an implied motion superhero spokes-character, a static superhero spokes-character, and a control group. Results: The use of implied motion did not achieve the hypothesized effect on message elaboration, but superheroes are a promising persuasive tool for health promotion campaigns for college audiences. Conclusions: Implications for sleep health promotion campaigns and the role of implied motion in message design strategies are discussed, as well as future directions for research on the depiction of implied motion as it relates to theoretical development.     

The problem of intersectionality as an approach to digital activism: the Women’s March on Washington’s attempt to unite all women

ABSTRACT

This study examined the convergence of activism and intersectionality to understand how communicators create messages about social justice issues using social media. This is particularly relevant for public relations today, as digital activism almost ubiquitously involves bringing together conflicting publics who are active and social media-savvy, meanwhile maintaining an organizational brand/mission. Using the 2017 Women’s March on Washington (WMW) as an object of study, we explored how campaign messages reflected principles of intersectionality, consensus- and dissensus-based communication, and organizational self-reflection. We conducted a thematic analysis of posts from the WMW’s social media accounts as well as media quotes by the organizational leaders to get at the leaders’ intentions in their message design. Data suggested that messages of inclusivity as well as of necessary discord were employed to enact political change for WMW’s publics. We argue that although the WMW was not wholly intersectional, particularly in determining its political agenda, the efforts toward intersectionality are notable for theory-building and reflective practice, particularly for social mediated campaigns. The study proposes a theory for digital intersectional communication to guide future research and advocacy work.     

Reaching at-risk populations: The inconsistency of communication channels among American Indian tribes and nations in Oklahoma

While according to Census figures American Indians are considered a single minority group, not all tribes within the racial classification of American Indian have the same access to information and resources. This study exposes the inconsistent availability of communication channels among American Indian tribes and nations and the use of available channels for disseminating diabetes awareness, prevention, and treatment messages. Findings imply that health communication campaigns targeting at-risk groups should first identify and assess the ethnic communication channels available to the population, and inclusion of these channels should be essential in the health communication campaign; however, practitioners cannot assume equality of access and availability of these channels within a minority population.     

Identifying the norms of professional practice: Reviewing PRSA's Silver Anvil award-winning campaigns

This study uses content analysis of 420 Public Relations Society of America Silver Anvil award-winning campaigns to assess how well the ROPES process of campaign management has been institutionalized into the public relations industry. By analyzing 42 years of award-winning campaigns, the research found notable trends in relation to the research practices, goal and objective planning, strategy design and implementation, campaign evaluation, and on-going efforts to cultivate relationships with stakeholders. These trends are discussed in relation to the continued struggles of public relations educators to professionalize the industry and move away from stereotypes as publicity seekers and special event planners.     

Campaigning in the fourth age of political communication. A multi-method study on the use of Facebook by German and Austrian parties in the 2013 national election campaigns

Starting from the contribution to the discussion on a fourth age of political communication, here we argue that, as a consequence of how the Web 2.0 has changed political campaigns, the theoretical time-bound three-phase models of political campaigning must be reconsidered. We propose four ideal campaign types based on their ideal-typical target audience: partisan-, mass-, target group- and individual-centered campaigns. In reality, each campaign combines elements of all types. To examine this mixture empirically, we apply a most similar systems design and investigate five German and six Austrian parties’ use of Facebook in the 2013 national election campaigns. On the basis of face-to-face interviews with the campaign managers and a quantitative content analysis of the respective parties’ Facebook pages, we analyze how parties used Facebook as a campaigning tool to inform, interact with, and mobilize voters, as well as which target audiences they addressed. We find that, although the campaign managers declare Facebook their most important Web 2.0 campaigning tool, the German and Austrian parties did not make use of Facebook’s interactive and mobilizing potential, rather relying on mass-centered information, possibly due to the framework conditions in both countries. Based on our findings, we conclude that the role of context for election campaigning should be discussed more carefully.     

SYMBOLIC POLITICS IN THE INFORMATION AGE: THE 1996 REPUBLICAN PRESIDENTIAL CAMPAIGNS IN CYBERSPACE

This paper traces the use of the World Wide Web as a medium of political communication during the 1996 American presidential campaigns. Beginning with the Republican campaigns' use of the medium during the primary election season, a typology of uses of the web is outlined. While all campaigns felt it necessary to participate in the World Wide Web, different candidates used the medium differently. Furthermore, no campaign made full use of the much-publicized interactive capacity of the web; they used it more as a new means of transmitting traditional mass-media literature (video, graphics, etc.) and as a way of providing access to large volumes of campaign information (voting records, speeches, position papers, etc.).     

Making knowledge legitimate: transnational advocacy networks' campaigns against tobacco,infant formula and pharmaceuticals

In this article, we examine three different cases in which health activists lobbied the World Health Organization and its member states to regulate the marketing practices of multinational companies. The campaign against tobacco manufacturers resulted in a binding treaty; the campaign against manufacturers of infant formula resulted in a non‐binding code of conduct; and the campaign against pharmaceutical manufacturers failed. We show that existing arguments regarding the success of global social movements and transnational advocacy networks fail to explain the divergent outcomes in these three cases. Instead, we argue that the effectiveness of global advocacy in these cases depended on the level of perceived legitimacy of the knowledge supporting the advocates' claims and on the prestige of the experts participating in the campaigns.     

Beyond organization-centred public relations: Collective action through a civic crowdfunding campaign

Public relations scholars have called for a shift from organization-centred approaches and practices to community, – or collective-based ones. With the Internet, the latter have become more frequent although under-researched or not well understood. This article addresses those gaps by researching a community-based campaign in New Zealand and by underpinning the research with collective action theory. Methodologically, it combines netnography, thematic analysis, and interviews with major players, to analyze a civic crowdfunding campaign. It provides an account of how two amateur activists not only initiated and managed this campaign, but also raised US$1.5 million (NZ$2.27) within three weeks to buy a private beach and gift it back to the New Zealand public. The article seeks to add to both PR scholarship and practice. It adds to the former by analysing the campaign and identifying success factors for civic crowdfunding campaigns more generally; and to the latter by accounting for a different kind of activist and community-based PR that goes beyond organization-centred approaches to offer gratifying community-centered work that improves the reputation of PR for contributing to the common good.     

Evaluating a social marketing campaign on healthy nutrition and lifestyle among primary-school children: A mixed-method research design

Italy has one of the highest levels of childhood overweight and obesity in Europe. Therefore, preventing children from becoming overweight is a major public health challenge. Here, we used a mixed-method research approach – including a quasi-experimental design and three surveys – to create a formative evaluation of a social marketing campaign on healthy nutrition and lifestyle in Italian primary school children. The social marketing campaign was organized around the 4 Ps of the marketing mix (product: the educational activities; place: the involved schools and supermarkets; promotion: the in-person and technology-based communication; and price: hours spent by the targeted children in fulfilling the educational activities). The campaign involved primary-school children across four Italian cities. The findings suggest that social marketing education campaigns can be effective tools to improve children’s knowledge about healthy food and lifestyle, reduce their sedentary behavior, and increase their consumption of healthy food. Also, increasing children’s acceptance of healthful nourishment is a valuable tool to improve the dietary habits of the entire family. With relation to the educational program assessment method, this study can inform societal interventions especially those involving children through the integration of different qualitative and quantitative research methods, which collect data from different subjects and perspectives.     

An empirical assessment of the Above the Influence advertising campaign

This study evaluated the efficacy of Above the Influence (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall intercepts from geographically dispersed regions of the country. Theoretical impetus for the campaign combines elements of the theory of reasoned action (TRA), persuasion theory, and the health belief model. A series of structural equation models were tested with four randomly drawn cross-validation samples (N = 3,000). Findings suggest that awareness of ATI is associated with greater anti-drug beliefs, fewer drug use intentions, and less marijuana use. Congruent with the TRA, changes in beliefs and intentions are intermediate steps linking campaign awareness with behavior. This study provides further evidence of positive campaign effects and may strengthen reliance on mass media health persuasion campaigns as a useful adjunct to other programs targeting youth.     

Analysing the effect of public health campaigns on reducing excess weight: a modelling approach for the Spanish Autonomous Region of the Community of Valencia

Excess weight is fast becoming a serious health concern in the developed and developing world. The concern of the public health sector has lead to the development of public health campaigns, focusing on two-fold goals: to inform the public as to the health risks inherent in being overweight, and the benefits of a change in nutritional behaviour. Recent studies indicate that the effects of the average public health campaign on the target community is around 5%. In this study we aim to quantify the effect of different public health campaigns on lifestyle behaviour in the target populations in order to bring about weightloss in a significant number of people over the next few years.This study is based on recent works that consider excess weight as a consequence of the transmission of unhealthy lifestyles from one individual to another. Following this point of view, first a mathematical model is presented. Then, policies based on public health campaigns addressed to stop people gaining weight (prevention; this type of policy acts on individuals in order to maintain their weight and to stop an increase in weight) and, policies addressed to overweight individuals to reduce their weight (treatment; these campaigns act on overweight and/or obese individuals in order to reduce their weight) are simulated in order to evaluate their effectiveness. The study concludes that combination of preventive plus treatment campaigns are more effective than considering them separately.     

Inverting the boomerang: examining the legitimacy of North–South–North campaigns in transnational advocacy

The boomerang model is typically used to describe campaigns in which international NGOs respond to requests from local activists, often from marginalized populations, for assistance in addressing local needs. Such campaigns are perceived to represent local interests and have some accountability to local actors. However, while the local–international–local pattern is often accurate, it does not capture the full spectrum of campaign development. This article theorizes an international–local–international or ‘inverse’ boomerang, in which international NGOs facing an international policy blockage initiate a transnational campaign, recruiting local activists to assist in the international advocacy effort. The article demonstrates the theory's plausibility using several cases of Northern‐initiated advocacy. It then examines the implications of the model for campaign legitimacy. It finds that inverse boomerang campaigns benefit from the same presumptions of legitimacy as traditional boomerang campaigns, but that representivity and accountability are substantially weaker, potentially disempowering the campaigns' claimed stakeholders.     

Intergenerational Community-Based Research and Creative Practice: Promoting Environmental Sustainability in Jinja,Uganda

This article critically reflects on the methodological approach developed for a recent project based in Jinja, Uganda, that sought to generate new forms of environmental knowledge and action utilizing diverse forms of creative intergenerational practice embedded within a broader framework of community-based participatory research. This approach provided new opportunities for intergenerational dialogue in Jinja, generated increased civic environmental engagement, and resulted in a participant-led campaign to share knowledge regarding sustainable biomass consumption. We term this approach intergenerational community-based research and creative practice. We discuss the advantages of this model while also reflecting throughout on the challenges of the approach.     

Informationsüberlastung bei digitaler Zusammenarbeit – Ursachen,Folgen und Interventionsmöglichkeiten

In this article in the journal Gruppe. Interaktion. Organisation (GIO) we analyze current research on influencing factors and consequences of information overload (IO) in team information exchange mediated by modern information and communication technologies (ICT). We consider, which underlying mediating mechanisms cause information overload in team information search and processing, as well as team decision making and communication information, and discuss possible interventions. We focus both on empirical research and on the differentiation between causes, resources and on team level interventions. Based on existing findings we draw implications for future research and practice. In particular we show, how leaders can avoid IO and can contribute to efficient ICT mediated team communication.     

Limitations of evidence in the practice of evidence-based medicine

The goal of evidence-based medicine (EBM) is to support population-based policies and individual medical decisions that serve to improve health outcomes through the use of the most proven effective treatments. The essence of EBM is to use evidence (typically research data) related to the effectiveness of medical interventions to guide decisions about whether to use those interventions in clinical practice. The quality of evidence is the critical component in understanding and using EBM. This article discusses the kinds and limitations of the evidence used in the practice of EBM.     

The Making of a President: How Presidential Candidates Become Who They Are in Biographical Campaign Materials

This article examines how presidential campaigns claim that candidates became who they are by looking at biographical campaign materials through the lens of biographical reasoning. Biographical reasoning is the process of connecting the experiences in someone’s life to his or her identity, often by treating those experiences as either a cause or an illustration of characteristics. An analysis of biographical reasoning in presidential campaign materials from 1952 to 2016 reveals three key themes in how campaigns portray candidates’ development: (a) Early in life, candidates mostly acquire, rather than illustrate, positive characteristics; (b) candidates mostly improve as people without major characterological setbacks, going from good to better; and (c) candidates benefit very little from economic advantages. The consistency of these themes suggests that the conventions of biographical campaign materials include specific assumptions about how presidents should become who they are, some of which help campaigns connect candidates to important American myths.     

“Consent is sexy”: A poster campaign using sex-positive images and messages to increase dyadic sexual communication

Abstract

Objective: “Consent is Sexy” (CIS) is a poster campaign incorporating sex-positive messages to promote consent and increase sexual communication among college students. We assess reactions to the campaign and associations between campaign recall and communication attitudes and behaviors. Participants: Male and female undergraduates at a Midwestern university were recruited (N?=?284). Methods: A cross-sectional survey was conducted. t-Tests, logistic and multiple linear regressions were used to analyze the data. Results: Over half (56%) of participants recalled the campaign and reactions were positive. Students who recalled CIS had more positive attitudes towards sexual communication (p?=?.04) and greater perceived behavioral control (PBC; p?<?.01). Conclusions: Results show many students paid attention and reacted positively to CIS posters and results offer dissemination insights. Consent campaigns should continue to cultivate positive attitudes and PBC in regards to sexual communication.