Researching the food processing-farming chain: the case of Nova Scotia

Cette communication se propose d'examiner le débat sur le destin des petits producteurs agricoles dans les sociétés capitalistes avancées. On examine ce problème avec une étude empirique du complexe agro-alimentaire de la Nouvelle Écosse. L'étude a démontré une concentration rapide des industries agro-industrielles dans la province, et le rôle important du secteur de vente en détail dans ce domaine. Nos recherches montrent aussi que les industries agro-alimentaires préferent avoir des contrats direct avec les fermiers pour les produits périssables, et que ces industries jouent un rôle important dans la concentration d'exploitations agricoles. Une comparaison avec la situation en Ontario indique que les conseils de la mise en marché peuvent améliorer la situation économique des agriculteurs en négotiations avec les industries agro-alimentaires. This paper attempts to shed further light on the debate over the fate of petty commodity producers in advanced capitalism. Arguing for a more comprehensive analytical framework, this problem is examined through an empirical study of the food processing-farming complex in Nova Scotia, Canada. The study found evidence of rapid corporate concentration in food processing in recent years and support for the thesis that food retailer concentration is at least partly responsible for this. Preference for contract farming arrangements was apparent, but only in the case of especially perishable agricultural commodities. The impact of contract farming on producer independence is assessed. Some evidence of food processors fostering the concentration of farm operations also came to light. A comparison of process crop prices and contract conditions in Nova Scotia and Ontario suggest that producer controlled marketing boards can significantly enhance the economic position of farmers vis-a-vis corporate processors.     

Introduction

The challenge of ‘visualizing globalization’ requires analytical frames that engage the local‐global dynamic as well as a variety of visual methods. The article reflects on two uses of photography in a cross‐border research project tracing the journey of a tomato from the Mexican field to the Canadian fast food restaurant, and the role of women workers within the various stages of continental food production, distribution, and consumption. To examine globalization from above, the ubiquity of corporate advertising images is exploited, and their messages deconstructed and reconstructed to expose the production processes behind the commodities being promoted. Globalization from below is explored through photo‐stories of the daily lives of Mexican women agricultural workers as food producers at work and at home; Teresa's story illustrates how subsistence and market economies co‐exist and how family economies remain the survival and social base for Mexican peasants. The juxtaposition of two classic forms of image production—social documentary and corporate advertising photography—raises questions about the social construction of reality and creates new kinds of visual dialogues offering multi‐layered interpretations of the local‐global nexus.     

Envisioning agricultural sustainability from field to plate: Comparing producer and consumer attitudes and practices toward ‘environmentally friendly’ food and farming in Washington State, USA

A substantial body of sociological research has examined the relationship between farmers’ environmental attitudes and their conservation behaviors, but little research has compared the attitudes of producers and consumers toward the environment with their behaviors or practices in support of sustainable agri-food systems. This paper addresses these shortcomings by analyzing the intersection between producer and consumer attitudes toward environmental sustainability with their actual practices, drawing data from focus group interviews and surveys with producers and consumers in Washington State, USA. We compare farmers’ attitudes toward several agricultural and environmental policies with their self-reported practices to examine whether support for environmental policies aligns with sustainable farming practices. For consumers, we investigate the relationship between their attitudes toward the same agricultural and environmental policy issues with their interest in purchasing food produced in an environmentally sustainable manner. Through our analyses, we find that consumers’ and producers’ practices are not always consistently correlated with their environmental attitudes, but that support for agricultural land preservation is one policy area in which the interests of producers and consumers intersect with their interest in sustainable farming and food. Findings from our individual and focus group interviews assist us in understanding the multiple, sometimes competing, factors that consumers and producers must weigh in making decisions about environmentally sustainable food and farming.     

An Inclusive Treadmill? Expansion of Industrial Maize Farming and Simple‐Commodity Producers in Turkey

The growth of industrial maize farming in Turkey during the first decade of this century points to the primacy of economic development over ecological concerns at a time when global nitrogen and phosphorus flows already exceeded safe limits. In this article we focus on the relations of production as the driver of an economic sector that not only has ecological but also social costs. Through a trend analysis of maize yields as our ecological indicator, we explain how relations of production influence industrial maize farming in this period and how different modes of production (e.g., simple‐commodity producers) participate in a corporate market. A “treadmill of production” perspective argues that simple commodity producers are excluded from industrial treadmills. Our findings indicate that provinces with predominantly simple commodity production experienced significant increases in maize yields and adapted to the industrial maize treadmill. However, there is a significant difference between simple‐commodity producers and large farms that widens over the decade. Our results suggest that simple‐commodity producers are included in ecologically harmful economic practices with significant obstacles. We call for a revision of the assumed relationship between the size of economic operations and their ecological impacts in the critical sociology literature and policy approaches.     

Agri-Food Restructuring: A Synthesis of Recent Australian Research

Abstract Globalizing tendencies within capitalism are leading to important alterations in the structure of agricultural production and the ways food companies are involving themselves in processing and marketing. Increasingly, finance capital and transnational agribusiness have sought ways to influence, and in some cases redirect, farming activities in Australia. The penetration of farming structures by corporate capital has been hastened by state deregulation. Rather than providing detailed empirical evidence, this paper presents a broad synthesis of recent Australian research with the aim of informing readers otherwise unaware of events in the Antipodes of the forms and impacts of agri-food change in Australia.     

Reflexive Accumulation and Global Restructuring: Retailers and Cultural Processes in the Australian Poultry Industry1

Abstract Chicken consumption in Australia resembles that in the U.S., but a comparison of the restructuring of poultry production in both countries shows some significant differences. This finding raises the question of what lies behind the emergence of similar consumption norms when consumption is often explained in terms of production regimes. The article explores the success of Australian producers in rejecting global free trade pressures while acquiescing to supply chain arrangements introduced by supermarkets. It describes how Australian producers have benefitted from two cultural phenomena: the arrival of Kentucky Fried Chicken and a dietary low fat regimen. It argues that an internationalized food service sector—including supermarket and fast-food chains—and western dietary advice are responsible for chicken's popularity in Australia. The theory of reflexive accumulation is used to explain the power of retailers and cultural producers in a food system increasingly dominated by “high value foods.” Further, reflexive accumulation can help to explain both the present restructuring of the Australian poultry complex and the unevenness of agri-food restructuring in general.     

Crafting Mass Dairy Production: Immigration and Community in Rural America

In many parts of rural America, agrofood producers compete for a larger share of global markets by mechanizing, deskilling, and flexibly relocating to reduce labor costs. They recruit new immigrant workers but sow transience rather than sustainable rural growth. The industrialization of U.S. dairy farming appears to be aligned with these processes, and yet the large‐scale dairy farmers who have replaced small craft producers face a paradox: The more they rationalize production on their farms, the more vulnerable their herds become to stress and illness, compromising production. Focusing on three competing dairies in Kansas, I examine how farmers variously organize work among immigrant employees to promote herd health while expanding their operations. Evidence from 22 months of ethnographic research and repeated interviews with farm owners, managers, employees, and extension agents suggests that enhancing production requires promoting employee citizenship at work—especially among immigrant employees possessing the fewest citizenship rights outside of work. In contrast to the high labor turnover endemic to other forms of industrialized food production, the distinctive human‐animal relations central to dairying encourage farm owners and employees to cooperate, with promising results for farms and rural communities.     

Microbusiness, household and class dynamics: the embedding of minority ethnic petty commerce

Microbusinesses are embedded in wider social processes, and it is the nature of this social embeddedness that is the principal focus of the article. In particular,‘domestic embedding’ of petty commerce is crucial, and involves a mixture of competition, domination, negotiation, and custom (Wheelock and Mariussen, 1997). Furthermore, as a socio‐economic group, petty traders and producers occupy an ambivalent position in the class structure, as they are vulnerable both to upward and downward social mobility. While the petty capital class has the advantage of possessing property assets, many members lack significant symbolic and cultural assets. Nonetheless, property assets offer the most robust bases for class formation (Savage et al., 1992). In addition, the embedding of petty commerce can be both ‘identity‐sensitive’ and ‘identity‐neutral’(Sayer, 1995; 2000; Fraser, 1995). Extra‐ethnic factors are significant in this process. The research uses formal interviews and ‘quasi‐ethnographic’ methodology to explore the different contexts in which restaurateurs and market traders operated in Birmingham, UK. The article draws critically on several literatures on industrial organisation, economic sociology, family businesses and minority ethnic businesses. One aim is to give the rather indifferent concept of ‘embedding’ substantive content, and in this way to make an empirically informed contribution to ‘new economic sociology’.     

Children and the Modern Farming Movement

In the twenty‐first century, a small percentage of U.S. children have ties to family‐based agriculture. Yet with the rise of the modern farming movement that emphasizes local and family‐based production, new spaces may exist for involving children and youth in farming. This article focuses on the social value of children to family‐based agriculture in the contemporary era. Drawing on a qualitative study of families that farm in the capital region of New York—an epicenter for the modern food movement—we consider why families farm, how they involve children in their farms, and how they understand children's contributions. Interviews with 76 adult members of 50 families show children to be central to families' goals; they often rationalize farming as a lifestyle choice undertaken for the benefit of their children. Families also actively involve their own children—and other people's children—in their farms. By documenting the way families talk about children and farming, we shed light on the logic used to incorporate children into modern productive enterprises. The centrality of children, we argue, helps explain the success of the modern food movement and the persistence of family‐based agriculture despite conditions that make it economically difficult to accomplish.     

Precision Farming: Environmental Legitimation,Commodification of Information,and Industrial Coordination1

Abstract Precision farming—use of digital geographically referenced data in farming operations—is the leading example of a cluster of emerging information technologies in agriculture. To date, the vast majority of academic and promotional literature addressing precision farming has focused on the field and farm-level economic and environmental benefits of site-specific allocation of crop inputs (fertilizer, pesticides, and seeds). In this paper, we question popular perceptions of the technology and pursue a sociological analysis through identification of consistencies between precision farming and the political and economic requirements of an industrializing agriculture. Through promotion of a public commitment and a technical mechanism to mitigate farm chemical pollution, precision farming legitimates chemically-based agriculture in an era of rising environmentalism. Further, precision farming is based on, and will advance, the commodification of agricultural information—appropriation of field and farm-level decision processes through substitution of capital for local knowledge. By automating farm-level data collection and information management and by reducing agriculturalists' reliance on public sector agricultural research and extension, precision farming supports further integration of on-farm activity into a coordinated system of industrial manufacture.     

Migration,Small Farming and Food Security in the Caribbean: Jamaica and St. Vincent and the Grenadines

Long‐term and short‐term (seasonal) migrations from Caribbean countries have been strategies for enhancing the livelihoods and assets of individuals and families for many decades. The greatest challenges to food security are felt by the populations below the poverty level, most of whom are rural dwellers. Taking two Caribbean countries – Jamaica, and St. Vincent and the Grenadines, this article assesses whether in rural, characteristically small‐farming areas, the financial and social remittances resulting from migration are used to improve food security, through either supporting agricultural production or providing money to purchase food. The findings show the contrast between Jamaica and St. Vincent. Whereas migration generally benefits small‐scale farming and domestic food production, increasing food accessibility in Jamaica, migration has been variously used by the rural poor in St. Vincent to replace farming. Food security in St. Vincent is heavily dependent on purchasing food and, in this regard, migrant remittances play an important role.     

Producer constructions of quality in regional speciality food production: a case study from south west England

Within the context of recent concerns over potential health threats from BSE, E.Coli and genetically modified organisms, food quality is of increasing importance in contemporary British society. Thus food producers, retailers and government institutions are engaged in an attempt to reassure consumers that their food is of high quality and safe to consume. Yet, the concept of `quality’ is one which is contested, constructed and represented differently by diverse actors operating within a variety of regulatory and market arenas. The aim of this paper is to focus on one set of actors who interact to construct notions of quality within a niche market arena, namely small producers of regional speciality food products (SFPs) in the south west of England. It emerges that, despite new regulatory frameworks and consumer concerns, producers usually define quality in terms of product specification and attraction rather than through official certification schemes or association with region of origin. Food quality, however defined by producers, is essentially self-regulated and constructed within the context of maintaining stable relationships between producers and buyers. Furthermore, marketing is based on low-cost methods which demand a high personal input of time and energy from the entrepreneur. Quality, therefore, must be understood as a contested notion which is constructed by actors attempting to build stable and lasting networks between themselves and others within the market arena.     

Transformation des deutschen Unternehmenskontroll-Systems?

This study contributes empirically to the corporate governance debate that has been revived since Mannesmann was taken over by Vodafone Airtouch. Whereas the German corporate governance system has long been described as a network arrangement of mutually interlinked large companies and banks, its British counterpart is a market for corporate control. Against this background, Mannesmann can be either regarded as an anomaly that contradicts previous evidence, or as an indicator of a major systemic shift. Examination of these two hypotheses on the micro and meso level reveals that the German corporate governance-system is in a hybrid state: while most large German companies are seemingly not affected by institutional changes since the mid 1990s, a few, highly internationalized corporations can be said to be exposed to conditions similar to that of the British market for corporate control. In 1999 Mannesmann was one of them. Thus, there has been a segmentation of large German companies with respect to corporate governance on the aggregate level. However, an active market for corporate control — such as the British one — is not in sight.     

Big Food,Nutritionism, and Corporate Power

Big Food corporations have capitalized on nutritionism—the reduction of food’s nutritional value to its individual nutrients—as a means by which to enhance their power and position in global processed and packaged food markets. Drawing on the literatures on nutrition and corporate power, we show that Big Food companies have used nutritional positioning to bolster their power and influence in the sector. Through lobbying and participation in nutritionally focused public–private partnerships, they have directly sought to influence policy and governance. Through market dominance in the nutritionally enhanced foods sector, and participation in nutrition-focused rule-setting activities in agrifood supply chains, they have gained power to influence policy agendas. And they have used public outreach and the media to present their views on the nutritional aspects of their products, which shapes public perceptions and the broader regulatory environment. Together, these strategies have enhanced the power of Big Food firms to influence policies in the food sector.     

Standards for Development: Food Safety and Sustainability in Wal‐Mart's Honduran Produce Supply Chains

Public‐private partnerships between supermarket retailers and development agencies help small‐scale producers reach growing domestic markets in developing countries. Drawing on qualitative data that focuses on relationships between producers, development agencies, and Wal‐Mart‐owned supermarkets in Honduras, the research presented here demonstrates how, by introducing food safety standards to development agencies' outreach efforts, but without necessarily certifying producers or offering a price premium, Wal‐Mart uses these standards to simultaneously differentiate production practices by promoting quality, while maintaining a standardized market. As a result, the responsibility and costs for incentivizing growers to change their practices is shifted to nongovernmental organizations. Therefore, although an extensive body of literature describes standards and third‐party certification systems as the means for corporations to control production practices, this research indicates that public‐private partnerships are a new vehicle by which corporations can influence agricultural production practices. In addition, this article argues that the inclusion of food safety standards in development projects leads to the conflation of food safety and sustainability, without adequately interrogating which agroecological processes food safety standards include and exclude. Therefore, retailers' private food safety standards dominate how sustainability is perceived and practiced in the development context.     

Green Protectionism and Organic Food Exporting from New Zealand: Crisis Experiments in the Breakdown of Fordist Trade and Agricultural Policies

Abstract The exporting of organic produce from New Zealand is a response to the ongoing breakdown of Fordist regulatory measures for agriculture in destination markets. The unambiguous neoliberal revolution in New Zealand has survived only through the expansion of food exports, especially by large corporate entities and producer marketing boards. It has also rendered the country's exporters of food products particularly sensitive to the trade and agricultural policies of the United States, Japan, and the European Union. Some commentators consider New Zealand's experiment in agricultural deregulation indicative of a wider coherence in global food trade, a new stability institutionalized in the Uruguay Round of the GATT and regulated under the auspices of the World Trade Organization. The case of organic and low-input food exporting from New Zealand shows that no such ‘new times’ exist. Rather, these new types of food exporting are crisis experiments induced by green protectionism—the use of health and food safety issues as an impediment to trade. In turn, green protectionism is a direct result of the continuing breakdown of Fordist agricultural regulation in key nations: the global trade in food products remains in crisis.     

A Story of Post‐Fordist Exploitation: Financialization and Small‐Scale Maize Farmers in Turkey

After the implementation of economic restructuring policies in Turkish agriculture, farming communities experienced significant changes in the patterns of agricultural production over the last decade. The dramatic shift from labor‐intensive field crops to maize farming represents such a change, particularly for small‐scale farmers, since high‐yield maize farming is driven by private agrifood corporate demand. In this article, I explore how this shift influences the relations of production in agriculture through a commodity‐system analysis of the maize sector in Turkey. Through the qualitative analysis of the semistructured in‐depth interviews and secondary data, I find that small‐scale farmers are able to participate in maize farming, even as their dependence on production credits to participate in industrial maize farming crucially reduces their bargaining power with private industry. I argue that the traditional Marxist approach, accumulation by dispossession, is not sufficient to explain the participation of small‐scale farmers. Instead, I propose a new concept, entrepreneurial exploitation, to describe the participation of small‐scale investors in the post‐Fordist regime. Thereby, I point to the important role of expansion of credit markets as a consequence of financialization.     

EXPLAINING STATE BANS ON CORPORATE FARMING

State laws banning corporate farming present a puzzle for a rent-seeking explanation of political outcomes since family farmer proponents may receive no direct benefit from these bans. An explanation, developed here, is that these farmers benefit indirectly. Forestalling corporate entry preserves the farm political coalition structured around those cooperatives patronized by family farmers and so indirectly preserves federal subsidies and supply restrictions. That the incidence of state bans is positively related to the importance of federal farm programs, the importance of cooperatives, and the homogeneity of farmers within a state is consistent with this indirect rent-seeking explanation.     

Feminist Heuristics: Transforming the Foundation of Food Quality and Safety Assurance Systems*

Food safety and quality assurance systems have emerged as a key mechanism of food governance in recent years and are also popular among alternative agrofood movements, such as the organic and fair trade movements. Rural sociologists have identified many problems with existing systems, including corporate cooptation, the marginalization of small producers, and the depoliticization of consumer consciousness. Tackling these problems requires an epistemological shift. This article argues that the existing systems are based on positivist epistemology and calls for a feminist intervention. To show a concrete example of a feminist departure from the conventional assurance systems, I look at the case of a Japanese women's food cooperative and analyze its unique system, comparing it to its conventional counterpart, Hazard Analysis and Critical Control Points (HACCP). Feminist epistemology can change assurance systems from being closed, nondiscriminatory, and technical to being participatory, differentiated, and normative.     

Return of the gentleman farmer?: Conceptualising gentrification in UK agriculture

In this paper, processes of gentrification are assessed in relation to non-commercial farming: the production of agricultural commodities without the intent of earning a living. The author argues that due to the connection between residence and productive assets (particularly land) inherent in farming, agricultural gentrification represents a special case, distinct from rural and urban gentrification, where gentrification is possible from within the existing farm household. Pluriactivity of the farm household enables both economic capital accumulation and alterations in the cultural capital held. Similar to rural and urban gentrification processes, agricultural gentrification leads to landscape change. Both non-commercial farming and gentrification processes are found to have been encouraged by the state, through post-productivist polices and laws aimed at commercial agricultural producers. The author argues for further research on farmers as consumers of rural amenities, and raises questions about the environmental impacts of ‘non-commercial farming’ and the acquisition of farm land by the wealthy elite.