Network structures in cross-movement talk: Democracy Now!, 2003-2013

ABSTRACT

As organizers often remind us, we need to work across movements if we are to make substantive social change. Such talk is central to how we understand what social movements are and how we can work together. But how is that talk structured, and how might we theorize structural change over time as movements emerge and subside? This paper outlines several key considerations in the social construction of cross-movement relations between 2003 and 2013 on a daily independent broadcast news magazine program in the United States. Drawing on relational sociology and network studies, I offer a framework for understanding the changing structure of cross-movement talk as an interplay of a) the narrative clustering of movement labels, and b) the bridging of cross-cluster narrative divisions. Using positional network analysis, I first chart the movement canon – those movement labels that were used year after year for structuring the cross-movement field – and trace how key labels were used as bridging leaders during two periods of mass-mobilization. I then compare the narrative environment over time as it moved between more segmented and pluralistic structural characteristics, culminated in periods of narrative convergence in 2008 and 2011 around the Obama presidential election and the Occupy movement. By examining the overall structure of cross-movement talk in broadcast news programming, I illustrate how movement labels themselves are used by hosts and guests to facilitate the social construction of emergent movement clusters, and point to strategies for future application and analysis in cross-movement organizing.     

Clothing and social movements: Tibet and the politics of dress

The ‘cultural turn’ in social movement studies has brought a renewed outlook on new social movements and lifestyle movements. In this development on the symbolic challenge of contemporary movements, research has expanded to both music and art. However, little is known about the role of clothing in movements and how activists use it for social change. In making the case for a greater consideration of clothing’s tactical use in identity work, this paper explores the case of the Tibetan Lhakar movement. I argue that for Lhakar activists, clothing is the materialization of the political consciousness of the movement and symbolically acts as a mechanism of communication in shaping its political goals. By using social media to observe individualized collective actions of wearing Tibetan clothing, the paper demonstrates how activists frame and create new political opportunity structures for civic participation in a one party state that controls all speech and movement.     

Cop Rock: Protest,Identity, and Dancing Riot Police in Jordan

Social movement scholars have long studied actors' mobilization into and continued involvement in social movement organizations. A more recent trend in social movement literature concerns cultural activism that takes place primarily outside of social movement organizations. Here I use the vegan movement to explore modes of participation in such diffuse cultural movements. As with many cultural movements, there are more practicing vegans than there are members of vegan movement organizations. Using data from ethnographic interviews with vegans, this article focuses on vegans who are unaffiliated with a vegan movement organization. The sample contains two distinctive groups of vegans – those in the punk subculture and those who were not – and investigates how they defined and practiced veganism differently. Taking a relational approach to the data, I analyze the social networks of these punk and non-punk vegans. Focusing on discourse, support, and network embeddedness, I argue that maintaining participation in the vegan movement depends more upon having supportive social networks than having willpower, motivation, or a collective vegan identity. This study demonstrates how culture and social networks function to provide support for cultural movement participation.     

I Was a Teenage Vegan: Motivation and Maintenance of Lifestyle Movements

Recent research has pointed to the rise of socially conscious consumption and of lifestyle movements or social movements that focus on changing one's everyday lifestyle choices as a form of protest. Much of this research addresses how adults maintain socially conscious consumption practices. Using interviews with youths who are vegan—strict vegetarians who exclude all animal products from their diet and lifestyle—I isolate the factors influencing recruitment into and retention of veganism as a lifestyle movement. I show that initial recruitment requires learning, reflection, and identity work, and that subsequent retention requires two factors: social support from friends and family, and cultural tools that provide the skills and motivation to maintain lifestyle activism. I also show how participation in the punk subculture further facilitated these processes. This work contributes to studies of youth subcultures and social movements by showing how the two intersect in lifestyle movement activism.     

Now and again: Eventful experience as a resource in senior activism

ABSTRACT

Shared memories shape relations among social movement participants and their organizations. However, scholars often ignore how experience operates as a means of solidifying attachment in group contexts. In contrast, I argue that activism depends on how participants publicly recall events. In this, I integrate a social memory perspective with the examination of activist movements. Through narrative, participants build engagement by presenting the self-in-history as a model for collective action. I refer to this as eventful experience, utilizing memorable moments as a resource for generating commitment. Movements depend upon members communicating the critical moments of their lives, embedding personal timelines in group culture. The linkage of personal experience and public events is a strategy by which individuals motivate collective action. Drawing on a thirty-month ethnography of a progressive senior citizen activist group in Chicago, I examine how members use an awareness of temporality to build a culture of action. Each movement group uses the past experiences of participants to build their culture – what Jasper refers to as taste in tactics, incorporating past successes, present plans, and imagined futures into a call for direct action.     

The Grillini in Italy: New Horizons for Internet-based Mobilization and Participation

This article looks at the case of the Grillini movement and its emergence on the Italian political scene, and discusses its contribution to the growing literature on the increasing opportunities offered by the Internet for social movement participation and mobilization. My findings are that the movement is successful in both mobilizing and promoting open debate and participation because of its policies and its use of multiple, and fairly open platforms for participation and horizontal decision-making. The Grillini have been able to conciliate the characteristics of newly emerging, Internet-based, ‘internetworked movements’ as well as the more conventional use of the Internet on behalf of well-established social and political movements. They have been able to do so by articulating issues and mobilizing on a national scale, with an increasingly large bureaucratic elite, while retaining a vibrant, partly online- and partly offline-based public sphere and decentralized organizational forms. My conclusion is that the Grillini movement, with its peculiar structure and commitment to participation and inclusion, is a crucial example of how the Internet can be used to aggregate new political issues and foster continuous debate while consolidating a growing electorally driven organization, which is still mostly held accountable by the movement's public sphere.     

“My God Wants Me to Live Simply”: The Constructed Selfhood of Faith‐Based Simple Livers

This study examines how participants in the faith‐based voluntary simplicity movement, referred to here as “Simple Livers,” draw on the complex interactions of ideology and emotions as they construct a moral identity focused on social change. Drawing on qualitative data from participant observation and interviews, I examine the use of moral repertoires—combinations of principles, practices, and feelings, including guilt, pride, and frustration, grounded in both the Christian faith and the tenets of voluntary simplicity. I engage with the new literature on lifestyle movements to argue that the moral repertoires of Simple Livers reinforce these ideologies, resulting in the construction of an over‐conforming moral self.     

‘Anger is Why We're All Here’: Mobilizing and Managing Emotions in a Professional Activist Organization

The emotions involved in social activism are central factors in the recruitment to, motivation for, and sustainability of social movements. But this perspective on the role of emotions within social movements contrasts with studies of emotions within mainstream organizations where employees are called on to manage their own emotions and those of others. Thus, while much social movement research focuses on how activists actively cultivate emotional expression, these ideas rarely intersect with the organizational research that examines how a diminished quality of working life may result from the need for employees to modify, suppress or emphasize emotions. Using in-depth interviews with activists at Amnesty International, this article bridges this theoretical divide by examining emotional labour and emotional regulation among paid activists in a professional social movement organization. I explore the ways in which employees struggle with the emotional component of their work and the implications of these emotions for the quality of their working life, the stability of such organizations and the maintenance of social movements.     

Conceptualizing Cultural Politics in Subcultural and Social Movement Studies

In this article it is argued that combining theories of social movements and subcultures provides a way of 'conceptualizing cultural politics'. The focus is on debates that have taken place over the conceptualization of subcultures and social movements as well as the status and viability of cultural politics. Contemporary subcultural theorists are critical of the rigid concepts used by the Centre for Contemporary Cultural Studies (CCCS) but, it is argued, they provide few feasible alternatives. They also have little to say about the supposed contemporary significance of cultural politics. New social movement (NSM) theorists, on the other hand, have generated conceptual frameworks that recognize the complexity of collective phenomena and have developed an approach which enables us to engage with the controversy over cultural politics. However, they concentrate too narrowly on struggles waged at the level of lifestyle, culture and civil society. The article shows how, like the CCCS, critics of NSM theory rightly question the potency of symbolic challenges and stress the persistent role of material issues and the continued part that conventional political actors, such as the state, play in contemporary social conflicts. Finally, the case of New Age Travellers is used to illuminate these debates in subcultural and social movement studies and to show how elements of each approach can be employed fruitfully in empirical research.     

INSTITUTIONALIZING SOCIAL MOVEMENTS: The Dual Strategy of the Korean Women's Movement

Since the 1990s, scholars have paid attention to the role of social movements traversing the official terrain of politics by blending a “contention” strategy with an “engagement” strategy. The literature often highlights the contribution of institutionalized social movements to policymaking and sociopolitical change, but rarely addresses why and how specific social movement organizations gain routine access to formal politics. Using the Korean women's movement as a case study, I analyze the conditions for movement institutionalization. As I perceive it as the consequence both of social movements' decision to participate in government and of the state's desire to integrate such movements into its decision‐making process, movement institutionalization appears when the three factors are combined: (1) pressure from international organizations, (2) democratizing political structures, and (3) cognitive shifts by movement activists toward the role of the state.     

Politics, Social Movements, and the Body

This paper outlines a conceptual idea of the 'body' in social movement research that captures how the body is both the materialization of civic culture and empowering agent of change. After critically reviewing the three main debates on the body literature –'biopolitics', 'embodiment' and 'feminism'– I explain why each fails to provide an adequate account of the embodied self in social movements. I suggest combining the concepts of 'performativity. and 'performance' to capture how social movements use, challenge, and reproduce civic norms to construct 'embodied performances' as forms of symbolic communication for the purposes of stimulating cultural and political change. By combining the two concepts, I will put forth an theory of the body in social movements that addresses: 1) the constraints of normative civic ethics that limit possible forms of struggle as well as foreshadow political consequences 2) how embodied performances create community and solidarity within a heterogeneous population to make mobilization possible and 3) the stratification and sometimes fracturing of social groups during the social movement process.     

Populism as a Collective Action Master Frame for Transnational Mobilization

Occupy Wall Street, the Greek and Spanish indignados , and other important movements swept across the Western world from 2011 onward, redefining political and social conflict during the global economic meltdown of the Great Recession. These movements have earned well‐deserved academic attention, but the resulting scholarship is lacking a crucial pillar: a comparative analysis of the collective action frames employed by movement entrepreneurs. To identify the master frame at work and uncover shared processes of strategic meaning making and collective identity construction during this transnational cycle of contention, I analyze primary data, exploring diagnostic, prognostic, and adversarial framing elements as found in the movements’ widely circulated manifestos. The populist frame emerges as the master frame of the cycle, encapsulating the adversarial discourse of the dominant dichotomy of a noble “people” and a corrupt “elite” that resonated strongly with mobilized individuals and allowed movement entrepreneurs to construct a transnationally shared collective identity across populations of widely diverging social, political, and economic backgrounds.     

Constructing “Social Change” through Philanthropy: Boundary Framing and the Articulation of Vocabularies of Motives for Social Movement Participation*

I embrace Mills's (1940) conception of motives to offer new insight into an old question: why do people join social movements? I draw upon ethnographic research at the Crossroads Fund, a “social change” foundation, to illustrate that actors simultaneously articulate two vocabularies of motives for movement participation: an instrumental vocabulary about dire, yet solvable, problems and an expressive vocabulary about collective identity. This interpretive work is done during boundary framing, which refers to efforts by movements to create in-group/out-group distinctions. I argue that the goal-directed actions movements take to advance social change are shaped by participants' identity claims. Moreover, it is significant that Crossroads constructs its actions and identity as social movement activism, rather than philanthropy. This definitional work suggests that analyzing the category social movements is problematic unless researchers study how activists attempt to situate themselves within this category. Hence, methodologically attending to organizations' constructions of movement status can theoretically inform research which essentially takes social movements as a given, in exploring their structural components.     

Ideological Contention: Antonio Gramsci and the Connection Between Race and Social Movement Mobilization in Early Twentieth-Century Italy

This article introduces the concept “ideological contention” into the study of social movements and demonstrates the concept through an analysis of the relationship between race and mobilization in modern national contexts. The analysis links the emergence of scientific racism to the period of large nation state consolidation and the development of liberal political ideologies across Western nations. The paper demonstrates that movement struggles within the context of a national ideological framework impact the organization, process of ideological elaboration, and strategic choices a movement makes. I explore how ideology organizes, coordinates, and mobilizes movement members in political processes through a study of Sardinian worker, peasant, and communist struggles in the context of a modernized and industrialized Italy (1917–1920). I argue that reevaluating the theoretical and empirical relationship between ideology and the frame perspective could strengthen analyses of social movement struggles.     

Indirect consumer activism and politics in the market

ABSTRACT

Social movement organizations use consumer activism to mobilize public pressure and cause economic or reputational damage to their target. However, current frameworks fail to explain why organizations would use indirect consumer activism: targeting one firm to elicit change from a third party. This paper aims to explain this choice, drawing upon theories of opportunity structures to explain why groups choose to use indirect strategies. I examine three campaigns using indirect strategies: US-based Grab Your Wallet and Sleeping Giants, and UK-based Stop Funding Hate. Groups use indirect strategies to reach inaccessible targets and to mobilize the public; these strategies help social movement organizations to raise public awareness at the beginning of a campaign. I conclude with some expectations for future research.     

Intersectionality and coalitions in social movement research—A survey and outlook

Over the last 30 years, intersectionality has become a prominent concept, but in social movement scholarship, its adoption has yet been limited. So far, the concept is primarily employed to analyze the mobilization of women of color and other gendered mobilizations. In this article, I argue that intersectionality matters for all social movements—both as an analytic and as a political strategy. It is important to understand that all social movements and movement organizations are shaped by multiple axes of privilege and discrimination, which influence who participates in these movements and how, what demands are pursued and which are neglected, and how the issues of the movements and movement organizations are framed. My review starts out with defining and distinguishing between structural intersectionality and political intersectionality. Then, I survey a range of social movements from an intersectional perspective. This is followed by a discussion of coalitions and other strategies to achieve political intersectionality. The article concludes with an outlook on future directions for intersectional analyses in social movement scholarship.     

Engendering Citizenship,Feminizing Civil Society

Abstract

In this paper, I describe how feminists in countries of the Middle East and North Africa are challenging their second-class citizenship largely institutionalized in patriarchal family laws-and are calling for an extension of their civil, political, and social rights. I use the term “feminist” to denote de jureand de factofeminists working to advance women's rights. The paper seeks to make theoretical sense of contemporary rights-based movements and discourses in the region through an application of theories of citizenship. It highlights the role of women's organizations in the regional call for democratization, civil society, and citizenship and it provides an empirical content to the discussion of citizenship, state, and civil society. Data and information are gleaned from a close reading of the literature by and on women's organizations in the region, and from personal observations and interviews.     

Managing Organizational Emotions: Framing Feelings of Illegitimacy in the Radical Women's Prison Movement

Abstract

This article examines how activists manage the potentially deleterious emotions that arise in social movement organizations. Using data from a case study of an organization in the contemporary radical women's prison movement in California, I explore how feelings of illegitimacy are managed and sublimated by activists, during the course of organizational life, to sustain participation in the movement. Drawing on framing theory, I find that organizational frames serve as mechanisms that manage and focus activists' feelings, delimit movement strategies, and inspire and legitimate collective action.     

Ideas, thinkers, and social networks: The process of grievance construction in the anti-genetic engineering movement

Popular commentaries suggest that the movement against genetic engineering in agriculture (anti-GE movement) was born in Europe, rooted in European cultural approaches to food, and sparked by recent food-safety scares such as “mad cow” disease. Yet few realize that the anti-GE movement's origins date back thirty years, that opposition to agricultural biotechnology emerged with the technology itself, and that the movement originated in the United States rather than Europe. We argue here that neither the explosion of the GE food issue in the late 1990s nor the concomitant expansion of the movement can be understood without recognizing the importance of the intellectual work carried out by a “critical community” of activists during the two-decade-long period prior to the 1990s. We show how these early critics forged an oppositional ideology and concrete set of grievances upon which a movement could later be built. Our analysis advances social movement theory by establishing the importance of the intellectual work that activists engage in during the “proto-mobilizational” phase of collective action, and by identifying the cognitive and social processes by which activists develop a critical, analytical framework. Our elaboration of four specific dimensions of idea/ideology formation pushes the literature toward a more complete understanding of the role of ideas and idea-makers in social movements, and suggests a process of grievance construction that is more “organic” than strategic (pace the framing literature). Rachel Schurman is Associate Professor of Sociology and Global Studies at the University of Minnesota. Her research interests lie in the areas of international political economy of food and agriculture, environmental sociology, and social movements. She is co-editor of Engineering Trouble: Biotechnology and Its Discontents (University of California Press, 2003) and several articles and book chapters on the anti-genetic engineering movement. Her current book project, with William Munro, explores how organized social resistance to GMOs has shaped the trajectory of agricultural biotechnology. William Munro is Associate Professor of Political Science and Director, International Studies Program, at Illinois Wesleyan University. His research and writing focuses on the politics of agrarian change and state formation in Africa, as well as post-conflict development. He is the author of The Moral Economy of the State: Conservation, Community Development and State-Making in Zimbabwe (Ohio University Press,1998). He is currently collaborating with Rachel Schurman on a book about social resistance to agricultural biotechnology.     

Reclamation Activism in Anti-drug Organizing in the USA

This paper introduces the term reclamation activism to refer to the processes by which social movements make claims based upon a real or imagined status quo ante during a period of transition. The motivation for a reclamation stance is the perception that a social good--such as some combination of social, economic or political privileges or cultural dominance--is being threatened. The notion is applied to the analysis of a modern social movement, the parents' movement against drug use in the USA. Based upon content analysis of movement literature, the claim is made that the movement is organized in opposition to its image of a 'pro-drug culture' rather than actual patterns of drug use. This oppositional stance is shown to have advantages for the movement over other claims-making strategies.