I Was a Teenage Vegan: Motivation and Maintenance of Lifestyle Movements

Recent research has pointed to the rise of socially conscious consumption and of lifestyle movements or social movements that focus on changing one's everyday lifestyle choices as a form of protest. Much of this research addresses how adults maintain socially conscious consumption practices. Using interviews with youths who are vegan—strict vegetarians who exclude all animal products from their diet and lifestyle—I isolate the factors influencing recruitment into and retention of veganism as a lifestyle movement. I show that initial recruitment requires learning, reflection, and identity work, and that subsequent retention requires two factors: social support from friends and family, and cultural tools that provide the skills and motivation to maintain lifestyle activism. I also show how participation in the punk subculture further facilitated these processes. This work contributes to studies of youth subcultures and social movements by showing how the two intersect in lifestyle movement activism.     

‘We've Also Become Quite Good Friends’: Environmentalists,Social Networks and Social Comparison in British Columbia,Canada

Social networks influence social movement recruitment and individuals' ongoing participation in social movement organizations. In this article, we use a qualitative approach to explore the meaning of social networks for environmental movement participants in British Columbia, Canada. Our analysis draws on interviews with 33 core members of the movement. Environmental group participation creates multiplex social networks, encompassing work, leisure and friendship. Social movement networks are conduits for information exchange among environmental groups and they amplify the political power of individual participants. Ties to government workers and forest company management are more intense – based on frequency of contact – than ties to forestry labour or First Nations groups. However, forestry workers and First Nations are viewed more positively than government or forest company management. This illustrates how the intensity of social network ties can be distinguished from the subjective meanings attached to them by network participants.     

Everyday politics,social practices and movement networks: daily life in Barcelona's social centres

The relations between everyday life and political participation are of interest for much contemporary social science. Yet studies of social movement protest still pay disproportionate attention to moments of mobilization, and to movements with clear organizational boundaries, tactics and goals. Exceptions have explored collective identity, ‘free spaces’ and prefigurative politics, but such processes are framed as important only in accounting for movements in abeyance, or in explaining movement persistence. This article focuses on the social practices taking place in and around social movement spaces, showing that political meanings, knowledge and alternative forms of social organization are continually being developed and cultivated. Social centres in Barcelona, Spain, autonomous political spaces hosting cultural and educational events, protest campaigns and alternative living arrangements, are used as empirical case studies. Daily practices of food provisioning, distributing space and dividing labour are politicized and politicizing as they unfold and develop over time and through diverse networks around social centres. Following Melucci, such latent processes set the conditions for social movements and mobilization to occur. However, they not only underpin mobilization, but are themselves politically expressive and prefigurative, with multiple layers of latency and visibility identifiable in performances of practices. The variety of political forms – adversarial, expressive, theoretical, and routinized everyday practices, allow diverse identities, materialities and meanings to overlap in movement spaces, and help explain networks of mutual support between loosely knit networks of activists and non‐activists. An approach which focuses on practices and networks rather than mobilization and collective actors, it is argued, helps show how everyday life and political protest are mutually constitutive.     

COLLECTIVE IDENTITY IN THE STRAIGHT EDGE MOVEMENT:

Although social movement scholars generally study movement organizations, a great deal of significant collective action occurs in diffuse, noninstitutional contexts. This article uses the straight edge movement to explore the less structured aspects of movement activity and discuss the roles collective identity plays in diffuse movements. The straight edge collective identity promotes individual action within the context of a commitment to a strong identity. This paper shows how a strong collective identity is the foundation of diffuse movements, providing "structure," a basis for commitment, and guidelines for individualized participation. Finally, the article demonstrates that organizational conceptualizations of social movements fail to capture important avenues of cultural protest.     

The Mobilization Against the 2005 Treaty Establishing a Constitution for Europe: A French Mobilization for Another Europe

ABSTRACT

Offering a contribution to cultural approaches to studying social movements, this paper explores how people incorporate social change efforts into broader self-projects. I use the contemporary abstinence pledge movement as an archetypal example of a lifestyle movement, a movement that advocates for lifestyle change as its primary challenge to perceived cultural problems. To capture the public face crafted by this movement, I coded complete website content for ten pledge organizations, as well as their print and social media presence. The data demonstrate: how pledge organizations explicitly target culture, rather than pressuring the state to enact policy change; how participants employ individualized tactics while still believing in their collective power to engender change; and that pledgers craft a moral self, engaging in ‘personal’ identity work. Expanding the lifestyle movement literature to think about outcomes and influence, I then show how pledgers contest perceptions of movement success, redefining effectiveness towards abstract, long-term, and subjective measures. I conclude by locating lifestyle movements in the context of late modernity and suggesting how theorists might use and further develop the concept in the future.     

Life-Spheres,Networks, and Sustained Participation in Social Movements: A Phenomenological Approach to Political Commitment

This article proposes an account of individual participation in social movements that combines structural and cultural factors. It aims to explain why certain activists continue to be involved in social movements while others withdraw. When activists remain embedded in social networks relevant for the protest issues and, above all, when they keep a symbolic linkage between their activism and their personal life-spheres, sustained participation is likely to occur. When these two factors become progressively separated from each other and the process of self-interaction by activists loses its strength, disengagement can be expected. The argument is illustrated with life-history interviews of activists who have kept their strong commitment to a major organization of the Swiss solidarity movement, and others that, in contrast, have abandoned their involvement. The findings support the argument that the interplay of the structural positions of actors and the symbolic meanings of mobilization has a strong impact on commitment to social movements and hence on sustained participation or disengagement. In particular, the interviews show the importance of a sense of coherence and of a holistic view of one's personal life for keeping commitment over time. This calls for a view of individual participation in social movements that draws from social phenomenology and symbolic interactionism in order to shed light on the symbolic (subjective) dimensions of participation, yet without neglecting the crucial role played by structural (objective) factors.     

Overcoming the latecomer dilemma: the unintended effect of successful strategies in the community university movement in Taiwan

The existing research highlights how effective strategies facilitate social movements in recruiting participants and attracting resources. Less effort has been done to investigate the relationship between strategies and their long-term impact on the movement. In this article, I examine a grassroots education reform movement – the Community University Movement in Taiwan since 1998 to shed light on the dynamic relationship between initial strategies and the movement development. Specifically, I examine the latecomer phenomenon – one of the crucial consequences brought by initial strategies. Movement leaders often face a dilemma that encouraging broader participation runs the risk of attracting latecomers with diverse backgrounds to the movement. Based on my ethnographic work, I find that the latecomers bring four types of impacts to the community university movement – fragmentation, competition, goal replacement, and political-patronage. I further investigate how movement leaders coped with this situation. The findings show that without sufficient organizational capacity, movement leaders were in a weak position to harness the influence of the latecomers. I also find that those community universities founded by activists, in order to compete, had become more like their competitors to emphasize performance and efficiency. These findings thus highlight the importance of choosing the initial strategies that would minimize the potential negative effects brought by the latecomers.     

Subcultural Identity Work in Social Movements: Barriers to Collective Identity Changes and Overcoming Them

Over time, social movements must contend with a vast array of forces that can lead to changes in the movement's collective identity. As such changes may impact the alignment of movements and their membership, this study explores how changes are perceived by members and how they are interactively addressed. Drawing on ethnographic data gathered from two Native American social movement organizations, this study specifically asks why some changes suggested by movement members might be pursued and others are not. While movement members felt that there were a number of barriers to changes in their movements, the study revealed that it was the resonance of collective memories – presented during interactions as narrative commemorations – that encouraged the pursuit of suggested changes or the maintenance of a status quo.     

The Exclusiveness of the Political Field: Networks and political mobilization

This paper applies social network analysis to three case study social movement organizations based in the north of England: a local Labour Party branch, an environmental group, and a conservation group. Using a postal survey of members, we chart the extent of ties between members of these three groups, indicating how each group has its own internal social dynamics and characteristics that are related to the nature of the movement organizations themselves. We explore how the network structures interrelate with the socio-demographic structure of the membership of the three organizations, and we show there are important differences in the way that core members of the three organizations are recruited compared to those who are either peripheral or isolated. Our paper is the first to analyse the networks of whole populations of case study organizations in the UK, and can therefore be read as developing the potential of social network analysis for case study research and for understanding social movements. Analytically we argue it is important to distinguish two different types of ways that networks are important. They can be seen as offering resources for mobilization, or they can be seen as providing a means of integrating particular types of individuals into organizations. It is this latter sense that offers a more fundamental role for network analysis, and we argue that it offers an important way of developing insights from resource mobilization theory by relating them to Bourdieu's provocative arguments regarding the exclusiveness of the political field.     

The Rise and Fall of the Reds: The Reiterated Dilemma-Solving Process and the Life Course of Social Movements

This article explores the diachronic relationship between strategy choice and the life course of social movements. By proposing a model of reiterated strategy-making, the article articulates a path-dependent logic of dilemma-solving in social movements: Earlier strategic choices shape future strategic choices. Moreover, I distinguish contingent dilemmas from recurring dilemmas. Contingent dilemmas are those that only exist at particular points in time and recurring dilemmas are those that entangle the movement across time. In this model, I argue that a strategic choice not only produces future contingent dilemmas but also brings the recurring dilemma back to revisit the social movement. Using the Reds movement – an anticorruption movement in Taiwan – as the case, I illustrate the intertwined relationship between contingent and recurring dilemmas and how this relationship accounts for the life course of social movements.     

Class, Culture, and Participation in the Collegiate Extra-Curriculum

With larger percentages of high school students entering higher education, it becomes increasingly important to look at how processes occurring on college campuses contribute to social stratification. Using in‐depth interviews with 61 students, I ask: How does social class structure students’ participation in the collegiate extra‐curriculum? I argue that the collegiate extra‐curriculum is an important site for stratification because it is there that students gain access to social and cultural resources valued by the privileged classes. I find that upper‐middle‐class students arrive on campus with cultural resources that motivate their participation and social resources that facilitate their involvement. Among working‐class students, limited financial factors constrain their involvement, while social and cultural resources further curtail their interest in such activities. These findings contribute to theories of social and cultural reproduction by showing that those who have more valued social and cultural resources at the outset are in a better position to gain additional such resources throughout their college careers. Moreover, these analyses show that symbolic and cultural hierarchies are sustained by the interdependent relationship between social and cultural capital.     

Intersectionality and coalitions in social movement research—A survey and outlook

Over the last 30 years, intersectionality has become a prominent concept, but in social movement scholarship, its adoption has yet been limited. So far, the concept is primarily employed to analyze the mobilization of women of color and other gendered mobilizations. In this article, I argue that intersectionality matters for all social movements—both as an analytic and as a political strategy. It is important to understand that all social movements and movement organizations are shaped by multiple axes of privilege and discrimination, which influence who participates in these movements and how, what demands are pursued and which are neglected, and how the issues of the movements and movement organizations are framed. My review starts out with defining and distinguishing between structural intersectionality and political intersectionality. Then, I survey a range of social movements from an intersectional perspective. This is followed by a discussion of coalitions and other strategies to achieve political intersectionality. The article concludes with an outlook on future directions for intersectional analyses in social movement scholarship.     

Genocide as Contentious Politics

Despite a recent turn towards the study of political violence within the field of contentious politics, scholars have yet to focus their lens on genocide. This is puzzling, as the field of collective action and social movements was originally developed in reaction to fascism (Nazism in particular), while research on collective action and research on genocide has long shown parallel findings and shared insights. This paper reviews the history of this scholarly convergence and divergence, and suggests that recent findings of research on genocide can be improved by the consideration of concepts from social movements and collective action. It then details three theories of the micro‐mechanisms that mobilize individuals for contention – framing, diffusion, and networks – and specifies how they refine existing explanations of civilian participation in genocide. In the conclusion, I suggest that a contentious politics approach to genocide would consider it one form of collective action among others, analyzable within the existing framework of collective action and social movement theory.     

SOCIAL CAPITAL AND DEMOCRACY IN A NEW DEMOCRACY

Taiwan made the transition from political authoritarianism to democracy in the late 1980s. Data from representative samples of the Taiwan population in 1992 and 1997 show how, in the early phase of democratization, citizens varied in the extent of their democratic political behavior and attitudes. I attempt to explain these variations on the basis of variables drawn from social capital theory (participation in voluntary organizations and trust), controlling for the individual's position in the social structure (sex, age, ethnicity, marital status, socioeconomic status, and social class). The findings of the multivariate analysis support only one of the social capital hypotheses: The more organizations one participates in, the more one engages in various forms of democratic political behavior . However, organizational participation has no effect on democratic political attitudes . There is no positive reciprocal relationship between the two key social capital variables of organizational participation and trust. Trust, instead of having a positive effect, either has no net effect (on some forms of democratic political behavior) or a significant negative effect (on democratic political attitudes and petitioning a government agency). The political context of Taiwan may explain why people who distrusted Taiwan's political system were more democratic and more tolerant in their attitudes than those who had more political trust.     

SOCIAL MOVEMENT NETWORKS VIRTUAL AND REAL

This paper discusses the impact of 'computer mediated communication' (or CMC) on political activism and social movements. CMC may be expected to affect collective action by improving the effectiveness of communication and facilitating collective identity and solidarity. However, the heterogeneity of social movements undermines generic arguments and their relationship to CMC. Accordingly, the potential consequences of CMC on three different types of political organizations are discussed: organizations mobilizing mainly participatory resources, organizations focusing on professional resources, and transnational networks. The potential to build 'virtual [social movement] communities' seems highest among sympathizers of movement organizations who act professionally on behalf of causes with vast resonance among the public opinion and low radical potential. All in all, the most distinctive contribution of CMC to social movements still seems to be instrumental rather than symbolic. Existing bonds and solidarities are likely to generate more effective mobilization attempts than was the case before the diffusion of CMC; it is more disputable though as to whether CMC may create brand new social ties where there were none.     

Clothing and social movements: Tibet and the politics of dress

The ‘cultural turn’ in social movement studies has brought a renewed outlook on new social movements and lifestyle movements. In this development on the symbolic challenge of contemporary movements, research has expanded to both music and art. However, little is known about the role of clothing in movements and how activists use it for social change. In making the case for a greater consideration of clothing’s tactical use in identity work, this paper explores the case of the Tibetan Lhakar movement. I argue that for Lhakar activists, clothing is the materialization of the political consciousness of the movement and symbolically acts as a mechanism of communication in shaping its political goals. By using social media to observe individualized collective actions of wearing Tibetan clothing, the paper demonstrates how activists frame and create new political opportunity structures for civic participation in a one party state that controls all speech and movement.     

Building alliances: Defending immigrant rights in rural Oregon

Political participation in the rural United States has often been narrowly defined within the confines of electoral politics. Increasingly, participants in rural US social movements have highlighted the shortcomings of democracy defined purely in terms of electoral politics in favour of a more participatory model of politics that focuses on the social and cultural rights of those who are often formally or informally excluded from the liberal definition of citizenship. This article highlights the process of claiming rights as cultural citizens in a political context where there are efforts through the formal political system—usually in the form of ballot referendums at the state or local level—to further limit the rights of specific constituencies such as gay, lesbian and transgendered individuals or immigrants. A second focus of this article is on the dynamics of solidarity and alliance building between different kinds of social movements acting in concert to push for cultural rights and then formal rights for each other's constituencies. The article specifically seeks to illustrate how two organizations that share quite different constituencies and agendas can effectively collaborate in regional and state-wide campaigns in the rural state of Oregon, while also honestly discussing their differences and difficulties in working together.     

Network structures in cross-movement talk: Democracy Now!, 2003-2013

ABSTRACT

As organizers often remind us, we need to work across movements if we are to make substantive social change. Such talk is central to how we understand what social movements are and how we can work together. But how is that talk structured, and how might we theorize structural change over time as movements emerge and subside? This paper outlines several key considerations in the social construction of cross-movement relations between 2003 and 2013 on a daily independent broadcast news magazine program in the United States. Drawing on relational sociology and network studies, I offer a framework for understanding the changing structure of cross-movement talk as an interplay of a) the narrative clustering of movement labels, and b) the bridging of cross-cluster narrative divisions. Using positional network analysis, I first chart the movement canon – those movement labels that were used year after year for structuring the cross-movement field – and trace how key labels were used as bridging leaders during two periods of mass-mobilization. I then compare the narrative environment over time as it moved between more segmented and pluralistic structural characteristics, culminated in periods of narrative convergence in 2008 and 2011 around the Obama presidential election and the Occupy movement. By examining the overall structure of cross-movement talk in broadcast news programming, I illustrate how movement labels themselves are used by hosts and guests to facilitate the social construction of emergent movement clusters, and point to strategies for future application and analysis in cross-movement organizing.     

Infectious Innovations? The Diffusion of Tactical Innovation in Social Movement Networks,the Case of Suffragette Militancy

This paper explores the diffusion of a tactical innovation – militancy – within the British Suffrage Movement, 1905–1914. It concentrates upon the influences that arise from personal social networks and which affect ego's decision about whether to adopt the new tactic. UCINET is used to map and visualise the activist networks of two suffragettes who made different adoption decisions. This reveals that ‘weak ties’ to ‘innovation champions’ (i.e. suffragette ‘travelling organisers’) connected both women to opportunities to learn about, observe and adopt militancy. In order to explain why one suffragette adopted the tactic and the other did not, however, there is a need to link structural and cultural analyses of social networks together. Here, I do this by following up empirically what Fuhse [Fuhse, J. (2009). The meaning structure of social networks. Sociological Theory, 27, 51–73] has called the ‘meaning structure of the network’ consisting of interpersonal expectations and network culture. I propose that the ‘meaning structure’ of the network is linked to the structural patterning of social ties – and the subjective meanings of ego – through the communicative interaction in which they both are rooted [Mische, A. (2003). Cross-talk in movements: Rethinking the culture-network link. In M. Diani & D. McAdam (Eds.), Social movements and networks: Relational approaches to collective action (pp. 258–280). Oxford/New York: Oxford University Press]. Focusing on communicative interaction and intersubjective meanings indicates that there is value in approaching personal networks as socio-cultural ‘lifeworlds’ [Habermas, J. (1987). The theory of communicative action, volume 2: System and lifeworld. Boston, MA: Beacon Press; Passy, F., & Giugni, M. (2000). Life-spheres, networks, and sustained participation in social movements: A phenomenological approach to political commitment. Sociological Forum, 15, 117–144.). This approach is particularly valuable in highlighting the construction of a ‘moral point of view’ within networks, which fundamentally shapes the symbolic legitimacy of culturally controversial tactics.     

Learning to feel: the neglected sociology of social movements

This paper discusses the experience and ideology of emotions among animal rights activists, and more broadly, the applicability of the sociology of emotions to the field of social movements. I examine the case of a social movement which relies heavily on empathy in its initial recruitment, and which has been derisively labeled by outsiders as ‘emotional’. I explain recruitment to animal rights activism by showing how activists develop a ‘vocabulary of emotions’ to rationalize their participation to others and themselves, along with managing the emotional tone of the movement by limiting the kinds of people who can take part in debates about animal cruelty. The interactive nature in which emotions develop in social movements is stressed over previous approaches to emotions in the social movement literature, which treat emotions as impulsive or irrational.