Mediation Effects of Organization–Public Relationship Outcomes on Public Intentions for Organizational Supports

The purpose of this study is to demonstrate the value of organization–public relationship (OPR) outcomes by examining the mediation effects of relationship outcomes on key antecedents of stakeholders' support for a not-for-profit organization, which include awareness, attitude, and behavioral intention toward supportive relationship-building. To this end, a survey was conducted with individual donors of a not-for-profit organization. Key findings include strong positive effects of awareness of organizational relationship-building activities in beliefs about OPR outcomes and on the intention to engage in relationship-building, such as giving donations. In addition, this study found that OPR outcomes play a critical role in connecting such effects of awareness to the intention of supportive behaviors.     

Contributions to the History of Public Relations in the Midst of a Dictatorship: First Steps in the Professionalization of Public Relations in Spain (1960–1975)

ABSTRACT

The practice of public relations in Spain began during the Franco dictatorship, which was established in 1939, following a 3-year civil war. The first consultancy was opened in Barcelona in 1960, at the beginning of a period of economic growth due to a change of direction in the regime. After the end of the autarchy and international ostracism, Spain began an unprecedented economic and social transformation. Public relations thus helped businesses to make contact with an ever-better-informed media and public opinion and, in this way, contributed to economic development while simultaneously promoting associationism and improvement in the teaching of the subject.     

Significance of the NCA's “Dialogue on Public Relations Education” Conference

The National Communication Association (formerly Speech Communication Association) devoted its Summer 1998 Conference to public relations education. The authors of this article contend that this conference, “Dialogue on Public Relations Education” held July 9 through 12 in Arlington, Virginia, and the massive formative research that was performed in preparation for this conference were seminal, not only in examining current public relations practice and its education, but also in advocating education norms for the future. The conference also helped formalize an emerging and much-need ecumenism among the diverse public relations divisions of scholarly associations and among educator sections of the sometimes competitive professional associations. This ecumenical endeavor has helped unify and focus the efforts of all stakeholders to assure high-quality public relations education that will best meet the future needs for public relations professional preparation.     

Does Public or Not-for-Profit Status Affect the Earnings of Hospital Workers?

This paper examines the earnings differentials among hospital workers in the public, private nonprofit, and private for-profit sectors. Utilizing data from the 1995 through 2007 Current Population Surveys, unadjusted earnings are highest in the private nonprofit sector and lowest in private for-profit firms. Once measurable characteristics are accounted for, health practitioners in for-profit and nonprofit hospitals earn similar wages while public sector workers earn small but significant wage penalties. Nonprofit hospitals tend to attract workers with higher levels of skill as measured by schooling and potential experience. This could be explained in part by worker sorting and lower cost containment incentives in nonprofit hospitals. Wage change analysis using pooled 2-year panels constructed from the CPS indicate no significant differences in earnings between the three sectors of employment. Whatever the role of the sector of employment on the overall earnings of hospital workers, there is sufficient worker mobility within the industry to largely eliminate systematic wage differences across type of hospital.

Public Sociology on Twitter: a Space for Public Pedagogy?

Research has examined various elements of Twitter; however, no scholarship has explored how sociologists currently use the platform. This empirically driven paper explores how individuals that self-identify as sociologists on Twitter use the popular micro-blogging social media site. A total of 152,977 tweets from Twitter profiles of 130 sociologists were collected and examined using qualitative media analysis. The potential use of Twitter allows the sociologist to become both the generator and interlocutor of dialogue with publics. We frame our data analysis and discussion around the core theme of expertise - namely, the role that expertise plays in the use of Twitter by sociologists. Our findings indicate that when sociologists used Twitter as sociologists (i.e., drawing upon their stated research expertise) little direct engagement with publics occurred. Thus, while sociologists appear to be using Twitter as a space for public sociology, the use of this interactive platform is mostly limited to the generation of content, a finding consistent with Burawoy’s traditional form of public sociology. Suggestions for future research are noted.     

No.2 Vault of Qin Terra-Cotta Figures Open to the Public

In October 1994, another excavation site of the Qin terra-cotta figures of warriors and horses near Qin Shi Huang's Tomb at the foot of Lishan, Lintong, Shaanxi Province was formally open to the public. This is the third vault that was excavated from March 1994 after the excavation of the No.1 and No.2 vaults 20 years ago.     

Public Segmentation and Government–Public Relationship Building: A Cluster Analysis of Publics in the United States and 19 European Countries

The purposes of this study are (a) to suggest a model of public segmentation and (b) to examine each segment's level of trust in government. By using individuals’ cognitive perceptions of government and participation in social organizations, as well as media use and demographic characteristics, as public segmentation criteria, a cluster analysis of international survey datasets of the United States and 19 European countries generated 3 public segments in each country. The largest cluster, named the underserved inactive majority, and representing a low level of income and education, low interest in politics, low trust in others, low citizenship standards, and minimal social participation, contrasted with the smallest cluster, named the satisfied active public. The identified segments differed in trust in governmental institutions, which is a key indicator of the quality of government–public relationships. Overall, the underserved inactive majority reported the lowest trust in governmental institutions, whereas citizen trust among the satisfied active public was the highest. This study highlights the theoretical and practical values of broad-based public segmentation in government public relations from the relationship-building perspective of public relations, rather than from a problem-solving perspective. Additionally, some targeted strategies for government communicators to enhance each segment's public trust in government are proposed based on the findings of this study.     

The Status of Online Public Relations Research: An Analysis of Published Articles in 1992–2009

This study was designed to identify trends, patterns, and academic rigor in research studies focusing on Internet-related public relations through a review of articles published between 1992 and 2009. ^{1 1}Please see the appendix for a bibliography of the 115 articles studied. This study examined the authorship, theoretical frameworks, methodological approaches, and research topics addressed in these published articles. Key findings suggested an increasing trend in the number of published articles, a lack of applied theoretical frameworks, a dominance of quantitative research, and an emphasis on use of the Internet in public relations.     

The Strange Case of the Goddess Peitho: Classical Antecedents of Public Relations’ Ambivalence Toward Persuasion

ABSTRACT

Public relations scholars continue to debate “whether persuasion is a legitimate public relations function” (Edgett, 2002 Edgett, R. (2002). Toward an ethical framework for advocacy in public relations. Journal of Public Relations Research, 14, 1–26.[Taylor & Francis Online] , [Google Scholar], p. 1). Their ambivalence toward persuasion has deep roots in the tangled lineage of Peitho, the Greek goddess of persuasion. The purpose of this article is to chart the goddess Peitho's contradictory history in classical Greek literature and art; and to study how the Greeks resolved that ambiguity. Ultimately, the Greeks determined that Peitho, at her best, was honest, respectful of others, and mindful of community wellbeing. The Greeks’ resolution of Peitho's nature ideally holds lessons for the troubled status of persuasion within modern public relations.     

The Public Sphere and the End of American Abolitionism, 1833–1870

Real prejudice existed among white abolitionists and within the operations of interracial organisations like the American Anti-Slavery Society (AASS). Yet an understanding of these organisations that attributes their inevitable doom to fundamental racism shortchanges the accomplishments of the AASS and predicts the same result for such later interracial associations as the National Association for the Advancement of Colored People (NAACP). This article applies theoretical formulations of associational life in the public sphere to consider the birth and death of the AASS between 1833 and 1870, the final years of abolitionism in the United States, in terms of the fulfillment of the purposes established at its founding, concluding that its dissolution was less racist than logical.     

Power-Control or Empowerment? How Women Public Relations Practitioners Make Meaning of Power

This qualitative study examines how women public relations practitioners make meaning of power. From literature regarding power-control theory, gender, and empowerment, one research question was posed: How do women public relations practitioners make meaning of power? Results suggest that women practitioners made meaning of power as influence, relationships, knowledge and information, access, results-based credibility, and empowerment. The data extended power-control theory and scholarship regarding empowerment and uniquely added a gendered lens to the examination of power in public relations. Women practitioners actively enact influence, strategically forge relationships and gain and control information to affect their power.     

Public governance of information asymmetries—The gap between reality and economic theory

There are numerous situations where governments take action due to systematic information asymmetries in society, while economics textbooks do not offer an integrated theory to justify these interventions in terms of utility. This paper starts with a taxonomy of situations where governments try to correct for information asymmetries. A distinction is made between government interventions due to information asymmetries between market partners, within political markets and between the government and citizens. It is then shown that Public Choice Theory offers only few and Public Finance Theory not enough explanations for the prevalence of such government interventions. Further explanations for government actions are given by Institutional Economics and Cultural and Behavioural Economics. The latter will probably generate the best progress towards creating better explanations.     

Expressive Free Speech,the State and the Public Sphere: A Bakhtinian–Deleuzian Analysis of ‘Public Address’ at Hyde Park

In this paper I explore how struggles around free speech between social movements and the state are often underpinned by a deeper struggle around expressive images of what counts as either ‘decent’ or ‘indecent’ discussion. These points are developed by exploring what is arguably the most famous populist place for free speech in Britain, namely Hyde Park. In 1872 the state introduced the Parks Regulation Act in order to regulate, amongst other things, populist uses of free speech at Hyde Park. However, although the 1872 Act designated a site in Hyde Park for public meetings, it did not mention ‘free speech’. Rather, the 1872 Act legally enforced the liberty to make a ‘public address’ and this was implicitly contrasted by the state of an expressive image of ‘indecent’ speakers exercising their ‘right’ of free speech at Hyde Park. Once constructed, the humiliating image of ‘indecent’ free speech could then be used by the state to regulate actual utterances of public speakers at Hyde Park. But the paper shows how in the years immediately following 1872 a battle was fought out in Hyde Park over the expressive image of public address between the state and regulars using Hyde Park as a public sphere to exercise free speech. For its part the state had to engage in meaningful deliberative forms of discussion within its own regulatory framework and with the public sphere at Hyde Park in order to maintain the legal form, content and expression of the 1872 Act. To draw out the implications of these points I employ some of the theoretical ideas of the Bakhtin Circle and Gilles Deleuze. Each set of thinkers in their own way make valuable contributions for understanding the relationship between the state, public sphere and expressive images.     

The Reinvention of Liveability in Public Places: Interaction Mapping Analysis of Central Nottingham’s Improved Walkability

The reinvention of liveability in public places and its integration with social, environmental, cultural, and economic factors of living can be analyzed in detail in urban studies. This is studied in particular here through evaluation of different factors of quality of life and well-being in urban environments, one of which is the convention for encouraging social experience based on the socioeconomic and socioenvironmental values of the public place. This study will also discuss the relation between quality social environments and the socioeconomic values of public places, and how by enhancing the liveability of a place we can increase public expenditure and sociality of a place. Through interaction mapping analysis, and based on both human geography and urban studies, the study evaluates the implications of spatial change (i.e., temporary uses of a place) and walkability on maximizing the potential of a place and its immediate context. This comparison study then elaborates on socioeconomic benefits of walkability for liveability of public places.     

Public relations and zones of engagement: Employees’ lived experiences and the fundamental nature of employee engagement

While employee engagement has been primarily explored within the business, human resources and management disciplines, public relations research has more recently taken an interest in furthering its understanding and acknowledging how public relations can serve an organization’s internal communication as a foundational component of the field. The purpose of this study is to demonstrate how public relations can serve an organization’s internal communication by better understanding how employees perceive and experience engagement. Following a phenomenological methodology (n?=?32), this study utilized zones of meaning as a conceptual foundation (not a literal interpretation) to examine the process related to the complex, shifting and shared meaning of zones of engagement and how zones of meaning are products as well as drivers of engagement, which offer a new way to conceptualize employee engagement in public relations, shifting to a deeper comprehension and understanding. The findings show that employee experiences align more to Kahn’s (1990) initial personal engagement model than other public relations models. The psychological conditions of meaningfulness and safety from the original employee engagement model emerged as important factors in defining the employees’ shared-meaning lived experiences. In addition, this study offers a new definition of disengagement, which is similar but unique to the scholarship on negative engagement. The findings provide a framework for public relations scholars who work to further refine the understanding of employee engagement and for practitioners who develop public relations strategies for internal audiences, and advances the conceptual foundation of zones of meaning in public relations scholarship.     

Toward a Theory of Public Relations Practitioners’ Own Conflict: Work Versus Life

This study took a first step to build a theory understanding public relations practitioners’ work–life balance. Through a national sample of Public Relations Society of America members, we examined what factors influence practitioners’ perceptions of work–life conflict and what kind of impact such perceived work–life conflict may have on their income and career path. Analysis of online survey data of 820 practitioners found that a more family–supportive organizational work environment overall would minimize practitioners’ reported work–life conflict. Gender did matter, especially in explaining strain-based conflict perceived by practitioners. Last, women whose career was interrupted earned significantly more than those whose career was not.     

Are clerical workers proletarian? A case study of the Australian Public Service1

This paper explores whether clerical workers have been proletarianized by using the Australian Public Service (APS) as a case study. It shows that before the late 1980s the market, work and status situations of APS clerks were predominantly proletarian since they were typified by limited career prospects, low skill requirements, restricted autonomy; low organizational status and estrangement from senior management. This proletarian class situation was reflected in an order taker's culture of informality, cynicism, hedonism and alienation. Since the late 1980s however technological change and workplace restructuring have markedly reduced the number of unskilled and lower paid jobs in the APS, thereby belying widespread predictions of deskilling. I conclude that proletarianization is more likely to have arisen from a decline in the status of clerical work during the course of the twentieth century rather than from a process of deskilling. Notwithstanding the fact that their class situations were predominantly proletarian, most clerks have identified as middle class. We can attribute this not only to the fact that their class situations differ from those of manual workers, as noted by Lockwood, but also to a widespread tendency to identify as middle class, the tendency of many female clerks to base their class identity on their husband's occupation and the fact that popular stereotypes tend to equate class with occupation. It is difficult to decide if clerks are proletarian since 1. Their class situations display a mixture of proletarian and middle-class characteristics 2. They exhibit diverse class identities, social origins, marriage partners and cultural attributes and 3. They occupy different positions on different aspects of inequality. We are therefore unable to allocate them en bloc to a single uniform class. I conclude that while a minority of clerks are proletarian most are better described as middle class.     

Friend or Foe? The Media Coverage of Chicago’s Public Housing Transformation

Social movement theory highlights media coverage as a powerful resource for non-institutional actors, but it remains unclear how successful they are in gaining media standing relative to their institutionalized opponents. This study applies Gamson’s concept of media standing to Chicago’s Plan for Transformation, an effort to reform the city’s public housing system. Theory expects institutionalized elites to capture a greater share of coverage, allowing them to frame the rhetoric. I perform a content analysis of 2,151 quotes drawn from 554 articles published in the Chicago Tribune from 1997–2009. Results indicate that bureaucratic actors achieve greater media standing then grassroots counterparts, but neighborhood opposition was not ignored. Negative binomial regression models indicate that coverage of the case was driven by conflict, dialogue, and a need for journalists to balance their stories. Institutionalized actors have an easier time achieving media standing, but the opinions they are allowed to express are limited.     

Health Journalists and Three Levels of Public Information: Issue and Agenda Disparities?

This is a 2-phase study of the sources of information health journalists use and rely upon for writing health news stories. The 1st phase of the study includes both depth interviews and an online survey with 188 health journalists. Phase 2 of the study extends the findings from Phase 1, with particular attention paid to the roles of public health information officers at 3 government levels: local, state, and federal. Results from this study suggest that a monolithic, “1-size-fits-all” media relations model for public information officers is not adequate in the current health news environment. Findings explore differences in perceptions of the value of public information sources at 3 levels and suggest that some bureaucratic inefficiencies may interfere with more effective source/subsidy–provider relationships.     

Organization–Public Relationships and Crisis Response Strategies: Impact on Attribution of Responsibility

The study examines how relationships with an organization and crisis response strategy affect attribution of crisis responsibility. Participants were exposed to 1 of 4 different crisis response strategies, manipulated through news articles. The study measured perceptions of the organization–public relationship, and after exposure to 1 of the 4 news articles, attribution of crisis responsibility. People with a positive relationship with the organization were less likely to place blame for the crisis on the organization regardless of crisis response strategy. The study provides evidence that maintaining positive relationships with stakeholders may be more important that individual crisis strategies.