Unpacking the terms of engagement with local food at the Farmers’ Market: Insights from Ontario

Amidst much discussion of the values and venues of local food, the Farmers’ Market (FM) has emerged as an important, but somewhat uncertain, site of engagement for producers, consumers and local food ‘champions’. Despite the evident certainty of various operational rules, the FM should be seen as a complex and ambiguous space where (contingent) notions of local, quality, authenticity and legitimacy find expression in communications and transactions around food. This paper seeks to extend current reflections on the nature of the contemporary FM and its relationship to the tenets of local food. An empirical analysis involving sellers, shoppers and managers at 15 markets in the Province of Ontario, Canada sought to understand how participants ‘read’ the market as an operating space and subsequently construct the terms of (their) engagement. Findings suggest that Ontario FM customers wish to support farmers and farming via their food-related spending and express attachments to a wide range of alleged benefits pertaining to local food. Yet these values are also malleable in their meaning and amenable to trade-off against other considerations—particularly where social capital is concerned. The notion of ‘local’ emerges as being widely valued but also highly interpretive in its meaning and variable in its absolute importance. The paper concludes with some reflection on the degree to which the findings support, challenge or modify current normative beliefs about local food at the FM.     

Just-in-space: Certified rural products, labor of quality, and regulatory spaces

Since the mid-1990s, the number and diversity of ‘quality-certified’ products has increased dramatically. This article examines labor practices and regulatory spaces within 3rd party quality certification and suggests that this distinct configuration be termed ‘just-in-space’ production. A privileging of space derives, on the one hand, from the character of qualities certified. ‘Extrinsic’ qualities, such as biodiversity conservation or fair-trade labor practices, may only be introduced into the commodity through monitoring of labor at the point of production and along the commodity chain to retailer venues. This monitoring, accomplished via inspections and document production on a track that parallels the commodity movement, occurs within a semi-public space and results in an uneasy tension between a social interest in open inspections of ecological and socially-just production and retailer interest in controlling certification information about ‘green’ products. At the same time, transnational institutional regulation of certification (e.g., ISO), together with popular support for quality certification, limits the power of retailers and activists to alter certification practices and sustains the semi-public character of this space. Using a literature review and research on certified organic coffee, this paper examines practical and theoretical implications of just-in-space production, and concludes that while this configuration facilitates public action in support of social-justice and environmental conservation, it is also susceptible to manipulation by large retail firms that chose to evade 3rd party certification by setting up private certifications.     

My Body,Your Body: Speaking the Unspoken between the Thin Therapist and the Eating-Disordered Patient

As thin therapists, who work with eating-disordered patients, we have found that our bodies have an appreciable impact on the treatment. In this article, we discuss issues of transference–countertransference, disclosure, the use of the therapist’s self including the body, and the vicissitudes of the treatment. Patients use the therapist’s thin body in various ways: as evidence to support a number of distorted beliefs and assumptions; as a target of envy; as a container for projections and fantasies. We illustrate through case examples, the importance of including the therapist’s body in the therapeutic dialogue, so that it can be used as a tool, rather than a barrier to recovery.     

Is It Our Day or the Bride’s Day? The Division of Wedding Labor and Its Meaning for Couples

Based on qualitative interviews with southern California heterosexual engaged couples, I examine how wedding planning work is divided between the bride and the groom and how couple’s meaningfully interpret the division of labor. I find that couple’s wedding planning work disproportionately falls to women, especially that labor that is invisible. Wedding work, in many respects, is another form of unpaid and unappreciated women’s work, not that unlike housework. Yet, couples do not understand wedding work as an unequal pursuit. Couples use an assortment of interactional strategies to interpret wedding work as a joint and equal enterprise.     

Re-discovering the social: neo-liberalism and hybrid practices of governing in rural natural resource management

Since the 1980s, natural resource management (NRM) in rural Australia has been underpinned by rationalities and technologies of governing that constitute agricultural landscapes and resource managers in economically rational terms. While it is tempting to interpret these forms of regulation as part of a broad shift away from social forms of governing, this paper argues that ‘the social’ remains of crucial significance in understanding how both natural environments and the capacities of individuals to manage these environments are constructed. Drawing upon recent work in the Foucauldian-inspired literature on governmentality and, in particular, Stenson and Watt's (Urban Studies 36(1) (1999) 189–201) concept of hybrid governance, this paper examines how particular representations of ‘the social’ are assembled through strategies of NRM. Using the National Landcare Program (NLP) and Natural Heritage Trust (NHT) as examples, we consider how ‘social’ data is being incorporated into resource management strategies, and how this re-shapes both ‘the social’ and NRM as domains of governance. While the NLP and NHT incorporate concerns about social responsibility, they define these in terms of the capacity of individuals to respond to changing economic circumstances. This effectively defines land managers as socially and ecologically responsible only to the extent that they have the managerial capacities to pursue economically ‘rational’ practices. In concluding, we argue that hybrid practices of governing are indeed evident in NRM in Australia and that the concept of ‘hybrid governance’ requires further attention in understanding how rural spaces are made knowable and shaped as objects of knowledge.     

The environmental belief systems of organic and conventional farmers: Evidence from central-southern England

Little comparative work has been conducted on the environmental belief systems and behaviours of conventional and organic farmers, especially in relation to farming culture, the environment and lowland farmland avifauna. Adopting a modified behavioural approach, this paper analyses the ways in which the environmental attitudes and understandings of farmers in central-southern England influence their behaviour. Key stakeholder and farmer interviews and a focus group discussion showed how some organic farmers tend to have small, diverse and untidy farms, ecocentric attitudes and a non-exploitative approach towards farming which includes an appreciation of farmland birds. This often contrasts with the tidy, well-organised conventional farmers with their larger, specialised farms, technocentric attitudes and exploitative view of nature, frequently related to creating pheasant cover and the belief that corvids and birds of prey are vermin and should therefore be eradicated. However, these attitudes and behaviours may not necessarily be representative of any differences between those farmers loosely labelled as ‘organic’ and ‘conventional’.     

Knowledge constructions in research communities: The example of agri-rural researchers in Denmark

Construction of scientific knowledge can be seen as a struggle over who should define the terms and conditions of legitimate fields of research. Sociologists of scientific knowledge (SSK) have pointed to the importance of analysing scientific knowledge in the same way as other types of knowledge. This idea guides the present paper on Danish research in agriculture and rural areas. Based on an ethnographic study of researchers involved in rural studies, we take stock of the agri-rural research community in Denmark and reflect upon the how and why ‘fashions’ in Danish rural studies differ from ‘fashions’ in rural studies in the UK. In the analysis, we show how a research community construct and reconstruct itself in relation to what is perceived as legitimate fields of research. Finally, the paper gives insight into the research world of those doing research outside the UK and adds to the discussion of ‘putting philosophies of geography into practice’ that is on-going in British geography.     

Crossing divides: Ethnicity and rurality

This paper draws on research with people from African, Caribbean and Asian backgrounds regarding perceptions and use of the English countryside. I explore the complex ways in which the category ‘rural’ was constructed as both essentialised and relational: how the countryside was understood most definitely as ‘not-city’ but also, at the same time, the English countryside was conceived as part of a range of networks: one site in a web of ‘nature places’ across the country, as well as one rural in an international chain of rurals – specifically via embodied and emotional connections with ‘nature’. I argue that alongside sensed/sensual embodiment (the non-representational intuitive work of the body), we need also to consider reflective embodiment as a desire to space/place in order to address the structural socio-spatial exclusions endemic in (rural) England and how they are challenged. I suggest that a more progressive conceptualisation of rurality – a ‘transrural’ open to issues of mobility and desire – can help us disrupt dominant notions of rural England as only an exclusionary white space, and reposition it as a site within multicultural, multiethnic, transnational and mobile social Imaginaries.     

Economic perspectives on public relations

This paper explores the relationship between economic theory and public relations, in order to explain how public relations management contributes to companies’ overall economic gains. It uses a “blend” of economic theories to explain the role and contribution of public relations from the economic point of view. The paper sees a link between the strategic management of public relations as a function, and portions of neoclassical theory, as well as to alternative economic approaches relating to investments and transaction costs.     

Managing disability and enjoying life: How we reframe dementia through personal narratives

Rhetoric referring to Alzheimer's disease as ‘the never ending funeral’ or ‘a slow unraveling of the self’ implies that diagnosed individuals and their families alike are victims of a dreaded disease. Data gathered from web-based surveys with twenty-seven individuals with dementia demonstrate how some persons living with the condition actively negotiate their everyday lives to counter such pejorative assumptions. Grounded theory methods were used to consolidate textual data into overarching themes. Findings depict persons with dementia who do not experience an inherent ‘loss of self’ but rather consciously strive to incorporate a ‘manageable disability’ into their existing identities. Respondents give numerous examples of how they can and do live with dementia. These data portray an empowered identity that suggests the need for a reframing of dementia to challenge the normative victim-orientation and the social disadvantages of such biomedical reductionism.     

Investigations of the british rural middle classes — Part 1: From legislation to interpretation

This is the first of two papers concerned with understanding the causes and consequences of middle class presence in rural areas. This paper explores debates over the future of class analysis and in particular whether it is possible to avoid a dualistic choice between a ‘modernist class analysis’ or a ‘postmodernism’ where class has completely receded from view. Attention is drawn to notions of an ‘interpretative approach’ to class, which while accepting many of the claims of postmodernism still sees value in the notion of class and in conducting class analysis. Drawing on a number of recent discussions of class within and beyond rural studies it is argued that class analysis should be seen as an ‘interpretative accomplishment’ and that attention needs to be paid within it to at least four issues: (i) the processes of knowledge construction and communication; (ii) differences in conceptualisations of power and related concepts such as domination and exploitation; (iii) differences within the processes of class formation; and (iv) the impact of identity recognition on class analysis, class relations and classes practices. In a later paper these issues will be explored in a more substantive manner through consideration of some of the results of research conducted in five locations in rural Britain.     

“A problem of resources”: defining rural youth encounters in education, work & housing

Using empirical evidence from a study of rural youth living in a remote region in the West of Ireland, this paper applies a structurationist approach to focus on and explore how young people's scope for action and choice is shaped and mediated. In particular, it applies Giddens's concept of authoritative resources (‘organization of life chances’), social practices and relations to understand the encounters, events and experiences within education, work and housing. The paper concerns how the types of practices and relations encountered within these three arenas tend to problematise the choices and opportunities available for young people. In the late-modern age, these three spheres of life can generate considerable pressures, which, depending on circumstances, are differentially mediated by young people. In conclusion, it calls for policy to engage in more ‘enabling’ terms with rural youth experiencing the negative effects of rural economic restructuring.     

Rural studies: Modernism, postmodernism and the ‘post-rural’

In response to Philo [(1992b), Neglected rural geographies: a review. Journal of Rural Studies8, 193–207), who calls for rural studies to take the study of ‘others’ more seriously, we argue the need to take postmodernism more seriously. The paper focuses upon the production of knowledge about rural areas by academics. In the narrative that we provide here, the ‘rural’ had a strong presence until Pahl's critique of the rural-urban continuum which both diminished the status of the rural and emphasised the role of class in shaping particular spaces. Newby and his colleagues applied class analysis to agriculture, likewise undermining the significance of the rural. Further applications of general social theory, such as the political economy and restructuring approaches, show how modernist rural studies seem to be fighting a losing battle to posit the indispensability of the significance of the urban-rural division as an explanation; articulating and rearticulating the divide within a whole range of processes: economic, social and cultural. Rural social scientists have woven this modernist narrative, but, as Philo shows, one effect has been the neglect of certain social groups, cultures and identities. However, in contrast to Philo, we argue that a rather fundamental reassessment of social scientific approaches to the rural is required if these ‘neglected others’ are to be satisfactorily considered. We believe a ‘sociology of postmodernism’ would offer a more reflexive perspective on the processes which give rise to ‘the rural’. We thus call for an end to the use of universal or global concepts such as ‘rural’ (or the ‘urban’) and for a concern with the way places are ‘made’. This will entail a focus on ‘power’ as certain actors impose ‘their’ rurality on others. We term this the study of the ‘post-rural’.     

Determinants of in-group bias: Is group affiliation mediated by guilt-aversion?

In-group favoritism in social dilemma situations is one of Social Identity Theory’s main findings. We investigate what causes the in-group bias: is it merely due to group affiliation or, alternatively, is guilt-aversion moderating the strength of in-group favoring? We induce group membership in a minimal group setting, observe in-/out-group transfers and elicit corresponding beliefs. According to our experimental data group affiliation affects beliefs and explains a substantial part of the bias. Evidence for guilt-aversion is found only when beliefs are elicited before actions.     

‘How to be a rural man’: Young men's performances and negotiations of rural masculinities

This paper is concerned with young rural men and how they ‘do’ identity politics living in a rural area of Norway. Focusing on how masculinity and rurality are constructed and interrelated in young men's narratives of living in a remote community, it is identified that young rural men reproduce, negotiate and transform local discourses of rural masculinity. First, the article shows that young men living in rural areas believe it is important to express rural masculinity through hunting and outdoor life as well as by exhibiting skills as handymen. Second, it reveals that it is important for young rural men to communicate a particular stance in the ongoing and controversial Norwegian debate over snowmobiles and carnivores, as these topics are related to rural men's sense of loyalty to place. Third, the article shows how rural men negotiate ‘the tough man’ images related to hunting, motors and handyman skills by constructing new and alternative masculinities. The analysis reveals that young rural men enact alternative masculinities, expressed in relation to new working life opportunities in the service sector, through emotional openness and caring, and in relation to traditional ‘masculine spaces’ such as hunting and snowmobiling. It is concluded that, little by little, rural communities are opening up for more flexible masculinities.     

Achievement-related attitudes and the fate of “at-risk” groups in society

What causes poverty and how does an individual escape it? Factors such as intelligence and social class background are thought to be important. However, a number of economists have argued that an individual’s profile of achievement-related attitudes (ARAs) like work-orientation and conscientiousness might play a role in social success and failure. Part of their attraction is that these attitudes are regarded as responsive to nurturing and may be especially significant for those individuals with few formal skills to offer the labour market. The NCDS longitudinal dataset was interrogated to assess whether ARAs predicted an individual’s earnings measured almost two decades later. Results indicated that ARAs explain a good deal of variance in earnings, particularly for “at-risk” males. Social policy implications are discussed.     

Evaluating development programs: building joint activity

There has been an increasing plea for a participatory approach to development programs. It is argued that for programs to be sustainable, they need to be conceptualized, negotiated and run by all stakeholders jointly. Concurrent with this trend, there has been an increasing demand for program evaluation strategies, which encompass an evaluation of the nature and level of participation of the different stakeholders in the program. This paper proposes a theoretical framework for such evaluation and subsequently provides a practical illustration. Engeström's notions of ‘activity system’ and ‘learning by expanding’, are proposed as a framework for the evaluation of participation and an action evaluation methodology is suggested as the practical tool within such framework. The paper presents a case study of a conservation education program in Africa, which operationalizes the proposed theoretical framework.     

Motivating teammates: The leader’s choice between positive and negative incentives

Team leaders often provide incentives for cooperation. A challenging question is how different incentive schemes and their actual choice by the leader shape the team’s culture and contribute to the team’s success. To shed light on this issue we investigate how a leader chooses between rewards or punishment in an experimental team setting and how teammates’ contributions are influenced by this choice. Leaders show a clear initial preference for rewards, which diminishes over time in some teams. Leaders who observe more free-riders in their teams tend to switch to punishment incentives. A change from rewards to negative incentives results in an immediate and enduring increase in contributions. On the other hand, contributions show a decreasing trend in teams with a leader who sticks to rewards.