How Sunday, price, and social norms influence donation behaviour

We describe a natural field experiment investigating donation behaviour. The setting was an art gallery where donations could be deposited into a transparent box in the foyer. Two aspects of the donation environment were manipulated: signs on the donation box and the initial contents of the box. We used three sign treatments: a control with no sign, a sign that thanked donors, and a sign that indicated donations would be matched. We used two initial contents treatments: one with relatively little money ($50) and one with four times as much. The average donation per donor was significantly larger in the $200 treatments but this was offset by a decrease in the propensity to donate. In the matching treatments donations were significantly larger both at the per donor and per visitor level. A control variable turned out to have the largest influence on donation behaviour: the day of the week. The average donation per visitor was 51% higher on Sundays, when compared to every other day of the week.     

Exploring the Use of the Stages of Change Model to Increase Organ Donations Among African Americans

Abstract

The success of organ transplants is affected by the degree of antigen match between donor and recipient. With organ transplants among African Americans, finding a good antigen match is difficult. While the consent rate for organ donations among Caucasians is 50%, this rate among African Americans is only 12%. The resulting ratio of donors to “recipients” is 1 to 9 in African Americans. The majority of organs received by African Americans come from Caucasian donors, thereby reducing the probability of an antigen match and increasing the probability of organ rejection. These circumstances could be improved if the organ donation rate eamong African Americans was increased. There is some empirical support for the theory that behavior change occurs through identifiable stages. This paper presents evidence for the construct validity of a stage of change measure suitable for use in designing and evaluating attempts to promote organ donations in the African American community. Use of this measure also permits clinicians to assess how receptive a client will be to organ donation promotional material. Use of this measure offers the possibility of refining approaches to organ donations among African Americans. Increases in the donor rate will result in a larger pool of antigen compatible organs in this subpopulation.     

Reducing Public Misinformation About Organ Donation: An Experimental Intervention

Abstract

The shortage of life-saving human organs for transplantation today is a growing and international problem. A recent survey in this Journal found that people with “more accurate information about organ donation practices are more likely to be organ donors (r= .225, p< .01)” (Nickols, Stack, Viviano, & Whitney, 2008, p. 240). How much can a factual 20-minute message about organ donation significantly increase people's knowledge and pro-donation behavior? In this field experiment, 101 students in two urban colleges completed a one-page survey before and after an expert's 20-minute message. The survey assessed participants' knowledge about organ donation from 0 (low) to 40 (high), biodata, self-reported experiences, and behavior in the past (registered organ donor) and future (consider becoming a donor). As hypothesized: (1) Pre-message knowledge about organ donation was moderate (mean = 21.8 on the 0-40 scale), and rose significantly after the message (mean = 28.6, p < .01). (2) This knowledge positively correlated with consideration to register in the future as an organ donor (r = +.41; p < .001 post-presentation). (3) However, there was no significant correlation of prior donor registration with knowledge prior to the message (r = +.08) or after the message (r = +.04). From these findings, it seems a brief FAQ fact-sheet or DVD would be highly useful to increase people's accurate knowledge about donations.     

The Effect of Social Information on Giving from Lapsed Donors: Evidence from a Field Experiment

Using data from an experiment carried out by a large nonprofit organization, this paper finds that lapsed donors who received a solicitation letter referencing a relatively high donation made by another donor (high social information) were more generous in giving, but overall less likely to make a donation, relative to the baseline (low social information) group. After using the propensity score matching to correct for pretreatment differences in the two experimental groups, the estimated effect of high social information on the average donation amount is an increase of $14.95 (45 %). However, high social information is also found to reduce the probability a lapsed donor will give by 4.1 %. Thus, high social information can have potentially offsetting effects when applied to lapsed donors. Nonprofits should consider this trade-off when employing social information fundraising techniques to solicit donations from lapsed donors.     

Profiling Donors of Blood,Money, and Time

Understanding donor profiles is crucial for donor relationship management. Whereas previous research has focused on profiling blood, money, or time donor segments separately, we define seven donor profiles based on their former donation behavior for blood, money, and time donation and compare them to non‐donors. Relying on representative data from the German Socio Economic Panel, we use an extensive set of characteristics that include sociodemographic, psychographic, health‐related, and geographical measures and simultaneously investigate profiles of donors for single and multiple donation forms and non‐donors by means of a multinomial logistic model. Our results reveal valuable insights for donor acquisition and retention strategies of nonprofit organizations along the identified profiling characteristics of donor segments. By this, our findings help nonprofit organization managers to better target single and multiple donors across three donation forms.     

A field experiment on the impact of a prior donor’s social status on subsequent charitable giving

We study the effect of a prior donor on subsequent charitable giving in a natural field experiment and investigate in particular whether his social status matters for subsequent giving. To do so, we trailed a person asking for donations in Cologne’s streetcar network while (1) either implementing an initial donor or not and (2) varying the apparent social status of the initial donor. We find that other passengers are more prone to give when there is an initial donor, with this effect being amplified when he seems to have a high social status. Further analyses reveal that women tend to react stronger than men to the prior donor’s status.     

Organ donation and reciprocity

The willingness to donate organs post-mortem varies considerably both across and within countries. Linking these differences to personal characteristics is an important focus of research investigating the supply of donor organs. Anecdotal evidence and previous findings indirectly suggest that the desire to reciprocate others’ (un)willingness to donate organs plays an important role in the decision to become an organ donor. We use individual measures of reciprocity in a large, representative survey in Germany and relate these to organ donation attitudes and behavior. Higher positive reciprocity is associated with a higher general willingness to donate organs, but it does not correlate with donor card possession. Individuals with higher negative reciprocity have a lower general willingness to donate organs and are less likely to have a donor card. Our findings open up the possibility of a double dividend of measures that increase organ donations. These could yield an additional increase of organ donations via a feedback loop through reciprocity.     

Does the sense of the geographic proximity of a requester influence donation? Three evaluations in field studies

It has been reported that familiarity or incidental similarities with a stranger influenced an individual’s behavior. However, the effect of the sense of geographical proximity believing that someone comes from the same area that somebody has never been examined. Three field experiments examined this effect on donations to humanitarian organizations. In the first study, participants were asked by a confederate to donate food products to a humanitarian organization. In Study 2, participants were asked by confederates to donate money for children. In Study 3, donation boxes were displayed in bakeries with a message that invited customers to donate money for children. In all the studies, participants were led to believe that they would be helping people in need or people who live in their national or local geographic area. Results showed that donations were higher in the geographical proximity condition. This “neighborhood effect” was discussed.     

Motivational crowding out effects in charitable giving: Experimental evidence

This paper tests motivational crowding out in the domain of charitable giving. A novelty is that our experiment isolates alternative explanations for the decline of giving, such as strategic considerations of decision-makers. Moreover, preference elicitation allows us to focus on the reaction of donors characterized by different degrees of intrinsic motivation. In the charitable-giving setting subjects donate money to the German “Red Cross” in two consecutive donations. The first dictator game is modified, i.e., donors face with equal probability an ex post reimbursement or a subsequent payment. The second game is a standard dictator game. We find that after an ex post change in the price of giving of the first donation, substantially more donors with a high degree of intrinsic motivation decrease donations than subjects with a low degree of intrinsic motivation and donors who did not experience a price effect. In a replication study we find support for these results for subjects who have previously participated in at least one economic experiment.     

Factors Influencing the Break Even Probabilities of Agency Recruited Low Value Charity Donors

This study examined the considerations that may affect the likelihood of a charity donor, who was recruited face-to-face by a paid external agency and who gave through a low value monthly standing order, reaching the point of financial break even within a certain period of time; taking into account the person’s additional ad hoc contributions to the organisation. Break even was defined as the situation pertaining when a supporter’s total donations covered the external agency’s fee, induction costs, and annual donor maintenance expenses over an anticipated supporter lifetime of 5 years. A questionnaire was mailed or emailed to two thousand agency recruited donors to a UK healthcare charity, resulting in 669 replies. Each of the participants had initially signed standing orders for between £2 and £5 a month, and had been with the charity for at least 4 years. The questionnaire contained items concerning, inter alia, a donor’s sense of obligation, relationship proneness, level of involvement with the charity’s cause, personal inertia, emotional benefits obtained from giving, and satisfaction with the organisation’s work. A Cox proportional hazards regression analysis was completed to determine the main factors that influenced the probability that a person would break even within 4 years following recruitment. In addition, logistic and least squares regression analyses were undertaken to establish the variables that affected low value donors’ propensities to respond positively to requests to uplift the values of their standing orders.     

FUNDRAISING INTERMEDIARIES INHIBIT QUALITY‐DRIVEN CHARITABLE DONATIONS

Charitable donations are frequently raised by an intermediary, which accepts donations and subsequently sends the proceeds to the chairty—for example, a workplace campaign for United Way, a 5‐km walk for Susan G. Komen, or buying cookies from a local troop for the Girl Scouts. These fundraisers can greatly increase donations received by a given charity, but how do they affect what types of charities we support? This article shows intermediary fundraisers can make donors insensitive to differences in charity quality: Unattractive charities can receive the same financial support as an attractive charity. In a series of across‐subject experiments, when donations are framed as going directly to the charity, unattractive charities receive fewer and smaller contributions relative to attractive charities; however, when donations for the same charities are collected by (meaningless) intermediary fundraising campaigns, donations become indistinguishable across charities. The fundraising campaign does not affect donor recall of charity identity or evaluation of charity quality; it simply precludes donors from using these data in the donation decision. Follow‐up experiments suggest the results are driven by information overload. (JEL A13, C91, C93, D61, D64, H41)     

Determining the Optimal Donation Acceptance Policy for Nonprofit Stores

Many nonprofits derive a considerable amount of their financial support from the resale of donated items. Given the razor‐thin margins at which many of these organizations operate, it is critical that they maximize the proceeds that come from the sale of these items. To do so, nonprofits require policies that guide their donation acceptance decisions so as to optimize revenue generation. This article presents research about how to determine the optimal donation acceptance policy for Habitat for Humanity. Habitat affiliates sell donated material at their ReStores, or discount home improvement centers, and the revenue from the ReStores directly supports the building of new homes. Several constraints limit the revenue that the ReStores derive from the donated items, including the supply rate of items from donors, the demand rate of items from customers, and the space limitations of the ReStores. We developed a two‐step method to determine the optimal acceptance policy—the daily amount of donations to accept to maximize revenue. This approach increases revenue by up to 20 percent and additionally provides insights into pricing options, marketing strategy, and optimal store size.     

Effects of Donor Priority Strategy on Relationship Fundraising Outcomes

Nonprofit organizations commonly implement donor priority strategies, yet little research has explored the effects of this relationship strategy. Whereas previous research highlighted the positive effects of benefit segmentation and analyzed donor motives to choose a specific donation level, this study investigates the effects of priority benefit perception on relationship factors such as donor satisfaction, donor loyalty, upgrade/downgrade intentions, and voluntary behavior. Based on data from the German cultural sector—804 donors of a friend circle that differentiates two donation levels—the results of the partial least squares path analysis show that donors' perception of priority benefits positively affects donor satisfaction and donor loyalty. The study also shows that a priority strategy negatively influences intentions to downgrade among higher‐prioritized donors and positively enhances intentions to upgrade among lower‐prioritized donors. Applying multigroup comparison the authors find that most relationship effects do not differ significantly across higher‐ and lower‐prioritized donors. This study thereby supports the implementation of donor priority strategy among cultural organizations because of its advantages for developing strong relationships with donors of all levels. Several managerial recommendations are given; for example, managers should better implement only a few instead of a large number of donor levels, should determine carefully which benefits to offer at the different levels, and analyze the donor base in order to identify donors with strong potential for upgrading.     

Will You Trust Me?: How Individual American Donors Respond to Informational Signals Regarding Local and Global Humanitarian Charities

When making charitable donations, individuals would like to have some assurance that their resources will be used appropriately, but they do not necessarily have the time to research charities thoroughly. Charities have thus joined voluntary regulatory programs to signal trustworthiness and good governance. We conduct a survey experiment to explore if individual donors in the United States are more willing to give to a charity participating in a voluntary regulatory program. Because voluntary programs vary in their institutional design, we further test whether the provision of third-party auditing (to ensure that charities abide by program rules and obligations) enhances donor confidence in the voluntary program. Finally, we explore whether individuals seek to circumvent information problems by donating to local charities as opposed to overseas charities. We find that charity membership in a voluntary program does not influence people’s willingness to donate significantly, but that location of operations is significant.     

Different or Equal Treatment? Donor Priority Strategy and Fundraising Performance Assessed by a Propensity Score Matching Study

Many nonprofit organizations apply a priority strategy to their donors instead of treating donors equally. The underlying assumption of this strategy is that different and preferential treatment of donors according to their donation amount positively affects fundraising performance. We conducted a propensity score matching study to analyze the fundraising strategies of seventy‐three cultural organizations in Germany. The empirical findings are discussed and complemented by qualitative data from twenty interviews with fundraising managers and private donors. The results show that, in terms of fundraising performance, nonprofit organizations that apply a donor priority strategy outperform organizations that treat donors equally. A donor priority strategy ultimately leads to a 125 euro higher total revenue per donor and an 87 euro higher profit per donor due to cost savings via better use of fundraising resources.     

'SELLING BLOOD': CHARACTERISTICS AND MOTIVATIONS OF STUDENT PLASMA DONORS

This multimethod study examines selected characteristics and the motivational dynamics of remunerated blood plasma donation by U . S . university students . Ten percent of students surveyed reported selling plasma . In comparison to nondonors and nonremunerated student Red Cross donors , paid student plasma donors tended to be predominantly male and from higher income families and to have higher rates of employment while in school . They also exhibited greater rates of alcohol consumption and cigarette smoking . Drawing on focus - group and individual interviews , the authors describe the student plasma donation experience , with particular emphasis on motivational dynamics . Unlike nonremunerated Red Cross donors , plasma donors do not feel a strong identification with the altruistic aspects of the blood donor role . Rather , they are motivated to continue donating in order to secure an easy source of pocket money , which they tend to spend freely , especially on social drinking in student bars . Among students willing to sell plasma more than a few times , self - deferral from long - term donation tended to result from growing concerns about the physical effects of continuing donation , increases in disposable income from other sources , or both . The article concludes with a discussion of the implications of the findings for social policy and for future research .     

A Child Wanted by Two,Conceived by Several: Lesbian-Parent Families Negotiating Procreation with a Known Donor

This article presents procreation agreement negotiations and the role played by men taking part as known donors in the parental project of lesbian mothers in the province of Quebec, Canada. Thirty-six individuals were interviewed: 10 female couples, 11 donors, and 5 of the donors’ life partners. The results show that the donors’ contribution takes place within a deliberative process during which the adults involved discuss 5 elements, namely (a) the procreation method selected, (b) the issue of future donations, (c) the forms of address and the role of the donor in the life of the children issuing from his donations, (d) the possible involvement of the donor's loved ones in the life of the lesbian-parent family, and (e) responses to various scenarios that might arise in the future. The negotiation also addresses concerns that those involved might have regarding the children's needs, resulting in a complex web of interpersonal relationships. Our findings show that dialogue is the key unifying factor, ensuring that everyone is in agreement and that the donor's role with respect to the child is in line with the expectations of everyone involved.     

Eliciting Donor Preferences

Most charity organizations depend on contributions from the general public, but little research is conducted on donor preferences. Do donors have geographical, recipient, or thematic preferences? We designed a conjoint analysis experiment in which people rated development aid projects by donating money in dictator games. We find that our sample show strong age, gender, regional, and thematic preferences. Furthermore, we find significant differences between segments. The differences in donations are consistent with differences in donors’ attitudes toward development aid and their beliefs about differences in poverty and vulnerability of the recipients. The method here used for development projects can easily be adapted to elicit preferences for other kinds of projects that rely on gifts from private donors.     

Strategies to Improve the World Food Programme's Revenue Mobilisation and Procurement Practices

Currently, a vast majority of WFP food procurement is executed through spot markets, which exposes it to substantial commodity and transport price risk as well as significant delays in delivery. The WFP also has limited flexibility owing to unpredictable revenue mobilisation, partly driven by restricted donor contributions. However, a significant portion of its operations are fairly predictable – both in terms of countries and delivery volumes. There are several types of derivatives contracts available at commodities exchanges that can facilitate strategic hedging. Greater commitments of untied cash donations from the US and other major donors can give the WFP significant operational flexibility to execute prudent financial management operations without damaging local food markets.     

Get Money Get Involved? NGO’s Reactions to Donor Funding and Their Potential Involvement in the Public Policy Processes

This article investigates how NGOs’ reactions to donors may suggest their potential involvement in the policy process. Without pretending to abridge a multifaceted complicated situation in any singular factor or to make claims for causality and generalizability, the experiences of three NGOs in Lebanon are compared. The analysis reveals that a variation in NGOs’ relationship with the same donor might reflect on different level of involvement in the policy process and interactions with government. Constructing strong, yet balanced, ties with the donor contributes to active involvement in the policy process and cooperation with government. Otherwise, the NGO’s role is marginalized. Abandoning donor funding furthers change in the nature of NGO work, leaning more towards activism and generating confrontation with the government. Donor funding, therefore, is neither a necessary condition for nor a universal effect on NGOs’ potential engagement in public policy processes.