Can technology be managed strategically?

The purpose of this article is to investigate techniques for inserting strategic management of technology into the overall business planning process. The method developed here begins with defining the technological profile of a company and then proceeds to expand the method to incorporate analytical procedure for technology futuring, and finally combining these long-range forecasts with the company's policies and plans into an integrated planning model. An illustrative case study of the NCR Corporation is appended to demonstrate the application.     

Planning models in the leasing industry

New England Merchants Leasing Corporation, a subsidiary of a bank bolding company, has recently completed the development of a comprehensive computer-based financial planning model. In the present article we discuss the specific requirements for long-range planning in the leasing industry, and the conceptual and technical framework within which the planning model attempts to address these requirements. We identify a number of general characteristics of the leasing industry that are conducive to the success of computer-based systems, in order that the reader may judge the extent to which these characteristics extend to other industries.     

Developing a planning culture for more effective strategic planning

The literature of long-range planning is replete with justifications of the need for strategic planning and admonitions concerning its critical importance. However, both the literature of planning and its practice, as manifested in a variety of organizations as diverse as industrial firms, educational systems and law enforcement agencies, are deficient in specifying proven techniques and methodologies for marshalling organizational resources to effectively implement strategic planning.Over a period of years, the authors have consulted with a variety of business organizations and public agencies in the development and implementation of long-range planning processes. From this work has come an empirically-tested conclusion that the success of long-range planning in an organization is less sensitive to the parameters of the planning techniques that it is to the overall culture within which the planning is accomplished. Since most of the non-pontifical literature of planning focuses on planning techniques and specifications for planning processes, these conclusions suggest a critical void in planning methodology.     

Personnel planning and information systems

Today the need for long-range planning is seen by most private and public organizations. Therefore growing attention to it is required of management in companies, in public services, in the armed services and in the school and university area. Some parts of the long-range planning problems have been widely discussed and practised. But there are some parts, which have received less attention in the business world. One of the relatively neglected areas, but one of special importance is long-range planning for personnel from the shop-floor up to top-management. This lack is remarkable, as one finds a lot of research and practical work on the use of other operations research planning systems, which cover for example queueing, inventory, production or investment problems. But in no field, is planning ahead more important than in personnel. Company growth and effectiveness depend on it. For unless a business organization has people with skill, imagination and a capacity for leadership, at the right time, its other plans may well be worthless.     

Monitoring long-range plans

Are long-range plans monitored? How accurate is corporate long-range planning? These are important questions for both the long-range planner and top management. The results of a recent survey of U.S. utility firms by the author provides some insights into a number of facets of the monitoring phase of long-range planning.     

Strategic planning for British nuclear fuels Ltd.

This article presents an account of the current state of planning in a Government - owned company. The author describes differences he sees between the planning process in his enterprise and those which are outlined in many planning texts.Since the company is relatively new, the author makes no claims for the success of the total planning operation as he describes it. However, he does indicate areas where advances have been made.Among these are proving the validity of the chosen planning system; the derivation of objectives from the planning process rather than as a starting point, and the acceptance of the planning operation by Top Management.     

Long range planning of U.K. and Japanese corporations—A comparative study

The author conducted mail surveys on long-range planning systems in Japanese and British corporations. He also made a number of visits to corporations in both countries to analyse the similarities and differences in the planning systems.In the U.K., the clarification of goals and the resource allocation are emphasized but in Japan clarification of goals and basic problem finding are stressed.The strategic projects are not necessarily formulated in the long-range planning process. The relationship between the project and the long-range planning was analysed and in both countries, the trend of long-range planning is towards more strategy orientation than quantitative computation.The planning process in Japan is more centralized. The management committee plays an important role in reviewing and making the final decision. In the U.K., the plan initiation is more decentralized, and in the final decision the board of directors plays a more important role. The trends are, however, from bottom up approach to top down approach.Goals expressed in the long-range plan of the U.K. corporations put more emphasis on financial goals, but that of the Japanese corporations emphasizes growth and employee welfare.Regarding the style of strategic decision-making the subjective responses show that it is partly analytical and partly intuitive. There are some differences between two countries, but this problem needs to be analysed further.To cope with uncertainty, multiple scenarios and contingency plans are more frequently used in the U.K., whereas in Japan the sequential decision is more commonly used. British corporations are better prepared for uncertainty than Japanese corporations.The key success factors of long-range planning are similar in both countries. The involvement of top management and cooperation of line management are two important items. Differences are that in the U.K. the planning system is emphasized in addition to the other factors, but in Japan clear goals are more emphasized.     

Long range planning— An open systems view

Long range planning has been identified as a major managerial factor for many years. Unfortunately, some important factors have not been adequately incorporated into the planning process. These componets of open systems theory—the environment, goals, and strategy— are discussed and integrated into the long-range planning process. This procedure will make for a more successful and effective planning operation in organizations     

Translating planning into action

This article is concerned with planning as a practical tool for management action. It is not about the theories of planning but about the dynamic impact of planning on a company. The author is committed to planning as a vital discipline for any company and a necessary element in evoking response to technological and market change.     

Creating a climate conducive to planning

An improved climate for long-range planning, a better understanding of divergent viewpoints among planning participants and increased satisfaction with planning systems do not automatically occur with more experience in planning. Learning to cope with planning problems requires a continuing investment of management time and energy. Many of the companies included in this study were willing to make this investment—progress has been slow and more needs to be done. This article describes the lessons that mature systems companies have learned.     

Strategic planning catches on in U.S. retailers

This article examines the strategic planning practices of large American retailers. Most retailers surveyed have engaged in strategic planning, almost one-third have hired employees whose main jobs are strategic planning and over two-thirds use outside consultants. Top management participation is also high, the scope of strategic planning is broad both internally and externally, and several standard strategic planning methods are used. Moreover, in spite of the rapid pace of change in retailing, over half of the retailers use long-range time frames. They recognize the value of strategic planning because almost three-quarters intend to increase their emphasis in this area.     

A new approach to corporate planning

A fresh approach to planning can help corporate executives deal with such long-range planning problems as the setting of unrealistic plan targets by division managers and a poor record of long-range plan implementation and control. This article considers such an approach.     

How are companies planning now?—a survey

This article reports on the changes that have taken place in the long-range planning practices of several U.S. and Canadian firms over the last 5 years. In October 1974, the long-range practices of approximately 400 firms were reported in Long Range Planning. A follow-up survey of these same firms was recently completed. The percentage of responding companies that prepare some type of written long-range plan has not changed; however, there have been some changes in the extent and content of these plans. The mix of objectives, use of external factors, plans for growth, and methods for controlling the plan have all changed slightly between 1974 and 1979.     

Supply chain management: a supplier perspective

A new way of researching into supply chain management is introduced by adopting a supplier perspective. Details are given of mixed integer linear planning and simulation models. The planning model takes into consideration firm and forecast orders (customer's forecast purchasing orders) and the behaviour of the supplier's suppliers and suppliers' subcontractors. The simulation model takes into account the dynamic behaviour of the supply chain and includes the planning production behaviour of a supplying company based on the planning model. The supplier manager can use the simulation model to determine what kind of parameters most affect company performances and then propose new management rules. Quantitative results that prove the benefits of integrating forecast orders for an aeronautic supplier have been provided.     

Long-range planning in a politicized environment

The environment of the American corporation is becoming politicized by a variety of trends in the specific sense that social, political and legal developments are assuming greater strategic importance relative to market competition. As a result, long-range planning at the level of enterprise strategy is increasingly important. This paper examines two major illustrations of such politicization in the context of commercial law (the Westinghouse uranium crisis) and environmental regulation (Consolidated Edison's Storm King Mountain project). The paper concludes with a brief investigation of the implications of such politicization for long-range planning procedures.     

Is your information system mature enough for computerized planning?

This paper presents the results of a study of computerized planning models in 235 firms throughout the world. The authors argue that organizational climate can be a serious pitfall to the inplementation of long-range planning systems. However, their view of climate extends beyond the traditional behavioral domain to include the sophistication of the organization's information system. The paper addresses itself to one of the key questions affecting the implementation of long-range planning systems. Why do some organizations develop computerized planning models and others do not?     

Strategic credibility—The basis of a strong share price

Strategic credibility has to do with how favourably key stakeholders view the strategic foundations of the firm. Does the company have a solid strategic capability? Is corporate strategy responsive to emerging opportunities, organizational goals and resources? Does the company have an effective strategic planning process? To be able to answer these questions affirmatively is important. To be able to convince key stakeholders that outstanding corporate performance is planned rather than accidental is even more significant. The company that utilizes corporate communication to create and sustain a positive strategic image is well on its way to achieving strategic credibility. A record of strategic effectiveness, when skillfully articulated to company stakeholders, can pay off in improved relations with the financial community, stockholders and company employees.     

Codes of ethics and firm size: A stakeholder approach to strategic planning

A firm's capital budgeting and strategic planning decisions have the potential to affect many groups of people called stakeholders. A stakeholder is any group or individual who can affect or is affected by the achievement of the firm's objectives. This study examines whether the presence of a code of ethics that specifically addresses capital budgeting/strategic planning decisions will significantly raise the awareness of social responsibility during the long-run planning process. This study also examines whether firm size is associated with the awareness of social responsibility during the long-run planning process. Support was found that a code of ethics that addresses long-range planning is associated with higher awareness during the planning process. Firm size was not found to be statistically different.