Eye-Tracking Data: New Insights on Response Order Effects and Other Cognitive Shortcuts in Survey Responding

Survey researchers since Cannell have worried that respondents may take various shortcuts to reduce the effort needed to complete a survey. The evidence for such shortcuts is often indirect. For instance, preferences for earlier versus later response options have been interpreted as evidence that respondents do not read beyond the first few options. This is really only a hypothesis, however, that is not supported by direct evidence regarding the allocation of respondent attention. In the current study, we used a new method to more directly observe what respondents do and do not look at by recording their eye movements while they answered questions in a Web survey. The eye-tracking data indicate that respondents do in fact spend more time looking at the first few options in a list of response options than those at the end of the list; this helps explain their tendency to select the options presented first regardless of their content. In addition, the eye-tracking data reveal that respondents are reluctant to invest effort in reading definitions of survey concepts that are only a mouse click away or paying attention to initially hidden response options. It is clear from the eye-tracking data that some respondents are more prone to these and other cognitive shortcuts than others, providing relatively direct evidence for what had been suspected based on more conventional measures.     

The lesbian dyad

Little is known regarding how respondents interpret terms that are commonly used in sexual behavior surveys. The present study assessed the impact of four factors on respondents’ judgments of whether the hypothetical actors “Jim” and “Susie “ would consider a particular behavior that they had engaged in to be “sex.” The four factors were respondent's gender, actor's gender, type of act (vaginal, anal, or oral intercourse), and who achieved orgasm (neither, Jim only, Susie only, or both). Two hundred twenty‐three undergraduates (22.2 ± 2.2 years; 65% female) were asked to read 16 scenarios featuring Jim and Susie and to judge whether each actor would consider the described behavior to be sex. Results indicated that vaginal and anal intercourse were considered sex under most circumstances. Whether oral intercourse was labeled as sex depended on the gender and viewpoint of the actor, and whether orgasm occurred. Findings suggest that items in sexual behavior surveys need to be clearly delineated to avoid subjective interpretations by respondents.     

Reply to Sloan

Abstract

While previous studies have used trust in the government as an exogenous variable to measure political protest and other forms of social unrest, we treat it as a dependent variable. Thus, we attempt to identify variables that affect trust in government, and we also distinguish between those variables that transcend race and those that differentially affect black and white respondents. Using data from the 1987 General Social Survey, we regress trust in the government on a variety of demographic and ideological measures. Results show that political apathy and belief that the government is unresponsive to the needs of the people lead to low levels of trust, regardless of the respondent's race. However, ideological variables such as political and religious views display different patterns for black and white respondents. While these variables do not affect black respondents' attitudes toward the government, they have a strong effect for white respondents. Implications of this study are discussed.     

Homeless families in St. Louis: A report from the field

In May, June, and September of 1998, 169 residents of the largest homeless shelter in Missouri were surveyed in response to the Institute for Children and Poverty's February 1998 request to continue research on homeless families in other areas of the country. Our findings corroborate the New York City data of the Institute for Children and Poverty (ICP), with these notable differences: ” For the women in our study, the experience of childhood violence and abuse was significantly higher than that reported in the ICP study. ” The number of children in homeless single-parent families in which the parent is beyond childbearing years was higher than the ICP-reported average (2.7 children). ” Older respondents were more likely to have graduated from high school than younger respondents. ” Compared to the ICP´ is respondents, fewer of our survey's respondents had previously lived on their own and more had stayed with family and friends. ” Significantly more residents in our study had no medical insurance. In addition, ” We gathered information on how many non-high school graduates had earned their GED and how many had attended or graduated from college. ” Our respondents were asked in what career fields they wanted to work. ” We gathered data on nicotine, alcohol, and drug abuse among our residents. ” We asked respondents if their children had the same father. Based on this survey, we concluded that programs for homeless children aimed at keeping them in school, improving their education, and helping them to form and realize career goals—as well as services such as counseling and mentoring—are necessary to keep homeless children from becoming homeless adults.     

Black heterosexuals’ attitudes toward lesbians and gay men in the United States

Although the direction and intensity of Black heterosexuals’ attitudes toward homosexuality have been topics for considerable speculation, empirical data from representative samples previously have not been available. In the current article we report findings from a two‐wave telephone survey with a national probability sample of 391 Black heterosexual adults. Results indicated that negative attitudes toward homosexuality are widespread but do not appear to be more prevalent among Blacks than among Whites. Gender differences in Black heterosexuals’ attitudes (men's attitudes toward gay men were more negative than their attitudes toward lesbians or women's attitudes toward gay men) appeared to result primarily from men's greater tendency to regard male homosexuality as unnatural. The single most important predictor of attitudes was the attribution of choice to sexual orientation: Respondents who believed that homosexuality is beyond an individual's control expressed significantly more favorable attitudes toward gay men and lesbians than did respondents who regarded homosexuality as a choice. Consistent with previous research in predominantly White samples, respondents were more likely to express favorable attitudes if they were highly educated, unmarried, politically liberal, registered to vote and not religious, and if they included Blacks in their concept of gay men. In addition, respondents reported more favorable attitudes if they had experienced personal contact with gay men or lesbians, but this was not a significant predictor of attitudes when other variables were statistically controlled. Possible differences between Blacks’ and Whites’ social constructions of sexual orientation are discussed.     

Premarital Sexual Attitudes and Behavior*

The purpose of this study is to add to adolescent sexuality theory by modifying and extending current theoretical models—especially those of Reiss (1967), Burr (1973), Reiss and Miller (1974), and Jessor and Jessor (1973). A total of 492 female and 308 male Canadian university and high school student respondents provided the data for this study. Reiss' Guttman scale of sexual permissiveness and a Guttman scale of intimacy of sexual behavior were used to operationalize the major dependent variables. Path analysis indicates substantial support for a normative-opportunity model based on Jessor and Jessor's (1973) “distal-proximal” model and question Reiss'(1967) assumption of “opposing institutions” and Reiss and Miller's (1974) emphasis on autonomy of individuals in explaining their sexual attitudes. The findings indicate the importance of the peer group in determining both sexual attitudes and behavior of individuals and the importance of frequency of dating in predicting individuals' sexual behavior.     

Have Japanese People Become Asexual? Love in Japan

This article examines changing romantic relationships in contemporary Japanese society. It specifically investigates whether Japanese people in their twenties and thirties have become asexual; that is, whether they tend to have few sexual experiences or interests. Data were collected through an internet survey; this article uses a subsample of 9,940 respondents. The dependent variables were the number of lovers respondents had during and after junior high school; the independent variable was the respondents’ age. Regression analyses found a clear trend toward asexual behavior among young men (in their twenties and thirties). However, young women are not as asexual as the previous generation. This asexualization of men may have contributed to Japan’s sharply declining marriage and birth rates. If so, other Asian societies may learn lessons from Japan’s experiences in the future.     

Compatibility of ethnic and national identifications under multicultural policies

Immigrants' national and ethnic identifications have been assumed to contradict each other. However, while studies in psychology generally support this association, under the condition in which national identifications are conceptualized as inclusive, ethnic identifications do not necessarily contradict national identifications. I hypothesize that in a country where tolerant multicultural policies are introduced, immigrants' ethnic and national identifications may be compatible. To test this hypothesis, data collected from respondents with an immigrant background in the European Social Survey 2014 were analysed with multilevel modelling. The results support the hypothesis: in a country with tolerant multicultural policies, ethnic and national identifications are positively associated, while in a country with strict policies, the identifications are negatively associated. This study indicates that the association between ethnic and national identifications is not always negative, but this is dependent on context.     

Redefining sewardship: Examining how Fortune 100 organizations use stewardship with virtual stakeholders

Although Kelly's (2001) stewardship strategies have been discussed conceptually in public relations literature, they have not been examined through scholarly inquiry outside the fundraising realm despite repeated suggestions in relationship management literature. Through content analysis of the Fortune 100 organizations’ websites, this study examines how the four stewardship strategies are used by for-profit corporations. Results indicate that the current conceptualization of stewardship strategies for virtual behavior may be a better representation of relationship cultivation strategies than relying on the adaptation of interpersonal communication strategies to organizations.     

The Relationship Between Punishment History and Skin Conductance Elicited During Swearing

Despite its theoretical importance, the effect of past punishment on verbal behavior is often overlooked in research due to the difficulty of measuring it. The present study explores the relationship between physiological arousal in humans and swearing; a behavior likely to have been punished in the typical conditioning history of an individual. Participants'' skin conductance was measured as they read aloud a list of words containing swear words, emotionally salient words, and neutral words. The association between SCR measurements and participants'' scores on questionnaires on previous punishment for swearing was then analyzed. Findings suggest that people have significantly higher physiological arousal when saying swear words than neutral words, and that this arousal is higher for participants who have previously received more frequent punishment for swearing, according to self-report.     

Environmental Concern and Situational Communication Theory: Implications for Communicating With Environmental Publics

Public relations practitioners will find Grunig's situational communication theory to be a useful tool for identifying environmental publics and their orientations toward specific environmental issues. The research reported here explores the utility of Van Liere and Dunlap's (1981) measure of environmental concern in differentiating situational publics. The data were collected by telephone survey from 1,002 adult respondents. Members of the routine public did not perceive environmental issues to be a problem because they favored economic development over concern for the environment. The fatalistic public reported watching television news about pollution and held a pro-environmental attitude. Problem recognition provided a cognitive measure of environmental awareness and was consistently associated with communication behavior. Level of involvement and environmental concern provided attitudinal measures of the respondent's orientation toward environmental issues; however, these variables were not consistently associated with communication behavior. Public relations objectives designed to increase awareness and knowledge of an organization's environmental position may be far more effective than attitudinal objectives designed to create a more favorable image for the organization in view of the fact that the relationship between cognition and communication is much stronger than that between affect and communication.     

Weak ties and the core discussion network: Why people regularly discuss important matters with unimportant alters

Researchers have paid increasing attention to the core discussion network, the set of friends and family people turn to when discussing important matters. For nearly thirty years, social network researchers have argued that the network is composed of ego's closest or most important alters. This assumption, however, has not been tested empirically. Using original data on an online representative quota survey of 2000 respondents, I find that 45% of the core discussion network is composed of people whom respondents do not consider important to them. In fact, the core discussion network includes doctors, co-workers, spiritual leaders, and other alters whom ego confides in without feeling emotionally attached to. I examine what respondents consider important matters and why they approach weak ties to discuss these. Placing emphasis on the process through which ego mobilizes alters, I develop two theoretical perspectives, which focus on how people identify those appropriate to a topic and how they respond to opportunities in interactional contexts. Findings suggest that ego discusses important matters with non-close alters at times because they are known to be knowledgeable (targeted mobilization) and at times because they are available when important issues arise (opportune mobilization). Results suggest that recent findings about changes in the core discussion network of Americans are consistent with several different possibilities about the nature of strong ties, including those in which there has been no change at all.     

Infants' Transitions out of a Fussing/Crying State Are Modifiable and Are Related to Weight Status

Currently, about 10% of infants have a weight for length greater than the 95th percentile for their age and sex, which puts them at risk for obesity as they grow. In a pilot obesity prevention study, primiparous mothers and their newborn infants were randomly assigned to a control group or a Soothe/Sleep intervention. Previously, it has been demonstrated that this intervention contributed to lower weight‐for‐length percentiles at 1 year; the aim of the present study was to examine infant behavior diary data collected during the intervention. Markov modeling was used to characterize infants' patterns of behavioral transitions at ages 3 and 16 weeks. Results showed that heavier mothers were more likely to follow their infants' fussing/crying episodes with a feeding. The intervention increased infants' likelihood of transitioning from a fussing/crying state to an awake/calm state. A shorter latency to feed in response to fussing/crying was associated with a higher subsequent weight status. This study provides preliminary evidence that infants' transitions out of fussing/crying are characterized by inter‐individual differences, are modifiable, and are linked to weight outcomes, suggesting that they may be promising targets for early behavioral obesity interventions, and highlighting the methodology used in this study as an appropriate and innovative tool to assess the impact of such interventions.     

DTREE,The Electronic DSM-111-R

A study showing that student internet behavior differed significantly for students with high scores on a test of depression is thought to be the first to consider the relationship between internet use and depression that focuses on patterns of online behavior rather than content. Study findings have the potential for use in the human services as a way to assess and/or promote mental health. Although the data were collected anonymously with Institutional Review Board approval and participants' informed consent, objections have been raised suggesting this type of data collection represents “Big Brother” or the monitoring of individuals' behavior without their awareness as portrayed in George Orwell's famous novel, 1984. The importance of this type of research in furthering our understanding of the impact of Internet use on human behavior is emphasized. Additionally, the role of the university is stressed as a location for conducting ethical research which disseminates findings via publication to inform and spur policymakers to develop appropriate guidelines to prevent misuse of new knowledge and technology.     

Not All Men,Situations, and Actions Are Equal

SUMMARY

Since 1985, annual surveys conducted in the French gay press show that gay men in France have made considerable changes in their sexual behavior due to the AIDS epidemic. However, risky behavior still occurs. In this article, some ideas which have been assumed concerning residual risk among gay men are tested. The research questions were: (1) Should all unprotected acts of anal intercourse be considered risky? (2) Has a phenomenon of relapse really occurred among gay men in France? and, (3) Are risks only limited to men who are on the margin of the gay community? Before answering these questions, major landmarks in HIV prevention for gay men in France are reviewed. Then, on the basis of the results of the 1995 Gay Press Surrey, subjects' perception of the degree to which they are socially accepted, and the diversity of homosexual lifestyles are presented, finally, we describe how respondents have adjusted to HIV-risk at a time when there has been much talk about the re-emergence of risk behaviors and a resurgence of the AIDS epidemic among homosexual men.     

How Intimate Relationships Are Impacted When Heterosexual Men Crossdress

Abstract

Few studies have been conducted to understand the phenomenon of transvestism, or crossdressing, as it is commonly referred. The purpose of this study was to explore the effects of crossdressing on a person's dating/love relationships and sexual practices. The study was comprised of a non-random sampling of 21 male heterosexual cross-dressers who reside in Maine and New Hampshire.

Most of the men had identified themselves as crossdressers for decades. Almost all of the respondents had an entire femme persona with name, and regularly appeared in public crossdressed. Most of the men were married to women who were tolerant or accepting of their activity. The most negative responses were from wives who had found out about their husband's crossdressing years into their marriage. Feelings of anger, betrayal and fear were typical reactions by these women. The most common concern expressed by the crossdressers' partners was having others find out about their husband's behavior. Implications, as well as the limitations of this study, are discussed.     

‘Before HIV you're a human being’ – PLWHA and reproduction in Jamaica

HIV sensitisation campaigns often aim to empower people living with HIV or AIDS (PLWHA) to enable them to cope with their illness by getting on with normal life as best as they can. However, contained within these messages are implicit assumptions about the needs of PLWHA. This research found that in Jamaica PLWHA's reproductive health needs are considered to be met largely by condoms. However, PLWHA respondents in this study expressed desires to have children and felt that their right to this was being denied. As such, dominant HIV sensitisation messages fail to respond to Jamaican PLWHA's own perceptions of their needs. This information is of importance, as the focus of the international HIV response moves away from simply preventing new infections to supporting those who have already been infected through locally appropriate interventions. As part of this, local perceptions need to be acknowledged ‘up-stream’ in HIV programming.     

Voluntary Associations' Impact on the Composition of Active Members' Social Networks: Not an Either/Or Matter

Membership in voluntary associations is often assumed to have a homogenizing or diversifying impact on the social composition of members' personal relations. In this study, we examine these assertions empirically in a sample (n = 818) comprising active members of voluntary associations in a typical midsized Swedish community. We investigate whether people whom active members of voluntary associations have met through their voluntary activities are more or less likely to share their social characteristics than people whom they have met elsewhere. Our results show that acquaintances whom our respondents have acquired within voluntary associations are less likely to share several of their significant social characteristics than other members of their personal networks, but more likely to reside in their vicinity than others. Consequently, our results give fairly robust support to the “integrating hypothesis” according to which voluntary associations contribute to the social diversification of their members' personal networks. We do, however, emphasize the principally important aspects of our results, according to which relations acquired through involvement in voluntary associations may have simultaneously homogenizing and diversifying effects on individuals' personal networks. Furthermore, the effect may also depend on the specific dimension(s) of the networks under consideration.     

Persisting Differences or Adaptation to German Fertility Patterns? First and Second Birth Behavior of the 1.5 and Second Generation Turkish Migrants in Germany

In this study, we use data of the German Mikrozensus to explore first and second birth behavior of migrants’ descendants. Whereas prior waves of the Mikrozensus only included respondents’ citizenship, in the survey years 2005 and 2009 also parental citizenship has been surveyed. This allows us to identify respondents’ migrant backgrounds, even if they have German citizenship. We distinguish those who migrated as children (1.5 generation) from those who were born to Turkish parents in Germany (second generation migrants). We compare both migrant generations to German non-migrants. Using discrete-time hazard models, our results show that 1.5 generation migrants have the highest probability of having a first and second birth, while German non-migrants have the lowest birth probabilities. The second generation lies in-between. This pattern also persists after taking the educational attainment of respondents into consideration. However, there seems to be an adaptation of highly educated second generation Turkish migrants to non-migrant Germans: we find no significant differences in the probability of having a first birth in the two groups. For second births, we do not find this pattern which might be related to the young age structure in the sample of second generation migrants.