Metamorphosis: From ‘Nice Girls’ to ‘Nice Bitches’: Resisting Patriarchal Articulations of Professional Identity

This article explores the random strategies women adopt in resisting patriarchal articulations of their professional identity and the kind of organizational discourses women’s resistance brings about. The focus is on describing the context, dynamics of contradictory tensions and ambivalence inherent in situations of resisting. The article draws upon the authors’ own experiences in academia. In addition to participatory observation, the authors are using themselves as research instruments that enable them to highlight the emotions and ambivalent dynamics in the construction of gendered identities and power relations in organizations. The study indicates that there are several sets of rules in motion in one and the same social situation, such as the rules of organizational behaviour, rules of friendship and the rules of gender relations in public places. By describing two overtly sexualized discourses that women’s resistance brought about, the article highlights that organizational sexuality does not necessarily differ in kind or in degree from ‘street sexuality’ or sexuality in semi‐public places. The study’s findings argue that it is important to extend research to both informal and semi‐formal organizational gatherings. These liminal spaces are important sites of communicative struggles over organizational meanings and identities.     

Voices in discourses: Dialogism, Critical Discourse Analysis and ethnic identity

In this article we attempt to combine the Bakhtinian, dialogical philosophy of language and critical discourse analysis (CDA) with our analysis of ethnic identity. The data we discuss are an interview with a Sami journalist who works in the Sami media. We analyse the interview from the points of view of dialogism and CDA to illustrate how identity must be understood as something which is both individual and social in nature. We reject the earlier essentialist interpretations of identity which see it as purely individual and psychological in nature. At the same time, we argue that those views of identity that see it as exclusively socially constructed can be misleading as well. We aim to illustrate our individual‐cum‐social viewpoint by discussing how identity is represented through a variety of voices and a variety of discourses. We discuss ethnic identity as related both to social level discourses that our subject drew on – such as the discourses of the journalistic profession or ethnicity and to 'voices' that bear witness to his experiences as an individual and his individual life course.     

A Serious Researcher or Just Another Nice Girl?: Doing Gender in a Male-Dominated Scientific Community

This paper explores how we as female researchers are constructing our professional identities in a male-dominated scientific world. In particular, we focus on the extent to which patriarchal articulations of professional identities influence female academics' self-concept and consciousness of their own abilities. We believe that the business school in which we work reproduces certain inequalities systematically, if unintentionally. We are especially interested in the way in which we, as part of the scientific community, are ourselves discursively producing and reproducing the gender division based on differences of sex. In other words, how we ‘do gender’ in a particular organizational setting and when assuming a particular organizational role. The argument of this paper rests on the belief that the social construction of gender identities is not taking place only in the interaction of persons but also in the discourses within which those interactions occur. Identity and the meaning it implies are located here especially in language use. Discourses not only constitute meanings for terms and practices, but they also engender personal identities. Identity is not seen as fixed but rather as actively negotiated and transformed in discourse.     

Legal discourse and the cultural intelligiblity of gendered meanings1

This paper considers the methodological challenges that ‘post-modern’ approaches to gender ( Cameron 2005 ) pose for the field of language and gender. If we assume that gender cannot be ‘read off’ the identities of speakers, but rather is a social process by which individuals come to make cultural sense, then how do we best investigate this process? As Stokoe (2005) and Stokoe and Smithson (2002) have argued, it is problematic within such frameworks to conduct research that pre-categorizes individuals as women and men, since it is individuals' constitution as women or men that should be the issue under investigation. Indeed, for Butler (1990: 145), to understand ‘identity as a practice … is to understand culturally intelligible subjects as the resulting effects of a rule-bound discourse’ (emphasis in original). This suggests that we attend to cultural norms of intelligibility (i.e. the ‘rule-bound discourse’) and their effects. Following Blommaert (2005) and Woolard (forthcoming) , in this paper I investigate a speech event, a courtroom trial dealing with sexual assault, where understandings of social identities and categories (i.e. ‘norms of intelligibility’) are not only evident in the local talk of speakers and hearers, but also in the recontextualizations of this local talk by powerful institutional representatives (i.e. judges). By examining such recontextualizations of courtroom talk, gender is not ‘read off’ the identities of individuals (i.e. courtroom participants) but rather investigated as it appears in the cultural sense-making frameworks of judges. Moreover, given that judges are the ultimate interpreters of the linguistic representations of courtroom talk, this paper also demonstrates some of the social consequences associated with the performance of culturally intelligible and unintelligible gendered identities.     

Making Sense of Neoliberal Subjectivity: A Discourse Analysis of Media Language on Self-development

The influence of neoliberalism on culture and subjectivity is well documented. This paper contributes to understanding of how neoliberal ideology enters into the production of subjectivity. While subject formation takes place in multiple and contradictory ways and across multiple social sites, we focus on the increasingly popular media discourse of self-development, and examine it as a technology of neoliberal subjectification. Drawing on Foucauldian understandings, we analyze data from two different newspapers from two different national contexts, both of which are heavily influenced by neoliberalism. Based on our analysis, we detail four interrelated discourses—rationality, autonomy and responsibility, entrepreneurship, and positivity and self-confidence—demonstrating how these discourses constitute the neoliberal subject in ways consonant with neoliberal governmentality. There is no observable resistance to subject positions offered within these discourses. Self-development discourse instills stronger individualism in society, while constraining collective identity, and thus provides social control and contributes to preserving status quo of neoliberal societies.     

Women, Language and Identity

This paper explores the ways in which women and men use language to mark gender boundaries, and to convey femininity and masculinity in the construction of a gendered identity. The first section of the paper examines evidence that language serves as a gender identity marker not only in the particular phonological variants used more by women than by men, but also in the wider stylistic range evident in women's discourse in some communities. The gender distribution and social meanings associated with particular pragmatic particles and interactional devices provide another indication of the ways in which women and men construct and express femininity and masculinity in interaction. The final section analyses the construction of stereotypical gender identities through conversational interaction, firstly by means of a narrative and secondly through the carefully crafted dialogue of an advertisement. The paper demonstrates the complementary nature of macro-level quantitative studies and qualitative ethnographic analysis in gender research.     

The cultural representation of the farming landscape: masculinity, power and nature

This paper explores ideas of masculinity and femininity as articulated in the representation of the rural landscape among farm families in a community of Southern France. It is shown that the local discourses of the farming landscape emphasise the embodied inherited relationship between the farmer and the land. In these discourses, the good farmer is one who has an innate understanding of nature. This sympathetic feel for the land is associated with traditional peasant farming. In contrast, the alienated and exploitative attitude of the bad farmer towards nature is associated with modern agriculture. It is argued that this rhetoric of landscape and identity reproduces patriarchal ideologies which exclude and marginalise women from farming. The real farmer can only be a man because only men are seen as having this natural connection with the land. Women in contrast are defined by their lack of connection to farming and the land. Through an analysis of discourse, it is shown how an imagery of earth and blood constitutes a cultural idiom which legitimates men's mastery over nature and women.     

What do lesbians do in the daytime? Recover

This paper examines a narrative taken from an ethnographic interview, for the speaker's conversational construction of lesbian and other identities along with ideologized personal history. To tell her story, Marge shifts to the discourse style used in the meetings of addiction recovery groups. She prioritizes the recovery (twelve-step) program's coherence system, structuring her life story in conformity with its terms while narrating a complexly queered identity. Four analyses are given, beginning with a Labovian formal examination and proceeding with a consideration of three types of discourse echoing: interdiscursivity, intratextuality, and manifest intertextuality. This study demonstrates the analytical linking of nonpublic linguistic discourse to social discourses; individual identity construction to social construction (and its coherence systems); and personal history to historical eras. The paper adds the concept of a metalevel complicating action to narrative theory and develops a means of examining intratextuality for critical discourse analysis. It presents a revised view of essentialism for the sociolinguistic study of gender and sexuality.     

Gendered Perspectives on Integration Discourses and Measures

This article focuses on gendered discourses in integration policy and the problems immigrants pose in the reproduction of inequalities in a number of European countries. There has been little consideration of how gender categories operate in relation to broader political discourses around the construction of ‘us’ and ‘them’ and the constitution of national social and political communities and identities. Yet gender issues have become significant in the backlash against multiculturalism and gender and sexual relations have moved to the centre of debates about the necessity to enforce integration, if not assimilation. The first section outlines recent developments in the immigration‐integration nexus in different European states. The second section draws out some of the reasons for the focus on family migration and spouses who are seen as the main importers of the ‘backward’ practices and with ‘doubtful’ parenting practices for future generations of citizens. The third section tackles the shift of current debates about integration of migrant women from the periphery, where they were largely invisible or mere appendages of men, to the centre, where they have acquired in the process a heightened, though not necessarily positive, visibility. Too often, representations of migrant women are based on a homogenised image of uneducated and backward migrants as victims of patriarchal cultures, legitimizing in this way the use of immigration controls to reduce the numbers entering and to tackle broader social issues, as has clearly been the case with forced marriages. Furthermore, the more discourses focus on Muslim women and Islam as inimical to European societies, the more the debate becomes culturalised and marginalises the socio‐economic dimension of integration and the structural inequalities migrants face. Thus pre‐entry tests may have less to do with integration than with a desire to reduce the flow of marriage migrants or to raise their human capital.     

'Tell me in your own words': disabling barriers and social exclusion in young persons

This article summarizes two research studies carried out in the University of Cantabria and the University of Sevilla with young persons at risk of social exclusion (underprivileged socio-economic groups, ethnic/cultural minorities and disabled people). We uphold the need to study exclusion as a socially constructed process, which allows us to discuss barriers to social participation (following the social model of disability) while ruling out the essentialist and psychological explanations of inequality and social oppression. We aim to know the barriers young persons have encountered in social and school participation through their own words. We have used several biographical/narrative techniques which have an emancipating interest. Such techniques allow us to learn from the discourses of the young women or men that participated in the research and to discover the fundamental milestones that have shaped their excluded identities.     

Gangster,victim or both? The interdiscursive construction of sameness and difference in self‐presentations

The paper conceptualizes two contradictory discourses, both used by ethnic minority drug dealers in a street drug market in Oslo, Norway. Oppression discourse includes personal narratives of unemployment, racism and psycho-social problems, often combined with stories about the government and city council being unwilling to help. Drug dealers use the discourse to justify drug dealing and violence, both for themselves and in meetings with welfare organizations. Gangster discourse , on the other hand, includes a series of personal narratives emphasizing how hard, smart, and sexually alluring the young men are. Drug dealers use this discourse to gain self-respect and respect from others, and it dominates interactions on the street. An important argument in this paper is that the discursive practice of criminals inspires theoretical perspectives on criminal practice. Oppression and gangster discourses have inspired, respectively, neutralization and subculture theory. When the same people use both discourses, however, the picture becomes more complicated. The 'bilingual' discursive practice of the street drug dealers reflects the ambivalent role of the researcher, and a Scandinavian institutional and social context where street drug dealers have extensive contact with a welfare state apparatus. The paper still suggests that similar interdiscursivity may have been sacrificed in previous research to produce more coherent theoretical frameworks.     

Discourse on Shanzhai cultural production in Chinese newspapers: authenticity and legitimacy

Emerging from the early Shanzhaiji, or bandit cell phones, the notion of Shanzhai has developed into a prominent cultural phenomenon in China since 2008. This paper examines the discourse on Shanzhai cultural production in Chinese metropolitan newspapers and those of the Communist Party. The research questions pertain to how a grassroots cultural phenomenon is discursively constructed and how social and media structures manifest themselves in this process of discourse construction. Within the framework of discourse analysis, the dimensions of authenticity and legitimacy cut across all discursive categories regarding Shanzhai cultural production. Depending on the relationships between the two dimensions, a rival discourse and a harmony discourse were found in the archived news reports and editorials. The author argues that authenticity is oriented toward power relationships or content and themes of the cultural productions in the two discourses, respectively. The discourses reflect contesting efforts to construct cultural hegemony in Chinese society.     

Critical discourse analysis of perspectives on knowledge and the knowledge society within the Sustainable Development Goals

Critical discourse analysis (CDA) is employed to analyze discourses of knowledge and the knowledge society in the Sustainable Development Goals (SDGs). Discourse analysis is a collective name for a number of scientific methodologies for analyzing semiosis, namely how meaning is created and communicated though written, vocal or sign language. Employing a genealogical approach which locates discourses in the field of prior discourses, two prior discourses of the knowledge society are identified in the key document of the SDGs. The concepts knowledge and knowledge society are found to have a marginal position within the main policy document “Transforming our world,” adopted by the United Nations in September 2015. The techno‐scientific‐economic discourse is found to be dominant at the level of implementation and of goals, while there is some evidence of the pluralist‐participatory discourse at the level of vision and strategy. Analysis of some of the policy advice provided by international organizations and civil society indicates that more pluralist‐participatory discourses on knowledge were represented when the SDGs were being formulated. Developed countries and the corporate sector were very influential in determining the final text and were probably instrumental in excluding more transformational discourses and maintaining the status quo.     

Agents for Change and Changed Agents: The Micro‐politics of Change and Feminism in the Academy

This article explores gender politics and processes in the academy and investigates change from the perspectives of feminist academics. In particular, it explores the experiences of women academics attempting to effect change to the gendered status quo of their own institutions. Focusing on micro‐politics, the feminist movement is empirically explored in localized spaces of resistance and in the small but significant individual efforts at making changes in academic institutions. The analysis is based on interviews with female academics working in business and management schools and focuses on the challenges for change and how change attempts affect their personal and professional identities. The article explores the range of change strategies that participants use as they try to progress in their academic career while staying true to their feminist values and priorities through both resisting and incorporating dominant discourses of academic work. The analysis highlights such tensions and focuses on a contextualized, bottom‐up perspective on change that, unlike more totalizing theorization, takes into account mundane and lived experiences at the level of the individual.     

“We don’t have to talk about how I feel”: emotionality as a tool of resistance in political discourse among Israeli students – a gendered socio-linguistic perspective

This article demonstrates how the gendered patriarchal mechanisms that exclude women from the political sphere are being produced, re-produced, and challenged in interpersonal political conversations by concentrating on the discursive mechanisms that construct the way young Israeli women and men talk about politics. The research is based on a yearlong intra-group dialog process. The group met for weekly sessions during two semesters, in which the group members discussed and expressed their thoughts and feelings regarding the Israeli–Palestinian conflict. Critical discourse analysis (CDA) demonstrated how the political space is being marked, defined and delimited through gendered discursive practices. We present the different roles participants take in the group, and in particular the different strategies women use in face of disciplinary discursive mechanisms. The process revealed that the development in the group discussion was strongly intertwined with the change in the positioning strategies of the female participants. In particular, we found that women deployed emotionality as a tool of resistance that challenges gender binaries and masculine dominance. Our conclusion highlights the importance of the daily interactions in creating, sustaining and changing the political discourse of a society in conflict.     

Discursive Struggles Animating Individuals’ Talk About Their Parents’ Coming Out as Lesbian or Gay

The goal in the present study was to understand the discourses that animate children’s talk about having a parent come out and how these discourses interplay to create meaning. Data were gathered through 20 in-depth interviews with adults who remembered a parent coming out to them as lesbian or gay. One discursive struggle animated the participants’ talk about their parents’ coming out: the discourse of lesbian and gay identity as wrong vs. the discourse of lesbian and gay identity as acceptable. Analysis of participants’ talk about their familial identities revealed a range of avenues for resisting the negative discourses regarding lesbian and gay identities. The findings highlight discursive power in participants’ talk about their familial identities and how participants organize the conflicting messages they receive in their culture and in relationships regarding family identities.