Digital natives and social media

Digital natives (also known as “Generation Y” and “Millennials”), a generation born during of after introduction of digital technologies, 1980s and after, have mixed preferences for media use in personal and professional lives. A study by Friedl and Tkalac Ver?i? (2011) showed that even though digital natives prefer digital media in their personal lives, this is not necessarily reflected in their business lives. This study addressing preferences of “traditional” vs. “the new media” in a university setting found an opposite result.     

Gauging the public's preparedness for mobile public relations: The “Text for Haiti” campaign

The technology acceptance model was created to measure the public's attitudes toward and acceptance of new technologies. Text messaging has been used in the public relations domain for crisis communication alerts, but there have been few attempts to use it in other domains. Through an electronic survey of previous American Red Cross donors, donors to the “Text for Haiti” campaign had more favorable attitudes than those who did not donate via text messaging. However, the survey participants did not completely reflect the technology acceptance model. Although they perceived that text message campaigns were easy to participate in, the path analysis revealed that these thoughts resulted in less desirable attitudes toward participating in the campaigns.     

Des carrières aux parcours… en passant par la compétence

Do the social uses of the notion of competence affect operatives’ careers? A linkage between competency-based-management and careers is not to be taken for granted when competence is seen in relation to changes in work. In France, “policies of competence” entail modifying the specifications for managing the future of wage-earners, since a rationale grounded on the idea of a career yields to one based on the notion of an itinerary. Firms have supported the latter as a way to make mobility more fluid and to ensure the recognition of qualifications. However, this rationale based on occupational itineraries runs afoul of the segmented in-house labor market, which unfailingly turns an itinerary into an obstacle course. As a result, careers are “deinstitutionalized”, a trend to be related to the gradual institutionalization of “secure itineraries” with incentives coming from public employment and training policies. Invoking competence in order to make itineraries secure is part of an argument about the “destabilization of employment” that justifies delegating to individuals the management of their future and legitimates the idea that employability is to be the major counterpart for motivating wage-earners. For lack of new regulations for work throughout the life course, the rationale of an itinerary risks making the marketplace the major source of (dis)order in personal destinies.     

A use of second-order co-orientation model in international public relations

This paper is an extension of a line of research that questions the possibility of applying the co-orientation theory in researching the communication behavior between “general” publics of nations. Here we included three nations, Slovenia, Croatia and Serbia and questioned publics’ opinions on investment policies between mentioned nations. We extended the notion of co-orientation in international relations to include not only evaluations of two countries’ attitudes towards a third country, but also evaluations of opinions the two countries have between themselves (and to which the first is only an observer). We called it the second-order co-orientation. So far accuracy has been seen as the right objective for public relations using co-orientation. Our results question centrality of accuracy as the key performance indicator of effectiveness of public relations programs in the context of co-orientation model.     

Romancing Singapore: When yesterday's success becomes today's challenge

When Singapore gained independence in 1965, its policies were “strongly anti-natalist” as the government feared that population growth could strain its limited resources and hinder economic development. National campaigns were successfully used for population control and within a decade birth rates fell so much that the country became a victim of its own success. Fearing a loss in replacement of the population, the government has adopted a rather aggressively “pro-natalist” policy. In addition to cash grants and tax rebates to encourage births, public-education campaigns have promoted positive attitudes towards marriage, children and family life including Romancing Singapore, a month-long campaign in February 2003.     

Retour sur le « secteur informel ». L'économie du Katanga (Congo-Zaïre) face à la falsification de la loi

In the social sciences, the idea of an informal sector has been criticized more for the classification of economic activities in two separate sectors than for the labeling of them as “formal” or “informal”. In the Congo (formerly Zaire), the use of such labels is ambiguous. Labeling has to be understood in the context of corruption, i.e., in a transaction involving the personal networks and social identities of the parties to it. An analysis is made of how such transactions with civil servants shape the local market in the case of the import trade in Katanga. Compared with the formal/informal cleavage, this approach enables us both to see the labeling of economic activities as a social and political process and to draw attention to the plurality of such practices in relations with authorities.     

Elders' attitudes toward extending the healthy life span

Despite continuing debate between anti-aging researchers seeking major life span extension and concerned gerontologists and bioethicists, elders' views have received little research attention. Study aimed to relate elders' attitudes toward strong life span extension to psychosocial and background factors. Participants were 109 American elders (65% women) aged 60-99 (M = 77.08, SD = 9.05). Measures included attitudes toward living long and living forever, Desired Age, Death Acceptance, Goal Seeking, Internality, and background variables (age, gender, marital status, education, religion, health). Attitudes were more positive toward an extended life span than living forever (p < .01). In regression analyses, more positive attitudes were related to greater Desired Age, less Death Acceptance, greater Goal Seeking, and greater Internality, and to lower age and non-Christian religious affiliation. Qualitative analyses explored goals for various periods of additional life. Elders' positive attitudes toward extended life need consideration by experts debating this issue.     

Attitudes of social work students towards older people

Demographic ageing is a challenge for many countries. Even though Turkey has a relatively younger demographic composition, the proportion of the older people (65+) within the population is rapidly increasing. Within this framework, older people are becoming more important clients for both social work students and social workers in Turkey. This study aims to reveal the attitudes of social work students towards older people and determine the various factors that affect their views on older persons. In the scope of the project, Kogan's Attitude Towards Old People Scale was applied to 419 social work undergraduate students at a university located in Central Anatolia. The findings showed that social work students scored a mean of 130.96 and they generally had positive attitudes towards older people. The correlation between year of study, gender and age was not statistically significant. However, having lived mostly in urban areas was positively correlated with the mean Kogan scores and this finding was found to be statistically significant. Exposure to personal contact with older people at both the personal and professional levels was influential in shaping attitudes about the older people.     

Strategic framing in the BP crisis: A semantic network analysis of associative frames

This paper contributes to the analysis of the interplay of public relations and news in crisis situations, and the conceptualization of strategic framing by introducing the idea of associative frames and the method of semantic network analysis to the PR research field. By building on a more advanced understanding of communication as process of social meaning construction that is embedded in networks of differential relations between different actors, it contributes to extend the perspective of first- and second-order agenda building towards a kind of “third order” or “network agenda building”. Via an automated content analysis of more than 3700 articles we examine agenda- and frame-differences between public relations, UK and US news in the BP crisis. The study documents that BP successfully applied a decoupling strategy: It dissociated itself from being responsible for the cause and at the same time presented itself as solvent of the crisis. It shows that in crises, associative frames in PR resonate partly to associative frames in news. Especially the US news followed BP and did not succeed in presenting political actors as solution providers.     

The press and public relations through the lens of the periodicals, 1890–1930

This paper explores and analyzes the intellectual debate and discussion about the slow reveal of public relations and both the perceived threat to journalism and the corruption of public opinion in American life as it appeared in the periodicals in the early twentieth century. Despite Edward L. Bernays complaint that a “conspiracy of silence” prevailed in the mass media about the growing field of public relations prior to 1930, this review found more than a hundred essays and articles about public relations. The topics ran the gamut from historical explanations and explorations of what were essentially the early beginnings of our contemporary information society to discussions, debates, and warnings about the ramifications of public relations in the commercial, governmental, political, and social areas of life.     

“She was buried in her purple dress and her red hat and all of our members wore full ‘Red Hat Regalia’ to celebrate her life”: Dress, embodiment and older women's leisure: Reconfiguring the ageing process

There is a significant literature on women's dress and clothing, women's dress and identity, and women's dress and body image. However, the way that dress shapes the self, gives public meaning to the body, and situates it within culture—its embodiment—is understudied. Older women's voices on how dress-up in leisure contexts is linked to embodiment are absent. Using data from an online survey of the Red Hat Society®, a leisure-based social group with over 1 million members, we examined the relationship between older women's dress and embodiment. Data analysis revealed three themes: 1) Dress and embodiment, doing “dress-up”; 2) Dress and embodied subjectivity, linking the personal with the social; and, 3) Dress and perceptions of ageing, fashioning to freedom. We extend the embodiment and leisure literatures by: (a) including older women's viewpoints on dress; (b) understanding linkages between embodiment and older women's leisure; and, (c) illustrating how public displays of dress contribute to older women's development.     

“Classic ageism” or “brutal economy”? Old age and older people in the Polish media

This article explores media discourse of ageing, taking the example of Poland and relating it to a broader discussion of ageing policy. The discourse in news magazines appears both to reflect and create attitudes towards older people, which in turn has implications for ageing policy. To reveal the nature of these attitudes, we use a method of attitudinal positioning. The study analyzes articles that appeared in the four largest Polish weekly opinion news magazines, in the 2004–2007 period. Various domains in the discourse of ageing are identified, yet only the family and market domains seem to be described in exclusively positive terms: the authors discuss the implications of this for ageing policy.     

Gender and the residential telephone, 1890–1940: Technologies of sociability

Recent work on gender and technology debunks the claim that household technologies have liberated women from domestic work. The history of telephone use in North America suggests, however, that global conclusions about gender and consumer technologies may be misleading. Although marketed primarily as a business instrument and secondarily as an instrument to facilitate housework, the telephone was, in a sense, appropriated by women for social and personal ends. This paper explores the affinity of women for the telephone, how women in the half-century before World War II used the telephone, and why. It suggests that there is a class of technologies that women have exploited for their own, gender-linked, social and personal ends.     

Protocol journalism as a framework for understanding public relations–media relationships in Kosovo

There is growing interest about the ways in which the public relations field can contribute to democratization and civil society initiatives. Some scholars see enormous potential for public relations by non-governmental organizations (NGOs) to help get important social issues on the public agenda in transitional nations while other scholars have critiqued the practice of public relations in newly formed nations as a form of hegemony that privileges Western ideas, values, and standards of practice. One thing is certain: more scholarly attention is required if the field of public relations is to truly understand its evolving role in civil society. The purpose of this paper is to explore how the public relations–media relationship contributes to civil society development in Kosovo. The researcher interviewed media professionals, public relations/organizational spokespersons, and civil society experts about the opportunities and challenges of the public relations function in building civil society in Kosovo. The findings suggest that “protocol journalism” is the guiding metaphor for explaining and critiquing the public relations–media relationship in Kosovo. The implications of protocol journalism for media development and public relations credibility are discussed.     

The civility of social capital: Public relations in the public sphere,civil society,and democracy

Scholars have analyzed public relations’ role in democracy via proxy concepts like the public sphere and civil society. However, some have critiqued the public sphere on grounds of equal access and portrayed civil society as a guise for first-world imperialism. These critiques have implications for the role of public relations in the public sphere and civil society. This article suggests the normative role of public relations in democracy is best perceived as creating the social capital that facilitates access to spheres of public discussion and in maintaining relationships among those organizations that check state power. To that end, the paper argues that social capital does much to advance public relations theory and prescribe the role of public relations in democracy. Several implications for public relations from a social capital perspective are offered, including the creation of generalized societal trust, the building of cross-cutting or “weak” ties, the engagement of media on behalf of subaltern counterpublics, and the (re)creation of community or a fully functioning society.     

PR practitioners’ use of social media tools and communication technology

As social media moves from “buzz word” status to strategic tool, more practitioners are developing skills related to this online communication technology. This study surveyed working public relations practitioners about their adoption of 18 social media tools and their perception on the growth of social media trends in public relations practice. Results provide an overview of the adoption of social media, as a whole, in the industry.     

Tracking public relations scholarship trends: Using semantic network analysis on PR Journals from 1975 to 2011

A semantic network analysis of keywords in titles of studies published in Public Relations Review and the Journal of Public Relations Research was conducted to determine the salient keywords in public relations scholarship from 1975 to 2011. “Communication,” “PR,” “public,” “practitioner,” and “corporation” have been the most prominent keywords, and the association of “PR-practitioner” was the most salient keyword association in public relations scholarship consistently.     

Contact Reduces Transprejudice: A Study on Attitudes towards Transgenderism and Transgender Civil Rights in Hong Kong

ABSTRACT

This paper examines the relationship between Hong Kong Chinese people's contact with transgender/transsexual (TG/TS) people and attitudes toward transgenderism and transgender civil rights, based on Allport's Contact Hypothesis. The term transprejudice is introduced to refer to the negative valuing, stereotyping and discriminatory treatment of TG/TS people. Data are presented from a population-based survey with a random sample of 856 Hong Kong Chinese persons aged between 15 and 64, using the Chinese Attitudes towards Transgenderism and Transgender Civil Rights Scale (CATTCRS). Attitudes, assessed on both personal and institutional dimensions, are examined in relation to participants’ gender, age, educational level, religiosity, and previous contact with transpeople. Results suggest that previous contact with transpeople was significantly associated with attitudes reflected in the scale; decreased social distance, decreased social discrimination, and decreased transprejudice, increased awareness of discrimination against transpeople, increased support for equal opportunities, increased support for post-operative transsexual civil rights, and increased support for anti-discrimination legislation. Our findings support the contact hypothesis, that contact has a positive effect on attitudes towards TG/TS persons. We discuss the implications of these findings for public education interventions and public policy, as well as for research.