Rank-order choice-based conjoint experiments: Efficiency and design

In a rank-order choice-based conjoint experiment, the respondent is asked to rank a number of alternatives of a number of choice sets. In this paper, we study the efficiency of those experiments and propose a D-optimality criterion for rank-order experiments to find designs yielding the most precise parameter estimators. For that purpose, an expression of the Fisher information matrix for the rank-ordered conditional logit model is derived which clearly shows how much additional information is provided by each extra ranking step. A simulation study shows that, besides the Bayesian D-optimal ranking design, the Bayesian D-optimal choice design is also an appropriate design for this type of experiments. Finally, it is shown that considerable improvements in estimation and prediction accuracy are obtained by including extra ranking steps in an experiment.     

Model-Robust Design of Conjoint Choice Experiments

Within the context of choice experimental designs, most authors have proposed designs for the multinomial logit model under the assumption that only the main effects matter. Very little attention has been paid to designs for attribute interaction models. In this article, three types of Bayesian D-optimal designs for the multinomial logit model are studied: main-effects designs, interaction-effects designs, and composite designs. Simulation studies are used to show that in situations where a researcher is not sure whether or not attribute interaction effects are present, it is best to take into account interactions in the design stage. In particular, it is shown that a composite design constructed by including an interaction-effects model and a main-effects model in the design criterion is most robust against misspecification of the underlying model when it comes to making precise predictions.     

Constructing D-optimal symmetric stated preference discrete choice experiments

We give new constructions for DCEs in which all attributes have the same number of levels. These constructions use several combinatorial structures, such as orthogonal arrays, balanced incomplete block designs and Hadamard matrices. If we assume that only the main effects of the attributes are to be used to explain the results and that all attribute level combinations are equally attractive, we show that the constructed DCEs are D-optimal.     

Optimal Designs for 2 k Choice Experiments

Abstract

In this article we establish the choice sets in the D-optimal design for a choice experiment for testing main effects and for testing main effects and two-factor interactions, when there are k attributes, each with two levels, for choice set size m. We also give a method to construct optimal and near-optimal designs with small numbers of choice sets.     

Optimal designs for tumor regrowth models

Most growth curves can only be used to model the tumor growth under no intervention. To model the growth curves for treated tumor, both the growth delay due to the treatment and the regrowth of the tumor after the treatment need to be taken into account. In this paper, we consider two tumor regrowth models and determine the locally D- and c-optimal designs for these models. We then show that the locally D- and c-optimal designs are minimally supported. We also consider two equally spaced designs as alternative designs and evaluate their efficiencies.     

D-optimal block designs with at most six varieties

For given positive integers v, b, and k (all of them ≥2) a block design is a k × b array of the variety labels 1,…,v with blocks as columns. For the usual one-way heterogeneity model in standard form the problem is studied of finding a D-optimal block design for estimating the variety contrasts, when no balanced block design (BBD) exists. The paper presents solutions to this problem for v≤6. The results on D-optimality are derived from a graph-theoretic context. Block designs can be considered as multigraphs, and a block design is D-optimal iff its multigraph has greatest complexity (=number of spanning trees).     

An algorithm for calculating D-optimal designs for polynomial regression through a fixed point

Optimal designs are required to make efficient statistical experiments. By using canonical moments, in 1980, Studden found D_s-optimal designs for polynomial regression models. On the other hand, integrable systems are dynamical systems whose solutions can be written down concretely. In this paper, polynomial regression models through a fixed point are discussed. In order to calculate D-optimal designs for these models, a useful relationship between canonical moments and discrete integrable systems is introduced. By using canonical moments and discrete integrable systems, a new algorithm for calculating D-optimal designs for these models is proposed.     

D- and V-optimal population designs for the quadratic regression model with a random intercept term

In this paper D- and V-optimal population designs for the quadratic regression model with a random intercept term and with values of the explanatory variable taken from a set of equally spaced, non-repeated time points are considered. D-optimal population designs based on single-point individual designs were readily found but the derivation of explicit expressions for designs based on two-point individual designs was not straightforward and was complicated by the fact that the designs now depend on ratio of the variance components. Further algebraic results pertaining to d-point D-optimal population designs where d≥3 and to V-optimal population designs proved elusive. The requisite designs can be calculated by careful programming and this is illustrated by means of a simple example.     

Optimal design for discrete choice experiments

In this paper we derive locally optimal designs for discrete choice experiments. As in Kanninen (2002) we consider a multinomial logistic model, which contains various qualitative attributes as well as a quantitative one, which may range over a sufficiently large interval. The derived optimal designs improve upon those given in the literature, but have the feature that every choice set contains alternatives, which coincide in all but the quantitative attributes. The multinomial logistic model will then lead to a response behavior, which is apparently unrealistic.     

On D-optimal robust second order slope-rotatable designs

Das and Park (2006) introduced slope-rotatable designs overall directions for correlated observations which is known as A-optimal robust slope-rotatable designs. This article focuses D-optimal slope-rotatable designs for second-order response surface model with correlated observations. It has been established that robust second-order rotatable designs are also D-optimal robust slope-rotatable designs. A class of D-optimal robust second-order slope-rotatable designs has been derived for special correlation structures of errors.     

Optimal designs for the Michaelis–Menten model with correlated observations

In this paper we investigate the problem of designing experiments for generalized least-squares analysis in the Michaelis–Menten model. We study the structure of exact D-optimal designs in a model with an autoregressive error structure. Explicit results for locally D-optimal designs are derived for the case where two observations can be taken per subject. Additionally standardized maximin D-optimal designs are obtained in this case. The results illustrate the enormous difficulties to find exact optimal designs explicitly for nonlinear regression models with correlated observations.     

E-optimal design in irregular BIBD settings

When the necessary conditions for a BIBD are satisfied, but no BIBD exists, there is no simple answer for the optimal design problem. This paper identifies the E-optimal information matrices for any such irregular BIBD setting when the number of treatments is no larger than 100. A- and D-optimal designs are typically not E-optimal. An E-optimal design for 15 treatments in 21 blocks of size 5 is found.     

Design optimality in multi-factor generalized linear models in the presence of an unrestricted quantitative factor

In this paper we show that product type designs are optimal in partially heteroscedastic multi-factor linear models. This result is applied to obtain locally D-optimal designs in multi-factor generalized linear models by means of a canonical transformation. As a consequence we can construct optimal designs for direct logistic response as well as for Bradley–Terry type paired comparison experiments.     

Robust first-order rotatable lifetime improvement experimental designs

Experimental designs are widely used in predicting the optimal operating conditions of the process parameters in lifetime improvement experiments. The most commonly observed lifetime distributions are log-normal, exponential, gamma and Weibull. In the present article, invariant robust first-order rotatable designs are derived for autocorrelated lifetime responses having log-normal, exponential, gamma and Weibull distributions. In the process, robust first-order D-optimal and rotatable conditions have been derived under these situations. For these lifetime distributions with correlated errors, it is shown that robust first-order D-optimal designs are always robust rotatable but the converse is not true. Moreover, it is observed that robust first-order D-optimal and rotatable designs depend on the respective error variance–covariance structure but are independent from these considered lifetime response distributions.     

Choice experiments for estimating main effects and interactions

Choice-based conjoint experiments are used when choice alternatives can be described in terms of attributes. The objective is to infer the value that respondents attach to attribute levels. This method involves the design of profiles on the basis of attributes specified at certain levels. Respondents are presented sets of profiles and asked to select the one they consider best. However if choice sets have too many profiles, they may be difficult to implement. In this paper we provide strategies for reducing the number of profiles in choice sets. We consider situations where only a subset of interactions is of interest, and we obtain connected main effect plans with smaller choice sets that are capable of estimating subsets of two-factor and three-factor interactions in 2ⁿ and 3ⁿ plans. We also provide connected main effect plans for mixed level designs.     

Approximate E-optimal designs for the model of spring balance weighing with a constant bias

The present paper analyzes the linear regression model with a nonzero intercept term on the vertices of a d-dimensional unit cube. This setting may be interpreted as a model of weighing d objects on a spring balance with a constant bias. We give analytic formulas for E-optimal designs, as well as their minimal efficiencies under the class of all orthogonally invariant optimality criteria, proving the criterion-robustness of the E-optimal designs. We also discuss the D- and A-optimal designs for this model.     

The analytic construction of D-optimal designs for the two-variable binary logistic regression model without interaction

Candidate locally D-optimal designs for the binary two-variable logistic model with no interaction, which comprise 3 and 4 support points lying in the first quadrant of the two-dimensional Euclidean space, were introduced by Haines et al. (D-optimal designs for logistic regression in two variables. In: Lopez-Fidalgo J, Rodrigez-Diaz JM, Torsney B, editors. MODA8 – advances in model-oriented designs and analysis. Heidelberg: Physica-Verlag; 2007. p. 91–98). The authors proved algebraically the global D-optimality of the 3-point design for the special case in which the intercept parameter is equal to?1.5434. However for other selected values of the intercept parameter, the global D-optimality of the proposed 3- and 4-point designs was only demonstrated numerically. In this paper, we provide analytical proofs of the D-optimality of these 3- and 4-point designs for all negative and zero intercept parameters of the binary two-variable logistic model with no interaction. The results are extended to the construction of D-optimal designs on a rectangular design space and illustrated by means of two examples of which one is a real example taken from the literature.     

D-optimal designs for combined polynomial and trigonometric regression on a partial circle

Consider the D-optimal designs for a combined polynomial and trigonometric regression on a partial circle. It is shown that the optimal design is equally supported and the structure of the optimal design depends only on the length of the design interval and the support points are analytic functions of this parameter. Moreover, the Taylor expansion of the optimal support points can be determined efficiently by a recursive procedure. Examples are presented to illustrate the procedures for computing the optimal designs.     

On D-optimal robust designs for lifetime improvement experiments

Locating the optimal operating conditions of the process parameters is critical in a lifetime improvement experiment. For log-normal lifetime distribution with compound error structure (i.e., symmetry, inter-class and intra-class correlation error structures), we have developed methods for construction of D-optimal robust first order designs. It is shown that D-optimal robust first order designs are always robust first order rotatable but the converse is not always true.     

On representing maximin efficient designs by Taylor series

This paper considers exponential and rational regression models that are nonlinear in some parameters. Recently, locally D-optimal designs for such models were investigated in [Melas, V. B., 2005. On the functional approach to optimal designs for nonlinear models. J. Statist. Plann. Inference 132, 93–116] based upon a functional approach. In this article a similar method is applied to construct maximin efficient D-optimal designs. This approach allows one to represent the support points of the designs by Taylor series, which gives us the opportunity to construct the designs by hand using tables of the coefficients of the series. Such tables are provided here for models with two nonlinear parameters. Furthermore, the recurrent formulas for constructing the tables for arbitrary numbers of parameters are introduced.