“What’s on Your Mind?” Examining the Influence of Facebook User Motivations,Usage Intensity,and Public Self-Disclosure on Perceived Social Capital

ABSTRACT

This study examines the influence of user motivations and behaviors on perceptions of mutually beneficial social resources accessible via connections formed and maintained on Facebook. Survey data collected from undergraduate Facebook users were used to construct a multiple-group structural equation model of male (n = 109) and female (n = 187) users to assess the effects of motivations, usage intensity, and general public self-disclosure on users’ perceptions of bridging and bonding social capital. Results indicate that status and relationship formation motivations directly affect both dimensions of social capital for all users. Formation motivation was found to positively affect public self-disclosure for male users, and usage intensity was found to mediate the positive effect of user motivations on public self-disclosure for both groups. General self-disclosure on public Facebook profiles was found to positively affect perceived bridging capital and mediated the effect of formation motivation on bridging capital only for male users, while public self-disclosure was not found to significantly predict either dimension of social capital among female users. Findings are discussed within the theoretical framework of social capital and the hyperpersonal model of computer-mediated communication, and directions for future research are proposed.     

Networking Through Loose and Strong Ties: An Australian Qualitative Study

Given the significant role attributed to community organizations by many social capital scholars, it is appropriate to investigate the dynamics of that process. In particular, Woolcock and Narayan (World Bank Res. Obs. 15(2): 225–249, 2000) have suggested that bridging and bonding are two different types of connections, whereby bridging is associated with loose ties across communities and bonding is associated with strong ties within a limited group. This qualitative study explores the loose and strong ties of 39 participants connected through community organizations in rural and urban New South Wales. The results suggest that loose and strong ties are not synonymous with bridging and bonding. In general loose and strong ties differ in degree rather than in kind and people prefer to bridge through their strong ties. The interesting exceptions were ties to professionals, which were highly trusted but defined as loose ties. It is suggested that a model for a high social capital society might be a chain of well-bonded groups each with strong links to some other groups.     

Assessing structural correlates to social capital in Facebook ego networks

Research in computer-mediated communication has consistently asserted that Facebook use is positively correlated with social capital. This research has drawn primarily on Williams’ (2006) bridging and bonding scales as well as behavioral attributes such as civic engagement. Yet, as social capital is inherently a structural construct, it is surprising that so little work has been done relating social capital to social structure as captured by social network site (SNS) Friendship networks. Facebook is particularly well-suited to support the examination of structure at the ego level since the networks articulated on Facebook tend to be large, dense, and indicative of many offline foci (e.g., coworkers, friends from high school). Assuming that each one of these foci only partially overlap, we initially present two hypotheses related to Facebook social networks and social capital: more foci are associated with perceptions of greater bridging social capital and more closure is associated with greater bonding social capital. Using a study of 235 employees at a Midwestern American university, we test these hypotheses alongside self-reported measures of activity on the site. Our results only partially confirm these hypotheses. In particular, using a widely used measure of closure (transitivity) we observe a strong and persistent negative relationship to bonding social capital. Although this finding is initially counter-intuitive it is easily explained by considering the topology of Facebook personal networks: networks with primarily closed triads tend to be networks with tightly bound foci (such as everyone from high school knowing each other) and few connections between foci. Networks with primarily open triads signify many crosscutting friendships across foci. Therefore, bonding social capital appears to be less tied to local clustering than to global cohesion.     

Network domains in social networking sites: expectations,meanings, and social capital

This paper examines why the use of social networking sites (SNSs) leads to different results in cultivating bridging and bonding social capital for different groups of people. Based on in-depth interviews of 45 university students in Hong Kong, I find that Mainland Chinese students studying in Hong Kong actively use SNSs for seeking practical information about offline matters, and they obtain substantial enacted support from other Mainland students of the same university through SNS use. As a result, they accumulate both bridging and bonding social capital. Local Hong Kong students, however, use SNSs mainly for social information seeking and are only able to accrue limited bridging social capital through SNS use. Drawing on the theory of network domains, I argue that the different offline network structures in which students are located – namely, homogeneous and closed networks versus heterogeneous and open networks – explain this difference. Students with closed offline networks have defined expectations of online ties; they think of their online activities as practical and leading to real changes in their status among peers. Those with open networks have indefinite expectations of their online audience; thus, they interpret online activities differently, thinking of them as recreational, and they are playful in their online behaviour. These different outcomes of online activities consequently lead to diverse results in social capital accrual.     

Does the Internet matter for strong ties? Bonding social capital,Internet use,and age-based inequality

As the Internet becomes pervasive in western societies, social capital emerges as a valuable sociological tool to analyze the social effects of Internet use. Thus, a growing body of research has been looking into the relationship between social capital and Internet usage. This research has been showing a positive relationship between them; however, results are not as conclusive when we consider one of the main dimensions of social capital: bonding. Bonding relates to resources that are embedded in one’s strong ties (i.e., family members and close friends). The study of bonding is of particular sociological interest, since the discussion around the social effects of the Internet still suggests that it takes time away from strong ties and that is more useful to connect with weak ties (i.e., acquaintances). This study examines the relationship between bonding and the Internet, using representative survey data and semi-structured interviews from Portugal. Findings show that bonding is predicted positively by Internet use but negatively by age. On one hand, the Internet seems to compensate for the negative age effect because older adults who use it are more likely to have a high level of bonding. On the other hand, the Internet reinforces accumulated social advantage.     

Unless you go online you are on your own: blogging as a bridge in para-sport

Since its inception, the Web has been described as a liberating technology permitting individuals with disabilities to surmount barriers that otherwise prevent full societal engagement. Subsequent studies of Web-based communication have instead reported that disabling conditions are reproduced rather than challenged online. This paper uses interviews with 25 para-sport participants to provide an empirical account of how the affordances of the Web are leveraged in disability sport networks. Our findings suggest that individuals with disabilities are using blogs, Facebook, Twitter, and other forms of online communication to find information, engage in advocacy and outreach projects, and form strong networks that extend online and offline. We discuss our findings in light of Putnam’s conceptualization of bridging and bonding social capital, and describe how individuals and groups use weak ties to disseminate information and strong ties to foster a sense of belonging.     

Migrants' social networks and weak ties: accessing resources and constructing relationships post‐migration

Within migration studies literature there is a tendency to assume that migrants have ready access to kin and friendship networks which facilitate the migration and settling processes. Through tight bonds of trust and reciprocity, these networks are considered to be sources of social capital, providing a counter‐balance to the disadvantages that migrants may encounter in the destination society. This paper argues that more attention is needed to the ways in which migrants access, maintain and construct different types of networks, in varied social locations, with diverse people. I suggest that the often simplistic dichotomy of bonding and bridging capital needs to be re‐appraised and instead offer an alternative way of thinking about these social ties. The distinction between them tends to be understood on the basis of the ethnicity of the people involved – bonding involves close ties with ‘people like us’ while bridging involves links beyond ‘group cleavages’. Insufficient attention has been paid to the actual resources flowing between these ties or the kinds of relationship developing between the actors involved. The nature of these social networks may be better understood by focusing on the relationship between the actors, their relative social location, and their available and realisable resources. Data from a qualitative study of Polish migrants in London is used to illustrate this approach.     

Analyzing the Impact of Bonding and Bridging Social Capital on Economic Well-Being: Results from Canada's General Social Survey

In this study we analyze nationally representative data from Canada's General Social Survey to investigate how various indicators of bonding and bridging social capital are associated with economic well-being and how the magnitude of their associations compare with each other. Our findings suggest that several dimensions of bonding social capital, including knowing neighbors well enough to ask favors of them and providing assistance to others, are positively associated with economic well-being. The study's indicators of bridging social capital were also linked to increases in the participants’ economic well-being. When comparing the associations of bonding and bridging social capital we ascertained that bridging social capital in the form of group membership, including Internet group membership and participation in groups, had a more robust association than any of the indicators of bonding social capital. We consider the implications of the study's findings in light of a technologically-advanced yet volatile economy.     

The Role of Social Capital in Educational Aspirations of Rural Youth*

Drawing on a recent national survey of rural high school students, this study investigated the relationship between social capital and educational aspirations of rural youth. Results showed that various process features of family and school social capital were important for predicting rural youths' educational aspirations beyond sociodemographic background. In particular, parents' and teachers' educational expectations for their child and student, respectively, were positively related to educational aspirations of rural youth. In addition, discussion with parents about college was positively related to educational aspirations of rural youth. On the other hand, there was little evidence to suggest that number of siblings and school proportions of students eligible for free lunch and minority students are related to educational aspirations of rural youth, after controlling for the other variables. We highlight unique features of rural families, schools, and communities that may combine to explain the complexity of the role of social capital in shaping educational aspirations of rural youth.     

“We're gonna get you through it”: The role of bonding social capital in the development of bridging social capital

Many programs that place low-income students of color in high-achieving college preparatory high schools seek to nurture bridging social capital, connections across class lines that provide leverage in the process of “getting ahead.” Bonding social capital, which focuses more on emotional support and “getting by,” is frequently characterized as less useful for social mobility. Drawing upon in-depth interviews with alumni from one such program, we challenge the notion of bridging and bonding social capital as discrete, countervailing forms of social capital, and demonstrate how the two may complement each other. Specifically, we find that bonding social capital served as a critical resource that students drew upon as they navigated their elite high schools in the face of racism and classism. In doing so, this bonding social capital ultimately facilitated the development of bridging social capital by encouraging student persistence at these institutions. Our findings support critiques of traditional accounts of social capital that devalue the capital possessed by marginalized communities and fuel deficit ideologies. Furthermore, they highlight the personal costs that youth may face in the pursuit of bridging capital, complicating the narrative of social mobility as an unmitigated good.     

Affiliative Segregation of Outsiders from a Community: Bonding and Bridging Social Capital in Hachimori-cho, Japan

Abstract: Social capital makes cooperation possible even in situations of social dilemma. People develop bonding social capital when their network is dense. However, bonding social capital tends to make them look inward and to foster strong out-group hostility, which hinders the development of bridging social capital between groups. I investigated the possibility that bonding social capital may help develop bridging social capital from which all group members gain profits. Fieldwork was conducted in Hachimori-cho, Japan, where outsider Saru-Oiage volunteers are segregated from community residents. The volunteers have dense social networks and develop bonding social capital. They gain skills and take pride and responsibility in their actions from the bonding social capital, so that they can pursue the same interests as community residents, namely, expel monkeys from farmlands. Residents accept volunteers eagerly because they work well, and the existence of "good" outsiders contributes to the development of local identity. An affiliative relationship between volunteers and residents is maintained by the enormous efforts of the coordinators. Because the coordinators recently immigrated to Hachimori, they could understand the situations of outsiders as well as those of community residents, and they gain the most benefits from bridging social capital. These conditions were necessary for bridging social capital, or the cooperative relationship, between the two groups in Hachimori-cho.     

Negative affect as a moderator of the relationship between hookup motives and hookup consequences

ABSTRACT

Objective: The current study examined the extent to which negative affect moderates the relationships between distinct hookup motives and hookup consequences. Participants: Data were collected from 271 heavy-drinking undergraduate college students. Methods: Students from 3 US universities completed online surveys assessing hooking up–related motives, behaviors, and consequences. Results: The results showed that conformity motives to hookup and negative affect predicted hookup consequences. Furthermore, negative affect moderated the relationship between hooking up for relationship reasons and hookup consequences. Specifically, among students with high negative affect, hooking up to secure a long-term relationship was positively associated with hookup consequences whereas among students with low negative affect, securing a long-term relationship was negatively associated with hookup consequences. Conclusions: These findings highlight the role that motives and negative affect play in the prediction of negative hookup consequences. Moreover, the findings from the current study have the potential to inform prevention efforts designed to reduce hookup consequences.     

A comparative study on the relationship between social networking site use and social capital among Australian and Korean youth

Social network sites (SNS) have become increasingly pervasive in the daily lives of adolescents. This study explores the relationship between SNS use and perceived online social capital among adolescents using survey data from Australia and Korea. We conducted a face-to-face survey of adolescents (12–15-year-olds) in major cities in Australia (N?=?401) and Korea (N?=?644) in 2013. There was no significant difference in time spent on SNS between adolescents in the two countries; however, significant differences in the way adolescents use SNS were found. Australian adolescents tended to use SNS for group activities, whereas Koreans used it for social monitoring. There was a positive relationship between SNS use and online social capital in both countries. However, the types of social capital that were found to have a strong relationship to SNS use were different. Among Australian adolescents, SNS activities had a higher correlation with bonding social capital compared to bridging capital, whereas the result was contrasting among Korean adolescents. The impact of SNS use on online social capital differed between the two countries, showing that Australian adolescents reporting low SNS use gained online social capital if they used SNS more intensely. Finally, the impact of SNS use and culture on perceived online social capital was examined by conducting hierarchical multiple regressions. Interpersonal communication and group activities emerged as significant predictors of online social capital.     

The Economic Returns of Immigrants’ Bonding and Bridging Social Capital: The Case of the Netherlands1

This paper aims at explaining to what extent social capital can help immigrants in the Netherlands make headway on the labor market. Two forms of social capital are identified. Bonding refers to a dense network with thick trust and is measured as the strength of family ties and trust in the family. Bridging implies a crosscutting network with thin trust and is measured as inter-ethnic contacts and outward orientation. It is examined to what extent bonding and bridging for immigrants in the Netherlands can be associated with a higher likelihood of employment and higher income. Results show that (1) bridging networks are positively associated with both employment and income; (2) bonding networks do not affect economic outcomes; and (3) levels of trust (neither thick nor thin) cannot explain economic outcomes.     

Social media and political discussion: when online presence silences offline conversation

ABSTRACT

This paper explores the relationship between the use of social media, attitudinal strength, perceived opinion agreement with social ties, and willingness to discuss a political issue in different online and offline contexts. Unlike the anonymous environment of some Internet forums, social media are closely tied to the relationships and activities of everyday life. Social media increasingly make ties from offline contexts persistent online, and, because of the ambient nature of these technologies, awareness of the opinions, interests, and activities of social ties has become pervasive. As such, the use of social media is likely to affect everyday conversation about political issues in on- and offline contexts, including the home, workplace, social gatherings with friends, community meetings, and on social network sites (SNSs). Based on a national probability survey, we find that the use of SNSs (i.e., Facebook and Twitter) has a direct, negative relationship to deliberation in many offline settings. Some uses of these platforms are associated with having a lower, perceived opinion agreement with social ties. As part of a spiral of silence, this further reduces the willingness of social media users to join political conversations in some offline settings. Only those with the strongest attitudes on an issue are immune.     

Race,ethnicity and the strength of Facebook ties

This study investigates the role of race and ethnicity in the self-reported strength of the social ties of young adolescents on Facebook. Based on the social diversification hypothesis, which argues that in multicultural societies, race and ethnicity are key factors that shape the nature of associations, we examine whether there are ethnic and racial differences in the size and strength of the ties of adolescent Facebook users and the role of the strength of these ties in several positive outcomes. Using data from the U.S. Teens’ Social Media and Privacy Survey conducted by the Pew Research Center’s Internet & American Life project among 802 teens ages 12–17, we found no differences in the total number of ties that adolescents from different ethnic and racial groups reported. However, African Americans reported significantly higher number of weak ties, while White Americans had a significantly higher number of strong ties. The results are consistent with the social diversification hypothesis. The implications of the findings are discussed.     

Do rich teens get richer? Facebook use and the link between offline and online social capital among Palestinian youth in Israel

Studies have shown that using social networking sites contributes to social capital. This study investigated the association between specific features of Facebook and online social capital. Two contrasting hypothesis were tested. The first posits that the rich get richer, meaning that the creation of social capital online reflects the stock of offline resources already available. In contrast, the compensation hypothesis argues that disadvantaged ethnic minorities are more likely to use social media to compensate for their lack of social capital offline. We tested these two theories among a representative sample of Palestinian teenagers (N?=?567). While we found no gender differences in the use of Facebook’s features, our results highlight the positive correlation between the use of active and passive communication features and perceived social capital online. Moreover, the results support the rich-get-richer model; in that, even among this socially disadvantaged group, the youngsters who already had a store of social capital offline benefitted more from using Facebook.     

The social capital and mental health of long-term social assistance recipients in Norway

Previous findings have generally demonstrated the positive mental health benefits of social capital. However, the mental health benefits of social capital for social assistance recipients have not been fully demonstrated. This study analyses the mental health benefits of individual-level bonding and individual-level bridging social capital for 551 Norwegian longer-term social assistance recipients. The findings demonstrate that bonding social capital, i.e. contacts with friends and access to social resources, are positively associated with mental health. Of the variables in the study that relate to bridging social capital, social trust and trust towards the social worker particularly show significant associations for mental health. Consequently, it is important that the mental health benefits of various forms of bonding and bridging social capital are acknowledged within social work practices and that social work practitioners actively aim to increase social trust in longer-term social assistance recipients.     

Regional disparities in bonding and bridging social capital: An empirical study of rural and urban Japan

This article investigates regional social capital development by focusing on disparities in bonding and bridging social capital among rural and urban areas of Japan. Rural–urban differences in social capital in Western contexts have been discussed by many studies. Their main finding is that bonding social capital is richer in rural areas and bridging social capital is richer in urban areas. However, the empirical evidence presented in this article suggests that in Japan both bridging and bonding social capital are richer in rural than urban areas, diverging from traditional thinking about these two types of social capital. This finding suggests that urbanization and depopulation in rural areas of Japan have led to changes in people's behavior and their demand for social networks, promoting the development of bridging social capital in rural areas.     

The Role of Social Networks in Immigrant Women’s Political Incorporation

This article examines how immigrant women’s social networks affect their propensity to vote and to participate in unconventional political activities, as well as their knowledge of politics and government services and programs. Our primary source of data is a telephone survey of women living in Canada’s two largest metropolitan areas. Our findings show that contrary to the social capital literature, bonding ties do not exert strong negative effects on political incorporation, while bridging ties are not as helpful as hypothesized. What is important for immigrant women are the resources that are embedded in their social networks.