Diversity and social cohesion

The issue of diversity, in its broadest sense, is discussed here in its relation to social cohesion, cross-cultural relations, ingroup–outgroup relations and educational interventions. The main thesis of the paper is that real social cohesion in an ingroup rests on the acknowledgment of and the dialog with the diversities of the members of the ingroup itself. And that diversity relating to the outgroup and to the various members of the outgroup is understood and accepted, given that diversity among the members of the ingroup is also understood and accepted. This way, cross-cultural relations within an ingroup and between the ingroup and outgroups are fostered, which partly contradicts some traditional assumptions in social psychology research, according to which social cohesion in the ingroup is accompanied by hostility toward the outgroup. A study we conducted in Italian schools on youths’ attitudes toward multiculturalism with the use of focus groups indicated that most participants have lost or have never experienced a feeling of general social cohesion. It also indicated that lack of social cohesion creates fear and that fear can provoke aggression. Some considerations are presented aiming to help teachers foster social cohesion and positive cross-cultural contact in their classes.     

Engaging communities: Ostrom's economic commons,social capital and public relations

This article discusses the research of economics Nobelist Elinor Ostrom. It argues her analysis of long term community co-operation contains important insights for public relations, especially in the area of community engagement. Informed by Ostrom's focus on common pool resource management, the article highlights the importance of organisations adopting an attitude of mutuality to the external stakeholder environment. It also associates public relations practice with the promotion of a social commons. It then examines Ostrom's insights on the role that face-to-face communication plays in the generation of social capital and the norms of behaviour that promote co-operation. The article ends with a discussion of the implications of these findings for the practice of public relations in organisations and suggests areas for further research.     

Community resilience for youth and families: Facilitative physical and social capital in contexts of adversity

Studies that focus on community-level factors associated with the resilience of youth and families reflect a shift in perspective from community deficits to the potential of communities to facilitate the mobilization of human and physical resources. Physical and social capital (both informal relationships and formal service provision) give communities the potential to recover from dramatic change, sustain their adaptability, and support new growth. This paper reviews key concepts such as these as they relate to how young people access informal supports and formal services that promote resilience. A discussion of the relevant research highlights the way protective processes function when children, youth and families are exposed to catastrophic human-made and natural events. Five principles are suggested to help promote community resilience. Implications for the design and implementation of interventions are discussed with a focus on making informal supports more available and formal services coordinated, continuous, co-located, negotiated, culturally relevant and effective.     

Network cohesion and social support

This article analyses the effects of personal network cohesion on different types of social support using two dimensions of cohesion: network closure (defined as a tightly knit set of actors around the ego) and cliquishness (defined as the extent to which an actor is connected with a number of cohesive sub-sets of alters). Data were obtained from a personal networks’ survey conducted in Catalonia (Spain), which was completed by 441 adults and gathered information about exchange of social support in networks made of 30 alters. A multilevel analysis disentangles the effects on support of these two structural dimensions at the network-level from compositional effects at the network and tie-level. The results show that network closure does not play a relevant role in support once confounders at the network and tie levels are controlled for. However, cliquishness has a significant association with labor-related support and housing support, net of statistical controls. Implications of these results in network research are discussed.     

Trust and social capital in the regulation of lending activities

When a bank grants a loan, it takes the risk that the borrower will not honor his debt. To reduce this uncertainty, banks have created instrumental evaluation methods in order to try to evaluate the risk more objectively. An analysis of financial counselors’ practices shows the limits of these methods. To obtain information needed for the financial risk evaluation and to reduce the information asymmetry between bankers and borrowers, financial counselors integrate social networks to establish bonds of trust and to accumulate social capital. The quality of the social bond determines the quality of the gathered information and therefore the quality of the risk evaluation. Bank management is aware of the limits of instrumental methods and the importance of social risk evaluation. To improve their economic efficiency, they modify their work organization and their management practices so as to facilitate the emergence of a bond of trust and the accumulation of social capital by their financial counselors. The analysis of economic actors’ speech and behavior involved in activities of credit shows that behind the claimed altruism nature of the trust relationship exists an economic rationality whose social and temporal horizons of optimization differ from the model of the trade exchange seen in conventional economic theory.     

Assessing structural correlates to social capital in Facebook ego networks

Research in computer-mediated communication has consistently asserted that Facebook use is positively correlated with social capital. This research has drawn primarily on Williams’ (2006) bridging and bonding scales as well as behavioral attributes such as civic engagement. Yet, as social capital is inherently a structural construct, it is surprising that so little work has been done relating social capital to social structure as captured by social network site (SNS) Friendship networks. Facebook is particularly well-suited to support the examination of structure at the ego level since the networks articulated on Facebook tend to be large, dense, and indicative of many offline foci (e.g., coworkers, friends from high school). Assuming that each one of these foci only partially overlap, we initially present two hypotheses related to Facebook social networks and social capital: more foci are associated with perceptions of greater bridging social capital and more closure is associated with greater bonding social capital. Using a study of 235 employees at a Midwestern American university, we test these hypotheses alongside self-reported measures of activity on the site. Our results only partially confirm these hypotheses. In particular, using a widely used measure of closure (transitivity) we observe a strong and persistent negative relationship to bonding social capital. Although this finding is initially counter-intuitive it is easily explained by considering the topology of Facebook personal networks: networks with primarily closed triads tend to be networks with tightly bound foci (such as everyone from high school knowing each other) and few connections between foci. Networks with primarily open triads signify many crosscutting friendships across foci. Therefore, bonding social capital appears to be less tied to local clustering than to global cohesion.     

How social ties contribute to collective actions on social media: A social capital approach

In public relations research into civic engagement, the influence of social ties on the individual level has not been adequately studied from a social capital perspective. To fill this gap, this study conducts a one-factor between subjects experiment to examine the difference, if any, between the social influence of strong ties and of weak ties on individuals’ participation intentions in regard to collective actions. This study postulates collective efficacy as a factor possibly associated with the intention to participate in collective actions. The study findings suggest that advocacy about certain social causes, such as veterans affairs, have globally positive effects on publics’ civic engagement intentions, regardless of the norms of the social network with which the individuals are connected. Furthermore, collective efficacy was found to be positively associated with participation in collective actions. The theoretical and practical implications of these findings are discussed.     

Enhancing community capacity: Roles of perceived bonding and bridging social capital and public relations in community building

This study examined whether two types of perceived social capital – bonding and bridging – can affect individuals’ belief in community capacity in the context of a corporate community relations program to develop rural areas in South Korea. The results of the study's Web survey showed that perceived community capacity to resolve problems was significantly affected by their perception of both bonding and bridging social capital. The findings suggest that social capital serves as a mechanism that can foster community capacity through norms of interaction, reciprocity, and trust as aspects of civil society.     

Media use,social cohesion,and cultural citizenship: an analysis of a Chinese metropolis

The emergence of new social strata and plural identities are two of the most profound changes in China's social transition toward integration into the global economic system. Differentiating three dimensions of cultural citizenship identity (i.e., cosmopolitan, national, and local), this study seeks to depict the paths of influence in the formation of such identities that involve reality construction by the media and evolving patterns of social stratification. Analysing data from a 2009 Shanghai survey, we found a strong relationship between individuals' consumption of local media contents and their local identity. Further, their perceptions of media's centripetal and centrifugal forces have significant effects on their identities, and the Internet has different effects from the traditional media, although such influences vary across different social strata.     

Exploring the social benefits of agri-environment schemes in England

Recent decades have seen sustainable development emerging as a core concern of European Union (EU) policy. In order to consider how policies can contribute more positively to the goals of sustainable development, major EU policies must undergo an assessment of their potential economic, environmental and social impacts. Within the agri-environment sector, this is reflected in the increasing requirement for EU Members States to monitor and evaluate the socio-economic as well as the environmental and agricultural impacts of their agri-environment programmes. Whilst some research has looked at the more easily quantifiable economic impacts of agri-environment schemes (AES), there is a paucity of research exploring the social dimensions. In this paper, four areas where social impacts of AES can be assessed are suggested: namely impact on on-farm employment; income security; human capital through skills and training development; and social capital development through extension of knowledge networks and flows. These areas are explored in detail using the results of a survey of Environmental Stewardship schemes in England. The results show that the level of social benefit is differentiated by scheme and farm type. The more demanding Higher Level Stewardship schemes help to develop human capital and increase networks, and dairy farmers in particularly have extended their advisory networks in order to participate in AES. The paper concludes that through the exploration of the social impact of AES it may be possible to identify ways to more closely link social and environmental stewardship objectives and thereby contribute to sustainable agriculture.     

Beauty and social capital: Being attractive shapes social networks

It is a fact of life that being beautiful is advantageous (Hamermesh, 2011). Whether we consider incomes or the marriage market, the more attractive one is, the better one does. Drawing on psychological research that explains why beauty pays, we hypothesize that more attractive people will exploit social network opportunities differently than less attractive people and, consequently, their networks will comprise more beneficial features. As predicted, results of an experiment showed that more attractive people were more likely to select for themselves more profitable broker positions in networks relative to other positions and relative to less attractive people. Relying on network data supplied by young professionals, in a follow-up study we found that the networks of more attractive people were relatively less dense, as the findings of Study 1 would imply. We discuss the implications for our work as well as highlight the need for further research into an understudied, but potentially influential brokerage contingency factor—physical appeal.     

Individual social capital: Accessibility and mobilization of resources embedded in social networks

The objective of the present paper is to characterize the structure of individual social networks and to provide new insights into the underlying mechanism of individual social capitalization process. In particular, we put to the test three main assumptions underlying Lin’s seminal explanatory model of individual social capital determinants (Lin, 2001). We analyzed the results of an extensive and specifically designed survey on personal networks in Spanish society (OSIM, 2011). Our findings, based on the use of Principal Component Analysis (PCA), regression and structural methods allow us to complement Lin’s general model distinguishing accessibility and mobilization of social resources. Furthermore, the empirical evidence suggests the need for introducing a significant distinction between instrumental-expert and expressive mobilization. Finally, our analysis allows us to identify the main determining factors of both forms of capitalization of personal relations.     

Real social analytics: A contribution towards a phenomenology of a digital world

This article argues against the assumption that agency and reflexivity disappear in an age of ‘algorithmic power’ (Lash 2007). Following the suggestions of Beer (2009), it proposes that, far from disappearing, new forms of agency and reflexivity around the embedding in everyday practice of not only algorithms but also analytics more broadly are emerging, as social actors continue to pursue their social ends but mediated through digital interfaces: this is the consequence of many social actors now needing their digital presence, regardless of whether they want this, to be measured and counted. The article proposes ‘social analytics’ as a new topic for sociology: the sociological study of social actors’ uses of analytics not for the sake of measurement itself (or to make profit from measurement) but in order to fulfil better their social ends through an enhancement of their digital presence. The article places social analytics in the context of earlier debates about categorization, algorithmic power, and self‐presentation online, and describes in detail a case study with a UK community organization which generated the social analytics approach. The article concludes with reflections on the implications of this approach for further sociological fieldwork in a digital world.     

Social cohesion revisited: a new definition and how to characterize it

This paper provides a general overview on different perspectives and studies on social cohesion, offers a definition of social cohesion that is deeply rooted in current literature, and provides a framework that can be used to characterize social cohesion and help support resilient cities. The framework highlights the factors that play a substantial role in enabling social cohesion, and shows from which perspectives it can be fostered.     

Community change: Water management through the use of social media,the case of Australia's Murray-Darling Basin

Social media can influence behavior, disseminate knowledge and impact on social change during times of conflict. Communication literature is important when considering community members’ perception of priority areas of the media, however, limited attention has focused on communication theory in depth, through the use of Social Media. This qualitative study explores the Australian Government Department, The Murray-Darling Basin Authority, and their effective use of social media to engage with a community previously in conflict with the Government.     

A dialectic perspective on the interactive relationship between social media and civic participation: the moderating role of social capital

By analyzing representative national survey data, this study explores the ways in which social media and social capital jointly affect civic participation. In particular, the study examines how the use of social media to express opinions or acquire trusted information influence citizens participatory activities in civic affairs. Our findings suggest that both social media use and social capital promote civic activities. Interestingly, this study reveals that social media exert differential effects on civic participation, depending on the individual's level of social capital, rather than having an equal impact on civic participation. The study offers a new perspective from which to examine the relationships between social media, social capital, and civic participation. The results and implications are discussed in detail below.     

Public broadcast of health communication: Extending public relations through social capital in Taiwan

This paper shows how a public media can effectively utilize its social capital, and integrate with different resources from the related non-profit organizations and corporations in public relations perspective. A case study of a high-popularity Taiwanese public traffic radio: Police Broadcasting Service (PBS) is conducted. The finding shows that the public radio can cost-effectively deliver health communication with the principle of social marketing.     

Class inequalities in access to social capital in the metropolitan area of Buenos Aires

this paper analyzes social class inequalities in access to social capital. Quantitative methodology was used with data from the PI-Clases “Reproduction and social mobility in family trajectories and life courses” survey, conducted in the Metropolitan Area of Buenos Aires in 2015 (n = 1065). Social capital measures where derived from the Position Generator (Lin, 2001) to identify the volume, status and range of the respondent’s networks. Results show that there are class inequalities in access to social capital in terms of the number of contacts, mean status of contacts, range of contact’s status and highest status of contacts. Also, the working class is more heterogeneous in its access to social capital, suggesting it has a sector that has network ties with people from the middle class and a sector with lower social capital. The observed trend is of gradational differences between class strata, with more marked inequalities between the service, intermediate and working class, but with fluid class boundaries without social segregation. Also, social capital is conditioned by intergenerational mobility trajectory, showing a trend of elasticity in the class composition of social relationships. The upwardly mobile can increase their access to social capital but don’t reach the same level as the intergenerationally stable, while the downwardly mobile retain some social capital from their class origins.     

Community and social capital in Slovenia—the impact of transition

The transition from socialism to capitalism has many impacts on the everyday life of the people of Slovenia. Amongst others it has an impact on their community ties and their choices regarding participation in public life. Community can enable or diminish the basic processes, such as solidarity, equal choices and opportunities, and respect for the differences that are needed for an inclusive society. This article researches such processes through the concept of social capital and provides some responses necessary for the political and professional planning of social policy and the practice of social services.