Public crises,public futures

This article begins to map out a novel approach to analysing contemporary contexts of public crisis, relationships between them and possibilities that these scenes hold out for politics. The article illustrates and analyses a small selection of examples of these kinds of contemporary scenes and calls for greater attention to be given to the conditions and consequences of different forms and practices of public and political mediation. In offering a three-fold typology to delineate differences between ‘abject’, ‘audience’ and ‘agentic’ publics the article begins to draw out how political and public futures may be seen as being bound up with how the potentialities, capacities and qualities that publics are imagined to have and resourced to perform. Public action and future publics are therefore analysed here in relation to different versions of contemporary crisis and the political concerns and publics these crises work to articulate, foreground and imaginatively and practically support.     

Public relations anthropologies: French theory,anthropology of morality and ethnographic practices

The protagonists of this article are Lucien Matrat and the group of academics he led, known as the “European doctrine (or school) of public relations” (Boiry, 2004, p. 1). These public relations academics and professionals, who were mainly French, represented a body of knowledge which was characterised by an ethical and anthropological approach to public relations. It is this approach that led to Matrat's drafting of the Code of Athens and the creation of a theory of public relations based on human beings. The European doctrine also advocated the application of ethnographic methods to create corporate culture, such as the projet d’entreprise (corporate project). This paper analyzes, from a historical and theoretical viewpoint, this anthropological approach to public relations.     

Public perceptions of public relations

Public relations has been portrayed in the media in a consistently negative manner over several decades, providing images that may become part of public perceptions. Perceptions about public relations affect the perceived credibility of the profession and influence whether people see public relations as valuable to society. Second-level agenda setting and cultivation theories purport that mass media contribute to beliefs about social reality by creating a cumulative, general consciousness upon which assumptions and judgments are based, suggesting that public perceptions about public relations would match media portrayal. Results of a telephone survey found public relations is perceived more positively than media portrayal would suggest. Respondents viewed public relations as an important activity that benefits society by providing information and disagree that it is damage control, an attempt to hide or disguise something, or a non-substantive activity. However, public relations is associated with publicity, media relations, and the attempt of an organization to advance its own agenda.     

Public health or public menace? The Rockefeller Foundation and public health in Mexico, 1920–1950

This article explores how the Rockefeller Foundation's hookworm campaigns, sponsorship of local sanitary units and involvement in public health education in Mexico shaped the conceptualisation and practice of public health during the decades following the Mexican Revolution. A 1923 hookworm agreement set the terms of the relationship, minimising the Foundation's financial commitment while maximising its administrative control. In establishing rural health units, the Foundation adapted to local conditions without compromising scientific public health by ingeniously incorporating midwives while shunning other traditional healers. When President Lázaro Cárdenas's socialist politics threatened the Rockefeller model of public health in the 1930s, delicate tactics enabled the Foundation to overcome these challenges. For the Mexican government, the overriding goals of modernisation and progress required an acceptance of Rockefeller pressure and scientific expertise. The special status granted the Rockefeller foundation, its political, administrative, educational and financial strategies, and its institutional flexibility enabled it to influence profoundly the development of the Mexican public health system.     

Public relations in public administration: a disappearing act in public administration education

How is public relations viewed when it is considered a sub-field of another discipline? In the profession of public administration, from its first textbook in 1924 through the end of the 1950's, public administration training—as mirrored in the most widely cited texts of the era—included teaching about the uses, importance and benefits of public relations to the public administrator-in-training. However, as measured by the most widely cited textbooks of the 1980's and 1990's, the subject of communications in general, and public relations in particular, largely disappeared from the agenda of public administration education.This article documents the rise and fall of public relations in public administration education, notes some early signs of renewed attention and suggests re-establishing public relations as a valuable part of contemporary public administration education.     

The civility of social capital: Public relations in the public sphere,civil society,and democracy

Scholars have analyzed public relations’ role in democracy via proxy concepts like the public sphere and civil society. However, some have critiqued the public sphere on grounds of equal access and portrayed civil society as a guise for first-world imperialism. These critiques have implications for the role of public relations in the public sphere and civil society. This article suggests the normative role of public relations in democracy is best perceived as creating the social capital that facilitates access to spheres of public discussion and in maintaining relationships among those organizations that check state power. To that end, the paper argues that social capital does much to advance public relations theory and prescribe the role of public relations in democracy. Several implications for public relations from a social capital perspective are offered, including the creation of generalized societal trust, the building of cross-cutting or “weak” ties, the engagement of media on behalf of subaltern counterpublics, and the (re)creation of community or a fully functioning society.     

Reflections on public sociology: Public relations, disciplinary identity, and the strong program in professional sociology

Public sociology is an attempt to redress the issues of public engagement and disciplinary identity that have beset the discipline over the past several decades. While public sociology seeks to rectify the public invisibility of sociology, this paper investigates the limitations of it program. Several points of critique are offered. First, public sociology's affiliations with Marxism serve to potentially entrench existing divisions within the discipline. Second, public sociology's advancement of an agenda geared toward a “sociology for publics” instead of a “sociology of publics” imposes limitations on the development of a public interface. Third, the lack of a methodological agenda for public sociology raises concerns of how sociology can compete within a contested climate of public opinion. Fourth, issues of disciplinary coherence are not necessarily resolved by public sociology, and are potentially exacerbated by the invocation of public sociology as a new disciplinary identity. Fifth, the incoherence of professional sociology is obviated, and a misleading affiliation is made between scientific knowledge and the hegemonic structure of the profession. Finally, the idealism of public sociology's putative defense of civil society is explored as a Utopian gesture akin to that of Habermas’ attempt to revive the public sphere. The development of a strong program in professional sociology is briefly offered as a means to repair the disciplinary problems that are illustrated by emergence of the project of public sociology.     

On morality and chemistry

Cartesian separation and enlightenment have led to a widespread conceptual separation of science and technology. Consequently a certain philosophical tradition holdspure science as a metaphysical striving for irrefutable truth that is morally neutral and only (dirty?) applications as morally accountable. An opposite extreme position holds scientists responsible for everything that is done with their discoveries. Based on an interpretation of science to be a social construct and the observation that moral criteria are the results of social processes the paper demonstrates by the example of synthetic chemistry that science is not an elite end in itself and as such is not free from obligation to moral criteria. The moral responsibility of a scientist, which arises from his professional expertise, is limited to the available knowledge of his discipline. The moral responsibility, which he carries beyond that as responsible acting human, derives from the cultural identity and the normative values under which his action is carried out. This conclusion is illustrated by the examples of DDT, Aspirin and Heroin.     

Theorizing morality in context

How does context condition morality? This is one of the core questions of the sociology of morality and also one that has remained largely untheorized till date. In this article, we draw on insights from symbolic interactionism, and develop a theoretical framework that highlights the role of context in variation of morality. This framework is informed by a view of the self as a reflexive process that engages with moral norms through giving a self-account in relation to the norms. Based on this view, we distinguish between three contextual dimensions that condition morality: symbolic forms, scenes of address, and narrating subjects. The article concludes with a discussion of the implications of the presented theoretical framework for sociological studies of morality.