After the ‘APIcalypse’: social media platforms and their fight against critical scholarly research

ABSTRACT

In the aftermath of the Cambridge Analytica controversy, social media platform providers such as Facebook and Twitter have severely restricted access to platform data via their Application Programming Interfaces (APIs). This has had a particularly critical effect on the ability of social media researchers to investigate phenomena such as abuse, hate speech, trolling, and disinformation campaigns, and to hold the platforms to account for the role that their affordances and policies might play in facilitating such dysfunction. Alternative data access frameworks, such as Facebook’s partnership with the controversial Social Science One initiative, represent an insufficient replacement for fully functional APIs, and the platform providers’ actions in responding to the Cambridge Analytica scandal raise suspicions that they have instrumentalised it to actively frustrate critical, independent, public interest scrutiny by scholars. Building on a critical review of Facebook’s public statements through its own platforms and the mainstream media, and of the scholarly responses these have drawn, this article outlines the societal implications of the ‘APIcalypse’, and reviews potential options for scholars in responding to it.     

Unions and social media: Prospects for gender inclusion

The emergence of web 2.0 technologies led to optimistic predictions that social media (SM) might alter traditional gendered patterns of member participation in trade unions. Greene, Hogan, and Grieco and others suggested that the forms of communication and engagement these technologies offered to unions and their members had the potential to foster gender inclusion and contribute to union diversity, arguably central to effective representation. This article reports on a survey of union members’ experiences with and perceptions of their union's SM services, to identify whether there is a gendered dimension to members’ use. The findings indicate that for most union members regardless of gender, more traditional communication channels such as face‐to‐face contact and email remain the preferred means of communication. However, the findings also show that women are just as likely as men, if not more so, to engage with union SM. Given that historically, women largely participated less in union activities than their male counterparts, this broad parity of use by women supports the conclusion that SM has substantial potential to improve women's participation in unions.     

Dialogic communication in the health care context: A case study of Kaiser Permanente's social media practices

This case study examines how one of the largest not-for-profit health care organizations in the US, Kaiser Permanente, uses social media to communicate with its stakeholders. Through content analysis and interviews, this study identifies the communication models reflected in a sample of social media posts and examines the organization's approach to using social media. The study finds evidence of both one-way and two-way communication models, as well as principles of dialogic communication. The implications of these findings are discussed.     

Populism and social media: how politicians spread a fragmented ideology

Populism is a relevant but contested concept in political communication research. It has been well-researched in political manifestos and the mass media. The present study focuses on another part of the hybrid media system and explores how politicians in four countries (AT, CH, IT, UK) use Facebook and Twitter for populist purposes. Five key elements of populism are derived from the literature: emphasizing the sovereignty of the people, advocating for the people, attacking the elite, ostracizing others, and invoking the ‘heartland’. A qualitative text analysis reveals that populism manifests itself in a fragmented form on social media. Populist statements can be found across countries, parties, and politicians’ status levels. While a broad range of politicians advocate for the people, attacks on the economic elite are preferred by left-wing populists. Attacks on the media elite and ostracism of others, however, are predominantly conducted by right-wing speakers. Overall, the paper provides an in-depth analysis of populism on social media. It shows that social media give the populist actors the freedom to articulate their ideology and spread their messages. The paper also contributes to a refined conceptualization and measurement of populism in future studies.     

Engagement across three social media platforms: An exploratory study of a cause-related PR campaign

This study analyzed a social media campaign promoting child welfare to explore the associations among people's social media use, their engagement with different social media platforms (blog, Facebook page, Twitter account), and three intended behavioral outcomes (social media behavior, offline communication behavior, and helping behavior). An online survey of 73 participants shows that people's use of each social media platform was significantly related to their engagement with it at a bivariate level (when the other control variables were not considered). Social media use was also related to all three behavioral outcomes. Additionally, users’ engagement played a significant mediating role in the relationship between their social media use and their offline communication behavior.     

Ethics and social media: Implications for sociolinguistics in the networked public1

As a popular agora for writing identity into being, the networked public of social media sites presents exciting and unprecedented possibilities for sociolinguistic research. At the same time, these sites raise a wealth of unfamiliar methodological and ethical issues, and debate concerning appropriate ethical measures for research targeting online discourse communities is emergent. One of the most pressing debates concerns the visibility of online interaction (i.e. its locus between the public and private ends of the continuum). Although they exist freely online, networked publics are not public forums. They are governed by both personal and communal norms, and they are networked. This combination of factors gives rise to unique ethical challenges, particularly in the case of Facebook, an accessible and data‐rich, yet problematic, research site. This paper reviews the ethical difficulties presented by Facebook, and presents a framework for ethnographic sociolinguistic research that uses this site as a source of data. En tant qu’espace public privilégié pour la création de l’identitéà travers l’écriture, le public ?réseauté? (interconnecté) des sites des médias sociaux présente des possibilités prometteuses et sans précédent pour la recherché en sociolinguistique. Cependant, ces sites soulèvent de nombreuses questions méthodologiques et éthiques qui sont nouvelles, d’où l’émergence de discussions portant sur les mesures éthiques appropriées pour la recherche qui vise les communautés discursives en ligne. Un des débats concerne la visibilité de l’interaction en ligne (c.‐à‐d. sa place entre les extrémités privée et publique du continuum). Bien qu’ils existent de façon libre en ligne, les réseaux publics ne sont pas des forums publics. Ils sont gouvernés à la fois par des normes personnelles et communautaires, et ils sont interconnectés. Cette combinaison de facteurs donne naissance à des défis éthiques uniques, en particulier dans le cas de Facebook, un site de recherche accessible et riche en données, mais problématique. Cet article passe en revue les difficultés éthiques que Facebook présente, et offre un cadre de travail pour la recherche sociolinguistique ethnographique utilisant ce site comme source de données. [French]     

An end to the wild west of social media research: a response to Axel Bruns

ABSTRACT

Current models of data access in social media research offer clear benefits, but are also fraught in a number of ways, including by posing risks to user privacy, being constrained in terms of reliability and reproducibility of results, and incentivizing questionable and in some cases unethical research practices. I argue that partnerships between academics and industry represent one potential option for improving this situation. While no panacea, such arrangements may be able to contribute to a more rules-based and less anarchic situation in social media research, placing greater emphasis on preserving user privacy and the reproducibility of results, rather than mainly on compiling large data sets. Due to a number of recent shifts, not just in research, but in the public discourse surrounding social media platforms and user data, we are entering an era of increased institutionalization and standardization in the study of online communication. This new environment appears poised to replace the ‘Wild West of social media research’ that we have witnessed in the past, in which academics compile huge troughs of data with few constraints, not always acting in the public’s best interest.     

The ‘proper’ way to spread ideas through social media: exploring the affordances and constraints of different social media platforms as perceived by Italian activists

Social media have become a relevant arena for different forms of civic engagement and activism. This article focuses on the affordances and constraints of different social media platforms as they are perceived by Italian activists. Instead of focusing on single protest movements, or on single platforms, we adopt a media ecological approach and consider a variety of environments where people can choose to express protest‐related content. Our main goal is to explore whether, and how, the affordances and constraints of different social media platforms are perceived by users, and how such perceived differences are integrated in everyday social media activities. To this end, we combined in‐depth interviews with an adapted version of the cognitive walkthrough and thinking aloud techniques. Respondents reported that they act on social media platforms according to specific representations of what each platform ‘is’, and how it works. Such perceptions affect users’ protest‐related social media practices. Although they perceive major social media platforms filtering strategies and are aware, to different extents, of their commodified nature, they report continuing to use them for activism‐related communication, often adopting an instrumental approach.     

The rhythms of social movement memories: the mobilization of Silvio Meier’s activist remembrance across platforms

ABSTRACT

This article presents a temporal analysis of the activist remembrance of Silvio Meier, a prominent member of Berlin’s radical left scene, who was stabbed to death in 1992. It asks: when has Meier’s activist remembrance occurred and been remediated, with what rhythms, and how has it been influenced by different platforms? To answer these questions, the article draws on the literature dedicated to the interface between social movements and collective and connective memory, and applies Lefebvre’s rhythmanalysis approach. Within this approach a diverse set of material is used to visualise the timing of the digital and non-digital remediation and mobilisation of Meier’s remembrance across different platforms of memory including commemorative events, newspapers, websites and social media. Thereafter the various temporalities of use associated with these platforms and how they can influence the mobilisation of remembrance by social movements is discussed using Lefebvre’s concepts of polyrhythmia, arrhythmia, isorhythmia, eurhythmia and with respect to, firstly, a fifteen-year period between 2002 and 2017 and secondly, a fifteen-day period between 15 November and 30 November 2012 around the twentieth anniversary of Meier’s death. The article concludes by introducing another Lefebvrian concept – dressage – in order to consider which rhythms of activist remembrance might most benefit social movements and their goals. Overall, by demonstrating the importance of attending to the when and not only the what, who, where and how of social movement memories and by highlighting the need to consider the temporal influence of the different digital and non-digital platforms that activists use, as well as, by indicating the broader potential of applying rhythmanalysis approaches to instances of activism, the article has broader relevance for the further study of social movements, their use of different media and their mobilization of memory.     

Generalizing from social media data: a formal theory approach

ABSTRACT

Researchers increasingly draw on social media data to answer big questions about social patterns and dynamics. However, as with any data source, social media data present both opportunities and significant challenges. One major critique of social media data is that the data are not generalizable outside of the platforms from which the data originate. Problems of generalizability stem from non-universal participation rates on various platforms, demographically biased samples, as well as limited access to data based on infrastructural constraints and/or user privacy practices. We suggest that instead of empirical generalizability, social media data are theoretically generalizable in the formal theory tradition. Through a case example in which we use YouTube comments to test and extend a key tenet of identity theory, we show how social media data can instantiate theoretical variables and thus generalize to theoretical propositions. Mediated through formal theory, social media data maintain the capacity to address broad social questions while upholding methodological integrity.     

Refugee integration and social media: a local and experiential perspective

The refugee crisis has spurred the rapid development of creative technology and social media applications to tackle the problem of refugee integration in Europe. In this article, a qualitative study with 18 refugees from Syria, Eritrea and Afghanistan is presented in order to investigate the uses and purposes of social media associated to the different areas of refugee integration in the Netherlands. The results indicate that social media networking sites were particularly relevant for refugee participants to acquire language and cultural competences, as well as to build both bonding and bridging social capital. Another important finding concerns the role of government, host society and the agency of refugee actors in determining the way refugees experience social media. Building on these results, a theoretical model for analyzing refugee integration through social media is demonstrated.     

Creating the collective: social media,the Occupy Movement and its constitution as a collective actor

This paper examines the process through which Occupy activists came to constitute themselves as a collective actor and the role of social media in this process. The theoretical framework combines Melucci's (1996 Melucci, A. (1996). Challenging codes: Collective action in the information age. Cambridge: Cambridge University Press.[Crossref] , [Google Scholar]) theory of collective identity with insights from the field of organizational communication and particularly from the ‘CCO’ strand – short for ‘Communication is Constitutive of Organizing’. This allows us to conceptualize collective identity as an open-ended and dynamic process that is constructed in conversations and codified in texts. Based on interviews with Occupy activists in New York, London and other cities, I then discuss the communication processes through which the movement was drawing the boundaries with its environment, creating codes and foundational documents, as well as speaking in a collective voice. The findings show that social media tended to blur the boundaries between the inside and the outside of the movement in a way that suited its values of inclusiveness and direct participation. Social media users could also follow remotely the meetings of the general assembly where the foundational documents were ratified, but their voices were not included in the process. The presence of the movement on social media also led to conflicts and negotiations around Occupy's collective voice as constructed on these platforms. Thus, viewing the movement as a phenomenon emerging in communication allows us an insight into the efforts of Occupy activists to create a collective that was both inclusive of the 99% and a distinctive actor with its own identity.     

Reclaiming,proclaiming, and maintaining collective identity in the #YoSoy132 movement in Mexico: an examination of digital frontstage and backstage activism through social media and instant messaging platforms

This article starts from the recognition that digital social movements studies have progressively disregarded collective identity and the importance of internal communicative dynamics in contemporary social movements, in favour of the study of the technological affordances and the organizational capabilities of social media. Based on a two-year multimodal ethnography of the Mexican #YoSoy132 movement, the article demonstrates that the concept of collective identity is still able to yield relevant insights into the study of current movements, especially in connection with the use of social media platforms. Through the appropriations of social media, Mexican students were able to oppose the negative identification fabricated by the PRI party, reclaim their agency and their role as heirs of a long tradition of rebellion, generate collective identification processes, and find ‘comfort zones’ to lower the costs of activism, reinforcing their internal cohesion and solidarity. The article stresses the importance of the internal communicative dynamics that develop in the backstage of social media (Facebook chats and groups) and through instant messaging services (WhatsApp), thus rediscovering the pivotal linkage between collective identity and internal communication that characterized the first wave of research on digital social movements. The findings point out how that internal cohesion and collective identity are fundamentally shaped and reinforced in the social media backstage by practices of ‘ludic activism’, which indicates that social media represent not only the organizational backbone of contemporary social movements, but also multifaceted ecologies where a new, expressive and humorous ‘communicative resistance grammar’ emerges.     

The role of social work in the field of mental health: dual diagnoses as a challenge for social workers

This paper provides a discussion about the relevance of medical terminology within the social work context. The authors use the example of dual diagnoses to argue for less stigmatised attitudes toward people who become, in the process of help, labelled as people with dual diagnoses. It sets out that using medical terminology in the field of social work is more often a strategy to exclude people from the system of help than as a moment of providing adequate help. It is concluded that social workers do not need the knowledge about diagnoses – knowing the diagnosis is important only as information that illustrates users’ specific experience and perception of reality, the available resources and obstacles that people face in their everyday life. The planning of a social work intervention should be based on an operational definition of everyday life, e.g. how people live through the day, what are the important and valued roles they play in life, what are their wishes and needs.     

(Net)Working out: social capital in a private health club

In Bowling Alone Robert Putnam considers the possibility that the growth of private health clubs and the rising rates of membership to such clubs might represent a counter-trend to his thesis on the decline in social capital. In this paper I explore this idea using ethnographic data and social network analysis. I show both that and how networks form in health clubs and I discuss the ways in which these networks constitute social capital for their members. In addition, however, I explore the 'dark side' of this form of social capital. I argue that high integration amongst some members of a fitness class can generate a power differential between those members and other, less integrated members who experience this negatively. Furthermore, with an eye on Burt's (2005 ) important thesis on brokerage and closure, I argue that brokerage between relatively closed clusters of agents can lead to inter-group rivalry and conflict, which, in turn, is experienced negatively by those involved.     

Learning how to be (a) patient: visual analysis of accessible health information leaflets for people with intellectual disabilities

Creation of jargon-free Easy Read health texts, incorporating carefully chosen words and images, is promoted as a way of removing health access barriers for people with intellectual disabilities. Using a social semiotic framework, this article explores the social construction of the patient with intellectual disabilities within a sample of adapted health texts, focusing on the visual images used. Images were coded and analysed according to dimensions suggested by Kress and van Leeuwen’s work on ‘visual grammar’. Images highlight the inclusion of patients with intellectual disabilities in mainstream healthcare settings. However, these patients are depicted as being inserted into somewhat idealized healthcare routines that are pre-determined and micro-managed through to completion. Consideration of risks and choices associated with healthcare use are downplayed. The article concludes that the care of patients with intellectual disabilities continues to constitute potential trouble for mainstream healthcare providers, rather than being an expected aspect of everyday practice.     

Social workers: a new precariat? Precarity conditions of mental health social workers working in the non-profit sector in Greece

ABSTRACT

Traditionally, in western countries, the social work profession primarily has come into contact with issues of precarity through the lives of service users. This paper introduces precarity in the social work scholarly literature as a feature of social workers’ professional and personal lives. It draws from the findings of a qualitative small study of mental health social workers working in the non-profit sector in Greece. The findings reflect a picture of social workers experiencing precarious conditions as they have become part of the growing phenomenon of the working poor, surviving by loans, experiencing housing insecurity, reproductive insecurity, fuel poverty and unable to pay for their commuting expenses to and from work. Furthermore, the paper maintains that the expansion of the conditions of precarity to university-educated professionals, such as social workers, needs to be understood within an International Political Economy (IPE) perspective in order neoliberal capitalism which brings rising levels of inequalities to become a focus of intervention.