The origins of distant voicing: Examining relational dimensions in public diplomacy and their effects on megaphoning

Extant literature has discussed the similarities between public relations and public diplomacy. This study seeks to contribute to existing research on the application of organization–public relationships (OPR) to public diplomacy by further exploring relational dimensions in public diplomacy and empirically testing them based on a model consisting of antecedents (i.e., political, economic, interpersonal, cultural and corporate interactions), relational dimensions (i.e., interactional bilateralism, power mutuality, trust, empathy, relational satisfaction, relational continuation, relational attentiveness and relational curiosity), and consequences (i.e., positive and negative megaphoning). A total of 490 respondents from the United States were recruited on Amazon M-Turk to respond to survey items regarding China and Mexico. Confirmatory factor analysis and regression analysis were conducted. The findings indicate: (a) positive associations between the antecedents and the relational dimensions, (b) positive associations between the relational dimensions and positive megaphoning, and (c) negative associations between the relational dimensions and negative megaphoning. (148 words)     

Assessing Cultural Competence in a BSW Student Population

Bachelor’s level social workers serve a population that is becoming more diverse. Social work educators must respond with adapted teaching methods, theories, and exercises to reflect the growing need for cultural competence in our practitioners. The 2015 Educational Policy and Accreditation Standards (EPAS) outline the knowledge, value, and skills competencies central to social work education. These competencies include thorough integration of cultural competence in social work education; the ways in which this content is taught likely vary greatly between programs. This study assessed whether students gained competence as a result of taking a bachelor’s level social work (BSW) course in cultural diversity at a mid-sized public university. Furthermore, the study assessed whether their level of competence was related to student demographics, such as being from an urban or rural community. One hundred twenty-three students completed the California Brief Multicultural Competence Scale (CBMCS) at the beginning and end of a course specifically dedicated to cultural competence. Results indicate that the course itself is effective in increasing significantly student’s self-reported cultural competence. Study results lay the foundation for future research that will (1) assess more broadly the implications of a specific cultural competence course and (2) aid in the development of a social work-specific measure of cultural competence.     

Results from a psychometric assessment of a new tool for measuring evidence-based decision making in public health organizations

BackgroundIn order to better understand how to improve evidence-based decision making (EBDM) in state health departments, measurement tools are needed to evaluate changes in EBDM. The purpose of this study was to test the psychometric properties of a new measurement tool to assess EBDM in public health practice settings.MethodsA questionnaire was developed, pilot-tested and refined in an iterative process with the input of public health practitioners with the aim of identifying a set of specific measures representing different components of EBDM. Data were collected in a national survey of state health department chronic disease practitioners. The final dataset (n = 879) for psychometric testing was comprised of 19 EBDM items that were first examined using exploratory factor analysis, and then confirmatory factor analysis.ResultsThe final model from confirmatory factor analysis includes five latent factors representing components of EBDM: capacity for evaluation, expectations and incentives for EBDM, access to evidence and resources for EBDM, participatory decision making, and leadership support and commitment.ConclusionsThis study addresses the need for empirically tested and theory-aligned measures that may be used to assess the extent to which EBDM is currently implemented, and further, to gauge the success of strategies to improve EBDM, in public health settings. This EBDM measurement tool may help identify needed supports for enhanced capacity and implementation of effective strategies.     

Developing elementary school students’ intercultural competence through teacher-led tutoring action plans on intercultural education

The increasing cultural diversity in the current Spanish educational system has had dramatic consequences for school population demography and relationships between students in culturally diverse classrooms. In this context, the development of students’ intercultural competence can contribute to strengthening communication, as well as preventing misunderstandings and coexistence problems. In this study, the effects of a teacher-led intercultural tutoring action programme (TAP) on elementary students’ intercultural competence (IC) were assessed as a function of treatment condition and grade level. Participants were 187 third- to sixth-grade pupils (84% Spaniards and 16% immigrants) who were assigned randomly to treatment conditions (TAP versus comparison). After 20 weeks of programme implementation, the findings revealed that the TAP was successful. Conceptual intercultural competence was better achieved by fifth- to sixth-grade students, while IC skills and attitudes were significantly better developed by third- to fourth-grade students. Implications for teachers and counsellors/schools psychologists are discussed.     

Public relations in Ghana: Work-related cultural values and public relations models

This study explores cultural influences on public relations practices in Ghana. This survey research brief reports data collected from Ghanaian public relations practitioners (n = 64) and describes work-related cultural values as well as the practices of public relations models in Ghana. The result reveals that Ghanaian public professionals tend to utilize international public relations and two-way communication models. The study extends knowledge of international public relations in African cultures.     

上海公共文化服务供给侧改革对策研究

上海公共文化服务供给侧改革需要研究公共服务"要素配置""生产率提升"等问题,让公共文化服务从保基本需求的需求引导型公共文化建设向需求引导型和消费引导型相结合的"大都会公共文化供给机制"转型,打通文化产业与文化事业之间交互配置的渠道,探索适合上海国际文化大都会、国际创意城市建设的公共文化服务新模式,建构政府、企业和公益性志愿机构多主体参与的竞争机制,激发文化服务"全要素生产率"的提升.     

Beyond excellence: Extending the generic approach to international public relations: The case of Bosnia

This article extends the generic approach to international public relations research. The current generic approach, based on the Excellence theory of public relations, suggests a normative framework to study and evaluate international public relations practices. This generic approach has great potential for focusing international research and clarifying infrastructure, geopolitical, legal, cultural, media, and other important variables. Unfortunately, this generic approach has been mainly used to confirm the Excellence model of public relations. Thus, it falls short of providing scholars and practitioners the tools they need to conduct and study global public relations. This paper seeks to clarify international public relations research by explicating rhetorical generic theory (RGT).     

University teachers’ perceptions and evaluations of ethics instruction in the public relations curriculum

This study examined the present state of teaching ethics in university public relations departments in the U.S. and abroad. The results of this online survey indicated that PR teachers (N = 249) perceived ethics instruction in PR education to be essential, and they believed in a close tie between general morality and professional ethics. However, the results also showed that the higher the participants’ academic rank, the less favorable attitude they held toward the value of ethics education to students.     

Impact of Research Orientation on Attitudes Toward Research of Social Work Students

This article discusses the Self and Other Awareness Project (SOAP) cultural competence development model and presents the results of a study that evaluated its impact on the racial attitudes of 110 undergraduate students enrolled in an undergraduate interdisciplinary Minority Groups course at a mid-sized public university in the Southeastern United States. Findings indicate that students experienced a statistically significant change in racial attitudes (measured by the Color-Blind Racial Attitudes Scale (Neville, Lilly, Duran, Lee, & Browne, 2000) from the beginning to the end of the course. Further analysis revealed that social work majors (n=30) were significantly more aware of racial privilege and blatant racial issues at the end of the course than they were at the beginning of the course.     

Exploring the embassy sampling strategy for large-scale cross-national study in replicating the normative theory of global public relations

This study explored a new sampling strategy of using embassies as cultural enclaves for large-scale cross-national research in testing the generic status of individual excellence principles in the normative theory of global public relations. Based on survey data, the investigation looked at factorial invariance for six organizational process-related excellence principles across two cultural groups of embassies (N = 113) in Washington, D.C.: individualist and collectivist. The findings suggested that the principle of symmetric internal communication may not be generic whereas the others are universal in factor structure and further put into question the generic status of the notion of symmetry so fundamental to symmetric internal communication.     

Cognitive communication competence within public relations practitioners: Examining gender differences between technicians and managers

This study examines gender differences within public relations practitioners. Of specific interest was the role that cognitive communication competence played within public relations managers and public relations technicians. Public relations practitioners completed a questionnaire that included the Duran and Spitzberg's [Duran, R. L., & Spitzberg, B. H. (1995). Toward the development and validation of a measure of cognitive communication competence. Communication Quarterly, 43(3), 259–275] Cognitive Communication Competence Scale. Participants self-identified whether they were a technician or a manager. Results showed that male public relations managers had significantly higher cognitive communication competence than male public relations technicians. However, the hypothesis that female public relations managers would have higher cognitive communication competence than female public relations technicians was not supported. Also, this study found no significant gender differences with levels of cognitive communication competence. However, female technicians have significantly higher cognitive communication competence than male technicians.     

Industry perceptions of intercultural competence in Singapore and Perth

This study investigates public relations practitioner perceptions of intercultural competence i.e. the skills required in an increasingly globalized world. The findings, drawn from analysis of interviews with seventeen practitioners in two cities in Australasia, reveal intercultural competence is perceived as integral to public relations practise, regardless of whether the public relations activity occurs across national borders. Although practitioners value personal attributes such as openness and adaptability, the findings suggests that practitioners require intercultural competence, as procedural knowledge i.e. of specific cultures and as conceptual knowledge i.e. a reflexive and dynamic understanding of culture. More research is needed to understand the relationship between culture and public relations, and industry expectations regarding intercultural competence in an era of globalization.     

An exploratory study of transformed media relations dimensions after the implementation of an anti-graft law in Korea

The Improper Solicitation and Graft Act, which went into effect on September 28, 2016, strictly prohibits gift giving to journalists, thereby making a traditional media relations practice in Korea illegal. A survey of 342 public relations practitioners revealed that providing monetary gifts, performing formal responsibility, building informal relationships, receiving paid media coverage, and giving and accepting informal support were found to be significant subdimensions of media relations. After implementation of the anti-graft law, public relations practitioners expressed a belief that the practice of providing monetary gifts would shrink the most and that performing formal responsibility would experience the most growth. The formal responsibility factor was significantly positively related to support for the new law and public relations ethics, while giving and accepting informal support was negatively linked to public relations ethics. Paid media coverage showed a positive relationship with public relations practitioners’ perceptions about difficulties of increasing outputs of media relations. Finally, this empirical study shows how new external regulations arising from implementation of the anti-graft law can affect the personal influence model of media relations in Korea.     

Placement Educators’ Experiences and Perspectives of Supervising International Social Work Students in Australia

International social work students in Australia have reported difficulties in finding quality placement opportunities and dealing with issues such as language and cultural barriers. While placement issues have been mostly investigated from a student perspective, this study explores the experiences and perspectives of placement educators towards supervising international social work students. It draws on an online survey of 83 placement educators working for an Australian university. The majority of placement educators reported that they supervised international students differently to domestic students. These differences were negatively framed as challenges involving students’ language competence, their understanding of cultural norms, and knowledge of Australian welfare systems. This framing implies that cultural and linguistic differences between international students and placement educators are viewed in terms of student deficiency rather than as a positive opportunity for mutual learning and professional development.     

Perceiving the other: hostile and danger attributions among Jewish and Arab social work students in Israel

The aim of the present paper is to examine the possible relations of hostile and danger attributions and cultural competence socialization. We conducted an empirical study based on a factorial survey, focusing on the significance of formal cultural competence classes and the ongoing interpersonal contact among members of majority and minority groups: Jewish and Arab social work students in an Israeli University. The experimental design manipulated variables of ethnicity, potential dangerousness, and potential intended harm, using vignettes. The results indicated that Arab students attribute more hostility to both Hebrew- and Arabic-speaking figures than their Jewish counterparts. Jews attributed more danger to Arabs, and Arabs attributed more dangerousness to Jews. The most striking finding is the significant and positive association between multicultural competence socialization and attribution of danger and hostility. The findings are discussed within the framework of ethnic and political conflicts in turbulent areas, anti-oppressive social work, and their implications to social work education.     

Corporate dialogue in crises of China: Examining dialogic strategies and communicative outcomes in a child abuse scandal

Although dialogue has become a key concept in the field of public relations, little research has dealt with corporate dialogic strategies and communicative outcomes in crises of a non-Western context. Applying a mixed-method approach including both quantitative survey research and qualitative content analysis, this study analyzed both corporate dialogic strategies and public reactions in a social-mediated crisis in mainland China. Results demonstrated the corporation utilized both concertative and transformative dialogic strategies as the crisis progressed. After the crisis, concerned publics perceived low trust and moderate distrust towards the organization and reported five different communicative action intentions (i.e., mobilizing, information seeking, threatening, persuasion, and partnering). Trust and distrust exerted different impacts on publics’ post-crisis communicative action intentions and distrust was a stronger driver. Theoretical and practical implications of these findings are discussed.     

Public relations supervisors and Millennial entry-level practitioners rate entry-level job skills and professional characteristics

An online survey was administered to 109 Millennial entry-level public relations employees and 56 supervisors regarding entry-level job skills and professional characteristics. The Millennial entry-level workers rated their job performance in the above average and average ranges. The supervisors rated six of the eight job skills and all 16 professional characteristics as significantly poorer than the Millennials rated themselves. The job skills of computer and social media skills were the only two items that did not generate a significant difference. The researcher outlines ways in which faculty, students, employers, and Millennial-aged employees can build learning communities that will help undergraduate students and Millennial workers develop proficient job performance and keep faculty up-to-date regarding current industry trends.     

Adolescents Living in Public Housing: Self-perceptions of Competence and Family Satisfaction

This pilot study was developed to better understand the perceived level of self-competence in African American adolescents living within public housing developments in the mid-South. The study’s goal was to obtain a more in-depth understanding of self-perceptions in strategic areas and begin to determine how their environment may affect dimensions of self-competence. Measurements included Harter’s Self-Perception Profile for Children scale (SPPC) and Hudson’s Family Relationship Problems domain contained in his Multidimensional Adolescent Assessment Scale. A comparative analysis was conducted between the sample means and those obtained from the population on which the SPPC instrument was normed [Harter (1985), The self-perception profile for children: revision of the perceived competence scale for children. Denver: Manual, University of Denver]. All scores were analyzed both within gender and within past scholastic performance. Findings suggested that this sample of public housing youth scored similarly within both gender and past scholastic performance on most domains with a few exceptions. Males scored significantly higher on self-ratings of physical appearance than females, and low-reporting scholastic achievers tended to rank themselves significantly lower in athletic competence. Physical appearance and scholastic competence were associated with global self-worth, and family turmoil was associated with fewer close friendships. Importantly, the sample means were significantly different than the normed population means across several domains of competence. The finding suggesting that scholastic performance is a predictor of self-worth is supported by later research and refuted by earlier research. Perhaps this is a regional effect or perhaps there has been a cultural norm shift that more recent studies are able to identify. Interventions need to be designed for youth at middle-school age because the ability to instill protective factors greatly diminishes at post-puberty development.Article Note Michael Sullivan and Theora Evans are affiliated with College of Social Work, The University of Tennessee, 711 Jefferson Ave. Suite 607 W., Memphis, TN 38163, USA     

State of public relations education in the United States: 2006 report on a national survey of executives and academics

A survey of 312 public relations executives and educators examined how well practitioners and instructors perceive public relations students to be prepared for the practice, the content and value of public relations curricula and, the future of public relations education in the United States. Results are largely consistent with those from a slightly smaller 1998 survey, suggesting that the views of both groups are consistent over time and providing the first two data points in what it is hoped will develop into a longitudinal line of research addressing public relations education. Judgments regarding the desired characteristics among job applicants and essential curriculum content were extremely similar between the practitioner and educator groups with both wanting more emphasis on research, ethics and strategic planning as the field moves from a low-paid technical emphasis toward a much better paid strategic planning and research emphasis.     

Evaluation of the public health achievements made by projects supported by a federal contract mechanism at the Centers for Disease Control and Prevention (CDC), USA

In 2012, the Centers for Disease Control and Prevention (CDC) established the Achieving Public Health Impact through Research (APHIR) contract mechanism. APHIR provides CDC’s Centers, Institute, and Offices (CIOs) a mechanism that supports multiyear, high impact public health research. Awarded projects supported research on a wide range of topics (e.g., cancer surveillance, HIV education programs, development of biological assays, and evaluation of traumatic brain injury prevention programs) and achieved diverse outcomes (e.g., contribution to the body of knowledge in their field, changes in practice and health service delivery, and capacity building). This article describes how existing impact frameworks and a variety of methods and tools (key informant interviews, online survey, bibliometric analysis, Altmetric and document reviews) were used to identify the outcomes achieved by awarded projects. The approach discussed in this paper can be used to evaluate projects that involve a diversity of activities and outcomes.